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How Atlassian Does Product-Led Growth by Atlassian VP of Product

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Atlassian uses a product-led growth strategy where they focus on continually improving their products based on customer feedback to drive growth. They gather feedback through product usage data, customer support interactions, and proactive outreach. Insights from the feedback are used to prioritize features that will provide the most value to customers and encourage broader usage of Atlassian products. This approach has helped Atlassian acquire new customers and expand usage within existing customer bases.

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