Café Coffee Day pioneered the café concept in India in 1996 and is now the largest organized retail café chain in India with over 821 outlets in 115 cities. Drawing inspiration from its success in India, Café Coffee Day has expanded to cafes in Vienna and Karachi with plans to further expand across the Middle East, Eastern Europe, and Southeast Asia. Café Coffee Day aims to increase its number of cafes in India to 1,000 by 2010 and 2,000 by 2014.