The filmmakers chose the horror genre because research showed it was the most popular among options for audiences. They set their story in an abandoned hospital, the most popular setting according to their peers, to attract viewers by playing on the fear of not knowing what could happen to the characters there. Within the opening, the audience gets a sense of each character's personality to connect with what is happening. The main setting of an abandoned mental asylum was used because such locations are scary due to stories about their past, and having well-dressed teenagers in very run-down locations creates suspicion about why they are there and engages the audience.

1. How did you attract/address your
audience?

2. Plot
• We very much felt that the genre would attract our
audience due to the research that we completed. The
reason for this is because horror was the most liked genre
out of the 6 options they were given. Our story line is also
shaped around research as the setting for our film was the
most popular and our peers liked the idea of going to an
abandoned hospital and not knowing what could happen to
the characters. Within our opening you get a real sense
about the characters and the personalities of each, and we
wanted to do this so the audience can connect with what is
going on.

3. Setting
• The main setting for our film is based in a abandoned
mental asylum, which is used as a very scary location due
to the story's about the place and what was actually there
before. By using very run down locations and well dressed
teenagers really helps to create suspicion and enigma for
what they are doing at this place. Which really helps to get
the audiences attention.