marketing mix,swot analysis of bru coffee and its main competitors.

1. BUSINESS STUDIES
MARKETING MANAGEMENT
TOPIC:- BRU COFFEE
BY: MUSKAN RAI
B.COM(HONS)

2. INTRODUCTION TO HUL
• Hindustan Unilever Limited (HUL) is a consumer goods company based
in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British-Dutch
company.[3] HUL's products include foods, beverages, cleaning
agents, personal care products and water purifiers.
• With over 35 brands spinning,20 distinct categories such as soaps,
detergents,shampoos,skin care ,toothpastes etc.
• The company has an annual turnover of around Rs. 19.401 crores f.y 2016-
2017.

3. BRU COFFEE

4. INTRODUCTION TO BRU COFFEE

6. MARKETING MIX OF BRU
•PRODUCT
Bru Coffee is leading coffee brand in India and offers several varieties
of international and Indian coffee products. It has positioned itself as a
favourite as it constantly endeavours to present authentic coffee
variants with premium tastes to its consumers. Company undergoes
countless coffee trials with samples so that it can select the best beans
and roast them to serve a rich and fresh cup of aromatic coffee.

7. PLACE
• Bru coffee is one of the most sought-out products and has occupied a
prolonged presence in Indian markets. Demand for ground and
roasted coffee is on the rise and this has led to an opportunity for the
brand to spread its network in the global market. It has been involved
in corporate tie-ups to increase its consumer base. The company has
a capable distribution channel that includes intensivedistribution to
provide its customers with all products in an efficient manner.

8. PRICE
• Bru Coffee has always maintained a reasonable pricing policy for its
product that has resulted in keeping its prices low and affordable. Bru
has launched large and economic packs, medium packs and single-
serve packs that have allowed consumers to try it and later purchase
the products according to their necessity and prices.

9. PROMOTION
Bru Coffee has created some wonderful advertisements that emphasis on invoking a
sense of belonging, happiness, good spirit and warmth. Some of its famous taglines
are- Happiness begins with Bru; Ek cup Bru. Celebrities have been roped in from time
to time to promote the brand and some of them are Amrita Rao, Shahid Kapur, Karan
Johar etc. Bru coffee is also promoted through different newspapers,
television,magazines ,online portals etc.
Special offers such as (buy a bru gold 50g pack and get two attractive glasses)
And(buy 2 bru gold 100g pack and get a mug free) are given to attract customers.

10. ADVERTISING

11. TAGLINE
.Bru se hoti hain khushiyaan shurun
😋
USP(unique selling
propogation)
. India’s largest coffee brand

12. COMPETITORS
NESCAFE TATA

13. STP OF BRU COFFEE

14. RANGE

15. DISTRIBUTION CHANNEL OF HUF

16. CSR(CORPORATE SOCIAL RESPONSIBILITY
)
•Project Shakti
•Sanjeevani
•Sustainable Sourcing
•Asha Daan and Ankur
•Prabhat
•Safe drinking water

17. THANKYOU 🙏