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Characterizing the
Indian Holography
Market

Presented by:
Chander S Jeena
Secretary – HOMAI

Holopack-Holoprint, Malaysia, 16 Nov 2010



                                       20 years of excellence
Past: How it started



1991   Holography started in India with
       2 or 3 companies

       Industry association HOMAI
1998   formed by 9 members and industry
       size of US $ 13 million


2010   Today: Anchored by 30 HOMAI
       members and total units 50 industry
       size of US $ 88 million
Machinery


     21             63
    Master         Narrow
  origination        web
2D3D /Dot matrix   machines


                    51
     45             Wide
                     web
  Metallizers
                   machines
Growth Rate
Annual % Growth Rate in last 4 years in sales turnover*

      30                                             28
                                           23
      25

      20

      15         11          11
      10

        5

        0
             2005-06       2006-07       2007-08   2008-09

 *Based on HOMAI financial study of its members
Market




Government                          Private Sector
  Holographic Excise                   Pharma
  Adhesive Label on Liquor
                                    Auto Parts
  Voter ID card                      Decoration
   Toll tax passes /                       ID’s
   Entry tickets
                                      FMCG
  Degree / Certificates   Chewing tobacco /
                            Indian cigarette
  Mining &
                             Books & tickets etc
  Minerals
Market
Inorganic Growth – Untouched sector in Govt.

 Currency        15 billion notes printed in 2008-09


                Smuggled cigarette account for
 Tobacco
                14 % of total consumption

 Postage
 Stamp &         No exact estimates available



 UID / ID       Requirement of 550 million units
Highlights in recent past
Adoption of high end technologies
1. High security master origination system
2. UV embossing
3. Registered De-met
4. Integration of hologram with security inks
5. Jet numbering / UV numbering / Laser numbering
6. Track & Trace system
7. In house R&D and Innovation and rewarded by
   IHMA from time to time
Highlights in recent past
Going Global
          Active participation in int. tenders


          Exporting to more than 20 countries


         Working cordially with Int. Bodies


         10 Indian companies are IHMA member



          HOMAI HIR merged with IHMA HR
HOMAI - Introduction




A self regulated disciplinary body came into
existence in 1998 to promote and regulate the Indian
hologram industry.
Role of HOMAI

1. Information Flow
       -Value Added Services (PM & TA)
       -Market Reports

2. Promotion of Holography
       -Newsletter & Website
       -Participation in industry Events
       -Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell
Role of HOMAI
Information Flow
                   Daily email service
 Press Monitor     providing business news on
                   Hologram, IPR, Patent,
                   Counterfeiting & Innovation
                   etc

                   Daily email service
 Tender Alert
                   providing industry tender’s
                   (Domestic + International)


 Market Study      Annual financial study
                   and sector study
Role of HOMAI

1. Information Flow
       -Value Added Services (PM & TA)
       -Market Reports

2. Promotion of Holography
       -Newsletter & Website
       -Participation in industry Events
       -Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell
Role of HOMAI

Promotion of holography - Newsletter

 Tobacco      Currency      Auto Parts   Becomes an
                                         effective
                                         medium for
                                         promoting
                                         Indian
                                         Holographic
                                         industry in
                                         the global
                                         arena

Issue Raised in year 2010
Role of HOMAI

Promotion of holography – Supporting Events

     Holopack Holoprint
     Global Fraud and Anti-Counterfeiting
     Conference
     Anti-Counterfeiting Summit, India
     Packaging Plus India
     India Label Show 2008, 2010
     Print Pack 2009, 2010
Role of HOMAI
1. Information Flow
       -Value Added Services (PM & TA)
       -Market Reports

2. Promotion of Holography
       -Newsletter & Website
       -Participation in industry Events
       -Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell
Role of HOMAI

           TUV Rheinland – HOMAI
          Hologram Security Standard

Working on development of security standards for Indian
Holography industry and can be adopted by IHMA. This
Standard shall be based on;

1.   ISO 27001
2.   ISO 28000
3.   TUVR Brand Protection Platform
4.   DPA (Data Protection Act)
5.   PTP (Prototype Protection)
6.   BS25999 (Business Continuity Management)
7.   Indian Standards (BIS & others)
Role of HOMAI
1. Information Flow
      -Value Added Services (PM & TA)
      -Market Reports

2. Promotion of Holography
      -Newsletter & Website
      -Participation in industry Events
      -Industry Representation / Lobbying

3. Development of Hologram Standards (HOMAI & TUV)

4. Anti-Piracy Cell
Role of HOMAI

Anti-Piracy Cell

Working effectively under the Governing Body of
HOMAI
                                 2010


    Unit unearthed               1



    Raided, owners               1
    arrested and
    machinery seized by
    Police
Role of HOMAI

Road Ahead
 1. Implementation of HOMAI-TUV Hologram
    security standards
 2. Strengthening the representation with
    Government

 3. Increase the expertise of members –
    technical and managerial training / lectures
    / seminars

 4. Standardization of raw materials

 5. Industry specific testing laboratory
Characertising the Indian market




      Thank
      you..

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HOMAI - Characterizing the Indian holography market

  • 1. Characterizing the Indian Holography Market Presented by: Chander S Jeena Secretary – HOMAI Holopack-Holoprint, Malaysia, 16 Nov 2010 20 years of excellence
  • 2. Past: How it started 1991 Holography started in India with 2 or 3 companies Industry association HOMAI 1998 formed by 9 members and industry size of US $ 13 million 2010 Today: Anchored by 30 HOMAI members and total units 50 industry size of US $ 88 million
  • 3. Machinery 21 63 Master Narrow origination web 2D3D /Dot matrix machines 51 45 Wide web Metallizers machines
  • 4. Growth Rate Annual % Growth Rate in last 4 years in sales turnover* 30 28 23 25 20 15 11 11 10 5 0 2005-06 2006-07 2007-08 2008-09 *Based on HOMAI financial study of its members
  • 5. Market Government Private Sector Holographic Excise Pharma Adhesive Label on Liquor Auto Parts Voter ID card Decoration Toll tax passes / ID’s Entry tickets FMCG Degree / Certificates Chewing tobacco / Indian cigarette Mining & Books & tickets etc Minerals
  • 6. Market Inorganic Growth – Untouched sector in Govt. Currency 15 billion notes printed in 2008-09 Smuggled cigarette account for Tobacco 14 % of total consumption Postage Stamp & No exact estimates available UID / ID Requirement of 550 million units
  • 7. Highlights in recent past Adoption of high end technologies 1. High security master origination system 2. UV embossing 3. Registered De-met 4. Integration of hologram with security inks 5. Jet numbering / UV numbering / Laser numbering 6. Track & Trace system 7. In house R&D and Innovation and rewarded by IHMA from time to time
  • 8. Highlights in recent past Going Global Active participation in int. tenders Exporting to more than 20 countries Working cordially with Int. Bodies 10 Indian companies are IHMA member HOMAI HIR merged with IHMA HR
  • 9. HOMAI - Introduction A self regulated disciplinary body came into existence in 1998 to promote and regulate the Indian hologram industry.
  • 10. Role of HOMAI 1. Information Flow -Value Added Services (PM & TA) -Market Reports 2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying 3. Development of Hologram Standards (HOMAI & TUV) 4. Anti-Piracy Cell
  • 11. Role of HOMAI Information Flow Daily email service Press Monitor providing business news on Hologram, IPR, Patent, Counterfeiting & Innovation etc Daily email service Tender Alert providing industry tender’s (Domestic + International) Market Study Annual financial study and sector study
  • 12. Role of HOMAI 1. Information Flow -Value Added Services (PM & TA) -Market Reports 2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying 3. Development of Hologram Standards (HOMAI & TUV) 4. Anti-Piracy Cell
  • 13. Role of HOMAI Promotion of holography - Newsletter Tobacco Currency Auto Parts Becomes an effective medium for promoting Indian Holographic industry in the global arena Issue Raised in year 2010
  • 14. Role of HOMAI Promotion of holography – Supporting Events Holopack Holoprint Global Fraud and Anti-Counterfeiting Conference Anti-Counterfeiting Summit, India Packaging Plus India India Label Show 2008, 2010 Print Pack 2009, 2010
  • 15. Role of HOMAI 1. Information Flow -Value Added Services (PM & TA) -Market Reports 2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying 3. Development of Hologram Standards (HOMAI & TUV) 4. Anti-Piracy Cell
  • 16. Role of HOMAI TUV Rheinland – HOMAI Hologram Security Standard Working on development of security standards for Indian Holography industry and can be adopted by IHMA. This Standard shall be based on; 1. ISO 27001 2. ISO 28000 3. TUVR Brand Protection Platform 4. DPA (Data Protection Act) 5. PTP (Prototype Protection) 6. BS25999 (Business Continuity Management) 7. Indian Standards (BIS & others)
  • 17. Role of HOMAI 1. Information Flow -Value Added Services (PM & TA) -Market Reports 2. Promotion of Holography -Newsletter & Website -Participation in industry Events -Industry Representation / Lobbying 3. Development of Hologram Standards (HOMAI & TUV) 4. Anti-Piracy Cell
  • 18. Role of HOMAI Anti-Piracy Cell Working effectively under the Governing Body of HOMAI 2010 Unit unearthed 1 Raided, owners 1 arrested and machinery seized by Police
  • 19. Role of HOMAI Road Ahead 1. Implementation of HOMAI-TUV Hologram security standards 2. Strengthening the representation with Government 3. Increase the expertise of members – technical and managerial training / lectures / seminars 4. Standardization of raw materials 5. Industry specific testing laboratory
  • 20. Characertising the Indian market Thank you..