This document contains the presentation slides from Dr. Jillian Ney's talk on influencer marketing at the European Spreadfast Summit in 2016. Some of the key points made in the slides include:
- Influencer marketing involves building human connections with key individuals rather than just marketing to a target market as a whole.
- User-generated content and social media referrals are highly trusted by consumers, especially younger audiences, making influencer marketing important.
- Success cannot be defined solely by numbers of followers and requires considering relevance, value fit, and human connections between influencers and brands.
- Different types of influencers include celebrities, lifestyle influencers, creative influencers, and opinion leaders.
This guide to video influencer marketing will provide a breakdown of key video platforms and their audiences including Snapchat, Periscope, Facebook Video, Vine, Instagram Video, YouTube Connect and Facebook Live. Individual channel and general best practices will also be covered. To learn more about influencer marketing, head to www.clevergirlscollective.com.
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
Guest: Serena Ehrlich, Director, Social and Evolving Media at Business Wire
What PR professionals will learn:
Simple ways to get your story noticed
Why data is your friend
How to choose the metrics that matter most
5 Ways Influencers Help You Sell (Social Selling)Traackr
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy.
To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat.
Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.
3XE Digital Proudly presents:
Nicole Owens, Digital Account Manager & Mei Ling Tong, Digital Account Executive at Connector
The buzzword of 2016, and a trend which is going to continue right throughout 2017, will see an increasing number of marketers turning to influencers to help combat ad avoidance, bring fresh creativity to their marketing and help their brand resonate with the social media generation.
With influencer spending increasing, more easily measurable results and outreach getting easier, this is the perfect opportunity for you to join Connector, the leading influencer marketing agency in Ireland, to learn how to plan, execute and measure campaigns with influencers!
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
This guide to video influencer marketing will provide a breakdown of key video platforms and their audiences including Snapchat, Periscope, Facebook Video, Vine, Instagram Video, YouTube Connect and Facebook Live. Individual channel and general best practices will also be covered. To learn more about influencer marketing, head to www.clevergirlscollective.com.
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Social media influencer marketing a framework for success - michelle goodallMichelle Goodall
Influencer Marketing can be a minefield. Apply common sense, simple framework and an understanding of the categories of influencer to your marketing, communications and digital campaigns. This presentation covers the basics of social media influencer marketing, provides a successful planning framework and highlights examples of best practice approaches in B2C and B2B.
The Risks & Rewards of Celebrity, Influencer, and Executive Social Voices Spredfast
Smart Social New York 2017 Breakout Session
Speakers:
Matt Siegel, Chief Digital Officer at Roc Nation
Nola Weinstein, Global Head of Social & Experiential Marketing at Twitter
Dan Porter, Chief Executive Officer at Overtime
Guest: Serena Ehrlich, Director, Social and Evolving Media at Business Wire
What PR professionals will learn:
Simple ways to get your story noticed
Why data is your friend
How to choose the metrics that matter most
5 Ways Influencers Help You Sell (Social Selling)Traackr
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy.
To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat.
Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.
3XE Digital Proudly presents:
Nicole Owens, Digital Account Manager & Mei Ling Tong, Digital Account Executive at Connector
The buzzword of 2016, and a trend which is going to continue right throughout 2017, will see an increasing number of marketers turning to influencers to help combat ad avoidance, bring fresh creativity to their marketing and help their brand resonate with the social media generation.
With influencer spending increasing, more easily measurable results and outreach getting easier, this is the perfect opportunity for you to join Connector, the leading influencer marketing agency in Ireland, to learn how to plan, execute and measure campaigns with influencers!
**presentation is NOT for commercial use**
For more info visit: www.3xedigital.com
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
Social Media Directions White Paper Oct21.DocJay Deragon
Social Media is shifting from chatter to purpose. Knowing how to apply it for business purposes is a new art and science. We cover the relevant and relative issues in this white paper
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
Harnessing the Power of Social Media InfluencersBBDO
Social media influencers are not replacements for celebrities. They are the new celebrities.
This presentation gives an overview of the social influencer market, and demonstrates how brands and their agency partners can best tap into the influencer resource.
The Future of Influencer Marketing - Predictions for 2015 2016Rustin Banks
Traditional marketing tactics simply aren’t working in the digital space. Consumers are increasingly tuning out brand advertising, or worse, actively avoiding it.
To learn more about this growing challenge and other trends that are emerging, check out The Future of Influencer Marketing, Predictions for 2015-2016.
Event Hacks: 3 ways you can use videos to promote your eventPeatix
Video is the official King of Content in 2016. With the wide range of formats and platforms available to complement your video strategy, video is easier than ever. Capture the attention of your audience and add value to your brand with these three key video strategies.
Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bDOsw4
Follow us for more event marketing #peatips and #eventhacks.
Influencer Marketing: The Better Practice GuideOnalytica
Marketing has changed and so has influencer marketing. We took everything we learned from creating highly successful campaigns for companies such as Microsoft, Coca Cola, Sony and many more and put it in this comprehensive guide. Learn how to build a sustainable influencer marketing campaign in 6 easy steps.
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
MtoM and TapInfluence Presentation for M2Moms ConferenceChristine Wilson
Are You Doing Influencer Marketing All Wrong? Learn how to do it right and how to track real metrics to measure your ROI and influence. From technology leader TapInfluence and marketing to moms experts MtoM Consulting.
Social Media Directions White Paper Oct21.DocJay Deragon
Social Media is shifting from chatter to purpose. Knowing how to apply it for business purposes is a new art and science. We cover the relevant and relative issues in this white paper
Augment Content Marketing with Influencer StrategyTraackr
90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers.
Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.
Influencer Marketing Overview by BDMI (Aug 2014)Sim Blaustein
Overview of the influencer marketing space including a 'lumascape' inspired chart showing the landscape of companies active in the space.
This is a living document, so check back for updates. Any and all feedback is welcome!
Please feel free to contact us at info@bdmifund.com!
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Your social media manager tweets a personal message from your brand's account. An email is sent to your entire user list with the wrong promo code. As a marketer, what's your next move? How do you respond when the wrong message goes live from your brand's email or social channels? In today's always-on digital landscape, your mistakes have the potential to do irreparable damage in a very short amount of time. In this session, you'll hear from industry experts about what you can do to recover from common marketing snafus.
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
Gaurav Gautam of BVJMM 2nd Semester of #JIMSVKII has shared about influencers influencing youth.
For More Query Call us on 09990474829, 011 61199191
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Blog: https://jimssouthdelhi.com/blog/
Linked In: https://www.linkedin.com/in/jims-vasant-kunj-38785a85/
10 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!
I will discuss the newer social network tools at "Harnessing the Power of the Patient," a free half-day seminar sponsored by Inspire and the Biotechnology Industry Organization (BIO). The seminar will take place 9 a.m. to 1 p.m. at BIO's headquarters, 1201 Maryland Ave, SW, Suite 900, in Washington, DC. Please RSVP by contacting BIO: bstoker@bio.org
Author Ania G shares "Branding - Enable Unseen Opportunities
Ania is the Creative Brand Director of Beyond Publishing and helps authors Write their Books in 60 days, Create a World-Class Brand and build a virtual stage they can monetize for life!
http://AniaLive.com
http://GetYOUBranded.com
http://BeyondPublishing.net
http://WriteYourBookFormula.com
Influencer Marketing Tips and Best Practices for the Retail IndustryCleverGirlsColl
At National Retail Federation's Big Show this year, our panel of experts from all sides of the retail industry (blogger, retailer and agency) share their tips for successful influencer marketing.
Personal Branding | Visionocity MagazineMark Hewitt
Participation in social media is no longer optional if you plan to remain relevant - now is the time to onboard your individual brand on social media.
Focusing on creating a brand presence, optimizing your profiles, growing and deepening your network and converting interactions fluidly between online and offline channels will lead to unprecedented levels of communication.
How to use social listening to create content your audiences care about | Con...CharityComms
Dr Jillian Ney, doctor of social media and digital behavioural scientist, DRJN
Adrian Cockle, global industry principal for the charity sector, Hootsuite
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Social Media Marketing and Influencer Marketing
are a few buzzwords that have taken the marketing
world by storm in recent years. It has increasingly
become one of the most popular trends in marketing.
In fact, influencer marketing is already worth as
much as $8 billion, and is steadily on track to gain an
additional $7 billion by 2022, making it a $15 billion
industry according to a study by Business Insider.
As more companies begin to understand and see the
potential for success with influencer marketing, we
are seeing a shift away from traditional marketing
strategies such as radio, print, and T.V. ads. Eighty
percent of companies that have already implemented
an influencer marketing program say it performs
as good as - if not better than - other marketing channels (Media Kix).
Ready to dive more into the world of influencer
marketing? This guide teaches the basics of influencer
marketing and will help you establish a social media
influencer marketing program of your own.
2015 Influencer Marketing Guide
Getting the right people talking about your brand is vital for building credibility. In fact, recent studies show that nearly 60% of marketers plan to increase their influencer marketing budgets in 2015. Kick start your own social campaigns by learning how to identify, engage, and measure influencer impact.
Download this influencer marketing guide to learn:
•How to identify your ideal influencers
•When and where your influencers are most active
•Tips for engaging influencers with your brand
•How to add influencers to your social marketing strategy
Influencer Marketing is one of the biggest marketing trends for the past five years. If you spend much time browsing Instagram or YouTube, no doubt you will have come across an internet celebrity with a sponsored post or product placement promoting some random brand. So how does it all work?
Social media influencers are individuals who create content promoting certain brands through social media sites like Instagram, YouTube, Twitter, and Facebook. This is a marketing strategy used by brands who hire these influencers to increase their interactions with their target customers online, increasing their brand awareness and recognition, increasing sales.
“Influence can be broadly defined as the power to affect a person, thing or course of events. Influence manifests itself in many ways, from direct purchase advice to subtle shifts in perception of a vendor’s credibility.” (Brown & Hayes, 2008)
Influencers have built a reputation online for their knowledge and expertise on a topic or lifestyle or because of their status. This reputation gives them social influence in their specific niche or area of expertise/fame, their followers taking note of their actions and opinions.
Unlike celebrities of the past who often lead very private lives, influencers give followers access to a snapshot of their personal lives. This glimpse into the good life creates a bond and helps influencers to win the trust of their target audience.
These social relationships become assets for influencers to collaborate with brands to help them reach their marketing goals, as they have the power to affect the purchase decisions of others through their authority and trust of their following. This provides credibility for brands with a shared target audience.
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
2. @DrJillianNey
Influencer marketing is like teen sex.
Everyone wants to do it but nobody knows how.
Then when it’s finally done, there is a surprise it’s not better.
4. @DrJillianNey
Officially, influencer marketing is a form
of marketing that has emerged from a
variety of practices and studies, in
which focus is placed on specific key
individuals (or types of individual) rather
than the target market as a whole.
https://en.wikipedia.org/wiki/Influencer_marketing
7. @DrJillianNey
BECAUSE UGC MATTERS
92% OF CONSUMERS TRUST RECOMMENDATIONS FROM OTHER
PEOPLE, EVEN PEOPLE THEY DON’T KNOW, OVER BRANDED CONTENT.
http://digitalintelligencetoday.com/word-of-mouth-still-most-trusted-resource-says-nielsen-implications-for-social-commerce/
9. @DrJillianNey
BECAUSE THAT IS WHERE THE
AUDIENCE IS
THOSE AGED 12 TO 32 SPEND 30%
OF MEDIA TIME CONSUMING USER
GENERATED CONTENT COMPARED
TO 23% OF MEDIA TIME WATCHING
TV
http://psemagazine.com/influencer-marketing/
10. @DrJillianNey
YOUNGER AUDIENCES TRUST
SOCIAL MEDIA CELEBRITIES
MORE
62% WOULD TRY BAND
RECOMMENDED BY A YOUTUBE
CELEBRITY… JUST 49% WOULD
ACT ON A HOLLWOOD STARS
RECOMMENDATIONS.
http://psemagazine.com/influencer-marketing/
12. @DrJillianNey
I exist to be the conduit
between what a brand wants to
do and what their customers
need them to do.
UK’S FIRST DR OF SOCIAL
MEDIA AND A DIGITAL
BEHAVIOURAL SCIENTIST
31. @DrJillianNey
CELEBRITIES
TRADITIONAL CELEBRITIES WHO HAVE SOCIAL
ACCOUNTS.
They tend to have a presence on most social media
platforms and rush to try new ways to reach their
audience.
Their networks are loosely-tied, followers want to be
part of the halo effect.
Celebrities have little responsive engagement with
their audiences.
32. @DrJillianNey
LIFESTYLE
PEOPLE FINDING INFLUENCE BECAUSE OF
THEIR LIFESTYLE OR INTERESTS
They tend to have one main platform and push
other social traffic back to this platform (some will
have separate sites/blogs).
Motivation to follow because of area of interest or
lifestyle choices.
Will have some level of engagement with their
audience.
33. @DrJillianNey
CREATIVE
PEOPLE FINDING INFLUENCE FROM THEIR
PERSPECTIVE
They tend to have one main platform and push
other social traffic back to this platform (some will
have separate sites/blogs).
Motivation to follow because of beauty of art,
creative outlook or problem solving.
Will have some level of engagement with their
audience.
34. @DrJillianNey
OPINION LEADERS
PEOPLE FINDING INFLUENCE BECAUSE OF
THEIR VOICE
They tend to have a dedicated blog or site and
drive social traffic back to the site.
Motivated to follow because of their personal
opinions, career success or work they do.
Will have a level of active engagement with their
audience.
35. @DrJillianNey
EVERYDAY INFLUENCERS
THE EVERY DAY PEOPLE (OR
MICRO-INFLUENCERS).
They will embody your target customer
persona.
They tend to have strongly-tied
networks, they are the connector of their
group, and very active on social.
36. @DrJillianNey
Go deep into their network,
how to they influence their
audience, how much creative
empowerment will you give,
what the end goal?
42. @DrJillianNey
SOCIAL INTELLIGENCE PROCESS
CUSTOME
R
JOURNEY
MAPPING
LIFECAST &
INTENT
EMOTIONAL
ANALYSIS
DEVELOP
INTERVEN-
TION
DEFINE
• Customer Behaviours
on Journey to SSE
Venue
• Touchpoints with the
SSE brand
• Touchpoints with
other brands and/or
partners
LIFECAST
• Ways in which SSE
venues services are
used by customers
INTENT
• Intent to purchase
• Intent to use services
• Additional requests
• Key emotions felt at
each stage of the
customer journey
• Develop bspoke
behavioural
intervention to
maximise SSE
partnership rights
47. @DrJillianNey
HOW LONG DO THEY
STICK AROUND?
DO THEY ACTIVELY
ENGAGE?
DO THEY PURCHASE?
ARE THEY ATTRACTED
TO YOUR BRAND?
DO THEY INTENT TO
PURCHASE?
Consider how the algos work on the tools
How closely tied are their networks
Strength of relationships
Personality fit, content fit – what appeals to them the most
Do they work with any other brands; how do they work with them
What platforms are they on
Consider how the algos work on the tools
How closely tied are their networks
Strength of relationships
Personality fit, content fit – what appeals to them the most
Do they work with any other brands; how do they work with them
What platforms are they on
Consider how the algos work on the tools
How closely tied are their networks
Strength of relationships
Personality fit, content fit – what appeals to them the most
Do they work with any other brands; how do they work with them
What platforms are they on
Consider how the algos work on the tools
How closely tied are their networks
Strength of relationships
Personality fit, content fit – what appeals to them the most
Do they work with any other brands; how do they work with them
What platforms are they on
Consider how the algos work on the tools
How closely tied are their networks
Strength of relationships
Personality fit, content fit – what appeals to them the most
Do they work with any other brands; how do they work with them
What platforms are they on