The document provides an extensive overview of Henry Ford's life, achievements, and innovations, emphasizing his role in revolutionizing the automobile industry with the Model T and the introduction of the assembly line. It discusses Ford's labor policies, his contributions to aviation, and the operational strategies that led to his company's significant market success. The text also addresses criticisms of Ford's methods and concludes with his legacy, including the impact on affordable transportation and worker relations.

1. A CASE STUDY ON HENRY FORD

2. HENRY FORD
A GREAT INNOVATOR
Nothing is particularly hard, if you
divide it in to small job.

3. PRESENTED BY:
 SANTHOSH KUMAR
 SRIDHAR G
 JOHN WILSON
 JAMAL
 URMILA
 IRFAN
 BINISHA
 ARUN PRASANTH
 HEMASREE
 NAVEEN KUMAR
 MONIKA
 DATTA PRASAD
 JITENDER SINGH
Coming together is a
beginning, staying
together is progress,
and working
together is success.

4. INTRODUCTION
• IN 1896 with the competition of his own he built a self propelled vehicle the
quadricycle.
• The car had four wire wheels and was steered with a tiller like a boat.
• It had only two forward speeds and no reverse.
• It had two cylinders and was a four cycle motor.
• FORD was chosen ahead of three other finalists- Alferd sloan jr. (general motor) ,
Thomas Watson (IBM),Bill Bates (Microsoft) – 20th century business leader.
• Model T was the first car that was mass produced (all were made alike) invented by
henry ford.

5. HENRY FORD’S LIFE
• Henry ford was the American founder of the ford motor company and the father of
modern assembly lines used in mass production.
• As a owner of the company he become one of the richest and best known people in
the world.
• He born on July 28th,1863,Green field Township, Dearborn, Michigan , U.S.
• At fifteen, ford dismantled and reassembled the time pieces of friends and
neighbours dozens of time, gaining the reputation of a watch repairman.

6. • Ford married CLARA ALA BRYANT in 1888 and had one son EDSEL BRYANT.
• He had developed 26 HP automobile and Detroit automobile company become
Henry Ford Company.
• Ford developed 80+HP racer called as “999” and form partnership
ford and Malconson LTD.

7. FORD EMPLOYEE-FRIENDLY
• Ford generated labour policies and believe in importance of harmonious relations
with workers .
• There is no failure except failure to serve one’s purpose.
• Finest cost –cutting moves we ever made.
• Ford was a person of greater humility and had
strong bonds with his employees.

8. ACHIEVEMENTS
• He belived that international trade and co-operation led to international peace.
• 1929, he had successful on 6 continents.
• By 1932, ford was manufacture 1/3th of all the world’s automobiles.
• Henry ford promoted many technical innovations and became a promoter of
aviation.

9. • He was granted 131 patents.
• Ford is the 5th largest automobile company in the world and ranked 9th on 2012
fortune 500 list.

10. • Ford’s former UK subsidiaries Jaguar and Land Rover were sold to TATA motors of India in
march 2018.
• In 2010 FORD sold Volvo to Geely automobile.
• Ford will discontinue the mercury brand at the end of 2010.

11. BACKGROUND NOTE
• Founded by Henry Ford and incorporated on June 16th 1903.
• Transformed personal transportation with his Model-T, an automobile that
was reliable, efficient and reasonably priced.
• In addition to the Ford, Lincoln, and Mercury brands, Ford also owns a small
stake in Mazda in japan and Aston Martin in the UK.

12. MODEL T- AN ASTOUNDING SUCCESS
• The first model T finally rolled out in Oct 1908. it was affectionately called ‘Tin
Lizzine,’ slang for an obedient and reliable servant.
• The car was targeted primarily at farmers and had higher than normal ground
clearance.
• In very first year ford set new industry record by manufacturing nearly 10,660
Model Ts , In second year 18,257 more Model Ts was produced.
• In first few years it increase market share from just 9.4% in 1908 to 48% in the US
by 1914.
• More than 16 million Model Ts were sold during 1908-1927. in 1925, the ford Co.
was rolling out two million Model Ts per annum.

13. MODEL-T

14. MECHANICAL JOURNEY OF FORD
• In sep 1891, Ford joined the Edison Illuminating company(EIC) in Detroit as a night
operating engineer at its sub- station at Woodward and Willis(Detroit) at a
monthly salary of $45.
• In the early 1890, he labored to develop a cost effective small farm tractor.
• In 1892, he put together a “gasoline buggy” with 2 cylinder engines which
generated 4HP.

15. • Harvard Business School professor, said, Henry Ford had done what not one top
automobile executive in the world could do today.
• Ford later sold the quadricycle for $200 and invested the amount in his future
experiments to build another car.
• On August 5, 1899, the Detroit Automobiles company(DAC) was established by
Detroit Mayor and few of his friends with initial investment of $1,50,000.

16. • Ford quit EIC in August, 1899. DAC was not successful venture, and in January 1901 it
was closed down.
• Unfortunately, HFC’s performance too was not satisfactory and Ford quit the company
in march 1902.
• In august 1902, the HFC renamed itself a s the Cadillac Automobile company.

17. • During next few years, Ford focused on designing racing cars he designed
were the ‘Arrow’ and the ‘999 Racer’, which later established several new
speed records.
• Both, these cars had 4 cylinders and capacity of 80-100HP.
• THE’999 Racer’, comprised four 7-by-7 inch cylinders with a capacity of
100HP, was victorious in every race it competed in.
• The new car was christened “Model-A” wills suggested making cylinder
‘vertical’ instead of ‘horizontal’. Analysts believed that this was a “milestone
in automobile technology.”

18. MASTER CRAFTSMAN OF
AUTOMOBILE
• By the end of 1903 the ford company had 125 employees and had sold 1,708 cars
in three different models.
• These automobiles were fitted with two cylinders and had a capacity of 8HP.
• Ford and his team of engineers developed 19 Models during the period 1903-1908
and named them each after a letter of the alphabet from Model A & Model S.

19. • Ford himself introduced 5 models-Models A,B,C,F &K.
• In 1906, Ford introduced ‘Model N’ a new, economical model with a low profit
margin.
• In the winter of 1906, with the assistance of some of his colleagues, Ford began
work on Model T.

20. PARADIGM SHIFT
• FORD CO. started its car manufacturing operations using the craft production system in
1903.
• Before 1908, a ford worker assembled a large part of a car before proceeding to the next
car.
• A measuring system in which the unit of measurement was made common for all parts
and components.

21. • In October 1913, ford introduce the idea of a “ MOVING ASSEMBLE LINE”
struck Ford when he was in on a tour of Chicago.
• This innovation reduced the cycle time of the task from 2.3 min to 1.19 min.
• In Jan 1914, ford designed “an endless chain-driven” conveyor to move the
chassis more quickly from one workstation to another.

22. A SHORT VIDEO ON ASSEMBLY LINE

23. • Ford began working on pre-hardened mental that minimized distortion problems
like twisting of the metal sheet during the imprinting of a die.
• Ford Co’s 4 cylinder engine block comprised of a single, complete casting.
• Ford completely reversed the process, building up a complete automobiles in
assembly line.
• In Oct 1913 , ford introduced moving assembly line concept in the park factory,
bringing the car assembly line to the stationary worker.
• In Jan 1914, ford designed an “endless chain driven” conveyor to move the chassis
more quickly from one workstation to another.
• In Jan 1914, 13000 ford employees manufactured 2,60,720 cars as against industry
as a whole which employed 66,350 workers to produce 2,86,770 cars.
• By using vertical integration because mass-production techniques doubled every
year during 1913-1923.

24. • In Jan 1914, ford designed an “endless chain driven” conveyor to move the chassis
more quickly from one workstation to another.
• In Jan 1914, 13000 ford employees manufactured 2,60,720 cars as against industry
as a whole which employed 66,350 workers to produce 2,86,770 cars.
• By using vertical integration because mass-production techniques doubled every
year during 1913-1923.

25. FORD’S CONTRIBUTION TOWARDS
AVIATION INDUSTRY
• Invention of Ford 4AT Tri motor’s Aircraft.
• Contribution towards passenger Airlines.
• Contribution towards U.S.Army.

26. CRITICISM
• The application of assembly line made ford workers into robots.-
critic.
• Criticism by analysts, businessmen and company shareholders.
• Some critics thought that ford was resistant to new ideas.
• According to an EX-UAW president, “ old man ford was a fascist”.

27. CONCLUSION
• Henry ford was a successful business man, as well as a rich person, and he passed
away on April 7th in 1947 in Deadborn Michigan.
• He died from cerebral hemorrhage, which is the bleeding from a ruptured blood
vessel in the brain.
• Henry ford did a lot for society, by making the car an item that everyday people
can buy, not just the rich.
• He also made the assembly line a efficient way to make more products faster,
which is still used today to increase the amount of product made in a short
amount of time.
• He also left an impact on society by giving his workers a good pay to make sure
that they are loyal and hardworking.

28. • Henry ford motor company, and the assembly line showed traits of leadership and
legacy because the assembly line made car production faster, added different parts
to cars but it still being the same type of model, and it made cars cheaper.
• Henry ford showed signs of leadership because he paid his workers double the
mount making them loyal to him and not leave the job and he helped them by
making a sociological department in his factory.
• Sometimes funny, sometimes sharp and critical , these cartoons are entertaining in
themselves.

29. THANK YOU