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Go-To-Market Framework


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Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.

Published in: Marketing

Go-To-Market Framework

  1. 1. Product Development Prioritization Positioning Statement Pricing Strategy Product Launch Checklist Partnership Development Risk Mitigation Plan Product Features Prioritization Build, Buy or Partner Product Lifecycle Risk Analysis Product Business Case Product Launch Plan Product Features Competitive Analysis Product Messaging Mapping Unique Selling Proposition Product Applications & Use Case Definition PR & Analyst Plan Project Management Framework Product Launch Team Charter Product Roadmap Partnership Marketing Strategy Customer Journey Mapping & VoC Competitive Analysis Product Development Charter Market Research Plan Market Requirements Buyer Personas & Use Cases Market Segmentation and Analysis Profitability Analysis Win/Loss Analysis Customer Engagement Plan GO-TO-MARKET Framework PLAN4 IMPLEMENT5EVALUATE2 RESEARCH3 Leverage the framework below to quickly empower your organization’s go-to-market strategy. MEASURE61 UNDERSTAND Click the buttons below to access all related training, tools, templates and other resources. Product Development Budget Break Even Analysis Buying / Sales Process Mapping Product GAP Analysis Financial Projections Risk Assessment Social Media Plan Lead Generation PlanProject Status Report Content Marketing PlanProduct Feature Release Schedule Sales Enablement Plan