BuzzFeed successfully revamped their email newsletters for mobile users, significantly increasing mobile access to over 80%. Email has become a key traffic source, with over a million subscribers gained in 2014 and expectations for higher numbers in 2015. Prioritizing user experience and excellence in content is crucial in newsletter strategy.

27. MOBILE
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Initially email newsletters were unreadable on
mobile devices. Starting from scratch, they
rebuilt everything and the strategy paid off:
Now more than 80% of BuzzFeed readers are
accessing content from their phones.

28. TRAFFIC
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Email traffic emerged as one of the top five
referrers for the BuzzFeed website. While
they accumulated over 1 million email
subscribers in 2014 alone, they expect 2015 to
be far higher.

29. LOVE YOUR USERS
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People are protective over their in-boxes. Put
as much effort into your newsletter strategy
as you do designing your home page or
creating new business cards.

30. EXCELLENCE
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Focus on GREAT, not good content. It may be
the most important business decision you
ever make.