A journey to the mysterious beauties that unravel the most amazing part of India. A Blogumentary and a travelogue that will capture ‘Incredible India’ Down South...

1. #SRINIONTOUR – SOUTH INDIA TRIP
Mysteries Down South – A Blogumentary & Travelogue
26th Dec 2010 -8th Jan 2011

2. OVERVIEW
 Background & Insights
 Objectives of the Blogumentary
 Tour Itinerary
 Strategy
 Sneak Preview
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3. #SRINIONTOR – BACKGROUND & INSIGHTS
About @srinistuff - Traveller, Blogger, Geek,
Techie, News Addict, Knowledge-Hunter, Poet,
Movie-Buff, Classic-Rock Lover... Most of all an
aspiring Writer:-)
A Travel writer for now…
http://www.srinistuff.com
http://www.everlater.com/srinistuff
http://www.twitter.com/srinistuff
http://www.facebook.com/srinistuff
http://www.flickr.com/photos/srinisphotos
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4. #SRINIONTOUR – BACKGROUND & INSIGHTS
With true love for hardcore
travel, writing and photography
#SriniOnTour has always
been about travelling across
boundaries with the true spirit
of an on the rough, rugged and
impulsive trips across India.
http://bit.ly/SriniOnTour
My Travel Map so far including
the latest trip planned
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5. #SRINIONTOUR – BACKGROUND & INSIGHTS
Some views of #SriniOnTour so far… Across India
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Ajanta Caves Lenayadari Hills Abbey Falls - Coorg Hampi Vagator Beach - Goa
Jaisalmer Fort Hawa Mahal Taj Mahal Udaipur Vintage Car
Musuem
Mahuli Fort
Vidarbha Villages Daulatabad Fort Lumbini Park Rajas Seat - Coorg

6. #SRINIONTOUR – BACKGROUND & INSIGHTS
Some views of #SriniOnTour so far… Across India
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Lalbagh Bangalore Udaipur Vintage Car
Musuem
En-route Elephanta Mysore Zoo Lenayadri Hills
En-route Mhadap falls Parasailing - Murud Sunset - Murud
Chamunda Hills
Sunset – Palolem, Goa Baaji - Rajasthan Public Garden - Hyd Lotus = Bibi Ka Makbara
Ellora Caves

7. #SRINIONTOUR – BACKGROUND & INSIGHTS
Some views of #SriniOnTour so far… Across India
Lalbagh Bangalore
Virupaksha - Hampi Hampi Lalbagh Bangalore
Harishchandragad Harishchandragad
Bibi Ka Makbara
Ellora
Udaipur Palace Gardens in Udaipur
Agra Fort Buland Darwazaa
#SriniOnTour©SrinivasKulkarni

8. #SRINIONTOUR – BACKGROUND & INSIGHTS
Some views of #SriniOnTour so far… Across India
Painting – AP State Museum
Golconda Fort
Golconda FortCanon Gallery – AP State Museum
Inside Jaipur Palace
En-Route Buldana Village
Lalbagh Botanical Garden
#SriniOnTour©SrinivasKulkarni

9. #SRINIONTOUR – BACKGROUND & INSIGHTS
 #SriniOnTour – The theme for this started on an impromptu, on
the spur of the moment trip to Goa, way back in March 2008. Hop
Skip & Jump is the vision, mission for any trip that we take for
#SriniOnTour. Rugged travels, backpacking our way across the
country is what this is all about. More destinations, less comfort.
More madness, less luxury. More dreams, less reality… That is
what #SriniOnTour stands for.
 For the first time around, there’s going to be a full-fledged social
media experiment, a blogumentary and travelogue that
#SriniOnTour will cover. A well researched, documented and a
completely real-time print/web media experience for hard core
travel fans and followers of #SriniOnTour
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#SriniOnTour©SrinivasKulkarni

10. #SRINIONTOUR – OBJECTIVES
 Travel 5337 kms to explore the mysteries down South in India.
 Total actual travelling time - 68 hours.
 Travel 19 beautiful and exotic locations in 15 days.
 Document the travel experience and blog extensively.
 Live Tweet / Give real time updates and Twitpic beauties from down
under in India.
 Generate a great buzz and reach out to travel lovers and help them
re-live the experience whenever they want to.
 Create a total #SMM case study for the travel lovers in India.
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11. #SRINIONTOUR – POTENTIAL REACH
 http://www.srinistuff.com – So far 4000 hits on the blog
 http://www.everlater.com/srinistuff - World Wide Web
 http://www.twitter.com/srinistuff - Over 700 followers
 http://www.flickr.com/photos/srinisphotos - World Wide Web
 http://www.twitpic.com/photos/srinistuff - Over 700 followers
 http://www.facebook.com/srinistuff - 1074 friends
 http://bit.ly/SriniOnTour - World Wide Web
 http://bit.ly/srinidownsouth - World Wide Web
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12. #SRINIONTOUR – POTENTIAL REACH
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Direct Friends - 1073
Friends of Friends 1073 * 400
(Avg. Friends)
The Rest of the World
Facebook Reach – 4,29200
Twitter Reach 80,520
Direct Followers – 700+
Followers’ followers
– 700 * 120 (Avg.)
The Rest of the World
Avg. Exposure
12069
Impressions based
on Klout

13. #SRINIONTOUR – TOUR ITINERARY
Sr. No Date Places Notes
1 26th Dec Chennai Marina Beach
2 26th Dec Pondicherry Auroville, Velenky
Church, Beach
3 27th Dec Kanchipuram, Chidambaram,
Thiruvanamalai
All temples
4 28th Dec Salem, Hogennakal Temple, Waterfalls
5 29th Dec Thanjavur Temples
6 29th – 30th Dec Madurai Meenakshi Temple
7 31st Dec Kanyakumari Beach, Temple, Swami
Vivekananda Rock
8 1st Jan Kovalam, Palaruvi Beach, Waterfalls
9 2nd Jan Kumarakom , Fort Kochi Bird Sanctuary, Wildlife
Sanctuary,
10 3rd Jan – 5th Jan Munnar Backwaters, Lake,
Temples, Tea Museum
11 6th – 7th Jan Kodaikanal Kodaikanal Lake,
Bryant’s Park
12 8th Jan Coimbatore – Mumbai Train to Mumbai
13 9th Jan Mumbai Back to Mumbai
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14. #SRINIONTOUR – DISTANCES
1. Mumbai - Chennai - 1296 Kms - 27 hours
2. Chennai - Pondicherry - 161 Kms - 2 hr 33 Mins
3. Pondicherry - Kanchipuram - 119 kms 1 hour 55 mins
4. Kanchipuram-Chidambaram - 182 kms 2 hrs 51 mins
5. Chidambaram - Thiruvanamalai - 143 kms 2hrs 13 mins
6. Thiruvanamalai - Salem - 169 kms - 2hrs 40 mins
7. Salem - Hogennakal Waterfalls - 163 kms 2 hours 24 mins
8. Hogennakal - Thanjavur - 296 kms 5 hours 32 mins
9. Thanjavur - Madurai - 187 kms 3 hours 10 mins
10. Madurai - Rameshwaram - 175 kms - 3 hours 35 minutes
11. Rameshwaram - Kanyakumari - 317 kms - 5 hours 55 minutes
12. Kanyakumari - Padmanabhapuram - 34 km - 32 minutes
13. Kanyakumari - Kovalam - 84.5 kms - 1hr 21 minutes
14. Kovalam - Palaruvi - 94 kms 1hr 53 minutes
15. Palaruvi - Kumarakom Bird Sanctuary - 138 kms - 2hr 22 minutes
16. Kumarakom Bird Sanctuary - Munnar - 155kms - 2hr 39 minutes
17. Munnar - Kodaikanal - 104 kms 3 hours 3 minutes
18. Kodaikanal - Coimbatore - 173 kms - 3 hours 23 minutes
19. Coimbatore - Mumbai 1347 kms 24 hours - Train 14
#SriniOnTour©SrinivasKulkarni

15. #SRINIONTOUR – SOUTH INDIA TRIP - MY MAP
1. Mumbai
2. Tamil Nadu
3. Pondicherry
4. Kerala
Total Distance
5337 Kms
Total Travelling Time
68 hours
http://bit.ly/sriniontoursouthindia
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16. #SRINIONTOUR – STRATEGY
Will cover the entire trip in form of a Blogumentary on
http://www.srinistuff.com
Following are the strategy to showcase / create buzz on Social Media
for #SriniOnTour
 Create a blogumentary and document the tour on srinistuff.com
 Upload a photo journal on facebook.com/srinistuff
 Live tweet the entire #SriniOnTour on twitter.com/srinistuff
 Tweet #SriniOnTour #Trivia on places in South India
 Twitpic live for #SriniOnTour. twitpic.com/photos/srinistuff
 Review food/restaurants / places etc for #SriniOnTour
 Post the #SriniOnTour write a complete article on the experience.
 Social bookmarking of all the links for #SriniOnTour 16
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17. #SRINIONTOUR – SOUTH INDIA TRIP - SNEAKPEEK
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Aurobindo Ashram

18. #SRINIONTOUR – SOUTH INDIA TRIP - SNEAKPEEK
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Thiruvanaamalai Temple
Thiruvanaamalai Temple
Bhadreshwara Temple
Chidambaram Temple

19. #SRINIONTOUR – SOUTH INDIA TRIP - SNEAKPEEK
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Thanjavur Temple
Salem Temple

20. #SRINIONTOUR – SOUTH INDIA TRIP - SNEAKPEEK
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Rameshwaram Temple 1000 Pillars – Rameshwaram Temple
Rameshwaram Bridge
Kanyakumari Beach

21. #SRINIONTOUR – SOUTH INDIA TRIP - SNEAKPEEK
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Kovalam Beach
Palaruvi Waterfalls
Tea Plantation - Munnar

22. #SRINIONTOUR – SOUTH INDIA TRIP - SNEAKPEEK
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Palaruvi Waterfalls
Fort Kochi
Kumarakom Backwaters
Kodaikanal

23. #SRINIONTOUR – LINKS & REFERENCES
 Tour Journals / Blogumentary Tools & platforms
 http://www.srinistuff.com
 http://www.everlater.com/srinistuff
 http://www.twitter.com/srinistuff
 http://www.flickr.com/photos/srinisphotos
 http://www.twitpic.com/photos/srinistuff
 http://www.facebook.com/srinistuff
 http://bit.ly/SriniOnTour
 http://bit.ly/srinidownsouth
 Bibliography
 http://www.tamilnadutourism.org/
 http://pondicherrytourism.org
 http://www.keralatourism.org
 http://www.ktdc.com
 http://www.wikipedia.org
 http://www.google.com
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#SriniOnTour©SrinivasKulkarni

24. So that is what #SriniOnTour – South India Trip is all about
A journey to the mysterious beauties that unravel the most
amazing part of India. A Blogumentary and a travelogue
that will capture ‘Incredible India’ Down South...
Hope you like it and your comments, tips,
suggestions & feedback are more than welcome!
Thank You
Srinivas Kulkarni
srini2k7@gmail.com
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#SriniOnTour©SrinivasKulkarni