This is our assignment for English subject. This product is created by me where you can't actually find this product in the market. Everything has a "but" and "maybe", so do I. So, maybe in future it will, but, not sure. ^^

2. Some Facts You Should
Know About FFEE
Always Coffee, Always Sugar-Free

3. #1 Coffee is Actually A Fruit
• Coffee beans are actually
the pits of berries.
• The coffee berries, also
known as coffee cherries,
are an edible fruit that
have coffee beans inside.
• We called them “beans”
just because they look like
beans
Always Coffee, Always Sugar-Free

4. #2 Coffee is a Major Commodity
• Coffee consumption is
actually great for the
developing world.
• 80% of coffee farming
happens in developing
countries while the
developed world is the
consumer.
• The coffee trade funnels
money from richer countries
to poor countries.
Always Coffee, Always Sugar-Free

5. #3 Coffee can help you live a
longer and Healthier life
• Coffee helps body to
fight “free radicals.”
• As a result, people who
drink coffees are at a
lower risk of diseases.
Always Coffee, Always Sugar-Free

6. #4 Coffee contains important
Nutrients you need to survive
A cup of coffee contains:
• 11% of daily recommended
amount of Riboflavin
(vitamin B2)
• 6% of Panthothenic Acid
(vitamin B5)
• 3% of Manganese and
Potassium, and
• 2% of Niacin and
Magnesium.
Always Coffee, Always Sugar-Free

7. #5 Drinking coffee can help you
Burn Fat
• Caffeine can increase
your metabolism at 3 to
11%.
• It’s one of the few
chemicals that can
actually help with fat
burning.
Always Coffee, Always Sugar-Free

8. #6 Coffee can help Prevent
Alzheimer’s and dementia
• Several studies show that
coffee drinkers are up to
65% less likely to get
Alzheimer’s disease, which
is a leading cause of
dementia.
• Dementia is a broad
category of brain diseases
that cause long term loss of
ability to think and reason
clearly that is severe
enough to affect a person’s
daily functioning.
Always Coffee, Always Sugar-Free

9. #7 Coffee is Good for your Liver
• Coffee may protect against
cirrhosis (a condition that
lead to several disease).
• People who drink 4 or more
cups of coffee per day have
up to an 80% lower risk to
develop cirrhosis.
• Cirrhosis is a result of
advanced liver disease.
Always Coffee, Always Sugar-Free

11. #8 Caffeine Improves your
performance when working out
• For those who consume
caffeine before working out,
caffeine is leading you to a
better physical performance
as it increases the levels of
adrenaline, and release
fatty acids from fat tissues.
*Adrenaline is a stress hormone produced
within the adrenal gland that quickens the
heart beat, strengthens the force of the heart's contraction, and opens up the
bronchioles in the lungs.
Always Coffee, Always Sugar-Free

12. The Coffee Market
Always Coffee, Always Sugar-Free

13. Coffee Industry Market
• In 2010, Malaysia’s population is 28.6 million
• In 2010, there are 2.1 million foreign workers
work and stay in Malaysia
• In 2010, there are 24.58 million tourists arrived
and spent in Malaysia
• More than 75% of Malaysian drink coffee
• Assume 50% of foreign workers and tourists
drink coffee
• So......
Always Coffee, Always Sugar-Free

15. Health-Conscious People
• As per survey, in 2010, there 3.4 million
Malaysian suffer from Diabetes.
• This put Malaysia as the number ONE
country in ASEAN for having the highest
number of diabetics and Sixth in the
western pacific region.
Always Coffee, Always Sugar-Free

16. Healthy-Coffee Drinks
Always Coffee, Always Sugar-Free

17. Ingredients
• Sugar-free Vanilla
Powder
• Organic Arabica beans
• Cocoa powder
• Sugar-free creamer
• Milk / Steamed Milk
• Monin Sugar-Free Syrup
• Cinnamon
• Nutmeg
Always Coffee, Always Sugar-Free

18. Nutrition Information
Serving Size 240 ml
Serving Per Pack 1
Average Composition Per
100 ml
Always Coffee, Always Sugar-Free
Per Serving
240 ml
Energy (kcal) 19.4 43.9
Fat (g) 0.8 1.9
Protein (g) 1.0 2.4
Carbohydrate (g) 1.8 4.3
Sugar (g) 0 0

19. 8 Flavors
Always Coffee, Always Sugar-Free

20. Always Coffee, Always Sugar-Free

21. Always Coffee, Always Sugar-Free

22. Always Coffee, Always Sugar-Free

23. Always Coffee, Always Sugar-Free

24. Always Coffee, Always Sugar-Free

25. Always Coffee, Always Sugar-Free

26. Always Coffee, Always Sugar-Free

27. Always Coffee, Always Sugar-Free

28. Price
Aluminum Can 240 ml
RM 1.90 each
Juice Box 1 Litre
RM 7.90 each
Always Coffee, Always Sugar-Free

29. Our Target Customers
Always Coffee, Always Sugar-Free

30. Our Competitors
Always Coffee, Always Sugar-Free

31. How We Fight Against Our
Competitors
Always Coffee, Always Sugar-Free

32. Promotional Strategies
• Advertising
• Sales Promotion
• Internet Marketing
• Sponsorship
• Message & Media Strategy
• Facebook Marketing
Always Coffee, Always Sugar-Free

33. Create Product Awareness
through being the
Organizer as well as Sponsor
for several events and
campaigns
Always Coffee, Always Sugar-Free

34. Creative Sculpture Contests
Always Coffee, Always Sugar-Free

35. Always Coffee, Always Sugar-Free
And also…

36. Ads Poster Everywhere

37. Product First Launch on
Always Coffee, Always Sugar-Free

40. Always Coffee, Always Sugar-Free

41. Mana Coffee?
Always Coffee, Always Sugar-Free

42. Basically
Always Coffee, Always Sugar-Free

43. www.alwayscoffee.com.my
Always Coffee Malaysia
03-7721 7888
Always Coffee, Always Sugar-Free

44. We are not just selling coffee,
but we are selling
Healthy Lifestyle

45. STAY HEALTHY
with

48. Bibliography
• Malaysia Population Projection 2010-2040:
http://www.statistics.gov.my/portal/download_Population/files/population_projections
/Population_Projection_2010-2040.pdf
• Malaysia Tourism Statistics:
http://corporate.tourism.gov.my/research.asp?page=facts_figures
• Number of Diabetics in Malaysia Alarming:
http://www.thestar.com.my/News/Nation/2013/06/14/Number-of-diabetics-in-
Malaysia-alarming/
• 3.4 million Malaysians are diabetics
http://www.consumer.org.my/index.php/health/diseases/81-34-million-or-149-
malaysians-are-diabetics
Always Coffee, Always Sugar-Free
• Malaysia Coffee Culture
http://www.academia.edu/1088257/Malaysian_Coffee_Culture_a_Research_of_Social_As
pect_Branding_and_Design
• International Coffee Organization
http://www.ico.org/news/icc-112-4e-consumption-asia.pdf