It is a true fact that performance experienced by real world users has direct impact on our application adoption rate.Good performance increases retention and conversion rates. Our primary aim should be to deliver value to an user, and make sure that they get the best possible user experience that delights them, and keeps them coming back for more. In this regard, monitoring user behaviour becomes imperative as it provides key metrics for web application performance. While developing web applications, developers test in their local environments, and also do user acceptance testing. But what happens once the application goes out onto the real world? The case I’m making here talks about analysing application performance once its in the hands of real users. This is where real user monitoring a.k.a R.U.M comes in picture. R.U.M captures performance metrics such as bandwidth and page/view load times, user location, device type, carrier speed, application errors, Ajax request and application usage along with custom performance metrics that provides actionable business intelligence. In R.U.M, we can then visualize performance over time for key metrics based on different average, geometric mean, median or percentile calculations. The performance data can be drilled down further on the basis of geography, device, error encountered, speed etc.