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Adam Moalla
Founder & Managing Director
adam@moalla-ventures.com
Go-To-Market Strategy
For First-time Entrepreneurs and St...
ABOUT ME
Today
ü Founder & MD at Moalla Ventures
ü Simply Tasks
ü Lableb NLP Solutions
ü Teambay
ü HMP.Zone
ü Startups Men...
What makes an idea valid and successful?
Problem X
Solution X
Financial Goal X
+
+
Market
Your Idea
VALID IDEA
Your Strategy
adam@moalla-ventures.com
What would it take to execute an idea?
You
Your
Team
The
Market
Go To
Market
Strategy
Things You Can Control:
Things You Can’t Control: Success
IDEA SUCCESS
adam...
You
(The Founder)
Observe
Study
Idea
Team
Survive
Survive
Valley
Mental Sh*t
Growth
Corporate Money Bankruptcy Swamp
Big Business
Prosperity...
Your
Founding Team
Adam Ahmad Moalla - @amdmala
Managing Director - Teambay UG
StartThe
Search
ClearVission
&
M
ission
Define
Needed
Responsi...
Our topic today:
Your Go-To-Market Strategy
You
Your
Team
The
Market
Go To
Market
Strategy
Things You Can Control:
Things You Can’t Control: Success
IDEA SUCCESS
adam...
Where to Start?
1- Rethink Your Business KPIs
ü Signups / Demos
ü Length of Sales Cycle
ü New paying customers
ü MRR Development
ü MRR Growth Rate
ü ARPU Development
ü ...
2- MARKET ANALYSIS
MARKET ANALYSIS
Define Your
Market
Identify Key
Players
Identify
Competition
Identify
Direct
Competition
How big? What
cha...
MARKET RESEARCH
Market Analysis 101: Love your spreadsheets!
Example Research:
adam@moalla-ventures.com
MARKET ANALYSIS
Market Size Research
Sample tools: Statista, Facebook Audience, Google Trends
adam@moalla-ventures.com
Reflect how would competition perform on your
KPIs
ü Signups / Demos
ü Length of Sales Cycle
ü New paying customers
ü MRR ...
Average Competitor Company Is:
281,800
Installs On Android
2,8
Languages
42,9
Employees
4434
Visits/m
Search Organic Traff...
You Want To Strip Your Competitors To A Level
Where You Are Capable To Decide How Do You
Want To Be DIFFERENT
Sometimes, t...
Direct Competition Analysis – Ideally
adam@moalla-ventures.com
MARKET ANALYSIS
3- Identify Target Customers
TARGET CUSTOMERS
Think about a
segment
group
Who of this
segmentation
might buy
your service?
How many
people are in
this ...
MARKET SEGMENTATION
Compare based on metrics related to your
business model
Example Target Customers Analysis.
Segmentatio...
Think People NOT Industries!
adam@moalla-ventures.com
MARKET SEGMENTATION
Your Target Segment Will Define Your Sales
Materials, Story, Landing Pages… etc
Example:
adam@moalla-ventures.com
MARKET S...
4- Identify Your Marketing Channels
MARKETING CHANNELS
Where do your
target
customers
hang-out?
What channels
are used by
your
competitors?
What are your
fina...
http://www.bizible.com/blog/b2b-industry-analysis-best-marketing-channels
adam@moalla-ventures.com
Think About The Channel...
Source: IDG
adam@moalla-ventures.com
Think About The Channels Impacts
MARKETING CHANNELS
https://blog.kissmetrics.com/marketing-channels-2017/ adam@moalla-ventures.com
And The Channels Difficulties
MARKETING CHA...
adam@moalla-ventures.com
Example For Mobile Apps – Why ASO Is Essential
MARKETING CHANNELS
A Sample Cold Emailing Results
I don’t recommend cold emailing. But It might be a fast way to kick-off your pipeline.
adam...
New Trends: Influencers Marketing Costs –
Example Instagram
Source: Aspire adam@moalla-ventures.com
MARKETING CHANNELS
5- Define Your MVSP
MVSP
Your MVP
Feasible
Target
Customer
Segment
Marketing
Channel
Your Minimum Viable Sales Process,
you will need:
adam@mo...
Example:
Prospects
List
Sales
Demo
Materials
A B2B Startup might start with:
MVSP
adam@moalla-ventures.com
It could be, as...
Talk IN PERSON to as many prospects as you
can!
MVSP
adam@moalla-ventures.com
Your Discovery Call IS NOT a Product Pitch!
HEAR and learn about the prospect
situation and pitch your value while aiming ...
Reflect on your business KPIs after each meeting!
ü Signups / Demos
ü Length of Sales Cycle
ü New paying customers
ü MRR D...
Develop a Sales Funnel with Initial Sales Metrics
MVSP
adam@moalla-ventures.com
adam@moalla-ventures.com
SALES FUNNEL
Sales Funnel – Example
Source: crazegg.com
6- Widen Your Marketing Activities
Inbound VS Outbound
MARKETING ACTIVITIES
adam@moalla-ventures.com
MARKETING ACTIVITIES
OUTBOUNDINBOUND
Steady growth
Adjustable investment
Builds knowledge
Builds experience
Exponential gr...
MARKETING ACTIVITIES
Cold Emails
Cold Calling
Conferences
Letters & Brochures
Social Media Messages
Partnerships
Advertise...
Define what to start & when
I like to start with outbound to build knowledge,
then slowly investing in inbound while learn...
Example1
Go-to-Market Strategy
Outbound
Inbound
0
100
200
300
400
500
600
700
800
900
1000
Phase 1
Phase 2
Phase 3
Outboun...
Example2
Go-to-Market Strategy
MARKETING ACTIVITIES
Engage The Market
Build Traffic
0
10
20
30
40
50
60
70
80
90
100
Month...
7- Optimize and Repeat
OPTIMISE AND REPEAT
My favorite tools to start with:
ü Google Analytics
ü Google Tag Manager
ü Hubspot
ü Facebook analytic...
Visit my blog: amoalla.com for the detailed analysis adam@moalla-ventures.com
And there are waaaaaay more…
adam@moalla-ventures.com
Mix Your Sales-Sequence Between
Channels
OPTIMISE AND REPEAT
adam@moalla-ventures.com
ü Day1 Linkedin request with message...
Don’t be afraid of testing alternative channels!
Where your competitors are NOT hanging-out, is
your best marketing channe...
Summary
You
Your
Team
The
Market
Go To
Market
Strategy
Things You Can Control:
Things You Can’t Control: Success
SUCCESS
adam@moal...
Identify
M
arketing
Channels
Analyse
The
M
arketO
bjectively
Identify
TargetCustom
ers
W
iden
YourM
arketing
Activities
De...
Thank you!
Questions?
Adam Moalla
Founder & Managing Director
adam@moalla-ventures.com
twitter: amdmala
Instagram: amdmala...
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Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 1 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 2 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 3 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 4 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 5 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 6 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 7 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 8 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 9 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 10 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 11 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 12 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 13 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 14 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 15 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 16 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 17 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 18 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 19 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 20 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 21 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 22 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 23 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 24 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 25 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 26 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 27 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 28 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 29 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 30 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 31 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 32 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 33 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 34 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 35 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 36 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 37 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 38 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 39 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 40 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 41 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 42 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 43 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 44 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 45 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 46 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 47 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 48 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 49 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 50 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 51 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 52 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 53 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 54 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 55 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 56 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 57 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 58 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 59 Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs Slide 60 Developing Your Go to Market Strategy - 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Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs

Download to read offline

How to think about your new business go to market strategy?



In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea.



These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business.


The slides touch the following topics:

Things that you can control for your idea to be successful
Re-thinking your new business KPIs
Analysing the market objectively
Identifying target customers
Defining the "Minimum Viable Sales Process"
Widening the marketing activities
Tracking and optimisation

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Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs

  1. 1. Adam Moalla Founder & Managing Director adam@moalla-ventures.com Go-To-Market Strategy For First-time Entrepreneurs and Startup Founders
  2. 2. ABOUT ME Today ü Founder & MD at Moalla Ventures ü Simply Tasks ü Lableb NLP Solutions ü Teambay ü HMP.Zone ü Startups Mentoring ü Startups Investment Previously ü Head of International Product at Bonial Group ü Founder & CEO of teambay GmbH Adam Moalla Founder & Managing Director adam@moalla-ventures.com
  3. 3. What makes an idea valid and successful?
  4. 4. Problem X Solution X Financial Goal X + + Market Your Idea VALID IDEA Your Strategy adam@moalla-ventures.com
  5. 5. What would it take to execute an idea?
  6. 6. You Your Team The Market Go To Market Strategy Things You Can Control: Things You Can’t Control: Success IDEA SUCCESS adam@moalla-ventures.com
  7. 7. You (The Founder)
  8. 8. Observe Study Idea Team Survive Survive Valley Mental Sh*t Growth Corporate Money Bankruptcy Swamp Big Business Prosperity Adam Ahmad Moalla - @amdmala Managing Director - Teambay UG The Founder Institute Berlin 10 July, 2014 You adam@moalla-ventures.com (Not our topic today)
  9. 9. Your Founding Team
  10. 10. Adam Ahmad Moalla - @amdmala Managing Director - Teambay UG StartThe Search ClearVission & M ission Define Needed Responsibilities (untilprofitorExit) StartW orking FIRST (Sign an NDA & IP O NLY) Think aboutshares Practice saying No! Design the agreem ent (before reaching outto a law yer) w hatare you GREAT at? IDEA COMPANY Legal,set,Go! 1 2 3 4 5 6 7 8 9 The difference between YOU and your BIGGEST competitor is a team. The Founder Institute Berlin 18 September, 2014 How To Build A Founding Team adam@moalla-ventures.com (Not our topic today)
  11. 11. Our topic today: Your Go-To-Market Strategy
  12. 12. You Your Team The Market Go To Market Strategy Things You Can Control: Things You Can’t Control: Success IDEA SUCCESS adam@moalla-ventures.com
  13. 13. Where to Start?
  14. 14. 1- Rethink Your Business KPIs
  15. 15. ü Signups / Demos ü Length of Sales Cycle ü New paying customers ü MRR Development ü MRR Growth Rate ü ARPU Development ü Paying Customers Growth ü Churn rate overtime ü CLTV, CAC, & CAC Recovery ü Number of people with this problem ü Viability of a fitting solution ü USP ü Number of problems your product could solve ü Users rating of your solution ü For your solution: ü Engagement rate ü Value per user Problem/Solution KPIs Think about your idea as a BUSINESS and list all the KPIs you could think of!! Business Model KPIs adam@moalla-ventures.com
  16. 16. 2- MARKET ANALYSIS
  17. 17. MARKET ANALYSIS Define Your Market Identify Key Players Identify Competition Identify Direct Competition How big? What characteristics? Who is dominating? What’s their story? How do they address the market? Where/how can you be different? adam@moalla-ventures.com
  18. 18. MARKET RESEARCH Market Analysis 101: Love your spreadsheets! Example Research: adam@moalla-ventures.com
  19. 19. MARKET ANALYSIS Market Size Research Sample tools: Statista, Facebook Audience, Google Trends adam@moalla-ventures.com
  20. 20. Reflect how would competition perform on your KPIs ü Signups / Demos ü Length of Sales Cycle ü New paying customers ü MRR Development ü MRR Growth Rate ü ARPU Development ü Paying Customers Growth ü Churn rate overtime ü CLTV, CAC, & CAC Recovery ü Number of people with this problem ü Viability of a fitting the solution ü USP ü Number of problems your product could solve ü Users rating of your solution ü For your solution: ü Engagement rate ü Price per user Problem/Solution KPIs Business Model KPIs MARKET ANALYSIS adam@moalla-ventures.com
  21. 21. Average Competitor Company Is: 281,800 Installs On Android 2,8 Languages 42,9 Employees 4434 Visits/m Search Organic Traffic 233 Visits/m Search Paid Traffic 14235 Social Followers (Top10: 528000) (Top10: 3,8) (Top10: 35411) 5,68 y Average Age (Top10: 60) (Top10: 5,5) (Top10: 10696) (Top10: 419) 1518 Back Links (Top10: 2208) Direct Competition Analysis Example 105 Competitors – Top 10 173 159 150 135 134 132 130 115 115 112 Also in : 87 54 37 105 adam@moalla-ventures.com (Tell Background Story) This is pretty advanced. But just to give you an idea how far can you go. This can be done especially for new markets where public data is not available. MARKET ANALYSIS
  22. 22. You Want To Strip Your Competitors To A Level Where You Are Capable To Decide How Do You Want To Be DIFFERENT Sometimes, this means hours and hours of analyzing the market… adam@moalla-ventures.com MARKET ANALYSIS
  23. 23. Direct Competition Analysis – Ideally adam@moalla-ventures.com MARKET ANALYSIS
  24. 24. 3- Identify Target Customers
  25. 25. TARGET CUSTOMERS Think about a segment group Who of this segmentation might buy your service? How many people are in this segment? How easy it is to get their contact info (CAC) Compare based on your business model to decide on a target adam@moalla-ventures.com
  26. 26. MARKET SEGMENTATION Compare based on metrics related to your business model Example Target Customers Analysis. Segmentation for a premium corporate wellness brand. adam@moalla-ventures.com
  27. 27. Think People NOT Industries! adam@moalla-ventures.com MARKET SEGMENTATION
  28. 28. Your Target Segment Will Define Your Sales Materials, Story, Landing Pages… etc Example: adam@moalla-ventures.com MARKET SEGMENTATION A Billing Software That Works For Clinics But Also Law Firms We Mastered Invoicing, To Save Every Doctor That 15Minutes Extra Every Day – Signup Today We Mastered Invoicing, Quietly and Professionally, like how it should be. Your Most Accurate And Private Billing System. Signup Today. Message For Clinics Message For Law Firms
  29. 29. 4- Identify Your Marketing Channels
  30. 30. MARKETING CHANNELS Where do your target customers hang-out? What channels are used by your competitors? What are your financial projections? Online and offline Outbound or inbound? What else can we use that is not spoiled by competitors? Which channels can be used? adam@moalla-ventures.com
  31. 31. http://www.bizible.com/blog/b2b-industry-analysis-best-marketing-channels adam@moalla-ventures.com Think About The Channels Impacts MARKETING CHANNELS
  32. 32. Source: IDG adam@moalla-ventures.com Think About The Channels Impacts MARKETING CHANNELS
  33. 33. https://blog.kissmetrics.com/marketing-channels-2017/ adam@moalla-ventures.com And The Channels Difficulties MARKETING CHANNELS
  34. 34. adam@moalla-ventures.com Example For Mobile Apps – Why ASO Is Essential MARKETING CHANNELS
  35. 35. A Sample Cold Emailing Results I don’t recommend cold emailing. But It might be a fast way to kick-off your pipeline. adam@moalla-ventures.com MARKETING CHANNELS
  36. 36. New Trends: Influencers Marketing Costs – Example Instagram Source: Aspire adam@moalla-ventures.com MARKETING CHANNELS
  37. 37. 5- Define Your MVSP
  38. 38. MVSP Your MVP Feasible Target Customer Segment Marketing Channel Your Minimum Viable Sales Process, you will need: adam@moalla-ventures.com
  39. 39. Example: Prospects List Sales Demo Materials A B2B Startup might start with: MVSP adam@moalla-ventures.com It could be, as simple as a product mockups & an enthusiastic person to pitch it
  40. 40. Talk IN PERSON to as many prospects as you can! MVSP adam@moalla-ventures.com
  41. 41. Your Discovery Call IS NOT a Product Pitch! HEAR and learn about the prospect situation and pitch your value while aiming for an appointment MVSP adam@moalla-ventures.com
  42. 42. Reflect on your business KPIs after each meeting! ü Signups / Demos ü Length of Sales Cycle ü New paying customers ü MRR Development ü MRR Growth Rate ü ARPU Development ü Paying Customers Growth ü Churn rate overtime ü CLTV, CAC, & CAC Recovery ü Number of people with this problem ü Viability of a fitting solution ü USP ü Number of problems your product could solve ü Users rating of your solution ü For your solution: ü Engagement rate ü Price per user Are your assumptions still healthy in your opinion? What can be adapted? MVSP adam@moalla-ventures.com
  43. 43. Develop a Sales Funnel with Initial Sales Metrics MVSP adam@moalla-ventures.com
  44. 44. adam@moalla-ventures.com SALES FUNNEL Sales Funnel – Example Source: crazegg.com
  45. 45. 6- Widen Your Marketing Activities
  46. 46. Inbound VS Outbound MARKETING ACTIVITIES adam@moalla-ventures.com
  47. 47. MARKETING ACTIVITIES OUTBOUNDINBOUND Steady growth Adjustable investment Builds knowledge Builds experience Exponential growth Long-term investment Requires knowledge Requires experience We Go To MarketThe Market Come To Us adam@moalla-ventures.com
  48. 48. MARKETING ACTIVITIES Cold Emails Cold Calling Conferences Letters & Brochures Social Media Messages Partnerships Advertisement … SEM (content) SMM PR Public Speaking Referrals Influencers Marketing … We Go To MarketThe Market Come To Us adam@moalla-ventures.com
  49. 49. Define what to start & when I like to start with outbound to build knowledge, then slowly investing in inbound while learning and optimizing. MARKETING ACTIVITIES adam@moalla-ventures.com
  50. 50. Example1 Go-to-Market Strategy Outbound Inbound 0 100 200 300 400 500 600 700 800 900 1000 Phase 1 Phase 2 Phase 3 Outbound Inbound Direct Sales SEM & SMM Content Marketing Influencers Marketing Events & Conferences Partnerships MARKETING ACTIVITIES adam@moalla-ventures.com
  51. 51. Example2 Go-to-Market Strategy MARKETING ACTIVITIES Engage The Market Build Traffic 0 10 20 30 40 50 60 70 80 90 100 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Engage The Market Build Traffic SMM Launch! SEO SEM Content Analytics & Tools Setup Community Building Back-links Outbound Sales (Affiliate & Reviews) Email Marketing Business Model Review Marketing Budget Boost Performance Review Influencers Marketing adam@moalla-ventures.com
  52. 52. 7- Optimize and Repeat
  53. 53. OPTIMISE AND REPEAT My favorite tools to start with: ü Google Analytics ü Google Tag Manager ü Hubspot ü Facebook analytics !!! adam@moalla-ventures.com
  54. 54. Visit my blog: amoalla.com for the detailed analysis adam@moalla-ventures.com And there are waaaaaay more…
  55. 55. adam@moalla-ventures.com
  56. 56. Mix Your Sales-Sequence Between Channels OPTIMISE AND REPEAT adam@moalla-ventures.com ü Day1 Linkedin request with message ü Day3 Email ü Day5 Phone call ü Day7 Email2 ü Day9 Linkedin message 2 (or maybe a tweet!) ü Day11 Email3… …..
  57. 57. Don’t be afraid of testing alternative channels! Where your competitors are NOT hanging-out, is your best marketing channel. It could be Snapchat or a letter via post! OPTIMISE AND REPEAT adam@moalla-ventures.com
  58. 58. Summary
  59. 59. You Your Team The Market Go To Market Strategy Things You Can Control: Things You Can’t Control: Success SUCCESS adam@moalla-ventures.com
  60. 60. Identify M arketing Channels Analyse The M arketO bjectively Identify TargetCustom ers W iden YourM arketing Activities Define YourM inim um Viable SalesProcess Track,O ptim ise and Repeat Re-think YourBusiness KPIs Idea Success 1 2 3 4 5 6 7 Your Strategy adam@moalla-ventures.com
  61. 61. Thank you! Questions? Adam Moalla Founder & Managing Director adam@moalla-ventures.com twitter: amdmala Instagram: amdmala (New!)
  • harty646

    Sep. 23, 2021
  • ShelliPrasad

    Aug. 19, 2020

How to think about your new business go to market strategy? In my accelerators mentoring sessions, I try to bring all the knowledge I have built in the last 10 years into a 30min presentation, aiming to inspire entrepreneurs and startups founders and give them hints and tips on how to think and develop their go to market strategy as an essential part of successfully launching and growing their business idea. These slides are by no mean a go-to-market strategy template but rather an elaboration on the different aspects of what constructs the process of building the sales and marketing activities of a new business. The slides touch the following topics: Things that you can control for your idea to be successful Re-thinking your new business KPIs Analysing the market objectively Identifying target customers Defining the "Minimum Viable Sales Process" Widening the marketing activities Tracking and optimisation

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