Data not only makes a lot of decisions in our place, but also drives more confidence in our daily lives. Data makes us perform better.

1. Digital marketing agency
Analytics drives confidence
Egils Boitmanis

3. CONFIDENCE
*

4. ✓Confidence is a state of
being certain either that a
hypothesis or prediction
is correct or that a chosen
course of action is the
best or most effective.

5. ARROGANCE
*

7. ✓Arrogance -
believing you are
better in a
particular area than
you are

8. LOW SELF ESTEEM
*

9. ✓Low self-esteem
involves believing
you're less
valuable than you
think.

10. ✓Lack of Confidence
Leads to Inaction...

13. I'm CONFIDENT
what's next?
*

14. Knowledge Confidence
MASTERY

16. How Data makes us perform
better?
*
Data = Knowledge

17. Shopping
*
✓Tesco can predict when people will shop, how they'll pay for their items
and even how many calories they will consume.

18. Shopping
*
✓Amazon Wants to Ship Your Package Before You Buy It

19. *
vs"Howdy" "Hey"
Dating

20. Dating
*
✓Men who begin their online dating messages with "Howdy" have around a
40% better success rate than those who start with "Hey," says Sam Yagan,
CEO of dating site OkCupid.

21. *
vs

22. Dating
*
✓Women in their early 20s who show cleavage in their profiles do around
24% better, but that number rises to 79% by the time they hit age 32.

23. *
vs
Dating

24. Dating
*
✓Similarly, men who show their abs do better—but men only show their
abs when they have really nice abs

25. *
Digital Marketing

26. *

27. *

28. *

30. ? bad data
*

33. Analytics
*

34. →
*

35. How to boost Marketing confidence
*

36. 1. Clear Metrics and
measurement (KPIs)

37. 2. Align Your goals with
those of your managers

38. 3. Enough Marketing
budget

39. *
- Hey [Howdy], I have an idea! Let's do
email marketing?
- No
- Maybe next year…
How to present ideas to decision
maker

40. *
✓“Based on research [enter urls of
articles] we must try to [marketing
campaign]. The possible benefit [best
case scenario]. Worst case scenario
[possible losses or lowest possible
scenario]. Needed budget and other
resources [xxx€ + time involved]”
How to present ideas to decision
maker

41. half naked
pictures gives
more confidence
and
...dates
What have You
learned today?

42. Thank You!
22/08/14
egils@infinitum.lv