It is a presentation based on kotlers Principles of Management and the topic is How does marketing affect customer value?

1. How does marketing affect
customer value?
Suneel Anumolu

2. The Value Chain
primary activities

3. The Value Chain
support activities

4. Pratt & Whitney employs cross functional
employee teams to
build its products, such as this
4000 series aircraft engine

5. Core Business Processes
 Market-sensing process
 New-offering realization process
 Customer acquisition process
 Customer relationship management process
 Fulfillment management process

6. Characteristics of Core Competencies
 A source of competitive advantage
 Applications in a wide variety of markets
 Difficult to imitate

7. A Holistic Marketing Orientation
and Customer Value