Raddon Chart of the Day March 27, 2012

Raddon Chart of the Day
March 27, 2012
One-Half of All Households are Extremely
Likely to Remain at Their Current Primary
60% or Most Important Financial Institution
50%
50%

40%
32%
30%

20%
13%
10%
3%
1%
0%
Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at All Likely
Source: Raddon Financial Group, National Consumer Research – Fall 2011
©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500

March 22, 2012
Three Out of Ten Households Strongly
Agree That They Get More Personalized
35% Service at Smaller Institutions
31%
30% 28%
26%
25%

20%

15%

10%
6% 5%
5% 4%

0%
Strongly (4) (3) (2) Strongly No Response
Agree Disagree

March 20, 2012
Only One Out of Ten Households Strongly Agree
that Big Institutions are Better for Checking
35% Because of their Branches and ATMs
31%
30%

25%

20% 18% 19%
16%
15%
10%
10%
6%
5%

0%
Agree Disagree

March 15, 2012
One-Fifth of All Households Strongly Agree
that Smaller Institutions Have Online
40% Technology as Good as Big Institutions
35% 34%

30%
25% 23% 24%

20%
15%
10%
10%
6%
5% 4%

0%
Agree Disagree

March 13, 2012
One-Fifth of All Households Strongly Agree
that it Would be Difficult For Them to Move
30%
Their Checking Account to a New Bank
25% 24%
21%
20%
20% 18%

15% 13%

10%

5% 4%

0%
Agree Disagree


March 8, 2012
One-Third of All Households Strongly Agree
that the Big Bank Bailouts Make Them
40% Less Likely to Use One of the “Big Banks”
35%
35%
30%
30%
25%
20% 17%
15%
10% 7% 6%
5% 4%

0%
Agree Disagree

March 6, 2012
Top Five Reasons Why Consumers Have Closed a
Checking Account in the Last 12 Months

Fees on Account Changed 28%

Poor Service 24%

Difficulty Resolving Problems with Account 23%

Institution Eliminated/Stopped Offering Free Checking 22%

Mistakes on Account 20%

0% 5% 10% 15% 20% 25% 30%

March 1, 2012
Consumers That Have Closed a Checking
Account in the Last 12 Months

9%

Closed an Account in the
Last 12 Months
Have Not Closed an Account
in the Last 12 Months

91%


February 28, 2012
Number of Checking Accounts Owned by a Household
60%
53%
50%

40%
32%
30%

20%
15%

10%

0%
One Two Three or More


February 23, 2012
Consumers That Have Ever Clicked on
Any Company’s Advertising/Promotions/Special
Offers On A Social Networking Website

13%
Have Clicked on an Ad
Have Not Clicked on an Ad

87%


February 21, 2012
Consumers That Have Ever “Logged On”
70% or Visited A Social Networking Website
60% 58%
54%
50%

40%

30%

20% 17%
10% 9% 8%
10%
3%
0%
Any Social Facebook Linked In Twitter Classmates MySpace Other
Networking
Website

February 16, 2012
Consumers That Have a Data Plan
For Their Mobile Devices

34%
Have a Data Plan
Do Not Have a Data Plan

66%


February 14, 2012
Consumers Use of a Personal Financial
Management Software Program

2%
13%
Use PFM Software Program

Do Not Use PFM Software
Program
Do Not Know

85%


February 9, 2012

Online Services Consumers Currently Use
E-Statements 38%
Check Imaging 34%
Order Checks 27%
PtoP Payment 27%
E-Mail Fraud Alert 15%
E-Mail Balance Alert 14%
E-Mail Dir. Dep. Alert 9%
Text Balance Alert 5%
Text Fraud Alert 3%
Text Dir. Dep. Alert 3%

0% 5% 10% 15% 20% 25% 30% 35% 40%


February 7, 2012
Financial Activities Consumers Have
Performed While Online in the Past Two Years
Shopped for a Loan 13%
Applied for a Loan 10%
Shopped for a Savings Account 7%
Opened a Savings Account 7%
Shopped for a Checking Account 6%
Shopped for a CD 6%
Opened a Loan 5%
Opened a Checking Account 5%
Opened a CD 3%

0% 2% 4% 6% 8% 10% 12% 14%


February 1, 2012
Value Consumers Place on a
35% Debit Card Courtesy Pay Service
30% 31%
30%
27%
25%

20%

15% 13%

10%

5%

0%
Extremely Valuable Somewhat Valuable Not Very Valuable Not at All Valuable


January 19, 2012
Acceptable Changes For Future Debit Card Use

Small Fee Charged per Each Use 4%
Purchase Limit of $100 per Use 2%
Monthly Charge 2%
Yearly Fee 1%
Purchase Limit of $50 per Use 1%
None of the Above – Would Stop Using My Debit Card 32%
None of the Above – Would Look for Another Provider
without Charges 47%
Do Not Use a Debit Card 31%

0% 10% 20% 30% 40% 50%


January 17, 2012
Consumers’ That Have Had a Debit Card
Purchase Denied In the Last Six Months
4%

Have Had a Debit Card
Purchase Denied
Have Not Had a Debit Card
Purchase Denied

96%

January 12, 2012
Consumers’ Likelihood to Use
a Smart ATM to Deposit Funds
30%
25% 25%
25% 24%

20%
15%
15%
11%
10%

5%

0%
Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at All Likely
Total

January 10, 2012
Reasons Why Consumers Will Not
Use an ATM to Deposit Funds
I Prefer Dealing Directly with a Teller When
58%
Depositing Funds

I Never Use ATMs 23%

No Need – I Don’t Get Any Non-Payroll
21%
Checks

I Don’t Trust ATMs – I Worry about Mistakes 15%

There Are No ATMs Convenient for Me to
4%
Use

0% 10% 20% 30% 40% 50% 60% 70%

January 6, 2012
Consumers That Have Deposited
Funds Into an ATM

33%
67%

Have Deposited Funds into an ATM Have Not Deposited Funds into an ATM

January 4, 2012
Consumers Remote Deposit Capture Use and
Likelihood to Use Such a Service
40% 37%
35%
30% 28%
25%
20% 17%
15%
10% 8%
6%
5% 4%

0%
Currently Use Extremely Very Likely Somewhat Not Very Not at All
Likely Likely Likely Likely

Raddon Chart of the Day March 27, 2012

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