The document discusses creating a mobile app for events and associations. It begins with introducing the presenter and their experience. The agenda is then outlined, covering mobile statistics, reasons to go mobile, five mobile maxims, mobile examples, next steps, and Q&A. Mobile device and app usage statistics are provided to demonstrate the growth of mobile. Key considerations for associations in developing a mobile strategy are discussed.

1. Creating an App
for Your Event or
Association
Ben Martin, CAE
Sr. Social CRM Consultant
@bkmcae ★ bmartin@avectra.com

2. @bkmcae #EdDay25 @TallySAE
ABOUT YOUR PRESENTER
Ben Martin, CAE
• 12 years in the association profession, concluded as VP
for Marketing & Communications at the 40,000 member
Virginia Association of Realtors
• Recognized as one of “Five to Watch” by ASAE’s
Associations Now magazine
• National Association of Realtors Technology Spotlight
Award winner (2010)
• Certified Association Executive (2005)
• Chaired ASAE’s Membership Section Council (2007)
• Current member of ASAE’s Technology Section Council

3. @bkmcae #EdDay25 @TallySAE
AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A
bit.ly/AvectraSpeaks

4. @bkmcae #EdDay25 @TallySAE
AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

5. @bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
There are 6.8 billion people
on Earth. 5.1 billion own a
cell phone. 4.2 billion own a
toothbrush.

6. @bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
By 2015, there will be more
people connected to the
internet by mobile devices
than by desktop computers

7. @bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
63% of all mobile phones
sold in North America are
smart phones

8. @bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
The average American adult
spends 65 minutes per day
on their mobile device

9. @bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
66% of Americans sleep
next to their mobile device

10. @bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
22% of Americans would
rather give up their
toothbrush for a week than
their mobile device

11. @bkmcae #EdDay25 @TallySAE
MOBILE STATISTICS
33% of Americans would
rather give up sex for a
week than their mobile
device

12. @bkmcae #EdDay25 @TallySAE
AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

13. @bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?

14. @bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?

15. @bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?

16. @bkmcae #EdDay25 @TallySAE
WHY GO MOBILE?

17. @bkmcae #EdDay25 @TallySAE
AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

18. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS

19. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Features
• Keep it simple
• Start with the essentials
• Prioritize
• Iterate, evolve
FIRST

20. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Integration
• Is your event data
subject to change?
• Is your event data
stored in more than one
location?
FIRST

21. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Revenue
• Do you plan to monetize
your mobile experience?
• If so, is your strategy
advertising or
sponsorship?
FIRST

22. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Service
• Is your event location
underground?
• Can you afford to provide
WiFi access to attendees?
• Have you done a site visit
to confirm major carriers
have service?
FIRST

23. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology
• Based on the outcome of
your planning, you will
choose between
• Native App
• Mobile Web
• Hybrid
FIRST

24. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology
FIRST

25. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology
FIRST

26. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS
Technology
FIRST

27. @bkmcae #EdDay25 @TallySAE
5 MOBILE MAXIMS

28. @bkmcae #EdDay25 @TallySAE
AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

29. @bkmcae #EdDay25 @TallySAE
MOBILE EXAMPLES

30. @bkmcae #EdDay25 @TallySAE
MOBILE EXAMPLES

31. @bkmcae #EdDay25 @TallySAE
MOBILE EXAMPLES

32. @bkmcae #EdDay25 @TallySAE
AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

33. @bkmcae #EdDay25 @TallySAE
NEXT STEPS
• Play with mobile apps, learn what's possible
• Look into making your association or event website mobile
friendly with responsive design
• Try out free app services like AppMakr.com or Bloodhound
• Talk to an app developer

34. @bkmcae #EdDay25 @TallySAE
AGENDA
• Mobile Statistics
• Why Go Mobile?
• 5 Mobile Maxims
• Mobile Examples
• Next Steps
• Q&A

35. @bkmcae #EdDay25 @TallySAE
Q&A

36. Creating an App
for Your Event or
Association
Ben Martin, CAE
Sr. Social CRM Consultant
@bkmcae ★ bmartin@avectra.com