Nike is a major American sportswear and equipment manufacturer founded in 1964. It generates over $18 billion in annual revenue and employs over 30,000 people worldwide. Nike designs and sells shoes, apparel, and sports equipment. Its main competitors are Adidas, New Balance, Converse, Puma, and Under Armour. Nike uses advertising focused on portraying sport values and collaboration with other brands. It employs a variety of pricing, product, promotion, and distribution strategies to market its performance and lifestyle footwear and equipment globally.

3. About Nike
• Nike is the U.S-based manufacturer of athletic shoes,
apparel and sports equipment.
• Stock symbol: NKE (NYSE)
• Annual revenue (2008): more than $18billion
• Founders: Bill Bowerman, Philip Knight
• Year established: 1964 (as Blue Ribbon Sports)
• Industry: Sportswear/equipment
• HQ: Beaverton, Oregon
• President/CEO: Mark Parker
• Staff: 30,200
• Products: shoes, apparel and sports equipment, accessories
• Slogan: Just Do It!

4. Nike’s Competitors
• Adidas
• New Balance
• Converse (prior to being bought by Nike in
2003)
• PUMA
• Sketches U.S.A
• Timberland
• Under Armour
• K-Swiss

5. Advertising Strategy
•Designed to make a connection to the consumer
•Seldom pitch the product directly or talk about
product attributes
•Sometimes don’t even mention the company’s
nam, featuring instead only the swoosh logo
•Seek to portray the core values of sport
•Collaboration ads with another strong branded
product, such as Apple iPod

6. •Product strategy
•Several lines of athletic shoes and apparel
•Product mix width consist of athletic shoes, apparel and sports equipment
•Product mix depth, for example, in athletic shoes are basketball, running, baseball etc.
Footwear:
Performance Equipments:
• Running
• Bags
• Basketball • Socks
• Soccer • Sport Balls
• Sport-inspired urban shoes • Eyewear
• Children’s Shoes • Timepieces
• Electronic Devices
• Bats
• Gloves
• Protective Equipments

7. THERE ARE SOME TYPES OF
NEW MODELS

9. Pricing strategy
• Nike use market skimming pricing strategy
• Product line pricing
Price Rs.2195.00
Category: Shoes
Color: Black, White
Departments: Footwear
Gender: Mens
Material: Synthetic
Sole: PU Sole
Style: Football
Usage: Sports
Price Rs. 2200.00
Category Shoes
Heel Height Flats

10. Price Rs.2600.00
Category: Shoes
Color White
Departments Footwear
Gender Mens
Heel Height Flats
Style Laced, Cross Training
Usage Sports
Price Rs. 2940
Category Shoes
Color Black
Departments Footwear
Gender Mens
Heel Height Flats
Material Synthetic
Style Laced
Usage Casual,Sports

11. Promotion strategy
•Advertizing (repeat messages at low cost many times)
•Direct marketing (through e-shop)
•Public relations (sponsorship of Manchester United)
• Our members enjoy great benefits and personalized services, including:
• FREE SHIPPING on orders of $100 or more* (excludes NIKEiD)
• FREE RETURNS AND EXCHANGES on all orders*
• Express checkout
• Exclusive access to seasonal promotions and discounts
• Ability to write product reviews
• Save and Share your favorite products.
• Easy order tracking
•Fast Friendly and toll free No :1-800-806-6453.
•E-mail a question : get reply with in 24 hours .
•E-mail about exclusive member promotion

12. Headquarters : Washington County, Oregon, United States
•Nike has contracted with more than 700 shops around
the world and has offices located in 45 countries outside
the United States..
• Most of the factories are located in Asia, including
Indonesia, China, Taiwan, India, Thailand, Vietnam,
Pakistan, Philippines, and Malaysia.
•Nike is hesitant to disclose information about the
contract companies it works with. However, due to harsh
criticism from some organizations like CorpWatch, Nike
has disclosed information about its contract factories in
its Corporate Governance Report.