This presentation was part of a session run by Nicola Osborne, EDINA, for the University of Edinburgh Post Graduate Certificate in Academic Practice's Learning and Teaching Online module. Accompanying notes can be found here: http://nicolaosborne.blogs.edina.ac.uk/files/2010/10/SocMed-Notes.pdf.

1. How does it feel to
participate in public?
Nicola Osborne, Social Media Officer
http://edina.ac.uk

2. What do I mean by “In Public”
• Posting something online to friends and colleagues
doesn’t necessarily mean it is “private” to them.
• Posting something open to the world doesn’t
necessarily mean you wanted it to be public, to be
global, to be seen by everyone.
• Public and private blur (boyd 2010), particularly in
online learning spaces and social media spaces – we
are a Google away from our identities merging.

3. “In Public” can also be about student context
Participating online can mean participating in public or semipublic spaces, with viewers, distractions, restrictions,
overhearing, being observed…
Home Office – relaxing mode by Flickr user jholster / Jaakko Holster
Cindarella’s Using WiFi by Flickr user CarbonNYC / David Goehring

4. What is “Participation” here?
• Participation may range from asking
questions and engaging in discussions
through to elaborate collaborative projects
or peer learning activities.
• Negotiating roles and contribution may look
different, online can mean:
– Absence of physical cues and indicators of
who is speaking, their frustrations or
emotional context.
– Lurking students or absent students making
group construction and bonding challenging.
– Asynchronous discussion and planning,
sometimes across timezones.
– Greater non-learning pressures for time and
accompanying preference for focusing on
assessed activity.
– Contributing can mean overwriting or editing
others’ work in a very direct way (e.g. wikis,
collaborative documents).
Yoly, Peter, Holly & Rob by Flickr user joeflintham / Joe
Flintham
Presenting to the group by Flickr user epredator / Ian
Hughes

5. (Lack of) Anonymity
• In the classroom students (largely) elect who to expose full names
to…
• VLEs usually attach real names to comments, postings, collaborative
work and, often, connect these to student numbers used in numerous
semi-anonymous administrative functions by the University.
• Wikis track and record every change attributing changes to specific
users and timestamps. Errors are public. Corrections are public.
• Google+ launched requiring the use of real names (see e.g. Blue
2011).
• Facebook have repeatedly re-set privacy settings to default to
“public”, most recently with search changes in October 2013 (see
Constine 2013).
• Twitter updates are public. Even “private” accounts can be easily
accessed via the API.
Teaching and Learning online means understanding and
acknowledging the more public nature of the space.

6. Constructing Online Identity
This makes me gag just looking at it –
sword swallower of Clan Tynker by
Flickr user Alaskan Dude / Frank
Kovalchek
• When performing in public we may present
ourselves in highly curated ways. Who is
watching and where we are participating
changes what we are willing to expose about
ourselves (Goffman 1959).
• Looking at academics’ engagement online
Barbour & Marshall (2012) suggests use of:
formal self; public self; comprehensive self;
teaching self; uncontainable self.
• What does that mean for learners constructing
their learning identity online?
• How does an online learner’s identity connect
to their other online or offline lives? How is this
different to the in-person learning experience?

7. Safe Spaces for Learning
• In person engaging and collaborating
can mean taking a risk, exposing
ignorance or misunderstanding, being
visible in the room…
• The same actions in online learning
contexts can mean:
– Identifying yourself by name, by image or
both as you take that risk…
– Exposing your non-learner identity online,
particularly if engaging via social media
used for learning and personal activities…
– That may include exposing your subject or
professional misunderstandings or
ignorance to professional contacts or future
employers (as in Ferdig et al 2008).
– And your comments and participation may
never disappear – it can remain there
indefinitely
20120209-RA-NCATT-0001 by Flickr user USDAgov /
U.S. Department of Agriculture
Group work “Geopolitical Aspects” by Flickr user
Lisavanovitch/ Lisa Vanovitch

8. Establishing Trust
• What can you do to create that safe online space? For making
errors and learning from them? For sharing and collaborating
openly?
• How will you negotiate your own online identity or identities
as you interact in your teaching and learning spaces?
• How can you make students who are not keen to actively
engage visible, confident, part of the group?
• How can you manage more vocal, more active, more
attention seeking students who are not collaborating well
online?
• How will you be able to detect an absence of collaboration
and co-creation? Or assess the balance of contributions? How
can participation be prompted or supported online?

9. Empathising with the Student Experience
• The online medium is often text, and that can feel different
than a comment or response in person:
– Informal feedback can seem to carry the weight and significance
of formal assessment and feedback.
– It can be reread and fretted over
– It may also be read and reread by others
– It can be more easily misinterpreted depending on the
perspective of the reader…
• Online participations in informal collaborative learning
contexts appear to be sensitive to correction and may try to
make corrections in private rather than in public (Osborne
2012).

10. Expansive Opportunities
• Co-creation of learning in these spaces can mean a greater sense of
ownership and agency, improved confidence in using the online
learning spaces or tools, a greater sense of community (as discussed
in Delahunty et al 2013).
• The diversity of student contexts can create serendipitous
opportunities and unexpected perspectives…
• It can also be a really fun and engaging way to learn!
• A safe online space can mean quieter or more shy students engage
more actively or vocally, emboldened by the differing etiquette and
affordances of online spaces.
• Peers may support each other beyond official teaching and learning
times, or beyond the bounds of a module or course.
• Peers may form social communities which can be productive and
constructive (although not always). See Hallam et al (2011).

11. Terms and Conditions
• Making informed choices is central to use of social media and noninstitutional online spaces and tools…
• What type of spaces or experiences are appropriate to your
students, their context, their professional aspirations or experience
(e.g. see the General Medical Council’s Social Media Guidance)
• You need to know what you asking your students to do:
– Are you requiring them to register for new sites/spaces? Is that
appropriate or justifiable?
– Understand what data they will be sharing and what might happen to it –
engage with the Terms of Service for any tool you use.
– What happens if students do not want to use a particular space,
particularly a third party/commercially operated space?
– How will you ensure your teaching and learning activity is accessible, or a
suitable alternative is accessible, to your students?

12. References
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Barbour, K. and Marshall, D., 2012. The academic online: constructing persona through the www. In First Monday,
17(9) [Online]. Available fromhttp://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3969/3292.
Blue, V., 2011. 2011: Nymwars Year Zero. In Violet Blue’s ZDNet Pulp Tech Blog, 22nd December 2011. Available
at:http://www.zdnet.com/blog/violetblue/2011-nymwars-year-zero/874.
boyd, d., 2010. Making sense of privacy and publicity. South by SouthWest (SXSW) conference. Austin,
Texas. Available from: http://www.danah.org/papers/talks/2010/SXSW2010.html.
boyd, d. 2012. The Politics of 'Real Names': Power, Context, and Control in Networked Publics. In Communications of
the ACM, 55(8), pp. 29-31. Available from: http://cacm.acm.org/magazines/2012/8/153809-the-politics-of-realnames/fulltext.
Constine, J., 2013. Facebook removing option to be unsearchable by name, highlighting lack of universal privacy
controls. In TechCrunch, 10th October 2013. Available from: http://techcrunch.com/2013/10/10/facebook-searchprivacy/.
Delahunty, J., Verenikina, I. and Jones, P., 2013. Socio-emotional connections: identity, belonging and learning in
online interactions. A literature review. In Technology, Pedagogy and Education. Available from:
http://www.tandfonline.com.ezproxy.is.ed.ac.uk/doi/pdf/10.1080/1475939X.2013.813405.
Ferdig, R., Dawson, K., Black, E. W., Paradise Black, N. M., and Thompson, L. A., 2008. Medical students? and
residents? use of online social networking tools: Implications for teaching professionalism in medical education. In First
Monday, 13 (9), 1st September 2008. Available from:
http://www.firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2161/2026.
Goffman, E., 1959. The presentation of self in everyday life. New York, NY: Anchor Books.
Hallam Goodband, J., Solomon, Y., Samuels, P.C., Lawson, D. and Bhakta, R., 2012. Limits and potentials of social
networking in academia: case study of the evolution of a mathematics Facebook community. In Learning, Media and
Technology, 37(3), pp. 236-252, DOI: 10.1080/17439884.2011.587435. Available from:
http://dx.doi.org/10.1080/17439884.2011.587435.
Osborne, N., 2012. Continuous professional development in collaborative social media spaces. MSc. University of
Edinburgh. Available from: https://sites.google.com/site/cpdaandsocialmedia/home.
Osborne, N. and O’Shea, C., 2012. Copy of Managing Academic Identities in Social Media for IDEL [presentation].
Available from: http://prezi.com/efevcec_kiug/copy-of-managing-academic-identities-in-social-media-for-idel/.

13. Useful Resources: Terms & Conditions
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University of Edinburgh Social Media Guidelines: http://www.ed.ac.uk/schoolsdepartments/website-programme/training-guidelines/editorial-guidelines
University of Edinburgh Writing for the Web Guidelines: http://www.ed.ac.uk/schoolsdepartments/website-programme/training-guidelines/editorial-guidelines
University of Edinburgh Social and Cloud Computing Advisory Service. Forthcoming later
this year from Learning Services.
General Medical Council Doctors Use of Social Media – notes on the new Good Medical
Practice guidance: http://www.gmc-uk.org/guidance/10900.asp
IBM Social Computing Guidelines: http://www.ibm.com/blogs/zz/en/guidelines.html. A
good example of an open but well thought through organisational approach to social
media.
JISC legal: http://www.jisclegal.ac.uk/A source of guidance for HE and FE on the use of
technology in education, research and external engagement. Includes legal guidance on
various social media tools including Facebook and Pinterest.
Facebook Terms of Service: https://www.facebook.com/legal/terms
Twitter Terms of Service: https://twitter.com/tos
Google and Google+ Terms of Service:
http://www.google.com/intl/en/policies/terms/archive/

14. Discussion…
• How are you finding it/have you found it learning and
reflecting in front of others?
• Did this feel different from developing thoughts and ideas in
your normal offline space?
• How comfortable is it to have your comments and discussions
associated with your real identity? Would this feel acceptable
in a more public setting – Twitter, Facebook, Google+ etc?
• Have you tried Googling yourself? Are you happy with the
academic/professional/personal identity you find? Would you
be happy for fellow learners, professional peers, or students
to find you presented in this way? Could being more active
online improve or change that online representation?

15. Questions?
• Please do continue discussions via Learn or Twitter
(#PGCAP – a public tag used by other PGCAP
programmes across the UK, not just this one!)
• I am happy to answer specific question around the
use of social media - or on anything we do here at
EDINA: Nicola.osborne@ed.ac.uk

16. Further Reading
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University of Edinburgh, 2012. Social Media Guidelines. Available from: http://www.ed.ac.uk/schools-departments/websiteprogramme/training-support/guidelines-resources/social-media
University of Edinburgh Information Services, 2013. Social and Cloud Based Learning and Teaching [advisory service and
website]. Available from: http://www.ed.ac.uk/schools-departments/information-services/learning-technology/social-cloud
Delahunty, J., Verenikina, I., and Jones, P., 2013. Socio-emotional connections: identity, belonging and learning in online
interactions. A literature review. In Technology, Pedagoguey and Education, DOI: 10.1080/1475939X.2013.813405
Barbour, K. and Marshall, D., 2012. The academic online: constructing persona through the www. First Monday, 17(9)
[Online]. Available from http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/3969/3292
boyd, d. 2010. Making sense of privacy and publicity. South by SouthWest (SXSW) conference. Austin, Texas. Available
from http://www.danah.org/papers/talks/2010/SXSW2010.html
Goodband, J. H., Solomon, Y., Samuels, P. C., Lawson, D. and Bhakta, R., 2012. Limits and potentials of social networking in
academia: case study of the evolution of a mathematics Facebook community. In Learning, Media and Technology, 37 (3),
pp. 236-252. DOI: 10.1080/17439884.2011.587435.
Ferdig, R., Dawson, K., Black, E. W., Paradise Black, N. M., and Thompson, L. A., 2008. Medical students’ and residents’ use
of online social networking tools: Implications for teaching professionalism in medical education. In First Monday, 13 (9), 1st
September 2008. Available from: http://www.firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2161/2026
General Medical Council, 2012. Doctor’s use of social media. In General Medical Council [website], April 2012. Available
from: http://www.gmc-uk.org/guidance/10900.asp [statement] and: http://www.gmcuk.org/Doctors__use_of_social_media.pdf_51448306.pdf [guidance].
Greenhow, C. and Robelia, B., 2009. Old communication, new literacies: social network sites as social learning resources. In
Journal of Computer-mediated Communication, 14, pp. 1130-1161. doi:10.1111/j.1083-6101.2009.01484.x
Simpson, S., 2013. Social media: 10 employment cases involving Facebook. In Xpert HR: Tribunal Watch [website], 10th
April 2013. Available from: http://www.xperthr.co.uk/blogs/employment-tribunal-watch/2013/04/social-media-10employment-cases-involving-facebook/.
Minocha, S. and Petre, M., 2012. UK: Vitae Innovate and Open University Social Media Handbook. Available from:
http://www.vitae.ac.uk/CMS/files/upload/Vitae_Innovate_Open_University_Social_Media_Handbook_2012.pdf.