1) A presentation was given at a DMA Financial Services Council event on consumer trust in financial services.
2) Research findings showed that trust in the financial services industry remains low but recommendation and satisfaction with main banks is generally positive.
3) The presentation discussed focusing on core products and benefits, improving the customer experience through added value products, and opportunities for cross-selling other financial products to improve trust and the customer relationship.
The document summarizes key findings from Borrell Associates' Q4 2012 SMB survey of over 1,750 small and medium businesses. Some highlights include:
1) Most SMBs (54%) plan to spend the same amount on advertising in 2013 as in 2012, while 20% plan to spend more and 16% plan to spend less.
2) SMBs expect to increase spending on online advertising and stabilize spending on newspapers and radio in 2013 compared to 2012.
3) Newspapers and online media are the most popular types of advertising purchased by SMBs, chosen by 64% and 62% of respondents respectively.
4) Facebook is the top choice for SMB online advertising spending in 2013, chosen by
The document summarizes current trends in association compensation based on survey data from the National Association of Manufacturers Council of Manufacturing Associations. It finds that participation in the survey has increased significantly since 2009. While median budgets have decreased due to more data points, budgets have recovered to pre-recession levels among organizations that participated all four years. CEO compensation has increased overall from 2009 to 2012 according to the survey data. The document also discusses factors in defining an appropriate peer group for market comparisons, using survey data effectively, and current trends in various elements of executive compensation packages.
The document discusses advanced email marketing strategies presented at an eMarketing conference. It provides steps for an effective email marketing plan including defining objectives, determining strategies, targeting audiences, designing content, evaluating results, and selecting technical solutions. Specific tactics are examined, such as preference for opt-in lists, personalization, and measuring click-through rates and conversions. Outsourcing email services is also addressed.
Mobile devices are increasingly important for connecting with customers. Over half of US adults now own smartphones, and smartphone ownership is growing rapidly. People use their phones for many shopping and local information tasks like finding directions, looking up product availability, reading reviews, and making purchases. Location-based marketing allows offers to become more relevant the closer customers are to a business. Prioritizing mobile optimization, like creating a mobile-friendly website and local maps listings, is important for businesses across many verticals. Meeting customers on the mobile channels they use most, like search and social media, can help drive traffic and sales.
Budgets among SMBs have been on the rise for the past few years, and in our recent 2H 2012 State of SMB IT report we found that they’ve reached their highest point during that time. Over the last year, budgets grew 13% worldwide and reached an average of $162,000 with EMEA clocking in at $151,000 on average.
To dig a little deeper, we spoke to over 900 IT pros to find out how they go about creating and managing their IT budget and where they plan to put their dollars in 2013. Results show that as investment in IT continues to grow, IT pros will most likely spend as follows:
• Invest close to 50% of average budget on new projects
• Regard hardware and software as a top priority for 2013 spend
• Continue to invest more in cloud-based services and mobile
This report highlights both worldwide findings as well as a breakout for Europe, Middle East and Africa (EMEA).
Ipsos MORI Captains of Industry Survey 2012: Business Culture and RegulationIpsos UK
The document provides results from a survey of British Captains of Industry in 2012. Some key findings include:
- Only 12% think the UK economy will get worse in the next year, down from 56% in 2011.
- Nearly a quarter see reducing the government deficit as the most important issue facing Britain.
- A clear majority agree that the current government's policies will improve the British economy.
- The USA is seen as having the best environment for business while China is perceived as the most attractive for investment.
- The technology sector is seen as having the greatest potential for growth while the financial sector is seen as having the least.
The survey found the following:
1) Over 750 digital media professionals were surveyed across industries like brand/advertiser, agency, video publisher, and more.
2) Half of respondents were from video content publishers/SSPs, while 23% were from agencies/trading desks.
3) 78% of buyers purchased video advertising in 2013, up from 74% in 2012, and video content producers' revenue from advertising increased 89% from 2012 to 2013.
4) Most saw online video as complementing rather than replacing TV, and control over pricing and targeting were driving factors for shifts to digital video budgets.
This document appears to be an email marketing benchmark report focused on Asia. Some key findings from the report include:
1) Bounce rates have continued to improve in 2011 for both first mailings and ongoing campaigns compared to previous years. Bounce rates were lower for B2C compared to B2B campaigns.
2) Open rates have decreased slightly in 2011 but the decline was smaller than in previous years. B2B campaigns had higher open rates than B2C.
3) Click rates, which had been declining for several years, increased in 2011 for both unique and total clicks compared to 2010.
The document summarizes key findings from Borrell Associates' Q4 2012 SMB survey of over 1,750 small and medium businesses. Some highlights include:
1) Most SMBs (54%) plan to spend the same amount on advertising in 2013 as in 2012, while 20% plan to spend more and 16% plan to spend less.
2) SMBs expect to increase spending on online advertising and stabilize spending on newspapers and radio in 2013 compared to 2012.
3) Newspapers and online media are the most popular types of advertising purchased by SMBs, chosen by 64% and 62% of respondents respectively.
4) Facebook is the top choice for SMB online advertising spending in 2013, chosen by
The document summarizes current trends in association compensation based on survey data from the National Association of Manufacturers Council of Manufacturing Associations. It finds that participation in the survey has increased significantly since 2009. While median budgets have decreased due to more data points, budgets have recovered to pre-recession levels among organizations that participated all four years. CEO compensation has increased overall from 2009 to 2012 according to the survey data. The document also discusses factors in defining an appropriate peer group for market comparisons, using survey data effectively, and current trends in various elements of executive compensation packages.
The document discusses advanced email marketing strategies presented at an eMarketing conference. It provides steps for an effective email marketing plan including defining objectives, determining strategies, targeting audiences, designing content, evaluating results, and selecting technical solutions. Specific tactics are examined, such as preference for opt-in lists, personalization, and measuring click-through rates and conversions. Outsourcing email services is also addressed.
Mobile devices are increasingly important for connecting with customers. Over half of US adults now own smartphones, and smartphone ownership is growing rapidly. People use their phones for many shopping and local information tasks like finding directions, looking up product availability, reading reviews, and making purchases. Location-based marketing allows offers to become more relevant the closer customers are to a business. Prioritizing mobile optimization, like creating a mobile-friendly website and local maps listings, is important for businesses across many verticals. Meeting customers on the mobile channels they use most, like search and social media, can help drive traffic and sales.
Budgets among SMBs have been on the rise for the past few years, and in our recent 2H 2012 State of SMB IT report we found that they’ve reached their highest point during that time. Over the last year, budgets grew 13% worldwide and reached an average of $162,000 with EMEA clocking in at $151,000 on average.
To dig a little deeper, we spoke to over 900 IT pros to find out how they go about creating and managing their IT budget and where they plan to put their dollars in 2013. Results show that as investment in IT continues to grow, IT pros will most likely spend as follows:
• Invest close to 50% of average budget on new projects
• Regard hardware and software as a top priority for 2013 spend
• Continue to invest more in cloud-based services and mobile
This report highlights both worldwide findings as well as a breakout for Europe, Middle East and Africa (EMEA).
Ipsos MORI Captains of Industry Survey 2012: Business Culture and RegulationIpsos UK
The document provides results from a survey of British Captains of Industry in 2012. Some key findings include:
- Only 12% think the UK economy will get worse in the next year, down from 56% in 2011.
- Nearly a quarter see reducing the government deficit as the most important issue facing Britain.
- A clear majority agree that the current government's policies will improve the British economy.
- The USA is seen as having the best environment for business while China is perceived as the most attractive for investment.
- The technology sector is seen as having the greatest potential for growth while the financial sector is seen as having the least.
The survey found the following:
1) Over 750 digital media professionals were surveyed across industries like brand/advertiser, agency, video publisher, and more.
2) Half of respondents were from video content publishers/SSPs, while 23% were from agencies/trading desks.
3) 78% of buyers purchased video advertising in 2013, up from 74% in 2012, and video content producers' revenue from advertising increased 89% from 2012 to 2013.
4) Most saw online video as complementing rather than replacing TV, and control over pricing and targeting were driving factors for shifts to digital video budgets.
This document appears to be an email marketing benchmark report focused on Asia. Some key findings from the report include:
1) Bounce rates have continued to improve in 2011 for both first mailings and ongoing campaigns compared to previous years. Bounce rates were lower for B2C compared to B2B campaigns.
2) Open rates have decreased slightly in 2011 but the decline was smaller than in previous years. B2B campaigns had higher open rates than B2C.
3) Click rates, which had been declining for several years, increased in 2011 for both unique and total clicks compared to 2010.
Trends in Digital Sustainability CommunicationKWD Webranking
This document discusses trends in corporate social responsibility reporting among large European companies. It finds:
1) Nearly all of the largest 250 global companies and 100 largest UK companies publish CSR reports. CSR reporting has increased dramatically over the past two decades.
2) Most large European companies communicate about CSR/sustainability on their websites and publish sustainability reports. Spanish and Italian companies showed the most improvement in transparency.
3) Financial markets increasingly demand information around companies' environmental targets, sustainability initiatives, and supply chain standards in CSR reporting.
In January 2009, I conducted a practice management survey of IMCA members. The results of that survey were published in a paper I wrote called, From Pain to Gain: How To Capitalize On the Opportunity of A Lifetime, which appeared in the Spring 2009 issue of the IMCA Monitor. This slide presentation summarizes the results. You can access the article at http://www.stevesaenz.com/from-pain-to-gain-how-to-capitalize-on-a-once-in-a-lifetime-opportunity.html
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Penn Schoen and Berland: National Technology SurveyDev Khare
This document summarizes the key findings of a national technology survey conducted for the D: All Things Digital conference. Some of the main findings include:
- 82% of respondents do not currently own a smartphone but want one for their next phone.
- Word of mouth is the most effective way to drive trial of new search engines.
- Consumers are most interested in using their smartphones for entertainment like watching videos and listening to music.
- Familiarity and ownership of netbooks is low while interest in purchasing one is also relatively low. Cloud computing remains unfamiliar to many.
Towards Recovery - What Sales Managers and Consumers Tell Us, February 2010Amarach Research
A presentation of findings from recent surveys of sales managers and directors in Ireland about prospects for 2010. As well as details of recent consumer surveys relating to spending drivers and intentions.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
The Trends InView Report explores the current trends and the changes in consumers' attitudes and behaviors in reaction to the fluctuations in the current economy. M/A/R/C conducted over 2,000 surveys in addition to scouring various news sources to produce these reports. The Trends InView Report examines the issues affecting the following categories: Food and Dining Out, Travel, Health, Advertising and Marketing, Population and Culture, Homes and Apartments, Communication, and Transportation.
Visit http://marcresearch.com/inview.php to see other InView Reports!
The annual meeting presentation provides an overview of Fairfax's financial results, guiding principles, subsidiary performance, and international diversification. Key points include Fairfax achieving 11.2% and 11.5% compound annual growth in book value per share and share price over 5 years, maintaining an underwriting profit approach to float, and growing its Indian subsidiary ICICI Lombard from $6 million in premiums in 2002 to $894 million in 2008.
This document outlines the agenda for a conference on navigating B2B marketing and insights into marketing automation. The agenda includes presentations on the topics of focusing on technology over content, evaluating content quality, considerations for marketing automation implementations, and a panel discussion. Presenters will discuss lessons learned, common challenges with marketing automation projects, and strategies for overcoming barriers between marketing, sales, and IT departments. The event aims to provide reflections on marketing automation and collaborative marketing applications from industry experts.
Affinion Secuirty Center - BreachShield Overviewhaynormania
Affinion Security Center (ASC) provides comprehensive breach response and identity theft protection solutions through its BreachShield program. ASC has over 35 years of experience serving over 10 million individuals and manages programs for leading financial institutions. BreachShield offers end-to-end solutions including incident response consulting, notification services, customer support, ID theft protection, and ongoing reporting to help organizations respond effectively to data breaches.
LSC Digital offers over 20 years of experience in club marketing and credit card capture environments, with access to a network of 155,000 advertisers. They can deploy 50 million emails per month for welcome campaigns, newsletters, abandoned cart emails, sales campaigns, and reactivation programs. LSC Digital also verifies and qualifies leads while reducing fraud.
To create a successful marketing strategy for member engagement, there are key factors credit unions should take into consideration. How do you define your target audience? How should you refine your marketing efforts? How do you refocus your strategy to take advantage of those opportunities? Each generation of consumers makes different purchasing decisions and is therefore more receptive to certain marketing efforts. By understanding who your target audience is and their demographic, credit unions will be able to craft specific marketing strategies to become more profitable. Learn more at: www.nafcu.org/affinion
The document discusses how social media can help businesses move forward. It provides an overview of social media, why businesses should engage with social media, current social media trends including the growth of mobile, and a 4-step process for harnessing social media to grow a business. The 4 steps are: 1) define business goals, 2) develop a social media strategy, 3) establish a social media presence, and 4) optimize the website and mobile platforms.
The document discusses the evolution of search engine algorithms over the last few years, including Google updates like Panda, Penguin, and Hummingbird. It notes that search has shifted from a focus on keywords to prioritizing entities and providing answers rather than just pages. As a result, businesses need to optimize themselves for search engines by marking up their content and data using standards like Schema.org and implementing APIs to ensure their information remains discoverable and accessible to search engines.
The document discusses conventions of film trailers, including:
1) Trailers typically last 1-3 minutes and use selected shots and footage to suggest the storyline and draw audience interest.
2) They include the film title and release date at the end.
3) Trailers use quick pacing, high tempo music, and introduce main characters to advertise the film.
The document also analyzes how the film trailer adheres to theories of narrative structure from Todorov and Propp, and includes conventions like thriller music, cuts, action scenes, and not revealing the full storyline. While maintaining mainstream conventions, the trailer includes some unconventional animation transitions.
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
Black gram (Vigna mungo L.) is a legume widely consumed in parts of Asia and Africa. During milling of black gram into cotyledon for use in foods, about 25% of the grain is removed as by-products. This study analyzed the nutrient composition, phenolic acid profiles, antioxidant activity, and alpha-glucosidase inhibitory properties of black gram flour and its milled fractions. Protein and fat contents varied between fractions, with germ having the highest and seed coat the lowest. Seed coat had the highest fiber but lowest in cotyledon. Seed coat, plumule and aleurone layer showed better antioxidant activity than other fractions due to differences in phenolic acid quantities and types.
GoClapp helps developers gain more app downloads and offers iPhone users free or discounted paid apps. It addresses problems with app discovery and payment methods by incentivizing users to install apps for 30 seconds in exchange for credits to access paid apps or local deals. GoClapp's business model includes charging developers per 30 seconds of user attention and generating revenue from ads, affiliate programs, and partnerships with local businesses.
The document discusses the relationship between marketing, procurement, and agencies and how they each determine agency value. It notes that agencies need growth and client retention while clients and procurement focus on cost reduction and measurable outcomes. The document then discusses a story about stress and how responsibility and control need to exist together. Finally, it covers client relationships and how both clients and agencies need to find the right balance of client control and agency responsibility to maximize ROI.
Trends in Digital Sustainability CommunicationKWD Webranking
This document discusses trends in corporate social responsibility reporting among large European companies. It finds:
1) Nearly all of the largest 250 global companies and 100 largest UK companies publish CSR reports. CSR reporting has increased dramatically over the past two decades.
2) Most large European companies communicate about CSR/sustainability on their websites and publish sustainability reports. Spanish and Italian companies showed the most improvement in transparency.
3) Financial markets increasingly demand information around companies' environmental targets, sustainability initiatives, and supply chain standards in CSR reporting.
In January 2009, I conducted a practice management survey of IMCA members. The results of that survey were published in a paper I wrote called, From Pain to Gain: How To Capitalize On the Opportunity of A Lifetime, which appeared in the Spring 2009 issue of the IMCA Monitor. This slide presentation summarizes the results. You can access the article at http://www.stevesaenz.com/from-pain-to-gain-how-to-capitalize-on-a-once-in-a-lifetime-opportunity.html
Wisdom of crowds business intelligence market study findings overviewYellowfin
The latest edition – based on 859 responses from professionals with first-hand experience using vendor products and services – analyzes market place trends throughout 2011 and assess user perceptions towards BI for the coming year. The study also compares and ranks 17 of the world’s foremost BI vendors, their solution and associated services. Yellowfin achieved the equal highest overall ranking (4.57 out of five), as well as best outright score in the study’s “Emerging Business Intelligence Vendors” sub-group.
Yellowfin outscored traditional big name players, including Microsoft, IBM, SAP Business Objects, MicroStrategy, SAS Institute and Oracle. Yellowfin also outperformed other high profile vendors, including Information Builders, Actuate, Qliktech, Tibco Spotfire, Dimensional Insight, Arcplan, Pentaho and Jaspersoft.
Vendors are ranked on a five-point scale, across 33 different criteria, based on seven categories, including: Sales experience, value, quality and usefulness of product, quality of technical support, quality and value of consulting services, integrity and whether existing clients would recommend the vendor and its product to others.
Penn Schoen and Berland: National Technology SurveyDev Khare
This document summarizes the key findings of a national technology survey conducted for the D: All Things Digital conference. Some of the main findings include:
- 82% of respondents do not currently own a smartphone but want one for their next phone.
- Word of mouth is the most effective way to drive trial of new search engines.
- Consumers are most interested in using their smartphones for entertainment like watching videos and listening to music.
- Familiarity and ownership of netbooks is low while interest in purchasing one is also relatively low. Cloud computing remains unfamiliar to many.
Towards Recovery - What Sales Managers and Consumers Tell Us, February 2010Amarach Research
A presentation of findings from recent surveys of sales managers and directors in Ireland about prospects for 2010. As well as details of recent consumer surveys relating to spending drivers and intentions.
A majority of small businesses are experiencing revenue growth in 2012, according to new survey data from Constant Contact®, Inc. While the Constant Contact Small Business Pulse Survey reveals optimism about 2012, attracting new customers continues to keep small business owners up at night.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
The Trends InView Report explores the current trends and the changes in consumers' attitudes and behaviors in reaction to the fluctuations in the current economy. M/A/R/C conducted over 2,000 surveys in addition to scouring various news sources to produce these reports. The Trends InView Report examines the issues affecting the following categories: Food and Dining Out, Travel, Health, Advertising and Marketing, Population and Culture, Homes and Apartments, Communication, and Transportation.
Visit http://marcresearch.com/inview.php to see other InView Reports!
The annual meeting presentation provides an overview of Fairfax's financial results, guiding principles, subsidiary performance, and international diversification. Key points include Fairfax achieving 11.2% and 11.5% compound annual growth in book value per share and share price over 5 years, maintaining an underwriting profit approach to float, and growing its Indian subsidiary ICICI Lombard from $6 million in premiums in 2002 to $894 million in 2008.
This document outlines the agenda for a conference on navigating B2B marketing and insights into marketing automation. The agenda includes presentations on the topics of focusing on technology over content, evaluating content quality, considerations for marketing automation implementations, and a panel discussion. Presenters will discuss lessons learned, common challenges with marketing automation projects, and strategies for overcoming barriers between marketing, sales, and IT departments. The event aims to provide reflections on marketing automation and collaborative marketing applications from industry experts.
Affinion Secuirty Center - BreachShield Overviewhaynormania
Affinion Security Center (ASC) provides comprehensive breach response and identity theft protection solutions through its BreachShield program. ASC has over 35 years of experience serving over 10 million individuals and manages programs for leading financial institutions. BreachShield offers end-to-end solutions including incident response consulting, notification services, customer support, ID theft protection, and ongoing reporting to help organizations respond effectively to data breaches.
LSC Digital offers over 20 years of experience in club marketing and credit card capture environments, with access to a network of 155,000 advertisers. They can deploy 50 million emails per month for welcome campaigns, newsletters, abandoned cart emails, sales campaigns, and reactivation programs. LSC Digital also verifies and qualifies leads while reducing fraud.
To create a successful marketing strategy for member engagement, there are key factors credit unions should take into consideration. How do you define your target audience? How should you refine your marketing efforts? How do you refocus your strategy to take advantage of those opportunities? Each generation of consumers makes different purchasing decisions and is therefore more receptive to certain marketing efforts. By understanding who your target audience is and their demographic, credit unions will be able to craft specific marketing strategies to become more profitable. Learn more at: www.nafcu.org/affinion
The document discusses how social media can help businesses move forward. It provides an overview of social media, why businesses should engage with social media, current social media trends including the growth of mobile, and a 4-step process for harnessing social media to grow a business. The 4 steps are: 1) define business goals, 2) develop a social media strategy, 3) establish a social media presence, and 4) optimize the website and mobile platforms.
The document discusses the evolution of search engine algorithms over the last few years, including Google updates like Panda, Penguin, and Hummingbird. It notes that search has shifted from a focus on keywords to prioritizing entities and providing answers rather than just pages. As a result, businesses need to optimize themselves for search engines by marking up their content and data using standards like Schema.org and implementing APIs to ensure their information remains discoverable and accessible to search engines.
The document discusses conventions of film trailers, including:
1) Trailers typically last 1-3 minutes and use selected shots and footage to suggest the storyline and draw audience interest.
2) They include the film title and release date at the end.
3) Trailers use quick pacing, high tempo music, and introduce main characters to advertise the film.
The document also analyzes how the film trailer adheres to theories of narrative structure from Todorov and Propp, and includes conventions like thriller music, cuts, action scenes, and not revealing the full storyline. While maintaining mainstream conventions, the trailer includes some unconventional animation transitions.
Integration of social & mobile marketing Roger Warner, 8.11.11Rachel Aldighieri
Roger Warner\'s, Content and Motion, presentation from our Integration of Social & Mobile Seminar on Tuesday 8 November 2011. at DMA House. This was a repeat event from the one in September.
Black gram (Vigna mungo L.) is a legume widely consumed in parts of Asia and Africa. During milling of black gram into cotyledon for use in foods, about 25% of the grain is removed as by-products. This study analyzed the nutrient composition, phenolic acid profiles, antioxidant activity, and alpha-glucosidase inhibitory properties of black gram flour and its milled fractions. Protein and fat contents varied between fractions, with germ having the highest and seed coat the lowest. Seed coat had the highest fiber but lowest in cotyledon. Seed coat, plumule and aleurone layer showed better antioxidant activity than other fractions due to differences in phenolic acid quantities and types.
GoClapp helps developers gain more app downloads and offers iPhone users free or discounted paid apps. It addresses problems with app discovery and payment methods by incentivizing users to install apps for 30 seconds in exchange for credits to access paid apps or local deals. GoClapp's business model includes charging developers per 30 seconds of user attention and generating revenue from ads, affiliate programs, and partnerships with local businesses.
The document discusses the relationship between marketing, procurement, and agencies and how they each determine agency value. It notes that agencies need growth and client retention while clients and procurement focus on cost reduction and measurable outcomes. The document then discusses a story about stress and how responsibility and control need to exist together. Finally, it covers client relationships and how both clients and agencies need to find the right balance of client control and agency responsibility to maximize ROI.
The document is an email sent by Jack Radford on April 6, 2011 at 9:58 AM. It does not contain any other text, just the header information repeated multiple times.
An Introduction to Data Protection (London) - June 2015Rachel Aldighieri
The document summarizes a presentation on data protection laws given by Janine Paterson. It covered why data protection is important, key terms in data protection law like personal data and sensitive personal data, the 8 principles of the Data Protection Act 1998, and key rules of the Privacy and Electronic Communications Regulation 2003. It provided practical tips for marketers on topics like obtaining consent, sourcing and updating data, and regaining lost permissions.
Jewellery and Architecture in the Arts and Crafts Movementgenevieve_m
The document discusses Arts and Crafts jewelry, designers, and architecture from the early 1900s. It mentions a brooch designed by John Paul Cooper set with gemstones. It also lists necklaces by Florence A. Richmond and Frank Gardner Hale from The Society of Arts and Crafts in Boston. Several links are provided about Arts and Crafts jewelry, designers like C.R. Ashbee and his Guild of Handicraft, and notable Craftsman houses like the Gamble House designed by Greene and Greene.
How to Successfully Engage with CIOs Research Report. While the CIO may be the ultimate decision maker, the organizational purchase process is extremely collaborative; tech marketers must ensure marketing strategy reaches across all influencers.
The document summarizes key points from a legal update seminar on the proposed EU Data Protection Regulation. It discusses proposed changes such as expanded definitions of personal data, the need for explicit consent, the right to be forgotten, data breach notification requirements, and enhanced sanctions for noncompliance. The proposed regulation would significantly impact how companies process and protect personal data.
Gjalt Hooghiemstra's company, Agriculture, Forestry and Logistical Services (AFLS), provides services related to feasibility studies, project implementation, audits, and operational improvements in the areas of logistics, agriculture, and forestry. AFLS received the 2011 Green Supply Chain Award for best project under R1 million. AFLS aims to be a preferred partner in Africa by supplying transparent information and promoting country interests while abiding by local rules.
Study of Debit, Credit & Prepaid Programs. Member Preferences and Marketing S...NAFCU Services Corporation
The Discover Spending Monitor is a quarterly report that polls over 8,000 consumers on a monthly basis. This survey details the spending intentions of consumers and reports trends about their outlook of finances and their perception of the economy. It is unique because it is the only survey of its kind to measure the behavior of credit union members. Lately, there has been a spike in consumer confidence, which opens the door for credit unions to grow and market their products. So how sharp is this increase in consumer confidence? How can your credit union take advantage of this opportunity? This presentation will provide a detailed analysis of current trends and point out how your credit union can take advantage of the improving economy. Learn more at: www.nafcu.org/discover
12000 2010
10000 Investments I - II
The document discusses media investments and trends in Poland. It 8000 2011
provides data on investments in different media such as TV, radio, 6000 Investments I - II
4000 2012
newspapers, magazines, outdoor advertising and online advertising.
2000 Insertions I - II 2010
TV advertising saw the highest growth in 2012 compared to 2011, 0 Insertions I - II 2011
while newspapers saw a decrease. The biggest spenders in media Insertions I - II 2012
remain Aflofarm, Jeronimo Martins and Lidl Polska. Medicine and
telecom sectors lead in print advertising spend
TV INDUSTRY REPORT gives the overall picture of advertising on TV during the period Jan to Dec’12. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers in 2012 vs. their share in 2011.
SOURCE: A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
1) According to a 2011 survey, 12% of consumers would consider their primary financial institution (PFI) as a provider of insurance, while 88% would not.
2) The same survey found that 50% of households are extremely likely to remain with their current PFI or most important financial institution.
3) 31% of households strongly agree that they get more personalized service at smaller financial institutions compared to larger ones.
MIPIM 2012 - Wrap-Up Keynote address from Mark RobertsMIPIMWorld
Austerity-Stimulus, Risks-Opportunities: Fresh insights and way forward.
The US and Europe have embarked on fundamentally different paths in resolving their debt challenges: Austerity measures in Europe versus stimulus in the US. Policy outcomes will be different, and cannot be overlooked by real estate investors. There are many risks to consider and lots of opportunities ahead. How should investors approach the market today? What strategies are investors pursuing for a brighter tomorrow? Join us for the freshest insights on real estate markets: A combination of our panelists' research, your insights gathered during MIPIM conferences and events, and through our survey responses.
One survey found that 32% of households are extremely likely to remain at their current primary financial institution. Another survey found that 31% of households strongly agree they get more personalized service at smaller institutions. A third survey found that only 10% of households strongly agree that big institutions are better for checking accounts because of their branches and ATMs.
1) The documents present survey results from Raddon Financial Group regarding consumers' opinions and behaviors related to banking.
2) The surveys found that around a third of consumers strongly agree that big bank bailouts make them less likely to use large banks, and around a quarter strongly agree that smaller banks have online technology as good as large banks.
3) The documents also show data on consumers' use of online banking services, ownership of checking accounts, and openness to emerging technologies like smart ATMs and remote deposit capture.
The document is a series of charts from Raddon Financial Group surveying consumer technology usage:
1) The first chart shows that 14% of respondents have a tablet, with 12% using online banking as the most common app, followed by 5% with a data plan and 4% downloading apps from their primary financial institution.
2) The second chart shows cell phone usage is much higher, with 78% owning one and 33% having a data plan, while 18% use online banking as the top app.
3) Subsequent charts show a gradual increase over time in the percentage of consumers using personal financial management software and remote deposit capture services.
Raddon Financial Group conducted research that showed:
1) 35% of Gen Y consumers are likely to use remote deposit capture, more than other age groups.
2) One in five consumers currently use banking apps on their smartphones or tablets.
3) Top five banks and credit unions have the highest mobile app penetration rates, with over 60% of their customers owning smartphones or tablets.
The document contains several charts from Raddon Financial Group summarizing data from their National Online Consumer Research from Fall 2012 on banking habits and mobile device usage. The charts show:
1) One in five consumers use a banking app on their mobile device.
2) The top five banks and credit unions have the highest mobile app penetration rates compared to regional, community banks, and other credit unions.
3) One-fifth of consumers indicated they "bank online" using their smartphone.
1) According to surveys, 53% of consumers are interested in participating in a comprehensive rewards program that awards points for total accounts and credit/debit card use, while 11% currently participate in such a program.
2) Usage of financial institution social media pages is low, with only 7% of consumers having visited their own financial institution's social network page in the last 6 months.
3) Consumers have low confidence in obtaining financial advice from social networks, with only 9% feeling very confident and 37% feeling confident in advice from those sources.
Gen Y consumers are most likely to see value in mobile wallets, with 39% of Gen Y respondents citing mobile wallets as extremely or very valuable compared to 21% of Gen X, 18% of baby boomers, 14% of traditionalists, and 3% of the total population. Potential for remote deposit capture resides most with Gen Y consumers, with 31% of Gen Y respondents indicating they are extremely or very likely to use remote deposit capture compared to 18% of the total population and lower percentages for other generations. The top five banks and credit unions have the highest mobile penetration rates, with over 60% of their customers having a smartphone or tablet compared to around 50% of customers of community banks and regional banks, and
The Trends InView Report explores the current trends and the changes in consumers’ attitudes and behaviors in reaction to the fluctuations in the current economy. M/A/R/C conducted over 2,000 surveys in addition to scouring various news sources to produce these reports. The Trends InView Report examines the issues affecting the following categories: Food and Dining Out, Travel, Health, Advertising and Marketing, Population and Culture, Homes and Apartments, Communication, and Transportation.
Visit http://marcresearch.com/inview.php to see other InView Reports!
SolarWinds UK and Germany SME Survey Results - Time and BudgetSolarWinds
500 interviews (250 in the UK and 250 in Germany) with IT decision makers from private sector SME organisations were carried out during March 2013, and here is what they had to say about time and budget concerns.
The document contains data from surveys on consumers' use of online venues to gather information, personal financial management software, and mobile devices. Some key findings include:
- 65% of consumers use Google search to gather information online, while 25% use Facebook.
- Households that own a tablet are more likely than other groups to use personal financial management software.
- Over 75% of consumers have a cell phone, while over 30% have downloaded a financial app for their phone.
The document discusses the results of a survey of mobile consumers and merchants. It finds that while mobile shopping is still in early stages, consumers are increasingly using smartphones to research products and prices both before and during shopping trips. Many merchants have begun mobile initiatives but most see low revenue from mobile currently and have modest investment plans for the coming year.
This document contains a series of charts from Raddon Financial Group summarizing results from their national consumer research in fall 2011. The charts show results on consumers' use of personal financial management software, online banking services used, financial activities performed online, value placed on debit card overdraft services, debit card purchase denial rates, likelihood of using smart ATMs, reasons for not using ATMs for deposits, past ATM deposit behavior, and use and interest in remote deposit capture.
The document contains charts from Raddon Financial Group summarizing consumer usage of various cell phone, banking, and financial services based on national surveys. The charts show that:
- 78% of consumers have a cell phone, while 33% have a data plan and 18% use online banking from their phone.
- Personal financial management app usage is low, with only 9% actively using a PFM app and 4% using a non-PFI app.
- Around 10-13% of consumers report using personal financial management software to track finances.
- 6-14% of consumers report currently using a smart ATM, while 22-33% say they are likely to use one.
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How can financial services regain consumer trust presentations
1. Data protection 2013
How can financial services
regain consumer trust?
Friday 8 February
Thursday 7 March
#dmafs#dmadata
Sponsored by by
Supported Insight partner
2. Welcome from the Chair
Bill Gilbert, Chair of DMA Financial Services Council
#dmafs
Sponsored by Insight partner
3. Agenda
8.30am Registration and breakfast
9.00am Welcome from the Chair
Bill Gilbert, Chair of DMA Financial Services Council
9.10am Research findings
Paul Seabrook, Director and Co-Founder, fast.MAP
9.40am Using added value products to improve satisfaction
Giles Desforges, Senior Vice President for Northern Europe, Affinion
International
10.10am Visual trends in the financial services industry
Micha Schwing, Creative Planning Manager, Getty Images
10.30am Panel discussion
10.55pm Closing comments from the Chair
Bill Gilbert, Chair of DMA Financial Services Council
Sponsored by Insight partner
7. Trust amongst key sectors
Q: Please rank the following industries on how far you trust them Source: fast.MAP December 2012 N = 2,494
Nov-12 vs.
Mar 11
Mobile phone companies 5%
Charities 4%
Car companies 4%
Financial industry 1%
Home media package providers 0%
Government -2%
Utilities -3%
Media (newspapers etc.) -9%
8. Trust in FS
Q: How far do you agree with the following statement? ‘In the current economic climate I trust the Financial Services industry to look out for m
Source: fast.MAP December 2012 N = 2,494
45%
40%
36%
57%
35%
30% 28%
50% Nov-12
Dec-11
Mar-11
Jun-10
25%
14% 22% Dec-09
20% Jul-09
9% Dec-08
15%
11%
10%
5% 3%
0%
Strongly agree Agree Neither agree nor disagree Disagree Strongly disagree
10. Methodology
18 questions were submitted via a self completion
online survey to fast.MAP’s nationally representative
Consumer Voice panel
Sample size = 2,494
Field work November 2012
Results representative of the UK population based on
age and gender (18+)
Panellists were incentivised by £250 prize draw
12. Recommendation generally positive
Q: On a scale of 0-10, how likely would you be to recommend your main bank to a friend or colleague?
Source: fast.MAP December 2012 N = 2,49
25%
23%
20%
17%
15% 14% 14%
11% 11%
10%
5% 4%
3%
2%
1%
0%
10 – Highly 9 8 7 6 5 4 3 2 1 – Highly
likely unlikely
13. Satisfaction also generally positive
Q: On a scale of 0-10, are you satisfied with your main bank? Source: fast.MAP December 2012 N = 2,494
30%
25%
25%
21%
20%
18%
15%
13%
10% 9%
8%
5%
2% 2% 2%
1%
0%
10 – Satisfied 9 8 7 6 5 4 3 2 1 – Not
Satisfied
14. NPS Score
Source: fast.MAP December 2012 N = 2,494
BANK NPS
First Direct 44%
Co-op 35%
NatWest 15%
Other not listed above 9%
HSBC 8%
Barclays -1%
Halifax -5%
Santander -15%
Lloyds Banking Group / Lloyds TSB -16%
RBS (Royal Bank of Scotland) -22%
15. Just over 1 in 10 are thinking of switching
in the next 12 months
Q: How likely are you to switch your bank in the next 12 months? Source: fast.MAP December 2012 N = 2,494
60% 57%
50%
40%
30%
21%
20%
11%
10% 8%
4%
0%
Very likely Likely Unlikely Very unlikely Don’t know
21. Expectation that free banking will reduce
Q: Do you expect free banking services from your bank in the next 2 years? Source: fast.MAP December 2012 N = 2,494
No, 11%
Maybe, 23%
Yes, 67%
24. Core Product Holding Score (Includes current
account) – Banks with 3% or above share: Avg =
1.96
Q: Thinking about your primary bank you have just selected, please indicate any products or services that you might CURRENTLY have with
Source: fast.MAP December 2012 N = 1,714
25. Core Product Holding Score (Includes current
account) Banks with 3% or above share Vs Bank:
Avg = 1.96
Q: Thinking about your primary bank you have just selected, please indicate any products or services that you might CURRENTLY have with
Source: fast.MAP December 2012
Average
26. NPS Score
Source: fast.MAP December 2012 N = 2,494
BANK NPS
First Direct 44%
Co-op 35%
NatWest 15%
Other not listed above 9%
HSBC 8%
Barclays -1%
Halifax -5%
Santander -15%
Lloyds Banking Group / Lloyds TSB -16%
RBS (Royal Bank of Scotland) -22%
27. Core Product Holding Score (Includes
current account) Vs Benefits:
Q: Thinking about your primary bank you have just selected, please indicate any products or services that you might CURRENTLY have with
Source: fast.MAP December 2012 Note: this is across all banks, not just those ove
28. What products do you have with your main
bank?
Q: Thinking about your primary bank you have just selected, please indicate any products or services that you might CURRENTLY have with
Source: fast.MAP December 2012
29. Recommendation Vs Product Holding
Q: On a scale of 0-10, how likely would you be to recommend your main bank to a friend or colleague?
Source: fast.MAP December 2012
30. Satisfaction Vs Product Holding
Q: On a scale of 0-10, are you satisfied with your main bank? Source: fast.MAP December 2012
31. Other FS products; market opportunities
for main bank
Q: And now please select any of these products and services that you have but NOT with your main bank fast.MAP December 2012 N = 2,494
Source:
Home Contents Insurance 39%
Buildings Insurance 33%
None of the above 30%
Pension 26%
Savings Account 26%
Life Insurance 23%
Mortgage 19%
Cash ISAs 19%
Stocks and Shares 14%
Stock ISAs 10%
Standard Current Account 10%
Loan 9%
Equity Release 5%
Credit Protection 4%
Packaged Current Account (typically you pay a monthly… 4%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
32. Market demand for the next 12 months
Q: Please look at the following and select any that you think you are likely to need / consider buying in the next 12 months. Please tick all tha
Source: fast.MAP December 2012 N = 2,494
Not in the market for any of these products or services 60%
Home Contents Insurance 20%
Buildings Insurance 15%
Cash ISAs 11%
Savings Account 10%
Mortgage 5%
Loan 3%
Life Insurance 3%
Stocks and Shares 3%
Stock ISAs 3%
Standard Current Account 3%
Pension 2%
Packaged Current Account (typically you pay a monthly… 2%
Equity Release 1%
Credit Protection 1%
0% 10% 20% 30% 40% 50% 60% 70%
33. Where people will look
Q: Where do you think you are likely to look for these products and services? Please tick any of the below that you would consider
using when searching for these products and services. Only shown for products selected in previous question
Source: fast.MAP December 2012 N = 1,006
34. Non-core product holding
Q: Please look at the following list of non-core financial products and services and tick any that you currently have with any company
Motor breakdown cover 44%
None of the above 38%
Travel insurance 27%
Home emergency cover 17%
Mobile phone insurance 14%
Identity theft protection 11%
Lock and key cover 10%
Card blocking and re-order service for any card 8%
Gadget insurance 5%
VIP lounge access 4%
Travel discount booking service 3%
Credit management 2%
Event discount booking service 2%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Source: fast.MAP December 2012 N = 2,494
35. Bank’s share of these
Q: Of the products and services you selected below, which are through your bank? Source: fast.MAP December 2012 N = 1,094
No – none of them are via my bank 63%
Travel insurance 21%
Mobile phone insurance 13%
Motor breakdown cover 12%
Identity theft protection 10%
Card blocking and re-order service for any card 8%
Home emergency cover 5%
Lock and key cover 5%
Gadget insurance 3%
VIP lounge access 2%
Travel discount booking service 2%
Credit management 2%
Event discount booking service 1%
0% 10% 20% 30% 40% 50% 60% 70%
36. Understanding of these
Q: Are there any of the following that you don’t understand what they are? Source: fast.MAP December 2012 N = 2,494
I know what all of them are 65%
VIP lounge access 15%
Event discount booking service 13%
Credit management 12%
Lock and key cover 9%
Card blocking and re-order service for any card 9%
Travel discount booking service 6%
Gadget insurance 6%
Identity theft protection 4%
Home emergency cover 3%
Motor breakdown cover 1%
Travel insurance 1%
Mobile phone insurance 1%
0% 10% 20% 30% 40% 50% 60% 70%
38. Credit Profile attitudes
Q: Thinking about your credit profile, please select the most appropriate statement below: Source: fast.MAP December 2012 N = 2,494
I’m not currently doing
anything, but plan to in
the future, 23%
I’m not currently doing
anything and don’t plan
to, 41%
I take proactive steps to
protect and manage my
profile, 36%
39. Bank’s role with credit profile
Q: Do you think your bank should be doing more to help you manage your credit profile? Source: fast.MAP December 2012 N = 2,494
Yes, 43%
No, 57%
40. Technology concerns: Contactless
Payment
Q: How concerned are you about the security of the following? Source: fast.MAP December 2012 N = 2,494
Contactless payments using mobiles (not internet banking) 30% 27% 22% 5% 6% 10%
Contactless payments using card 24% 27% 26% 9% 6% 8%
Contactless payments using fobs 27% 23% 24% 5% 6% 15%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Very Concerned Concerned Neither concerned or unconcerned
Unconcerned Not concerned at all Don’t know
42. Communicating with banks
Q: Please look at the following ways you might be communicating with your bank or credit card company and select any that you CURRENT
Source: fast.MAP December 2012 N = 2,494
Online banking / servicing 75% 12% 2% 11%
Visit a high street bank at least once a month (not a
56% 27% 5% 12%
cashpoint / ATM outside)
Telephone banking 33% 33% 7% 28%
Contactless payments using card 18% 39% 5% 38%
Contactless payments using mobiles (not internet
4% 38% 6% 51%
banking)
Contactless payments using fobs 3% 34% 5% 58%
Use Facebook to communicate with my bank 2% 24% 6% 68%
Use Twitter to communicate with my bank 2% 22% 7% 69%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Currently do Would consider doing Do but wish to stop Don’t know what this is
43. Communication received
Q: Please look at the following ways you might be communicating with your bank or credit card company and select
any that you CURRENTLY receive: Source: fast.MAP December 2012 N = 2,494
Receive general communication via post 60% 16% 11% 13%
Receive statements online 59% 22% 3% 16%
Receive statements via post 54% 19% 10% 17%
Receive communications via email 43% 29% 6% 22%
SMS / text received from bank general communication 21% 30% 8% 40%
Receive phone calls about my products and services / new
13% 28% 20% 39%
ones
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Currently receiving Would consider receiving receive but wish to stop Don’t know what this is
44. Drivers of service. It’s not all about
numbers and %s
Q: What is most important to you when considering satisfaction with your bank. Please use the scale provided:
Source: fast.MAP December 2012 N = 2,49
Customer service 42% 19% 16% 9% 7% 5%0%
1%
1%
Are available when I need to speak to them 40% 19% 16% 8% 7% 5% 1%
1%1%
Online banking experience 38% 19% 13% 7% 8% 5% 1% 7%
1%
A branch local to me 36% 17% 15% 10% 9% 6% 2% 3%
2%
Rates of interest offered 32% 17% 16% 9% 12% 8% 1% 3%
1%
Choice of products available 20% 11% 18% 15% 17% 9% 3% 4%
2%
No queues 19% 14% 19% 17% 14% 9% 3% 3%
2%
Telephone banking experience 16% 10% 14% 13% 13% 11% 4%3% 14%
Keep me updated about new products and services 14% 9% 16% 12% 18% 11% 5% 4% 9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
10 – Very Important 9 8 7 6 5 4 3 2 1 – Not important at all
45. Contact channel preferences
Q: How do you prefer to be contacted by Source: fast.MAP December 2012 N = 2,494
2012 Vs 2011
Email Letter Mobile Landline Text/SMS
call call
Mortgage Lender 2% -9% 0% -1% 1%
Investment provider -1% -7% 0% 0% 0%
Building Society 1% -9% 0% -2% 1%
Pension Provider 1% -8% 0% 0% 0%
Credit Card provider 0% -3% 0% -2% 0%
Insurance provider 2% -6% -1% -1% 0%
Bank 9% -6% -1% -3% 1%
46. Contact channel preferences
Q: How do you prefer to be contacted by Source: fast.MAP December 2012 N = 2,494
Bank 38% 48% 4% 7%
Insurance provider 30% 42% 3% 23%
Credit Card provider 30% 38% 3% 27%
Pension Provider 21% 36% 40%
Building Society 22% 31% 43%
Investment provider 19% 25% 52%
Mortgage Lender 17% 23% 57%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Email Letter Mobile call Landline call Text/SMS Not applicable
48. The Importance of Testing – Richard Benson
There are only two rules in direct marketing.
Rule 1: test everything. Rule 2: Refer to Rule 1
Secrets of Successful Direct Mail, 1989
49. Decisions marketers have to make
Variable How many Possible combinations
Audience 5 5
Offer 4 20
Incentive 4 80
Endorsement 3 240
Outer envelope 3 720
PS 4 2880
Price 4
11520
52. The problems with traditional testing…
One pack fits all
Not cost effective to segment
Control pack is very difficult to beat
Few tests a year ( 2 or 3 )
Many new initiatives fail
You might know what works but not why – so what do you learn as a
marketer from this for your other campaigns?
Therefore off line DM as a channel is not as effective as it might be.
54. Buried insight
• 2 x ‘D’ for DMA
D • One per company
• Each one qualifies the finder to £1,000 of research
questions
• Starting from midday Thursday 7th March for 24 hours
• Open only to attendees of this conference
• Web address is www.fastmap.com
• Email EXACT PAGE AND LOCATION
paul.seabrook@fastmap.com
• 2 x winners notified Monday 11th March
56. Using added value products to
improve satisfaction
Giles Desforges, Senior Vice President for Northern Europe,
Affinion International
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Sponsored by Insight partner
57. Thursday 7th March
How can Financial Services
regain consumer trust?
Using Added Value Products to Improve Satisfaction
57
58. Contents
• Affinion Overview
• What are Added Value Products and why are they important
• Why Customer Engagement is key
• Improving Customer Relationships
58
60. Affinion Overview Helping you Recruit. Reward. Retain.
Affinion is the leading
global provider of
customer loyalty and
engagement solutions.
4,250 Global
associates
We help many of the
world’s leading financial
organisations connect
and engage with their
customers, creating 20
rewarding relationships.
180
Million consumers
Call centres providing
continuous support
across a wide array
of product and
loyalty solutions
5,500
17 Countries around
the world Clients and
marketing partners
60
61. Affinion Overview
Retention
Acquisition
Our custom programs enable you
to better understand, engage and
fulfill customer needs leading to
significantly enhanced brand
loyalty and material value.
We have proven tools and
techniques to influence every
stage of a customer’s experience Satisfaction
with your brand, from acquisition
to overall level of satisfaction.
Loyalty & engagement
61
65. What are Added Value Products in Financial Services?
Protection Leisure
Mobile Dining
Gadget and personal possessions Travel
Motor breakdown Shopping
Home emergency Cinema
Personal information (identity) Events
Personal credit status (credit management) Short breaks
Lock and key Activities and attractions
Warranty & repair
Purchase protection
65
67. Added Value Products Improve Key Financial Measures
Affinion research shows that added value products improve customer KPIs
* Average of different Affinion clients in Germany
67
68. … and Improved Financial Measures
Research in America shows
package benefits also increase
customer, tenure, deposits and
overall lifetime value
Average difference between
free checking and an enhanced,
fee-based checking account
with Affinion benefits
Source: NetGain! Data analysis, First Manahattan Consulting Group Data analysis,
Affinion Checking client analysis
68
69. The DMA Financial Services Tracker shows they
can Improve Satisfaction:
Satisfaction vs Product holding
Source: fast.MAP December 2012
69
70. …and also Improve Likelihood to Recommend
Recommend vs Product holding
Source: fast.MAP December 2012
70
72. Current Engagement is Low
Affinion research shows that awareness and engagement is low
Many are not utilising their benefits as they are not familiar
with what they have and what the benefit is.
“For a while I didn’t
realise what account
I had...and that I was
paying for it! Now I
realise, it’s good.”
Affinion /TNS Research
72
73. But When Awareness is High…
These customers have a strong sense of value
from their AVA - and remain loyal and satisfied
“ “ My account has already paid for itself this year.
I’ve had my money back. I’ve had my £12.95 a
month back on the 25% I’ve had back on
download tickets.”
Leisure benefits can offer real “I use the concert tickets all the time…
that’s kind of the main reason I've got it”
savings and even a sense of
privilege; generating a sense of value
and strengthening loyalty
“The travel benefits are a really
great perk.. Go and sit there and
have a couple of vodkas and
“The concierge is fantastic, I get a phone call from
whatever. You know, it just makes
him saying, ‘By the way, your anniversary is coming
the whole experience nicer. You
”
up, do you want us to order flowers?’, Thank you,
know, you're going to get a chair,
I’m not in trouble anymore”
you get a bit of service.”
Affinion /TNS Research
73
78. 2. Differentiate
Leisure benefits can
provide real differentiation
in a commoditised
marketplace
‘Customers utilising their leisure benefits
tend to be the most satisfied, as the
benefits are used in an active way,
increasing engagement and sense of
good value for money’
Affinion qualitative research 2012
Providing banks with increased
positive touchpoints and
engagement opportunities that
create positive brand experience
78
80. 4. Reduce Customer Effort
Barriers to utilisation are a key concern for customers
We have recently been talking to customers about Mobile Phone Insurance
“My phone
is my life”
What customers say:
“I want to •Immediacy of replacement, wherever I am
speak to “Know who I
one •One direct call does it all am, trust
person” me”
•Personalised, empathetic customer service
•Remove barriers to claim
“Make it •No bureaucratic (paper based) claims “I am
easy” process, no jargon reasonable,
so treat me
•Simple and fair excess amount / exclusions fairly”
•Proactive progress updates
“Keep me •Surprise and delight me “I want my
informed” loyalty to be
recognised”
TNS Global focus group research conducted for Affinion undertaken in October 2012
80
82. 4. Reduce Customer Effort
What should Mobile Phone Insurance look like?
82
83. 5. Choice and Evolution
Different customers have different needs
Singles/Couples
Families with Children Empty Nesters
no children
• Renting a home • Mortgage stretched • High home-equity
• Spontaneous • On a budget • Visit same places
• Friends are very important • Plan, Plan, Plan for • Use a service again & again
• Go out often all activity if receive good service
• 1or 2 person household • 3 to 6 person household • Occasions; family are
• Lower asset holding • High asset but high debt important
LOOKING FOR LOOKING FOR LOOKING FOR
• Good-value cover • Treats & affordable escapism • Reassurance of brands
• Propositions that support • “Value” they can trust
a mobile lifestyle
MOTIVATOR MOTIVATOR MOTIVATOR
The Social Angle Family Solution Quality & Safety
83
84. 5. Choice and Evolution
Evolving products to fit today’s customers
requirements
84
85. Conclusion
• Added Value Products drive improved customer measures
both financial and non-financial
• However it is vital to back this with engagement strategies
• There are 5 factors for improving customer relations:
Relevant Products
Differentiate
Relevant & Personalised Communications
Reduce Customer Effort
Choice and Evolution
85
91. The moment for a new conception
of capitalism is now; society’s needs
are large and growing, while
customers, employees, and a new
generation of young people are
asking business to step up.
Michael Porter and Mark Kramer
Creating Shared Value
92. In the post-commercial society,
consumption becomes one of the
most important ways of expressing
views and values, in contrast to the
commercial society where
consumption primarily expresses
lifestyle.
Tom Beckman
EDC Prime PR Stockholm
103. Panel Discussion
Bill Gilbert, Chair of DMA Financial Services Council
Paul Seabrook, Director and Co-Founder, fast.MAP
Giles Desforges, Senior Vice President for Northern Europe,
Affinion International
Micha Schwing, Creative Planning Manager, Getty Images
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Sponsored by Insight partner
104. Closing remarks from the Chair
Bill Gilbert, Chair of DMA Financial Services Council
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Sponsored by Insight partner