Presentation about VICE magazine and Vice Media Inc. (January, 31st 2013) for the course CMNS 2160 Mass Communication and the Popular Culture Industry at Thompson Rivers University (TRU).
VICE magazine content included in the presentation is property of Vice Media Inc. If the copyright owners disagree with its publication, contact me and I'll remove it.
http://www.brighterhomesolutions.co
Cost effective Brighter Home Solutions products are a must for anybody thinking of improving their house with new double glazing, front and back doors, a new conservatory or perhaps a kitchen remodel. The choice is yours as we have a wide assortment of products to choose from.
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
Presentation about VICE magazine and Vice Media Inc. (January, 31st 2013) for the course CMNS 2160 Mass Communication and the Popular Culture Industry at Thompson Rivers University (TRU).
VICE magazine content included in the presentation is property of Vice Media Inc. If the copyright owners disagree with its publication, contact me and I'll remove it.
http://www.brighterhomesolutions.co
Cost effective Brighter Home Solutions products are a must for anybody thinking of improving their house with new double glazing, front and back doors, a new conservatory or perhaps a kitchen remodel. The choice is yours as we have a wide assortment of products to choose from.
Measuring a deeper impact... and why ad measurement matters more than ever be...Ian Gibbs
The online advertising ecosystem has been built around an unsustainable preoccupation with clicks. Why is brand impact measurement so important and how do you do it in a scaleable cost effective way?
How exactly did Buzzfeed managed to accumulate 1 million subscribers in 2014 alone? We have unpacked 20 steps the media news company took to reach this staggering number which looks set to be far higher in 2015.
According to Sainsbury's research conducted by NetMums, 80% of mums spend a substantial proportion of Mother’s Day cooking and washing up, while only 9% have ever had a meal cooked for them by a family member on the day. These insights didn't just lead the media strategy for Sainsbury's Mother's Day campaign, but actually influenced what products were featured.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
BuzzFeed: Growing a global publishing network through tech, product and data ...Together We're Better
Luke Lewis, Head of European Growth at BuzzFeed, spoke at #twbconf 2016.
When he launched BuzzFeed UK in 2013, Luke's job was simple: write posts that went viral, thus driving traffic back to BuzzFeed.com. Three years on, the publishing landscape is vastly more complex, and his mission has evolved. BuzzFeed are a truly global company, with teams in ten countries producing news and entertainment for over 30 different platforms. Luke talked about how they embrace this complexity, bringing together tech, product and data science to establish a network effect whereby all parts of the business talk to each other, and editorial insight flows from one edition to another.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Marketing Your Social Work Practice: Tips to Boost Your Online PresenceAggregage
In this webinar with business development consultant Gary Direnfeld, we will explore the different methods of marketing your private social work practice and boosting your online presence. Gary will provide valuable insight on choosing and using social media to attract viable referrals.
HAPI - Health Awareness Project Information: A listing of health awareness events for Australia, Canada, Serbia, Spain, UK and US and worldwide events. Organised by month, published as monthly/weekly/day events with links to further information. This presentation highlighted the international collaboration of the product. Have a look at www.healthaware.org & http://pinterest.com/bsheim/healthaware/ & https://plus.google.com/u/0/117079728374234431856/posts
How exactly did Buzzfeed managed to accumulate 1 million subscribers in 2014 alone? We have unpacked 20 steps the media news company took to reach this staggering number which looks set to be far higher in 2015.
According to Sainsbury's research conducted by NetMums, 80% of mums spend a substantial proportion of Mother’s Day cooking and washing up, while only 9% have ever had a meal cooked for them by a family member on the day. These insights didn't just lead the media strategy for Sainsbury's Mother's Day campaign, but actually influenced what products were featured.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
BuzzFeed: Growing a global publishing network through tech, product and data ...Together We're Better
Luke Lewis, Head of European Growth at BuzzFeed, spoke at #twbconf 2016.
When he launched BuzzFeed UK in 2013, Luke's job was simple: write posts that went viral, thus driving traffic back to BuzzFeed.com. Three years on, the publishing landscape is vastly more complex, and his mission has evolved. BuzzFeed are a truly global company, with teams in ten countries producing news and entertainment for over 30 different platforms. Luke talked about how they embrace this complexity, bringing together tech, product and data science to establish a network effect whereby all parts of the business talk to each other, and editorial insight flows from one edition to another.
Here are some blue-sky ideas for how media organizations, startups and businesses can use social user experience successfully on your sites and in your apps. Presentation given by JD Lasica at Grupo de Diarios America (GDA), at the headquarters of El Comercio in Lima, Peru, in November 2014.
This slide serve as a guide to people who have just joined a Social Media and does not know about Social Media Etiquettes. It focuses on the point that Social Media is also like a society and so we must be responsible for what we speak on social media and we must not spam.
Marketing Your Social Work Practice: Tips to Boost Your Online PresenceAggregage
In this webinar with business development consultant Gary Direnfeld, we will explore the different methods of marketing your private social work practice and boosting your online presence. Gary will provide valuable insight on choosing and using social media to attract viable referrals.
HAPI - Health Awareness Project Information: A listing of health awareness events for Australia, Canada, Serbia, Spain, UK and US and worldwide events. Organised by month, published as monthly/weekly/day events with links to further information. This presentation highlighted the international collaboration of the product. Have a look at www.healthaware.org & http://pinterest.com/bsheim/healthaware/ & https://plus.google.com/u/0/117079728374234431856/posts
The Youth Media Agency: Creative media campaignsHelen Ball
The Youth Media Agency are currently campaigning to redress the negativity towards young people in the media. This presentation introduced a workshop at Emergency Exit Art's "We are the Future" symposium on 21st April 2012. The workshop was designed to consult young people about creative ways to campaign for their current Press Change for Youth campaign.
Marketing Public Health Through Social Media Angela Connor
Angela Connor, Social Media Manager at Capstrat speaks at the North Carolina Public Health Association's Spring Educational Conference on May 17, 2011. Topic: Marketing Public Health Through Social Media. Angela is also the author of "18 Rules of Community Engagement: A Guide for Building Relationships and Connecting With Customers Online"
On 30 December in Youth office in Belgrade Milena Milićević from The Faculty of Engineering Management held a lecture where she shared her impressions from One Young World Summit (OYW) in Johannesburg where she represented Serbia in October 2013. She explained to the motivated people, students and young professionals, in which international projects they can take part.
The international Summit ''One Young World'' was initiated by Kate Robertson and David Jones, working at media agency Havas so that young people, aged 18-30 get engaged in projects and start developing their leadership skills and international communication. Summit One Young World is because of the quality of young delegates and councellors conceptualized like ’’Davos for 25-year olds.’’ During OYW prominent councellors worked with delegates, including Richard Branson, Nobel Laureatte Mohammed Yunus, Arianna Huffington, Bob Geldof, Kofi Annan, Boris Becker, Jamie Oliver and other people.
In her lecture, Milena Milićević introduced global initiatives and knowledge that she obtained in the following fields: fundraising, community organizing, gender equality and health protection for youth, entrepreneurship, sustainable development, travels for youth and media. Moreover, Milena thanked to her friends who helped her go to Summit due to Indiegogo campaign and to companies which donated money for her endeavour: EXIT Foundation, Telekom Serbia, Elektrovojvodina and Infostud.
In 2014 we should expect lectures about entrepreneurship, sustainable development and gender equality from Milena and her team so that we encourage initiatives of young people in Serbia and that we become part of regional and global projects within the organization ''One Young World.''
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5. "Thank you for showing me that I am not alone. Thank you
for showing me that I am not broken. Thank you for
making me laugh every day. Thank you for inspiring me."
"I suffer from depression, anxiety, PTSD, an eating disorder, and BPD.
Watching videos and reading articles that you have made makes living
today a little bit easier. You should feel proud of your work and know
that you've improved at least one life through it."
“Thank you for your videos on snapchat today. It was a nice temporary escape from feeling alone.
I watched them multiple times to prolong the feeling.”
A company built on human connection
7. • Test and learn mentality
• Aggressive, original reporting
• Human connection at scale
• Data-obsessed - but we’re not slaves to it
• Mobile, global, distributed
How BuzzFeed thinks
about content