I addressed my target audience of female teenagers by making the main character a female teenager, differing from most apocalyptic films which feature a male lead. This was meant to broaden the audience to include more females. I also attracted my target audience by opening with a horror scene that utilized conventions of the genre, including quick cuts and low lighting to create mystery, an unpleasant atmosphere and emphasize the character's need to escape.

1. 5. How did you address/ attract your target audience?
I addressed the targeted audience suitably by using a female teenager as the
main character. I felt this could be an ideal opportunity to differ the main role
as most apocalyptic films have a male that is the main role. However I thought
that having a female as a main character would broaden the target audience
range and would pitch it towards more females as I feel having a female
playing the main role is classed as unusual therefore it would attract the
targeted audience.
I attracted my target audience by producing an opening to a horror scene. This
was shown through the generic conventions of a horror. I did this by including
quick cuts when the character is in a rush to emphasis the need for the
characters escape from the place she is in. I included low lighting in my
opening scene to add mystery and an unpleasant atmosphere. It also benefited
the setting as it allowed it to become dreary looking and gives a feeling of
emptiness and sympathy for the main character.