What Does Success Look Like, Digiday Video Anywhere Summit, November 2016

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This document discusses Mashable's original video series called "Scamalot" which was created based on a popular article about comedian James Vetch responding to scam emails. It also mentions balancing data, intuition, and platform awareness when creating content.

Marketing

Manufacturing
The Age of Distributed Content
Distribution

Original Programming
MASHABLE
Video Series: Scamalot
1. Mashable editor spots a story in
Velocity on comedian James Vetch
2. Article written: 21K shares
3. Successful Periscope interview
4. Video team takes note, creates a
custom series on James Vetch
responding to scam emails: Scamalot

Art & Science: Data, Gut, Data
Idea: Platform Agnostic
Experience: Platform Aware
In before!
TL;DR

There’s a powerful way to fight dengue. Infect a mosquito with Wolbachia, release it in highly populated regions, and wait for it to infect all mosquitoes in the region. But this process is expensive, and we need to release it in the most densely populated regions in a city. And no one really knows what population density is at a 100m x 100m level. Can we use satellite imagery and use this to identify building density?

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