This document summarizes the cost structure and estimations for a proposed fashion app. It outlines key corporate activities like B2C and B2B marketing, editorial content creation, and product development. Costs are estimated on an activity and resource basis. The editorial team is estimated to cost around 90,000 euros annually based on trend topic creation and style selection. Product development is estimated to cost over 200,000 euros including resources like a product manager, designer, and developers. Further costs for marketing, sales, and management will be estimated later.
This PowerPoint was presented at the 2012 Summer School on Fashion Management at the University of Antwerp. The lecture explains the concept of business models from a theoretical point of view, and illustrates this with an example from the fashion industry.
What is a Business Model? Why is having a modern Business Model important? How does Business and Technology work into a Business Model? Why is understanding your customer important? How does your products and services suit your customer?
The lecture on Business Model Canvas Definition and Examples gives introduction to the concept developed by Alexander Osterwalder and his team.
The Lecture is Composed of the following content:
1. Business Model Canvas Definition
2. Business Model Advantages
3. Business Model Canvas Examples
4. Key Components of a Business Model Canvas
5. Business Model Innovation
This is one of the lectures on the Entrepreneurship Lecture Series: Startup Playbook. This course is general in nature and useful for professionals from all backgrounds.
Explanation of the slides is given at:
https://youtu.be/BcevQn45bHE
I made this presentation because I was having this one question in mind for many days First step of any Business is designing an exceptional Business Model,I hope it help you in solving your doubts.Thank You.
This PowerPoint was presented at the 2012 Summer School on Fashion Management at the University of Antwerp. The lecture explains the concept of business models from a theoretical point of view, and illustrates this with an example from the fashion industry.
What is a Business Model? Why is having a modern Business Model important? How does Business and Technology work into a Business Model? Why is understanding your customer important? How does your products and services suit your customer?
The lecture on Business Model Canvas Definition and Examples gives introduction to the concept developed by Alexander Osterwalder and his team.
The Lecture is Composed of the following content:
1. Business Model Canvas Definition
2. Business Model Advantages
3. Business Model Canvas Examples
4. Key Components of a Business Model Canvas
5. Business Model Innovation
This is one of the lectures on the Entrepreneurship Lecture Series: Startup Playbook. This course is general in nature and useful for professionals from all backgrounds.
Explanation of the slides is given at:
https://youtu.be/BcevQn45bHE
I made this presentation because I was having this one question in mind for many days First step of any Business is designing an exceptional Business Model,I hope it help you in solving your doubts.Thank You.
Speaker: Don Duval, Vice President, Business Services, MaRS
Using a case study example, Don discusses the importance of understanding and refining your business model in order to grow your business and maintain a sustainable competitive advantage in the marketplace.
Part of the MaRS CIBC Presents Entrepeneurship 101 lecture series: http://www.marsdd.com/ent101
Business Model Generation - Part1: Canvas
Presentation of key concept of Business Model Generation Canvas presented in the www.businessmodelgeneration.com/book. With addition of Startup types and lifecycle from Startup Genome Report (http://startupgenome.cc/).
The presentation is about a tool Business Model Canvas, developed by Stretegyzer. It indeed is a very powerful tool and can prove itself a boon for a startup and save it from early crunches. The presentation was discussed during a pre-event workshop on BMC organized by Startup Weekend Surat at BMEF Seminar Hall, Vesu, Surat (Dt. 04-07-2017).
The Business Model Tree: 3 Simple Ways to Visualize a Business Model & Have "...Rod King, Ph.D.
What is a business model? That is the question that every organization must ask and collaboratively answer.
Currently, there's no consensus regarding the definition and visualization of a business model. However, the above presentation increases a 1-page definition and visualization of a business model to which all other business model definitions and visualizations relate. Hopefully, the above presentation would help the business community develop a shared language and understanding of what a business model means.
Business Model Generation (Alex Osterwalder)Endrigo Ramos
Systematically understand, design & differentiate your business model.
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models.
Written by Alex Osterwalder
Slides designed by Endrigo Ramos
http://businessmodelgeneration.com/book
Harvard Business Review December 2008
Mark W. Johnson
Clayton M. Christensen
Henning Kagermann
Prepared By
IFTEKHAR ALAM DIPTO
MBA
Management Information System
University of Dhaka
Presentation provided at the Enterprise Connect WIIN workshop series titled Business Model Innovation > New Value. Questions regarding this presentation should be directed to Marcus Tarrant, Managing Director, Mission HQ at marcus.tarrant(AT)missionhq.com.au
Business Model is the basis of en antrepreneurial success. With this training or consulting support, you will be able to visualize the key components of your business model ans build your strategy.
The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. The presentation is a summary and explanation of key building blocks of the business model canvas.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.
"A business model is the proprietary methodology used to acquire, service, and retain customers.” -- Jim Muehlhausen Author “The 51 Fatal Business Errors and How to Avoid Them”
New technology, digitalization, millennials and megatrends will bring opportunities to the prepared business leader and potential for disruption in B2C markets.
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
An introduction to Product Management, for people involved in technology or software companies. Mainly aimed at evangelizing the role and responsibilities across an organization.
This is the #1 presentation out of a serie of 10 sessions.
Special thanks to Marty Cagan @ SVPG for the title :)
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
Speaker: Don Duval, Vice President, Business Services, MaRS
Using a case study example, Don discusses the importance of understanding and refining your business model in order to grow your business and maintain a sustainable competitive advantage in the marketplace.
Part of the MaRS CIBC Presents Entrepeneurship 101 lecture series: http://www.marsdd.com/ent101
Business Model Generation - Part1: Canvas
Presentation of key concept of Business Model Generation Canvas presented in the www.businessmodelgeneration.com/book. With addition of Startup types and lifecycle from Startup Genome Report (http://startupgenome.cc/).
The presentation is about a tool Business Model Canvas, developed by Stretegyzer. It indeed is a very powerful tool and can prove itself a boon for a startup and save it from early crunches. The presentation was discussed during a pre-event workshop on BMC organized by Startup Weekend Surat at BMEF Seminar Hall, Vesu, Surat (Dt. 04-07-2017).
The Business Model Tree: 3 Simple Ways to Visualize a Business Model & Have "...Rod King, Ph.D.
What is a business model? That is the question that every organization must ask and collaboratively answer.
Currently, there's no consensus regarding the definition and visualization of a business model. However, the above presentation increases a 1-page definition and visualization of a business model to which all other business model definitions and visualizations relate. Hopefully, the above presentation would help the business community develop a shared language and understanding of what a business model means.
Business Model Generation (Alex Osterwalder)Endrigo Ramos
Systematically understand, design & differentiate your business model.
Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, re-working, and implementing business models.
Written by Alex Osterwalder
Slides designed by Endrigo Ramos
http://businessmodelgeneration.com/book
Harvard Business Review December 2008
Mark W. Johnson
Clayton M. Christensen
Henning Kagermann
Prepared By
IFTEKHAR ALAM DIPTO
MBA
Management Information System
University of Dhaka
Presentation provided at the Enterprise Connect WIIN workshop series titled Business Model Innovation > New Value. Questions regarding this presentation should be directed to Marcus Tarrant, Managing Director, Mission HQ at marcus.tarrant(AT)missionhq.com.au
Business Model is the basis of en antrepreneurial success. With this training or consulting support, you will be able to visualize the key components of your business model ans build your strategy.
The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. The presentation is a summary and explanation of key building blocks of the business model canvas.
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.
"A business model is the proprietary methodology used to acquire, service, and retain customers.” -- Jim Muehlhausen Author “The 51 Fatal Business Errors and How to Avoid Them”
New technology, digitalization, millennials and megatrends will bring opportunities to the prepared business leader and potential for disruption in B2C markets.
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
An introduction to Product Management, for people involved in technology or software companies. Mainly aimed at evangelizing the role and responsibilities across an organization.
This is the #1 presentation out of a serie of 10 sessions.
Special thanks to Marty Cagan @ SVPG for the title :)
The Butterfly Principle for Product Management by GameBench CEOProduct School
Startups have changed the way technology companies perceive product management. Experimentation and application of lean principles are no longer just for startups. Large enterprises want to cultivate a startup mindset and mimic such an environment.
So what’s the startup product mindset? How does obsession with a customer problem help startups succeed? And what makes them fail?
Sri shared his experiences and real examples around customer-centric and pragmatic product management that gives enterprises an edge over their competitors. He discussed the butterfly principle in product creation and how it helps create products customer love.
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
Main takeaways:
- Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
- The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
- A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
In this presentation:
-Product Management is probably the most exciting function in technology organizations - it's an art and science that's well-suited for certain personalities
-The goal of a good Product Manager is NOT to launch a product - rather, it's to move a planned metric in the right direction by the right amount
-A good Product Manager can answer the question, "How did your product do yesterday?" We can't answer that without a well-defined analytics strategy and data requirements built into our products
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
How to be a Digital Products Ninja by ServiceNow Sr. PMProduct School
Main takeaways:
- Learn how to be an expert product Ninja in the continuously changing digital world
- Learn about top 7 productivity hacks for Product Managers
- Best practices and framework for the product manager’s toolbox
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...Amanda Lam
Product Management is relatively new and unfamiliar to many company stakeholders. It has never been a major in colleges, and many people often have misconceptions that Product Managers = Project Managers, or holding a belief that digital Product Managers are just doing "IT".
Arguably, proper Product Management is vital to the longer-term sustainability of most companies. While visionary leaders with product-focused mindset are rare; we shall rely on no others but ourselves to pitch and convince upper management and key stakeholders the necessity to invest time and money into Product Management.
In this talk, we will discuss about:
- how Product Management practices can fit into the context of company strategy
- the key values that Product team drives and delivers to both external (clients / users) and internal (other departments) environments
- the processes that facilitate development of market-responsive products
There is no single formula of success, and each company should adjust and adopt its own unique ways to set up its Product team and strategy according to their talent mixes, business priority, stage of growth and competitive landscape. As such, we anticipate active dialogue and discussions among us so that we can learn our experiences from each other!
101 Magazine Publishing Services: Right from planning and conceptualisation of a magazine to packaging, presentation and redesigning & relaunching a magazine across the medium - Print, digital, web, iPad & video.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
3. The Idea - Fashion App
Our Vision
is to combine the advantages of online shopping and retail stores
shopping experiences in one product.
Our Product "Your fashion app"
is a free service for young women to inform themselves about actual
fashion trends and to receive a valuable and personalized shopping
advice.
4. Benefits of our product
Fashion conscious Brands / Retail Stores
women: benefits:
● entertain with new fashion ● access to a target group
impressions for free ● high quality environment for
● valuable and personalised branding
shopping advice ● high customer attention to
● articles can be bought and presented message
tried on in a local shop ● highly personalised and
● save money by getting latest localized ad targeting
coupons and find local deals ● new customer acquisition and
● have an overview of local activation of existing
shops customers
6. Key Activities
Management
HR, Finance, IR etc.
B2B
Product
B2C Advertiser
Fashion development and
Consumer Marketing &
Editorial operations
Marketing Sales
Acquire, Acquire
Creation of fashion
retain and business
trend topics, style Improve and operate
activate customer,
selection, composing product applications
consumers generate
sales
7. Corporate Activities: Marketing
● B2C "Consumer" Marketing
B2C Marketing includes all activities to acquire, retain
and activate end-users of our fashion app. e.g. online
marketing, social media activities and email marketing
● B2B "Advertiser" Marketing & Sales
B2B Advertiser Marketing includes all activities to
announce our product for marketing professionals of
fashion brands, online and local retailers, acquire new
advertisers and engage them to advertise, link stores
and products with our product.
8. Corporate Activities: Editorial
● Editorial
Constantly creation of trend topcis and according trend
styles constitute the value of our product: The source of
inspiration in fashion. This will include
○ Surveillance of global and local fashion trends
○ Research of styles available in the market
○ Creation of trend topics and accumulation of styles
from online ressources
○ Composition, layout and publishing digital asset
9. Corporate Activities: Product Dev.
● Product development
The product development will establish new features
within the application for consumers, advertisers and
editors to make it more valuable, usable and feasible
○ Design user interface
○ Create visual design
○ Design processes, objects and algorithmen
○ Implement features and functions
○ Integration of external interfaces
● Product operations
Operations will include all activities and costs for
operating the service and maintaining it.
14. Cost estimations: Editorial
Editorial:
● Number of trend topics / year: 650
● Number of styles / trend topic: between 20 and 60
styles, average 40
● Effort for style selection: between 2 and 7 minutes,
average 5 minutes
● Effort for trend creation including composition and
editing: between 4 hours and 4 day, average 18 hours
● Total effort for editorial:
2.145 hours / year (268 working days, 1,2 FTE)
● Editors hourly rate: between 13€ and 70€, average 42€
● Total cost for editorial:
90.000 € / year
15. Cost estimations: Product Dev.
Product development:
● Product Manager including User Interface Design:
between 1 and 1,5 people, average 1,3 FTE
● Visual Designer:
between 0,5 and 1 people, average 0,75 FTE
● Developer:
between 1 and 3 people, average 2 FTE
Position Effort Calc. Resources Salary / person Full costs (incl.
(2-3 year charges)
experience)
Product Manager 1 - 1,5 FTE 1,3 FTE 41,5 T€ 67,5 T€
Visual Designer 0,5 - 1 FTE 0,75 FTE 39,5 T€ 38,5 T€
Developer 1 - 3 FTE 2 FTE 38,5 T€ 100 T€
Total 206 T€
16. Further costs
B2C Marketing, B2B Marketing & Sales,
Management costs would be estimated in two
weeks based on further OEP analysis.
17. Thank you and contact us for
more information!
contact@fashion-lab.de
