Making the Product Strategy Effective
by Spotify Sr PM
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Making the
Product Strategy
Effective
Buket Baran , April 2021
01

02
Duplication of Initiatives
Short term - low value wins
Lack of North star metric
Constantly prioritising requests
Unnecessary product requirements
No Prioritisation Framework

02
“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the
hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have
done. Innovation is saying NO to 1,000 things.”
― Steve Jobs

strategy
/ˈstratɪdʒi/
noun
"a plan of action designed to achieve a long-term or overall aim."
03

Why ?
We need to convey a message for the inspired
VISION.
Helps you with prioritisation and focus on long-
term thinking vs short-term thinking.
Serves as a guide for any decision-making
process. Aka say NO easily.
It helps communication and keeps the team and
the stakeholders aligned.
04

Data Collection: Research - Analysis - Market
Plan : Insights > Problems > Strategic Pillars
Communication: A deck, a doc, Repeat, Discuss,
Communicate!
There are different frameworks for different
purposes and there is no playbook for this! Takes
time to develop one.
How to create
a Strategy
05

Focuses on the needs of your internal and external customer,
supports the dynamics of your business and follows the
external environment.
Articulate without Jargon, make it easy to understand for your
executives and stakeholders
Flexibility will help you react and adopt quickly
Communicate, get feedback from diverse groups and
stakeholders, repeat.
Identify the areas for Delighters
What will be your differentiator?
What is your value proposition ?
Make it Measurable
How to make it Effective
06

Focuses on the needs of your internal and external
customer, supports the dynamics of your business and follows
the external environment.
Articulate without Jargon, make it easy to understand for your
executives and stakeholders
Flexibility will help you react and adopt quickly
Communicate, get feedback from diverse groups and
stakeholders, repeat.
Identify the areas for Delighters
What will be your differentiator?
What is your value proposition ?
Make it Measurable
How to make it Effective
06

Focuses on the needs of your internal and external customer,
supports the dynamics of your business and follows the
external environment.
Articulate without Jargon, make it easy to understand for
your executives and stakeholders
Flexibility will help you react and adopt quickly
Communicate, get feedback from diverse groups and
stakeholders, repeat.
Identify the areas for Delighters
What will be your differentiator?
What is your value proposition ?
Make it Measurable
How to make it Effective
06

Focuses on the needs of your internal and external customer,
supports the dynamics of your business and follows the
external environment.
Articulate without Jargon, make it easy to understand for your
executives and stakeholders
Flexibility will help you react and adopt quickly
Communicate, get feedback from diverse groups and
stakeholders, repeat.
Identify the areas for Delighters
What will be your differentiator?
What is your value proposition ?
Make it Measurable
How to make it Effective
06

Focuses on the needs of your internal and external customer,
supports the dynamics of your business and follows the
external environment.
Articulate without Jargon, make it easy to understand for your
executives and stakeholders
Flexibility will help you react and adopt quickly
Communicate, get feedback from diverse groups and
stakeholders, repeat.
Identify the areas for Delighters
What will be your differentiator?
What is your value proposition ?
Make it Measurable
How to make it Effective
06

Focuses on the needs of your internal and external customer,
supports the dynamics of your business and follows the
external environment.
Articulate without Jargon, make it easy to understand for your
executives and stakeholders
Flexibility will help you react and adopt quickly
Communicate, get feedback from diverse groups and
stakeholders, repeat.
Identify the areas for Delighters
What will be your differentiator?
What is your value proposition ?
Make it Measurable
How to make it Effective
06

Focuses on the needs of your internal and external customer,
supports the dynamics of your business and follows the
external environment.
Articulate without Jargon, make it easy to understand for your
executives and stakeholders
Flexibility will help you react and adopt quickly
Communicate, get feedback from diverse groups and
stakeholders, repeat.
Identify the areas for Delighters
What will be your differentiator?
What is your value proposition ?
Make it Measurable
How to make it Effective
06

Stay focused and believe in your purpose.
Analyse continuously.
Grow, Change, Improve.
07

“We don’t like their sound, and guitar music is on the way out”
—Decca Recording Co. rejecting the Beatles 1962
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