A review of where email is going by looking at where it has come from. Are the lessons of the past relevant for the future? And what technology, innovation and consumer insight is driving change in the email channel.
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Best Lead Distribution Methods for Optimal Sales PerformanceVelocify
New research has uncovered that organizations that utilize at least one automated distribution method experience a conversion rate that is 87% higher than that of customers who choose to manually distribute leads.
What you will learn:
- How does speed-to-contact improve conversion rates
- Auto distribution methods that improve response speed
- What distribution method has the highest impact on response speed and contact rates
- The impact of using multiple auto distribution methods concurrently
- What impact does using multiple auto distribution methods have on conversion
Text Messaging for Better Sales ConversionVelocify
While text messaging has quickly become one of the most widely used forms of personal communication, marketers and sales professionals are still trying to figure out how to effectively integrate text messaging into their sales process. Relative to email messages, text messages typically have a higher open and response rate. With some sources citing a 97% open rate for their text messages, this communication channel can be an effective way to supplement email and phone outreach.
But texting should be used with caution. For the same reasons that text messages can be a more effective way to communicate for business purposes, they have the potential to be detrimental to the sales process, if used inappropriately.
Learn how to boost lead conversion and revenue with proven-to-convert text messaging strategies. This new Velocify study, “Text Messaging for Better Sales Conversion,” analyzed the text messaging practices of more than 3.5 million prospect interactions in order to identify the methods and actions that drive best-in-class sales performance.
What you will learn:
- Texting practices that result in the highest win rates
- When not to use texting with a prospect
- Best practices for text message timing and number of texts to send
- Worthy opportunities for sending purposeful text messages
Increase Open Rates by Sending at the Best TimeReturn Path
When is the best time for your customers to receive your email? When they are in their inbox.
Return Path’s Send Time Optimization helps you accomplish this by pinpointing the best time to connect with each individual on your subscriber list -- and easily segments your list accordingly.
Best Lead Distribution Methods for Optimal Sales PerformanceVelocify
New research has uncovered that organizations that utilize at least one automated distribution method experience a conversion rate that is 87% higher than that of customers who choose to manually distribute leads.
What you will learn:
- How does speed-to-contact improve conversion rates
- Auto distribution methods that improve response speed
- What distribution method has the highest impact on response speed and contact rates
- The impact of using multiple auto distribution methods concurrently
- What impact does using multiple auto distribution methods have on conversion
Text Messaging for Better Sales ConversionVelocify
While text messaging has quickly become one of the most widely used forms of personal communication, marketers and sales professionals are still trying to figure out how to effectively integrate text messaging into their sales process. Relative to email messages, text messages typically have a higher open and response rate. With some sources citing a 97% open rate for their text messages, this communication channel can be an effective way to supplement email and phone outreach.
But texting should be used with caution. For the same reasons that text messages can be a more effective way to communicate for business purposes, they have the potential to be detrimental to the sales process, if used inappropriately.
Learn how to boost lead conversion and revenue with proven-to-convert text messaging strategies. This new Velocify study, “Text Messaging for Better Sales Conversion,” analyzed the text messaging practices of more than 3.5 million prospect interactions in order to identify the methods and actions that drive best-in-class sales performance.
What you will learn:
- Texting practices that result in the highest win rates
- When not to use texting with a prospect
- Best practices for text message timing and number of texts to send
- Worthy opportunities for sending purposeful text messages
How to automate lead and case distribution,
improve efficiency and increase sales. Designed by Creative Cadence Limited, Bristol. Words by Valuable Content, Bristol.
IAS Verification, Consume Exposure and Brand Safety by Integral Ad Science.
If you would like a copy of this presentation, please email your contact at IAS.
Communicating your BRAND today is best done by stories. An effective way for people to understand your uniqueness thru VISUAL Stories. From why stories to using "PAR" as a way to communicate.
Genesis presentation, CCMG Conference 2017
Behavioural economics, which studies human decision-making behaviour, proves to be a powerful tool in optimising contact centre performance. Behavioural economics has been used successfully in the contact centre environment to address a range of customer challenges and behaviours across a range of industries.
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
What it takes to be a high performing marketing organization in the banking world. Research from the Salesforce on modern marketing tactics and leading marketing solutions.
How to Leverage Customer Data to Optimize Your Email Campaign - Wayne CarriganOnline Marketing Summit
How to Leverage Customer Data to Optimize Your Email Campaign
This session will outline an Email optimization framework to help marketers enhance the performance of their emails and email marketing programs. Marketers will hear how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.
* Wayne Carrigan, Executive Vice President, Thindata 1:1
How to Write Headlines That Convert: Key discoveries from a meta-analysis of ...MarketingExperiments
The headline is an element that it so simple — you don't need any special coding skills to change headlines on your websites. Yet, headlines require serious attention. In this Web clinic, we shared a headline change that resulted in an 816% increase in conversion, just from understanding the cognitive psychology of the customer.
The headline is so crucial to marketing campaigns that we have three writers performing a meta-analysis of our lab’s more than 15 years of behavioral research measuring real customer reactions to websites and campaigns from B2B, B2C and nonprofit brands.
This Web clinic revealed key discoveries from this meta-analysis to help any marketer — no matter how much or how little copywriting experience they have — create more effective headlines.
You’ll learn actionable principles for creating headlines that work to improve the results of all your marketing campaigns, emails and websites.
Comment optimiser sa gestion des retours clients en boucle fermée ?
Il y a encore beaucoup de choses à améliorer dans le secteur naissant de l'EFM. L'économie de la gestion des retours en boucle fermée n'a notamment pas été correctement abordée. Les entreprises doivent trouver comment optimiser les investissements qu'elles font dans leurs processus pour « boucler la boucle » afin de maximiser le retour sur cet investissement. Il convient pour cela de mieux comprendre les interventions adaptées à chaque situation en permettant l'intégration d'un algorithme de suggestion dans les systèmes EFM.
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
How to automate lead and case distribution,
improve efficiency and increase sales. Designed by Creative Cadence Limited, Bristol. Words by Valuable Content, Bristol.
IAS Verification, Consume Exposure and Brand Safety by Integral Ad Science.
If you would like a copy of this presentation, please email your contact at IAS.
Communicating your BRAND today is best done by stories. An effective way for people to understand your uniqueness thru VISUAL Stories. From why stories to using "PAR" as a way to communicate.
Genesis presentation, CCMG Conference 2017
Behavioural economics, which studies human decision-making behaviour, proves to be a powerful tool in optimising contact centre performance. Behavioural economics has been used successfully in the contact centre environment to address a range of customer challenges and behaviours across a range of industries.
Mono Solutions Webinar - The Engagement Challenge: Simple Steps for Improving...Localogy
The Local Search Association and Mono Solutions recently published a white paper called “The Engagement Challenge” that documents how SMBs are failing to fully engage with the cloud tools they are purchasing. Product complexity and lack of training (and in some cases, both) are leading to customer churn and product abandonment. This webinar explores the data while examining the cause and how you can better engage with your users to ensure mutual success in the long run.
Watch the webinar: https://youtu.be/Lxhk6yQ2S10
Download the report: https://www.thelsa.org/lsa/the-engagement-challenge.aspx
What it takes to be a high performing marketing organization in the banking world. Research from the Salesforce on modern marketing tactics and leading marketing solutions.
How to Leverage Customer Data to Optimize Your Email Campaign - Wayne CarriganOnline Marketing Summit
How to Leverage Customer Data to Optimize Your Email Campaign
This session will outline an Email optimization framework to help marketers enhance the performance of their emails and email marketing programs. Marketers will hear how to conduct extensive analysis of customers' behaviors as well as leverage this data to form a strong foundation of all online (and offline) campaigns.
* Wayne Carrigan, Executive Vice President, Thindata 1:1
How to Write Headlines That Convert: Key discoveries from a meta-analysis of ...MarketingExperiments
The headline is an element that it so simple — you don't need any special coding skills to change headlines on your websites. Yet, headlines require serious attention. In this Web clinic, we shared a headline change that resulted in an 816% increase in conversion, just from understanding the cognitive psychology of the customer.
The headline is so crucial to marketing campaigns that we have three writers performing a meta-analysis of our lab’s more than 15 years of behavioral research measuring real customer reactions to websites and campaigns from B2B, B2C and nonprofit brands.
This Web clinic revealed key discoveries from this meta-analysis to help any marketer — no matter how much or how little copywriting experience they have — create more effective headlines.
You’ll learn actionable principles for creating headlines that work to improve the results of all your marketing campaigns, emails and websites.
Comment optimiser sa gestion des retours clients en boucle fermée ?
Il y a encore beaucoup de choses à améliorer dans le secteur naissant de l'EFM. L'économie de la gestion des retours en boucle fermée n'a notamment pas été correctement abordée. Les entreprises doivent trouver comment optimiser les investissements qu'elles font dans leurs processus pour « boucler la boucle » afin de maximiser le retour sur cet investissement. Il convient pour cela de mieux comprendre les interventions adaptées à chaque situation en permettant l'intégration d'un algorithme de suggestion dans les systèmes EFM.
Email marketing presentation delivered at Email Expo in Frankfurt. Presented to a small audience of email marketing interested brands and email marketing experts from attending exhibitors.
Videos are found at www.marketingtelly.com
In this whitepaper, Chris Marriott, VP of Services & Principal Consultant at The Relevancy Group, explains how brands can nurture relationships with customers along the lifecycle—all while keeping email as the glue that holds marketing channels together.
Download the paper to gain actionable insights, such as:
-How to plan for stages in the customer lifecycle that don’t end in “buy right now”
-The primary challenges marketing executives face that are related to department silos
-Using data to recognize ‘smoke signals’ that indicate consumers are ready to buy
Communications Strategy in the Era of AccountabilityDeola Kayode
This covers the evolving need for marketing communications to deliver on both ubsines and advertising objectives and how to approach this today when brand owners are demanding more
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementThe_IPA
The Institute of Practitioners in Advertising (IPA) hosted an #IPASocialWorks session at Altitude in London on 7th May as part of their Agility Adaptathon to discuss how to better measure social media ROI and effectiveness. MBA represented the agency community with Barclaycard, BP, RSA, Sony and Transport for London, the client side. Learn more at www.ipa.co.uk/adapt/agility & @IPA_Updates
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
Lead nurturing is a powerful marketing strategy and it is evident that marketers would like to continue reaping the rewards of their nurturing programs by setting a variety of objectives that revolve around this indispensable tool.
emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
You'll find top tips on numerous topics including segmenting data, personalising programs and marketing automation. This report will fuel your future plans and help you to design and implement successful lead nurturing campaigns.
This is the presentation from our Exclusive Sydney CBD Event 7:30am August 24th 2017 as Industry Leaders shared their insights and thoughts on how to achieve scale and success with Social.
Todays top performing companies compete based on customer experience. Todays customers want a SMARTER customer service experience through their social channel of choice — one that is both FAST and PERSONAL. In fact, 64% of customers expect companies to respond and interact with them in real-time or they will take their business elsewhere.
What was covered?
* Social Customer Service & Crisis Management - How to offer a ubiquitous and robust service experience across social
* Social Listening - How to drive strategic decisions across your business based on customer and competitive insights
* Social Leads - How to generate Social leads for your sales team to nurture
* Command Centre - How to drive change and awareness within an organisation by making your internal stakeholders aware of everything that's happening on Social, Email, Web, Ads, Journeys and through Sales Leaderboards
At this exclusive event we learned how major brands are able to listen to their customers at scale, control communications in a crisis, and engage with their customers with personal service, in an instant... creating advocacy in this culture of immediacy.
Agenda:
* 7:30am Registration and Networking
* 8:00am Opening Remarks
* 8:05am Presentation: Adam Brown
* 8:45am Panel Discussion
* 9:05am Closing Remarks
* 9:15am Networking
Presenter
Adam Brown is Executive Strategist for Salesforce Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop the best marketing products and solutions in the industry. Before joining Salesforce in May of 2013, Adam was Executive Director of Social Media at Dell, where he led the company’s consumer strategy around social media marketing, engagement and social commerce initiatives. Adam joined Dell in 2010 after spending four years creating and leading the Office of Digital & Social Media at The Coca-Cola Company.
If I Just Ignore Them Will They Stay? Mktg Week Sa 09Phillip Smith
A perspective of marketing activities in the current economic client. Understanding the drivers of business to influence the impacts on budget cuts and marketing activity.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
8. Email activity insights
Core questions:
1.
Calculating value of email addresses
2.
Calculation of ROI
3.
Investment prioritisation
4.
Allocation of ROI
5.
Most important area of email marketing
6.
Percent of marketing plan
7.
Purpose of email
8.
Internal capabilities
9.
Level of sophistication
10. Email database strategy
13. Summarized…
It’s interesting that 63% of respondents say that the
main purpose of their emails is to build engagement,
but they also say the most important area of email
marketing is actually effectiveness, not engagement.
Something that is effective to an organisation may not
be engaging to consumers.
14. Summarized…
Allocation of ROI across media is another interesting
point. 42% said they have a model that allocates
across different media which is positive. 42% said
first click wins and 6% said last click wins. If you
are only using one channel then fair enough. If not,
then are you devaluing other channels that you are
using?
15. Summarized…
Email marketing is used primarily to build brand
engagement with the customer.
This makes sense, as email can be a highly
customizable and personalized form of
communication, and can be seen in the level of
sophistication in their email marketing.
33. “Most direct marketing is junk. It’s
dumb because it’s lazy marketing, it’s
void of data insights and has no clear
targeting, no clear offer, and no real
reason for customers to take those offers
up because often it doesn’t reflect what the
brand stands for,”
34. “This is an industry that still talks about the
fact that a 2% response rate is a good
result. But that’s a 98% non-response
rate. So it’s not good enough.”
Mark Buckman B&T 2009
42. Foreword….
For many years there have been two
contrary points of view on campaign
creativity: some think that creativity and
effectiveness are mutually exclusive, that
creativity somehow ‘gets in the way’ of
business performance. Others argue that
they are mutually dependent, that
creativity drives long-term commercial
returns.
This piece of research definitively proves
the latter…
Andy Pontin, CEO, Clemenger BBDO
44. Creativity to boost effectiveness
Don’t regard creativity as a last resort.
Creatively awarded campaigns tend to be for smaller brands in
more challenging categories – they are often born out of
disadvantage, but their benefits apply to all.
45. Creativity to boost effectiveness
If you measure success over the short term (less than 6 months)
you will not see the benefits of creativity: it does not drive
effectiveness over the short term.
46. Creativity to boost effectiveness
Creativity has a particularly strong beneficial effect on price
sensitivity, allowing brands to harden pricing. This has a strong
boosting effect on profitability and is its key virtue.
47. Creativity to boost effectiveness
Customer acquisition campaigns are much more effective at
driving growth than loyalty campaigns. This is especially true of
financial services and packaged goods, but applies universally.
48. Creativity to boost effectiveness
Attack is the best form of defence: aggressive share targets
produce more effective campaigns than defensive ones.
49. Creativity to boost effectiveness
Campaigns that make use of diverse broad-reach channels are
more effective. This is further evidence of the false logic of tight
targeting.
50. Creativity to boost effectiveness
Campaigns that drive sales most powerfully over the short term
are not the same as those that do so over the longer term,
because the ways each work are different. Most importantly,
optimum short-term response campaigns do not reduce price
sensitivity: the major engine of long-term profit growth.
57. Results?
• As this was a multivariate test, the team was able to measure how
each of the three elements tested influenced results.
• At 45% the headline copy had the greatest conversion influence.
• The button/call to action was second at 30%,
• The image had the lowest influence at 25%.
62. are you ready?
The opportunity to connect with your customers at the right time and drive
sales / enquiries / conversion / brand engagement has reached a junction
where customer readiness, device function and retailer has aligned…
63.
64. In the past six months how many times, if at all, have you used
your smartphone to make a purchase from a mobile website or
using a mobile app?