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Current Developments in Association Compensation




National Association of Manufacturers Council of Manufacturing Associations

                                                                July 12, 2012
Charles W. Quatt, Ph.D.
President
Quatt Associates, Inc.
2233 Wisconsin Avenue, NW
Suite 501
Washington, DC 20007
(202) 342 1000 x. 103
cquatt@quatt.com
2

Discussion Topics
   National Association of Manufacturers Council of Manufacturing Associations Survey Trends
   Approaches to Market Pricing: Defining the Marketplace
   Using Survey Data
   Current Trends in Executive Compensation
   Governance Trends
3

    NAM CMA Survey Trends
   Participation has remained high in 2012 and has risen by 46% since the survey’s inception in 2009.
4

    NAM CMA Survey Trends
   Survey median budgets have decreased since 2009 due to increased number of data points.
5

    NAM CMA Survey Trends
   Among organizations that participated all four years; budgets dipped in 2010 but have recovered to
    prerecession levels.
6

   NAM Survey Trends among Four Year Survey Participants

                          Change in Average Total Cash Compensation
                          2009-2012 (Among 22 Common Participants)



                           Change/ 2009   Change/ 2010   Change/ 2011   Overall Change
                              to 2010        to 2011       to 2012       2009 to 2012

Chief Executive Officer        -1.2%          1.8%           9.0%           9.6%

Second Highest Paid            -2.8%          5.0%           4.6%           6.8%

Third Highest Paid             0.2%           3.6%           5.6%           9.4%
7

      NAM Survey Trends
                          Overall Survey: Change in Average Total Cash Compensation
                              2009-2011 (All Participants by Budgetary Category)
                                       Less than $2.5                               $2.5 to $7.5 Million                               Greater than $7.5 Million
                          2009-2010 2010-2011 2011-2012 2009-2012 2009-2010 2010-2011 2011-2012 2009-2012 2009-2010 2010-2011 2011-2012 2009-2012
                           Change Change Change Change Change Change Change Change Change Change Change Change

Chief Executive Officer     6.5%      4.5%       -4.6%        6.4%        12.7%       5.2%           0.9%         18.8%        -4.0%       3.6%       14.9%        14.5%

Second Highest Paid        10.5%      -7.7%       4.0%        6.8%        3.5%        5.1%           -1.0%        7.5%         3.7%        6.4%       3.1%         13.2%

Third Highest Paid          7.2%      -3.8%       4.6%        8.0%        12.9%       0.0%           0.1%         13.0%        -3.4%       15.3%      2.2%         14.1%




                                       Number of Participants by Budgetary Category 2009-2012

                                                             Less than $2.5 Million $2.5 to $7.5 Million Greater than $7.5 Million

                                                             2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012

                                   Chief Executive Officer    18   27    23    28    15   18    23     20    16     14    16    21

                                   Second Highest Paid        17   19    21    26    15   17    21     19    16     14    14    21

                                   Third Highest Paid         14   17    20    23    15   15    21     18    16     11    13    20
8

  NAM Survey Trends

            CEO Incentive Compensation Awards as Percentage of Base Salary
                     (All Participants and by Budgetary Category)

                 All Participants               Less than $2.5 M              $2.5 to $7.5 M            Greater than $7.5 M

          2009 2010       2011      2012   2009 2010     2011   2012    2009 2010     2011     2012   2009 2010   2011   2012

Chief Executive Officer
Q1         7%      12%     8%       6%     5%      9%    6%        4%   6%     12%     9%      4%     15%   10%   16%    17%
Median     14%     20%    14%       11%    8%     16%    10%       8%   11%    20%    13%      10%    21%   14%   17%    21%
Average    15%     21%    16%       18%    11%    19%    13%    15%     11%    18%    16%      18%    24%   20%   21%    23%
Q3         20%     23%    20%       24%    17%    24%    18%    10%     16%    23%    26%      21%    30%   22%   26%    26%


Please note that incentive survey results do not include organizations reporting “0”
9

  NAM Survey Trends

          Executive Incentive Compensation Awards as Percentage of Base Salary
                       (All Participants and by Budgetary Category)


                   All Participants               Less than $2.5 M             $2.5 to $7.5 M            Greater than $7.5 M

             2009 2010      2011      2012   2009 2010     2011   2012    2009 2010    2011     2012   2009 2010   2011   2012

Executives
Q1           4%      4%      5%       4%     5%      2%    2%        2%   4%     4%     4%      3%     6%    9%     5%    12%
Median       7%      8%      7%       10%    6%      3%    4%        4%   5%     7%     6%      6%     12%   11%    8%    13%
Average      10%     13%    14%       16%    7%      6%    5%        7%   6%    10%    12%      14%    15%   16%   16%    19%
Q3           13%     14%     9%       14%    10%     6%    8%        9%   7%    11%     8%      10%    19%   15%   18%    17%

Please note that incentive survey results do not include organizations reporting “0”
10

NAM Survey Trends – Incentive Compensation Practices
                        Percentage Awarding Incentive Compensation 2009-2011
                               (All Participants by Budgetary Category)

                                                                                      Greater than $7.5
                                      Less than $2.5 Million   $2.5 to $7.5 Million
                                                                                          Million

                                      2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012
 Chief Executive Officer              67% 43% 67% 71% 73% 67% 65% 75% 81% 86% 88% 95%
 All Survey Positions                 58% 39% 60% 59% 47% 62% 61% 69% 77% 72% 82% 83%
11

   NAM Survey Trends – CEO Deferred Compensation
                               Percentage Awarding Deferred Compensation 2012
                                 (All Participants and by Budgetary Category)

                                           All Participants   Less than $2.5   $2.5 to $7.5 Million Greater than $7.5
                                                                 Million                                Million

                                       n       15 of 69           2 of 28            4 of 20             9 of 21
Percentage Providing                             22%               7%                 20%                 43%
Median Award                                   $35,000             na*              $27,000              $75,680
Median Award as Percentage of Salary             15%               na*                10%                 19%
Average Award                                  $72,807             na*              $31,365             $102,294
Average Award as Percentage of Salary            25%               na*                11%                 22%



*Insufficient data to report
12


Approaches to Market Pricing: Defining the Marketplace
   Defining the peer group of market comparators is the most crucial step in market pricing as the
    selection of the peer group has received increasing scrutiny by Board members, the public, and
    other stakeholders.
   Factors in developing an accurate and defensible comparator peer group:
       Organizations with similar
           Mission
           Location
           Scope
               Budget
               Staff size
           Impact
           Similar talent pool for executive attraction/retention
       Specific characteristics of the executive
           Work history, professional background, other (e.g., political background)
           Education and experience requirements
           Time in position
13


Using Survey Data
   Understand the database
   Ensure sufficient number of data points
   Identify the most comparable positions in the survey
   Understand use of base salary versus total cash compensation in selecting survey data
14


Setting Executive Compensation Levels
   When setting compensation levels for the CEO and other senior positions, consider:
       Compensation philosophy
       Organization financial status and affordability of executive compensation
       Internal pay practices among executives and staff
       Board opinion
15

    Broader Marketplace Trends – Base Salary

        Projected Salary Increase Comparison (2010-2012):


                                           Median Results of Quatt Associates Salary Planning Survey 1

                             2           2010 Projected Data        2011 Projected Data        2012 Projected Data
Total Salary Increases
                                      (Obtained in October 2009) (Obtained in October 2010) (Obtained in October 2011)

Chief Executive                                     2.1%                          3.0%                              3.0%

Executives                                          2.1%                          3.0%                              3.0%

Staff                                               2.3%                          3.0%                              3.0%

Percentage of Organizations                        36.4%                          8.8%                              5.9%
Holding Salaries Flat


1
    Data are salary increases measured as a percentage of salary budget, not as a percentage of incumbent salary.
2
    Results include organizations reporting holding salaries flat.
16

Broader Marketplace Trends – Annual Incentive
   Continued and growing use of incentive compensation plans.
   Focus on ensuring:
       Goals are defined relative to mission and strategy.
       Incentive levels are supported by meeting financial goals
       Plan is driving the right types of results and leadership behaviors
       Incentive payouts (individually and in total) correspond to the level of performance achieved
   More organizations are using formal, objective-based, formula-driven plans rather than subjective
    methodologies to determine awards
       The best formula-driven plans have formal plan documents and define:
           Formal tie between performance goals and the compensation plan
           Measurements for success – both an institutional “scorecard” and a leadership assessment
            score
       A few organizations have developed long-term incentive plans
17

Broader Marketplace Trends – Long Term and Retention
Incentive Plans
   The prevalence of long-term incentive plans (LTIPs) has been increasing in the last few years.
   LTIP’s are often structured in 457(f) plans.
   The main objectives of LTIPs are to reward long-term performance and promote executive
    retention.
   Award amounts are usually much lower than in for-profits, where they can generate a significant
    portion of an executive’s pay package.
18

Broader Marketplace Trends – Governance
   Increased level and demands of governance related to executive compensation and performance
    assessment due to:
       Increased availability of compensation information through the new 990 reporting requirement
       Significantly greater scrutiny of compensation data by the public, stakeholders, the press,
        government and internal staff
       Board Committees, not individual Board Chair, making decisions
       Greater engagement of full Board
           New 990’s ask if all Board members have received the 990.
       Greater practice in documenting compensation philosophy, system, annual performance and
        decision processes
       Documented defensibility
19

Board Compensation Decision Making Factors
   Factors for determining appropriate executive compensation
       Market value of the position
       Pay trends in the sector in which board members and stakeholders operate
       Compensation trends among peer organizations and in the geographical area
       Contract terms and compliance with the established compensation philosophy and
        compensation system, including the pay for performance system
       The performance of the organization, including its financial performance
       Staff compensation practice, for example the differential between executive compensation
        and staff compensation
       Perceived fairness on the part of observers, including:
           The Board members
           The stakeholders
           The public
20

Quatt Associates Background Information
   Quatt Associates is a management consulting firm dedicated to serving the not-for-profit sector. Our practice
    includes:
       Executive compensation systems, including performance-based award plans and deferred compensation
        plans. We also conduct intermediate sanctions reviews, including analysis of compensation and benefits
        practices. We have published a book on executive compensation for not-for-profit organizations, Nonprofit
        Executive Compensation: Planning, Performance, and Pay.
       Executive performance systems. We assist organizations in establishing institutional and executive
        performance objectives and measures, including development of leadership assessment processes and
        tools. We also develop guidelines and processes for boards of directors to assess and manage executive
        performance.
       Job classification, salary administration, and compensation systems, including career pathing systems,
        customized reward systems, and performance-based compensation systems. We conduct annual
        compensation surveys of not-for-profit organizations.
       Assisting organizations in establishing staff performance objectives measures and systems. We provide
        training on performance management and coaching to ensure effective program implementation.
       Conducting strategic and business process planning and working with boards on effective board
        management and development.
       Working with both individual executives and leadership teams to improve their effectiveness in managing
        the organization. We develop succession planning programs to support effective institutional
        development and management succession.
21

Quatt Associates Contact Information


   Charles W. Quatt, Ph.D.     Jonathan Covington
   President                   Consultant
   Quatt Associates, Inc.      Quatt Associates, Inc.
   2233 Wisconsin Avenue, NW   2233 Wisconsin Avenue, NW
   Suite 501                   Suite 501
   Washington, DC 20007        Washington, DC 20007
   (202) 342 1000 x. 103       (202) 386 7624
   cquatt@quatt.com            jcovington@quatt.com

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2012 CMA Compensation Survey

  • 1. Current Developments in Association Compensation National Association of Manufacturers Council of Manufacturing Associations July 12, 2012 Charles W. Quatt, Ph.D. President Quatt Associates, Inc. 2233 Wisconsin Avenue, NW Suite 501 Washington, DC 20007 (202) 342 1000 x. 103 cquatt@quatt.com
  • 2. 2 Discussion Topics  National Association of Manufacturers Council of Manufacturing Associations Survey Trends  Approaches to Market Pricing: Defining the Marketplace  Using Survey Data  Current Trends in Executive Compensation  Governance Trends
  • 3. 3 NAM CMA Survey Trends  Participation has remained high in 2012 and has risen by 46% since the survey’s inception in 2009.
  • 4. 4 NAM CMA Survey Trends  Survey median budgets have decreased since 2009 due to increased number of data points.
  • 5. 5 NAM CMA Survey Trends  Among organizations that participated all four years; budgets dipped in 2010 but have recovered to prerecession levels.
  • 6. 6 NAM Survey Trends among Four Year Survey Participants Change in Average Total Cash Compensation 2009-2012 (Among 22 Common Participants) Change/ 2009 Change/ 2010 Change/ 2011 Overall Change to 2010 to 2011 to 2012 2009 to 2012 Chief Executive Officer -1.2% 1.8% 9.0% 9.6% Second Highest Paid -2.8% 5.0% 4.6% 6.8% Third Highest Paid 0.2% 3.6% 5.6% 9.4%
  • 7. 7 NAM Survey Trends Overall Survey: Change in Average Total Cash Compensation 2009-2011 (All Participants by Budgetary Category) Less than $2.5 $2.5 to $7.5 Million Greater than $7.5 Million 2009-2010 2010-2011 2011-2012 2009-2012 2009-2010 2010-2011 2011-2012 2009-2012 2009-2010 2010-2011 2011-2012 2009-2012 Change Change Change Change Change Change Change Change Change Change Change Change Chief Executive Officer 6.5% 4.5% -4.6% 6.4% 12.7% 5.2% 0.9% 18.8% -4.0% 3.6% 14.9% 14.5% Second Highest Paid 10.5% -7.7% 4.0% 6.8% 3.5% 5.1% -1.0% 7.5% 3.7% 6.4% 3.1% 13.2% Third Highest Paid 7.2% -3.8% 4.6% 8.0% 12.9% 0.0% 0.1% 13.0% -3.4% 15.3% 2.2% 14.1% Number of Participants by Budgetary Category 2009-2012 Less than $2.5 Million $2.5 to $7.5 Million Greater than $7.5 Million 2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012 Chief Executive Officer 18 27 23 28 15 18 23 20 16 14 16 21 Second Highest Paid 17 19 21 26 15 17 21 19 16 14 14 21 Third Highest Paid 14 17 20 23 15 15 21 18 16 11 13 20
  • 8. 8 NAM Survey Trends CEO Incentive Compensation Awards as Percentage of Base Salary (All Participants and by Budgetary Category) All Participants Less than $2.5 M $2.5 to $7.5 M Greater than $7.5 M 2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012 Chief Executive Officer Q1 7% 12% 8% 6% 5% 9% 6% 4% 6% 12% 9% 4% 15% 10% 16% 17% Median 14% 20% 14% 11% 8% 16% 10% 8% 11% 20% 13% 10% 21% 14% 17% 21% Average 15% 21% 16% 18% 11% 19% 13% 15% 11% 18% 16% 18% 24% 20% 21% 23% Q3 20% 23% 20% 24% 17% 24% 18% 10% 16% 23% 26% 21% 30% 22% 26% 26% Please note that incentive survey results do not include organizations reporting “0”
  • 9. 9 NAM Survey Trends Executive Incentive Compensation Awards as Percentage of Base Salary (All Participants and by Budgetary Category) All Participants Less than $2.5 M $2.5 to $7.5 M Greater than $7.5 M 2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012 Executives Q1 4% 4% 5% 4% 5% 2% 2% 2% 4% 4% 4% 3% 6% 9% 5% 12% Median 7% 8% 7% 10% 6% 3% 4% 4% 5% 7% 6% 6% 12% 11% 8% 13% Average 10% 13% 14% 16% 7% 6% 5% 7% 6% 10% 12% 14% 15% 16% 16% 19% Q3 13% 14% 9% 14% 10% 6% 8% 9% 7% 11% 8% 10% 19% 15% 18% 17% Please note that incentive survey results do not include organizations reporting “0”
  • 10. 10 NAM Survey Trends – Incentive Compensation Practices Percentage Awarding Incentive Compensation 2009-2011 (All Participants by Budgetary Category) Greater than $7.5 Less than $2.5 Million $2.5 to $7.5 Million Million 2009 2010 2011 2012 2009 2010 2011 2012 2009 2010 2011 2012 Chief Executive Officer 67% 43% 67% 71% 73% 67% 65% 75% 81% 86% 88% 95% All Survey Positions 58% 39% 60% 59% 47% 62% 61% 69% 77% 72% 82% 83%
  • 11. 11 NAM Survey Trends – CEO Deferred Compensation Percentage Awarding Deferred Compensation 2012 (All Participants and by Budgetary Category) All Participants Less than $2.5 $2.5 to $7.5 Million Greater than $7.5 Million Million n 15 of 69 2 of 28 4 of 20 9 of 21 Percentage Providing 22% 7% 20% 43% Median Award $35,000 na* $27,000 $75,680 Median Award as Percentage of Salary 15% na* 10% 19% Average Award $72,807 na* $31,365 $102,294 Average Award as Percentage of Salary 25% na* 11% 22% *Insufficient data to report
  • 12. 12 Approaches to Market Pricing: Defining the Marketplace  Defining the peer group of market comparators is the most crucial step in market pricing as the selection of the peer group has received increasing scrutiny by Board members, the public, and other stakeholders.  Factors in developing an accurate and defensible comparator peer group:  Organizations with similar  Mission  Location  Scope  Budget  Staff size  Impact  Similar talent pool for executive attraction/retention  Specific characteristics of the executive  Work history, professional background, other (e.g., political background)  Education and experience requirements  Time in position
  • 13. 13 Using Survey Data  Understand the database  Ensure sufficient number of data points  Identify the most comparable positions in the survey  Understand use of base salary versus total cash compensation in selecting survey data
  • 14. 14 Setting Executive Compensation Levels  When setting compensation levels for the CEO and other senior positions, consider:  Compensation philosophy  Organization financial status and affordability of executive compensation  Internal pay practices among executives and staff  Board opinion
  • 15. 15 Broader Marketplace Trends – Base Salary  Projected Salary Increase Comparison (2010-2012): Median Results of Quatt Associates Salary Planning Survey 1 2 2010 Projected Data 2011 Projected Data 2012 Projected Data Total Salary Increases (Obtained in October 2009) (Obtained in October 2010) (Obtained in October 2011) Chief Executive 2.1% 3.0% 3.0% Executives 2.1% 3.0% 3.0% Staff 2.3% 3.0% 3.0% Percentage of Organizations 36.4% 8.8% 5.9% Holding Salaries Flat 1 Data are salary increases measured as a percentage of salary budget, not as a percentage of incumbent salary. 2 Results include organizations reporting holding salaries flat.
  • 16. 16 Broader Marketplace Trends – Annual Incentive  Continued and growing use of incentive compensation plans.  Focus on ensuring:  Goals are defined relative to mission and strategy.  Incentive levels are supported by meeting financial goals  Plan is driving the right types of results and leadership behaviors  Incentive payouts (individually and in total) correspond to the level of performance achieved  More organizations are using formal, objective-based, formula-driven plans rather than subjective methodologies to determine awards  The best formula-driven plans have formal plan documents and define:  Formal tie between performance goals and the compensation plan  Measurements for success – both an institutional “scorecard” and a leadership assessment score  A few organizations have developed long-term incentive plans
  • 17. 17 Broader Marketplace Trends – Long Term and Retention Incentive Plans  The prevalence of long-term incentive plans (LTIPs) has been increasing in the last few years.  LTIP’s are often structured in 457(f) plans.  The main objectives of LTIPs are to reward long-term performance and promote executive retention.  Award amounts are usually much lower than in for-profits, where they can generate a significant portion of an executive’s pay package.
  • 18. 18 Broader Marketplace Trends – Governance  Increased level and demands of governance related to executive compensation and performance assessment due to:  Increased availability of compensation information through the new 990 reporting requirement  Significantly greater scrutiny of compensation data by the public, stakeholders, the press, government and internal staff  Board Committees, not individual Board Chair, making decisions  Greater engagement of full Board  New 990’s ask if all Board members have received the 990.  Greater practice in documenting compensation philosophy, system, annual performance and decision processes  Documented defensibility
  • 19. 19 Board Compensation Decision Making Factors  Factors for determining appropriate executive compensation  Market value of the position  Pay trends in the sector in which board members and stakeholders operate  Compensation trends among peer organizations and in the geographical area  Contract terms and compliance with the established compensation philosophy and compensation system, including the pay for performance system  The performance of the organization, including its financial performance  Staff compensation practice, for example the differential between executive compensation and staff compensation  Perceived fairness on the part of observers, including:  The Board members  The stakeholders  The public
  • 20. 20 Quatt Associates Background Information  Quatt Associates is a management consulting firm dedicated to serving the not-for-profit sector. Our practice includes:  Executive compensation systems, including performance-based award plans and deferred compensation plans. We also conduct intermediate sanctions reviews, including analysis of compensation and benefits practices. We have published a book on executive compensation for not-for-profit organizations, Nonprofit Executive Compensation: Planning, Performance, and Pay.  Executive performance systems. We assist organizations in establishing institutional and executive performance objectives and measures, including development of leadership assessment processes and tools. We also develop guidelines and processes for boards of directors to assess and manage executive performance.  Job classification, salary administration, and compensation systems, including career pathing systems, customized reward systems, and performance-based compensation systems. We conduct annual compensation surveys of not-for-profit organizations.  Assisting organizations in establishing staff performance objectives measures and systems. We provide training on performance management and coaching to ensure effective program implementation.  Conducting strategic and business process planning and working with boards on effective board management and development.  Working with both individual executives and leadership teams to improve their effectiveness in managing the organization. We develop succession planning programs to support effective institutional development and management succession.
  • 21. 21 Quatt Associates Contact Information Charles W. Quatt, Ph.D. Jonathan Covington President Consultant Quatt Associates, Inc. Quatt Associates, Inc. 2233 Wisconsin Avenue, NW 2233 Wisconsin Avenue, NW Suite 501 Suite 501 Washington, DC 20007 Washington, DC 20007 (202) 342 1000 x. 103 (202) 386 7624 cquatt@quatt.com jcovington@quatt.com