Nike is a major American sportswear and equipment manufacturer founded in 1964. It generates over $18 billion in annual revenue and employs over 30,000 people worldwide. Nike designs and sells shoes, apparel, and sports equipment. Its main competitors are Adidas, New Balance, Converse, Puma, and Under Armour. Nike uses advertising focused on portraying sport values and collaboration with other brands. It employs a variety of pricing, product, promotion, and distribution strategies to market its performance and lifestyle footwear and equipment globally.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
This powerpoint displays all of my findings from researching about Nike Apparel. I conducted surveys, found statistics about sales, interviewed participants, found motivators for purchasing Nike apparel, and combined all my results into a powerpoint presentation.
Product line,Product MIX,Product line pricing,
Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another.)
It is the process that retailers use to separate goods into various cost categories creating different quality levels in the minds of their customers.
Product line pricing is more effective when there are ample price gaps between each category so that the consumer is well informed of the quality differentials.
Pricing different products within the same product range at different price points.
The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximizing turnover and profits.
Ex: Samsung offering different smart phones with different features at different prices.
This strategy is used for setting the price for entire product line.
In many companies now days develop product line instead of a single product so product line pricing is setting the price on the basis of cost difference between different products in a product line.
Marketer also keeps in mind the customer evolution of different features and also competitive prices.
A case study focusing on world’s two biggest names in the sports brands today - Nike and Adidas. Gives a good viewpoint to the marketing strategy of both.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
La transidentité, un sujet qui fractionne les Français
Viren ppt nike
1.
2.
3. About Nike
• Nike is the U.S-based manufacturer of athletic shoes,
apparel and sports equipment.
• Stock symbol: NKE (NYSE)
• Annual revenue (2008): more than $18billion
• Founders: Bill Bowerman, Philip Knight
• Year established: 1964 (as Blue Ribbon Sports)
• Industry: Sportswear/equipment
• HQ: Beaverton, Oregon
• President/CEO: Mark Parker
• Staff: 30,200
• Products: shoes, apparel and sports equipment, accessories
• Slogan: Just Do It!
4. Nike’s Competitors
• Adidas
• New Balance
• Converse (prior to being bought by Nike in
2003)
• PUMA
• Sketches U.S.A
• Timberland
• Under Armour
• K-Swiss
5. Advertising Strategy
•Designed to make a connection to the consumer
•Seldom pitch the product directly or talk about
product attributes
•Sometimes don’t even mention the company’s
nam, featuring instead only the swoosh logo
•Seek to portray the core values of sport
•Collaboration ads with another strong branded
product, such as Apple iPod
6. •Product strategy
•Several lines of athletic shoes and apparel
•Product mix width consist of athletic shoes, apparel and sports equipment
•Product mix depth, for example, in athletic shoes are basketball, running, baseball etc.
Footwear:
Performance Equipments:
• Running
• Bags
• Basketball • Socks
• Soccer • Sport Balls
• Sport-inspired urban shoes • Eyewear
• Children’s Shoes • Timepieces
• Electronic Devices
• Bats
• Gloves
• Protective Equipments
9. Pricing strategy
• Nike use market skimming pricing strategy
• Product line pricing
Price Rs.2195.00
Category: Shoes
Color: Black, White
Departments: Footwear
Gender: Mens
Material: Synthetic
Sole: PU Sole
Style: Football
Usage: Sports
Price Rs. 2200.00
Category Shoes
Heel Height Flats
10. Price Rs.2600.00
Category: Shoes
Color White
Departments Footwear
Gender Mens
Heel Height Flats
Style Laced, Cross Training
Usage Sports
Price Rs. 2940
Category Shoes
Color Black
Departments Footwear
Gender Mens
Heel Height Flats
Material Synthetic
Style Laced
Usage Casual,Sports
11. Promotion strategy
•Advertizing (repeat messages at low cost many times)
•Direct marketing (through e-shop)
•Public relations (sponsorship of Manchester United)
• Our members enjoy great benefits and personalized services, including:
• FREE SHIPPING on orders of $100 or more* (excludes NIKEiD)
• FREE RETURNS AND EXCHANGES on all orders*
• Express checkout
• Exclusive access to seasonal promotions and discounts
• Ability to write product reviews
• Save and Share your favorite products.
• Easy order tracking
•Fast Friendly and toll free No :1-800-806-6453.
•E-mail a question : get reply with in 24 hours .
•E-mail about exclusive member promotion
12. Headquarters : Washington County, Oregon, United States
•Nike has contracted with more than 700 shops around
the world and has offices located in 45 countries outside
the United States..
• Most of the factories are located in Asia, including
Indonesia, China, Taiwan, India, Thailand, Vietnam,
Pakistan, Philippines, and Malaysia.
•Nike is hesitant to disclose information about the
contract companies it works with. However, due to harsh
criticism from some organizations like CorpWatch, Nike
has disclosed information about its contract factories in
its Corporate Governance Report.
