This document proposes a business idea to franchise a Hot&Roll café at the UKM campus. Hot&Roll is a popular franchise in Malaysia that serves crispy paratha and chapatti wraps. There is demand among UKM students for tasty and affordable on-the-go food options to fuel their busy schedules. Franchising Hot&Roll at UKM could meet this demand by supplying delicious wraps and baked goods. The target market would be university students and adults who need food while on the move. Competition would be low as no similar food options currently exist on the UKM campus.