The document discusses how social media is redefining many aspects of modern life and business. It notes that social media allows information to be shared more widely and quickly than ever before, reaching massive audiences in short periods of time. The document also provides tips for businesses on developing a successful social media strategy, including establishing goals, learning about target audiences, choosing appropriate channels, engaging communities, and analyzing results. The overall message is that social media represents a major shift and that businesses need to actively participate to take advantage of the opportunities it presents.

2. Forget About everything people said about social media. Social media is
just basic communication, like what you do everyday. “It's a process, not
an event.” In business, companies shouldn’t invest in social media for
quick results, it’s a process to build relationship with potential clients,
and maintain good relationship with existing customers.

5. IN FACT,
SOCIAL MEDIA IS
REDEFINING
VIRTUALLY
EVERYTHING,
INCLUDING
(BUT NOT LIMITED TO)

6. HOW WE WORK.

7. HOW WE PLAY.

8. HOW WE LEARN.

9. HOW WE SHARE.

10. HOW WE DISCOVER.

11. HOW WE CREATE.

12. HOW WE GROW.

13. HOW WE CELEBRATE.

14. HOW WE MOURN.

15. HOW WE APPLAUD.

16. HOW WE COLLABORATE.

17. HOW WE INVESTIGATE.

18. HOW WE EVALUATE.

19. ALL MEDIA
IS NOW SOCIAL MEDIA
YET THE BASIC RULES,
REMAIN SAME.

20. RULE# 1: LISTEN
RULE# 2: ENGAGE
RULE# 3: REAL
RULE# 4: RESPECTFUL
RULE# 5: HAVE FUN

21. HOW WE APPLOUD.

23. Is Social Media a Fad ?
Or the Biggest Shift since the Industrial Revolution
Over 50% of the World’s Population is under 30 years old.
96% of Millennia's have joined a Social Network
80% of the companies use social media for recruitment
India in now Facebook Nation No. 2, behind the U.S. as of
1st Feb 2012; India has Total of 43,497,980 facebook users

26. Paid Earned Owned
Social Media Brand and Product
Internet Advertising
Pages & Feeds Website
PPC-Search Proprietary
Word of Mouth
Marketing Mobile Applications
Mobile Advertising User Forums Customer care
News, PR, Proprietary
Sponsorship
Announcement Digital Concept
Blogger Proprietary
Paid Application
Relationship Blog

28. 38 Years to reach 50 million users : RADIO
13 Years to reach 50 million users : TV
4 Years to reach 50 million users : INTERNET
3 Years to reach 50 million users : IPOD
FACEBOOK added over 200 Million
users less than a year.

29. World Internet Users and Population Stats
Source: Internetworldstats.com. Copyright © 2001 - 2012, Miniwatts Marketing Group. All rights reserved worldwide.

30. Source : Hubspot 2011

31. > 7 Billion People in the world.
> 2 billion internet users in the world.
> 1 billion Social media users in the world.
> 845 million facebook users in the world. as of 1st Feb
2012; India has Total of 43,497,980 facebook users
> 300 million twitter users in the world as of 31st
Dec 2011; India has total of >20 million users.

32. One message before social media…

33. The Message is
distributed
One message After social media… Across
Social media
Channels…

34. We can reach like
Never before

35. How do the
Demand Grow ?

36. Using widget on Blog
Tweeting Facebook share
By
Spreading
Broadcast Yourself
Websites word
Via
Emailing Friends Pasting Links
AND THE MOST EFFECTIVE ??

37. 60 hours of new videos are uploaded to the site every minute
412.3 YEARS .. The length of time it would
take to view every you tube video.

41. Tweeting
Leading to
Conversation

43. How can a
business
implement a
Social Media
Strategy?

44. Establish goals

45. Write Down
Business
Goals and
Objectives

47. Learn about audience or customer
Who/Where are they?
What is there personality like?
How/Where do they consume?
How/Where do they engage?

48. Make the Customer
The hero of Story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETING PROFS

49. Build,
make stuff
which
people want

50. Choose channel
Wisely
There are many…..

51. Use Channel to
Engage and
drive traffic
Engage…
But How?

53. Make it Easy Peasy to participate.
Be an Inspirer
Interact with the community.
Indentify and Nurture power users.
Reward Contributors.

54. Either write something worth reading or
do something worth writing about
BENJAMIN FRANKLIN

55. Participate

56. Transparency
Let our customers into show our humanity

57. Before Link to content, make sure it is
Relevant and adds value to your audience

58. Timeliness and
frequency

59. Analyze &and Optimize
Analyze Optimize

60. Social Media
Measurement
We can Measure
* Reach * Conversations and Transaction
* Frequency and Traffic * Sustainability
* Influence * Sentiment

61. “Realize that the Social media success
equation isn’t big moves on the chess
Board’ it’s little moves made every day
that eventually add up to a major shift.”
-Jay Baer

62. If you wait until there is another case study
in your industry, you will be too late.
SETH GODIN
KEYNOTE SPEAKER
AUTHOR OF PERMISSION MARKETING
We don’t have a choice on whether we do social media,
The question is how well we do it.