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Managing your Digital Footprint : Taking control of the metadata and tracks and traces that define us online

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"Managing your Digital Footprint : Taking control of the metadata and tracks and traces that define us online" invited presentation for CIG Scotland's 7th Metadata & Web 2.0 Seminar: "Somewhere over the Rainbow: our metadata online, past, present & future", which took place at the National Library of Scotland, 5th April 2017.

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Managing your Digital Footprint : Taking control of the metadata and tracks and traces that define us online

  1. 1. Managing your Digital Footprint Taking control of the metadata and tracks and traces that define us online Nicola Osborne, Digital Education Manager, EDINA Nicola.osborne@ed.ac.uk @suchprettyeyes Somewhere Over the Rainbow: Our metadata online, past, present and future CIG Scotland’s seventh Metadata and Web 2.0 Seminar National Library of Scotland, 5th April 2017
  2. 2. Introduction http://nicolaosborne.blogs.edina.ac.uk/ https://goo.gl/jgHLQs https://twitter.com/suchprettyeyes https://edina.ac.uk/
  3. 3. Personal Metadata: the Past 2009 Toto, I've a feeling we're not in Kansas any more.
  4. 4. This time it’s personal… • Web 2.0 and social media are about people, personality and quirkiness. • They allow use of links, images, video, audio, and other multimedia to bring a topic to life. • They are designed to nurture communities, networks, peer support, sharing, participation and collaboration. • They are often updated and engaged with via mobile phones – crossing personal and professional spaces, places and times. • And that means they can be challengingly personal spaces to engage and maintain boundaries in. “Username: LauraGil4 on Snapchat (Education Storytelling)” by Flickr user Laura Gilchrist (CC-BY).
  5. 5. What is a Digital Footprint? Your Digital Footprint is the data you leave behind when you go online. It's what you've said, what others have said about you, where you've been, images you're tagged in, personal information, social media profiles, and much more.
  6. 6. University of Edinburgh Managing Your Digital Footprint Research • PTAS-funded project (2014-15) investigated students’ understanding of their Digital Footprint through surveys (n=1457), focus groups and interviews. • Best practice guidance, resources for educators, eprofessionalism resources and research publications resulted from this. • Further research is ongoing, including a PTAS-funded Yik Yak project (2016-17) looking at students use of this and similar anonymous and/or semi-private spaces.
  7. 7. Social Media & Web 2.0 leads to a lot of digital tracks and traces…
  8. 8. Deliberate posts and presences… "Facebook, I would say it's probably just a kind of a representation of who I am in some ways, like who I am in my personal life" (participant 1) https://www.instagram.com/p/BSUv-aogbE_/?taken-by=symmetrybreakfast&hl=en https://twitter.com/nikivermeulen/status/84819915869569433 6
  9. 9. Data from our quantified selves… https://bust.com/living/16150-which-period- tracking-app-is-right-for-you.html http://www.ellieharrison.com/work/broadcasts/ http://www.mapmyrun.com/gb/edinburgh-sct/ https://www.airbnb.co.uk/
  10. 10. Full text searchable personal histories of everything we’ve ever thought to share… Web 2.0 and social media are sometimes long lasting, sometimes ephemeral. And you don’t always get to choose… We can forget that a post is still live… Or may not know it has been screencapped… Or it may now be out of our control due to forgotten passwords, a change of site ownership, an app is spamming on our behalf. 5% of our students (from 1457) found information online about themselves that they did not think was public. https://www.indy100.com/article/we-enjoyed-reading-mhairi- blacks-nsfw-tweets-as-a-teenager--xyvV8th3lb
  11. 11. Have you experienced the following online? • Bullying • Harassment • Unwanted comments/tags • Identity theft • Being hacked • Information which is public • Disciplinary • Revenge porn • Surveillance & monitoring • Feelings of inadequacy • Public relationship breakdown And remnants of our life in all of its complexities and challenges…
  12. 12. Automated traces… Lions, and tigers, and bears! Oh, my! Automatic tags, locations, face recognition are useful. And invasive. And some are legally iffy in the EU…
  13. 13. Including malicious material… https://www.theguardian.com/technology/2016/apr/12/the-dark-side-of-guardian- comments http://timesonline.typepad.com/dons_life/2016/09/t heres-trolls-and-trolls.html
  14. 14. Plus doppelgangers, pseudonyms, erroneous mistaken identities… https://www.theguardian.com/us- news/2017/apr/03/identity-theft-racial-justice https://www.wsj.com/articles/facebook-changes-real- name-policy-after-uproar-from-drag-queens-1412223040 http://www.davegorman.com/projects _are_you_dave_gorman.html
  15. 15. And human liabilities friends… In our 2014 & 2015 surveys of University of Edinburgh undergraduates[1]: 11% (survey 1) and 10.7% (survey 2) of our students had experienced unwanted tagging on photographs When did you last review your privacy and tagging settings? Do you ever review your friends/follows lists? https://www.theguardian.com/technology/2015/feb /21/internet-shaming-lindsey-stone-jon-ronson Dorothy: How do you talk if you don't have a brain? Scarecrow: Well, some people without brains do an awful lot of talking don't they?
  16. 16. Why does your digital footprint matter? • Professional reputation based on your current and historical tracks and traces. – Whether you create them or others do it for you as in Barbour & Marshall (2012) concept of the “Uncontainable Self”. • Legal ramifications for employment, copyright, defamation, etc. • Personal reputation and presentation of self in the appropriate way for the appropriate audience(s). (Goffman 1959) • Also, how do you want your data used in the future?
  17. 17. Personal Metadata: Present Pay no attention to that man behind the curtain. https://www.technologyreview.com/s/604035/ube r-is-engaged-in-psychological-warfare-with-its- drivers/ https://motherboard.vice.com/en_us/article/ how-our-likes-helped-trump-win http://www.nature.com/article s/s41562-017-0086.epdf http://www.bbc.co.uk/news/business-37834856
  18. 18. Privacy and Curation As a Tactic "I think I'm a private person...I take a lot of care and time over my close friends...I'm not of the age where it's like ooh I've got 250 friends on Facebook...It's like I don't really care about that kind of stuff.“ "...my boundaries are more set about who I allow to be my friend...if you're my friend I'll trust that you don't put anything stupid [up]" (participant 5) My! People come and go so quickly here! "I suppose it's different I think when I was a teenager it tended to be you were friends with every single person you knew" (participant 1)
  19. 19. Formal policies and professional boundaries (e.g. GMC Guidance) “Using social media also creates risks, particularly where social and professional boundaries become unclear. You must follow the guidance in Maintaining a professional boundary between you and your patient.” “If a patient contacts you about their care or other professional matters through your private profile, you should indicate that you cannot mix social and professional relationships and, where appropriate, direct them to your professional profile.” Full detailed guidance can be found here: http://www.gmc- uk.org/guidance/ethical_guidance/21186.asp
  20. 20. Going Underground As a Tactic Students and younger internet users seem to be moving away from public spaces… • Direct messaging tools and WhatsApp • SnapChat • YikYak • Facebook Live, Instagram Live, etc.Nuclear Submarine Base by Flickr user Lukasz Kryger
  21. 21. Personal Metadata: Future https://www.theregister.co.uk/2017/03/28/congress_ approves_sale_of_internet_histories/ Just try and stay out of my way. Just try! I'll get you, my pretty, and your little dog, too! http://journals.plos.org/ploscompbiol/article?id =10.1371/journal.pcbi.1005399 http://www.imdb.com/title/tt5497778/ http://www.niemanlab.org/2017/04/the- news-integrity-initiative-is-taking-a-cross- industry-approach-to-fixing-the-news- trust-problem/
  22. 22. What have you learned, Dorothy? 1. Don’t post anything stupid 2. Check your privacy settings 3. Don’t Panic 4. Crowd out the bad stuff with the good 5. Remove content and untag 6. Avoid trolls (if you can) 7. Copyright – don’t use anything you don’t have permission to use (open licenses are your friend) 8. Check your phone settings (apps, camera & mic access especially) 9. Think about your data 10. Consider legal issues and rights in social media 11. Respect others just as you’d want to be respected yourself 12. Know what your digital footprint looks like Image: Dorothy’s ruby slippers by Flickr user Kevin Burkett
  23. 23. Somewhere Over the Rainbow… “…social data tells us not just something about society, but also about the forces that can come to shape society in future, in that predictive technologies demonstrate a desire to anticipate the market, and the consumer, in advance. Academia needs to be aware of these discussions, in order to provide a critical response to them, and to assist in developing ethical and sustainable forms of practice. ” (Burns, 2015) A place where there isn't any trouble. Do you suppose there is such a place, Toto?
  24. 24. Find out more about your own Digital Footprint on #DFMOOC • Join now, #dfmooc: https://goo.gl/jgHLQs • Free Course (optional certificate is £39) open to everyone anywhere in the world. • Open since Monday, and will run again every month. • We welcome reuse and sharing more widely – we think it has particular use for CPD, in digital and information literacy, around transitions into and out of University.
  25. 25. Q&A Over to you! Further comments and questions welcome: nicola.osborne@ed.ac.uk …there's no place like home!
  26. 26. Additional References • [1] Student identities in transition: social media experiences, curation and implications for Higher Education. / Connelly, Louise; Osborne, Nicola. Sheffield Hallam University - SocMedHE Blog: SocMedHE15 Proceedings. 2016. • WNYC. Privacy, Data Survivalism and a New Tech Ethics. In Note to Self [podcast], 21 Feb 2017. http://www.wnyc.org/story/bonus-privacy-paradox/. • Burns, A. 2015. Looking forward: Social data informs us about society, but also about the forces that will come to shape the future. In LSE’s The Impact Blog, 16th October 2015. http://blogs.lse.ac.uk/impactofsocialsciences/2015/10/16/looking-forward-social-data-and- prediction/. Managing your Digital Footprint Resources • Website and Resources for Educators: http://www.ed.ac.uk/institute-academic- development/about-us/projects/digital-footprint • Publications:http://www.research.ed.ac.uk/portal/en/projects/managing-your-digital- footprint-research-strand(239b8e5b-c052-4681-9568-77aa02fa44fa).html • Yik Yak project blog: http://yikyakresearch.blogs.edina.ac.uk/

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