Holoflex, one of the leading houses in the hologram industry, asked us for a brief study regarding the current hologram industry.
Presenting the study.
The presentation highlight the work of HOMAI doing to promote holography industry in India and to protect consumers from ill effects of counterfeiting.
Counterfeit electrical and electronic products are becoming a serious menace for legitimate manufacturers as well as for consumers and Government. The presentation focus on issue of counterfeit electrical and electronic products, its impact and steps to combat this problem. This is a part of HOMAI series of presentation against counterfeiting in various sectors. These presentations are intended for educational purposes to aware all stakeholders about counterfeiting and how we can fight counterfeiting.
This document discusses the use of tax stamps and authentication technologies in India to increase liquor tax revenue and curb illegal liquor. It provides an overview of the Authentication Solution Providers' Association and how they have worked with state governments to implement hologram-based tax stamps. Implementation of these stamps has led to significant increases in tax revenue for states like Tamil Nadu, Madhya Pradesh, and Uttar Pradesh. The document advocates for expanding the use of track-and-trace technologies in tax stamps to all states by 2016 to further reduce illicit liquor and protect public health while growing government funds.
This document discusses how to select authentication solutions to combat counterfeiting according to your needs. It recommends conducting background work to understand the nature and causes of counterfeiting threats. It also stresses the importance of organizational commitment from senior leadership. The document then provides guidance on selecting appropriate authentication technologies and solutions based on your manufacturing processes. It emphasizes that solutions must be properly implemented, monitored and upgraded over time to successfully fight counterfeiting.
Counterfeiting continues to be a major growing issue in the
automotive component industry. According to Motor Equipment Manufacturers Association (MEMA), USA the global automotive industry loses US $ 12 billion to counterfeiting. The Indian scenario is not a different
story. According to FICCI – CASCADE latest study (Grey market the invisible enemy) released in 2012, the Auto component industry loses 29.6% of its sales due to grey market, worth US $ 2 billion (`9198 crores out
of estimated size of ` 31,046) affecting the growth of economy, loss of jobs, brand owner goodwill as well as risk to public safety. The parts that tend to be counterfeited the most are frequent replaced parts such as brake pads, spark plugs, and various types of filters. Governments have a particularly critical role to play in this effort. All over world, they are doing their best creating the necessary legal infrastructure, educating police force, developing suitable laws to deter fraudulent behaviour. Businesses, however, must also do their part to prevent the production and sale of counterfeit products.
Counterfeiting activities are increasing menace both in terms of value and magnitude. The Government must look into
the issue of counterfeit and pirated products’ trade and treat it on a national priority which will help in eliminating this threat.
“For the larger interest of the nation and to ensure that this issue gets the desired attention.
The last few years have seen a shift by state excise departments towards using tax stamps, not only as tax collection instruments, but also as tools for authentication. With this in mind, many states have upgraded their stamps by combining the latest authentication features with digital technologies.
The document is the June 2008 issue of The Holography Times newsletter published by HoMAI. It includes the following key points:
1) The president of HoMAI welcomes readers to the third edition and discusses HoMAI's goal of further developing the holographic industry and promoting innovation.
2) News bytes highlight projects like the world's first holographic RFID tag, BMW's use of holograms for a vehicle tour, and an order for holographic tax stamps.
3) Corporate news items announce name changes for companies like Shriram Holographics and sales growth at Holostik.
The presentation highlight the work of HOMAI doing to promote holography industry in India and to protect consumers from ill effects of counterfeiting.
Counterfeit electrical and electronic products are becoming a serious menace for legitimate manufacturers as well as for consumers and Government. The presentation focus on issue of counterfeit electrical and electronic products, its impact and steps to combat this problem. This is a part of HOMAI series of presentation against counterfeiting in various sectors. These presentations are intended for educational purposes to aware all stakeholders about counterfeiting and how we can fight counterfeiting.
This document discusses the use of tax stamps and authentication technologies in India to increase liquor tax revenue and curb illegal liquor. It provides an overview of the Authentication Solution Providers' Association and how they have worked with state governments to implement hologram-based tax stamps. Implementation of these stamps has led to significant increases in tax revenue for states like Tamil Nadu, Madhya Pradesh, and Uttar Pradesh. The document advocates for expanding the use of track-and-trace technologies in tax stamps to all states by 2016 to further reduce illicit liquor and protect public health while growing government funds.
This document discusses how to select authentication solutions to combat counterfeiting according to your needs. It recommends conducting background work to understand the nature and causes of counterfeiting threats. It also stresses the importance of organizational commitment from senior leadership. The document then provides guidance on selecting appropriate authentication technologies and solutions based on your manufacturing processes. It emphasizes that solutions must be properly implemented, monitored and upgraded over time to successfully fight counterfeiting.
Counterfeiting continues to be a major growing issue in the
automotive component industry. According to Motor Equipment Manufacturers Association (MEMA), USA the global automotive industry loses US $ 12 billion to counterfeiting. The Indian scenario is not a different
story. According to FICCI – CASCADE latest study (Grey market the invisible enemy) released in 2012, the Auto component industry loses 29.6% of its sales due to grey market, worth US $ 2 billion (`9198 crores out
of estimated size of ` 31,046) affecting the growth of economy, loss of jobs, brand owner goodwill as well as risk to public safety. The parts that tend to be counterfeited the most are frequent replaced parts such as brake pads, spark plugs, and various types of filters. Governments have a particularly critical role to play in this effort. All over world, they are doing their best creating the necessary legal infrastructure, educating police force, developing suitable laws to deter fraudulent behaviour. Businesses, however, must also do their part to prevent the production and sale of counterfeit products.
Counterfeiting activities are increasing menace both in terms of value and magnitude. The Government must look into
the issue of counterfeit and pirated products’ trade and treat it on a national priority which will help in eliminating this threat.
“For the larger interest of the nation and to ensure that this issue gets the desired attention.
The last few years have seen a shift by state excise departments towards using tax stamps, not only as tax collection instruments, but also as tools for authentication. With this in mind, many states have upgraded their stamps by combining the latest authentication features with digital technologies.
The document is the June 2008 issue of The Holography Times newsletter published by HoMAI. It includes the following key points:
1) The president of HoMAI welcomes readers to the third edition and discusses HoMAI's goal of further developing the holographic industry and promoting innovation.
2) News bytes highlight projects like the world's first holographic RFID tag, BMW's use of holograms for a vehicle tour, and an order for holographic tax stamps.
3) Corporate news items announce name changes for companies like Shriram Holographics and sales growth at Holostik.
Global Markets of Polypropylene and Plastics Devansh Doshi
Packaging and automobiles are major sectors for plastic consumption in India. India imports raw materials for plastics and exports some finished plastic goods. While India imports most primary forms of plastics, it has a trade surplus in polypropylene. The global polypropylene market can be segmented into volume players like Saudi Arabia and innovators like the US. India exports polypropylene at low prices compared to other exporters. Expanding primary plastics production may ensure long-term sustainability as 3D printing threatens processed plastics exports.
Food & beverage quality & safety is an important issue worldwide. The determination of food authenticity is a vital component of quality control. Its importance has been highlighted in recent years by various high-profile cases in the global supply chain. Europol OPSON VIII operation coordinated by Europol’s Intellectual Property Crime Coordinated Coalition and INTERPOL which ran from December 2018 through April 2019. Enforcement agencies, regulatory authorities, and private
sector partners from approximately 78 countries took part in this
operation resulted in more than 67,000 checks carried out at shops, markets, airports, seaports, and industrial estates. In total, 672 individuals were arrested during the Operation, around 16,000 tonnes, and 33 million litres of likely fake food and drink worth of €100 million seized.
Authentication Solutions are a must to curb spurious medicines
There are a variety of solutions available, as per requirement, through member companies of ASPA. The Government of India has already taken steps to protect medicines that are exported. Now it is time to protect medicines that are being distributed and consumed within India.
Pidilite Industries | Company AnalysisRohan Bharaj
This presentation gives a in-depth analysis (PESTLE, SWOT, Competition, Market, Industry) of Pidilite Industries and what strategy they should adopt for sustainable growth.
Porter's Five Forces & Porter's Value Chain Model msmn671
This document analyzes two companies, Toyota and Perodua, using Porter's Five Forces model and Value Chain model in the automotive industry. It provides an overview of each model and then applies them specifically to Toyota and Perodua. For Toyota, it finds low threat of new entrants due to barriers, weak bargaining power of suppliers, moderately strong bargaining power of buyers, moderate threat of substitutes, and weak rivalry among competitors.
With India’s GDP to clock 7 to 7.5%, the Indian Paints Industry is expected to grow rapidly in the coming years. The decorative paints segment has been the main revenue driver. In the decorative segment, customer preferences are changing, and companies are using innovation to cater to the demand.
However, there will be an upstick in demand for industrial paints in the months ahead, on the back of the massive infrastructure moves by Government of India – from roads to ports; from smart cities to urban mission.
This CMR IMG report will help readers to get the big picture on the Indian Paints Industry. Readers will be able to understand current demand and supply drivers in the paints market, and spot future trends.
This IMG report analyzes Asian Paints, Kansai Nerolac, Berger Paints, Akzo Nobel and Shalimar Paints.
The document is a report on a consumer behavior project conducted on Toyota car owners in Delhi and NCR. It includes the following:
- An introduction to Toyota Kirloskar Motor Pvt Ltd in India and its product lineup.
- The objectives, scope, research methodology and data collection process for the project which involved surveying 50 Toyota owners through questionnaires.
- Key findings from the data analysis including the most popular Toyota models, preferred transmission types, decision makers, reasons for choosing Toyota, and favorite features.
- The report provides insights into buying behavior and brand perception of Toyota owners in the target market.
The document provides an overview of developments in the global automotive industry and automotive mergers and acquisitions. It discusses trends such as rising vehicle production and sales globally, with growth concentrated in emerging markets like China and India. It also examines the increasing influence and value capture of automotive suppliers. The summary concludes with statistics on automotive M&A transactions in Q3 2016, which saw over 100 deals announced or closed worldwide.
To map brand performance of videocon brand and competition for colour televis...Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
1) Germany has a strong economy focused on manufacturing, with GDP of over $3 trillion and per capita GDP of $39,100. The growing services sector and high levels of research and development funding support technological advancement.
2) Bosch considers expanding into the German market for start-stop starters. Germany has stringent environmental and pollution regulations to reduce emissions and transition to renewable energy.
3) Bosch faces competition from Denso, Valeo, and others in Germany but has strengths in its global presence, strong brand, and local knowledge that could help it succeed if it strengthens customer focus and local expansion.
Lubricant Additives Market Report in PPT: Top Companies, Trends and Future De...IMARC Group
According to the latest report by IMARC Group, the global lubricant additives market reached a value of around US$ 15 Billion in 2020.
Lubricant additives refer to organic or inorganic chemical compounds that are suspended or dissolved in engine oils and functional fluids to enhance their overall performance.
This document compares Ford and Honda, two large automobile manufacturers. It analyzes their sales, markets, manufacturing locations, stock shares, employees, revenues, and profit margins from 2005-2010. It then performs SWOT analyses for both companies, identifying strengths like brand value, engines, and product diversity for Honda, and weaknesses like shareholder losses and nationalistic image for Ford. The document concludes by suggesting potential strategies for each company.
With the rising competition, Indian SME sector needs to be connected to global markets, so as to leverage the benefits of technology transfer, remain innovative and sustain in the market.
This document discusses the future of Thailand's automotive industry with next-generation technologies like the Internet of Things (IoT). It notes that IoT implementation can increase productivity, optimize supply chains, and enable connected vehicles. While the IoT poses challenges around data security and skills, it is crucial for automakers to adapt. Thailand has established itself as a major automotive production and export hub, and its strategic investment in next-generation automotive aims to support continued growth and competitiveness under Thailand 4.0.
The document discusses strategies for combating counterfeit drugs in the pharmaceutical industry. It mentions that the global sale of counterfeit drugs was estimated at $75 billion in 2010, a 92% increase over 5 years. Various government and industry initiatives to tackle the problem are discussed, such as using holographic labels, mobile authentication services, and barcodes. However, the document argues that more still needs to be done, and that combating counterfeits should be a key part of brand strategy and planning for pharmaceutical companies.
Dear Reader,
Welcome to the 22nd edition of The Holography Times.
Identity counterfeiting is an increasing global menace that has turned our identities into highly valuable assets. Since being developed over 60 years ago holograms have been the most successful anti-counterfeiting measure in this battle against ID counterfeiting. While the first DOVID appeared on a credit card in 1982 and on a banknote in 1988, in 1985 the first metallized hologram appeared on the passport of Iraq.
Our current issue highlights the “Identity Theft and Counterfeiting” and “Role of Hologram in Document Protection”. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
The document summarizes Holostik, a leading manufacturer of authentication solutions. It provides an overview of Holostik's history since 1978, facilities, products, technologies, awards and certifications. Holostik has five manufacturing plants, serves over 75 countries, and provides brand protection solutions like holograms, labels, and tracks products from factory to customer. The company aims to create trust through innovative authentication technologies.
The document is the December 2011 issue of The Holography Times newsletter, which provides news and information on trends in the holography industry. The issue's cover story discusses how holographic packaging can enhance brand appeal and protect brand equity. In addition, the newsletter includes articles on new hologram technologies, industry awards, partnerships, and upcoming events.
The document discusses the continued dominance of security holograms in authentication in India. It describes how security holograms were introduced in India in the 1990s to combat share certificate fraud and how they have since been widely adopted, with over 10,000 brands now using them. Key applications include voter identification cards, document protection more broadly, and excise revenue protection through holographic labels on liquor bottles in 17 Indian states. The hologram industry in India has grown through innovation to overcome initial challenges around technology and materials. Security holograms remain the preeminent authentication technique in India.
This document provides information about Holostik Group, a company that specializes in brand protection and authentication solutions. It summarizes Holostik's history, facilities, products, services, certifications, and awards. Holostik has over 40 years of experience in the authentication industry and operates five manufacturing facilities. It provides various holographic products and integrated IT solutions to help clients protect their brands and identify counterfeit goods. The document highlights Holostik's leadership in the authentication industry and commitment to innovation, technology, values, and sustainability.
The article discusses how hologram packaging could be considered the sixth "P" of marketing. It explores how holography has evolved from primarily being used for security purposes to now being utilized for product packaging and branding. The use of holograms in packaging allows products to stand out on store shelves and helps protect brands from counterfeiting. While hologram technology was first applied to product packaging over 20 years ago, its use is growing as companies look for new ways to attract customers and as holography continues to advance through innovation.
Global Markets of Polypropylene and Plastics Devansh Doshi
Packaging and automobiles are major sectors for plastic consumption in India. India imports raw materials for plastics and exports some finished plastic goods. While India imports most primary forms of plastics, it has a trade surplus in polypropylene. The global polypropylene market can be segmented into volume players like Saudi Arabia and innovators like the US. India exports polypropylene at low prices compared to other exporters. Expanding primary plastics production may ensure long-term sustainability as 3D printing threatens processed plastics exports.
Food & beverage quality & safety is an important issue worldwide. The determination of food authenticity is a vital component of quality control. Its importance has been highlighted in recent years by various high-profile cases in the global supply chain. Europol OPSON VIII operation coordinated by Europol’s Intellectual Property Crime Coordinated Coalition and INTERPOL which ran from December 2018 through April 2019. Enforcement agencies, regulatory authorities, and private
sector partners from approximately 78 countries took part in this
operation resulted in more than 67,000 checks carried out at shops, markets, airports, seaports, and industrial estates. In total, 672 individuals were arrested during the Operation, around 16,000 tonnes, and 33 million litres of likely fake food and drink worth of €100 million seized.
Authentication Solutions are a must to curb spurious medicines
There are a variety of solutions available, as per requirement, through member companies of ASPA. The Government of India has already taken steps to protect medicines that are exported. Now it is time to protect medicines that are being distributed and consumed within India.
Pidilite Industries | Company AnalysisRohan Bharaj
This presentation gives a in-depth analysis (PESTLE, SWOT, Competition, Market, Industry) of Pidilite Industries and what strategy they should adopt for sustainable growth.
Porter's Five Forces & Porter's Value Chain Model msmn671
This document analyzes two companies, Toyota and Perodua, using Porter's Five Forces model and Value Chain model in the automotive industry. It provides an overview of each model and then applies them specifically to Toyota and Perodua. For Toyota, it finds low threat of new entrants due to barriers, weak bargaining power of suppliers, moderately strong bargaining power of buyers, moderate threat of substitutes, and weak rivalry among competitors.
With India’s GDP to clock 7 to 7.5%, the Indian Paints Industry is expected to grow rapidly in the coming years. The decorative paints segment has been the main revenue driver. In the decorative segment, customer preferences are changing, and companies are using innovation to cater to the demand.
However, there will be an upstick in demand for industrial paints in the months ahead, on the back of the massive infrastructure moves by Government of India – from roads to ports; from smart cities to urban mission.
This CMR IMG report will help readers to get the big picture on the Indian Paints Industry. Readers will be able to understand current demand and supply drivers in the paints market, and spot future trends.
This IMG report analyzes Asian Paints, Kansai Nerolac, Berger Paints, Akzo Nobel and Shalimar Paints.
The document is a report on a consumer behavior project conducted on Toyota car owners in Delhi and NCR. It includes the following:
- An introduction to Toyota Kirloskar Motor Pvt Ltd in India and its product lineup.
- The objectives, scope, research methodology and data collection process for the project which involved surveying 50 Toyota owners through questionnaires.
- Key findings from the data analysis including the most popular Toyota models, preferred transmission types, decision makers, reasons for choosing Toyota, and favorite features.
- The report provides insights into buying behavior and brand perception of Toyota owners in the target market.
The document provides an overview of developments in the global automotive industry and automotive mergers and acquisitions. It discusses trends such as rising vehicle production and sales globally, with growth concentrated in emerging markets like China and India. It also examines the increasing influence and value capture of automotive suppliers. The summary concludes with statistics on automotive M&A transactions in Q3 2016, which saw over 100 deals announced or closed worldwide.
To map brand performance of videocon brand and competition for colour televis...Supa Buoy
Hi Friends
This is supa bouy
I am a mentor, Friend for all Management Aspirants, Any query related to anything in Management, Do write me @ supabuoy@gmail.com.
I will try to assist the best way I can.
Cheers to lyf…!!!
Supa Bouy
1) Germany has a strong economy focused on manufacturing, with GDP of over $3 trillion and per capita GDP of $39,100. The growing services sector and high levels of research and development funding support technological advancement.
2) Bosch considers expanding into the German market for start-stop starters. Germany has stringent environmental and pollution regulations to reduce emissions and transition to renewable energy.
3) Bosch faces competition from Denso, Valeo, and others in Germany but has strengths in its global presence, strong brand, and local knowledge that could help it succeed if it strengthens customer focus and local expansion.
Lubricant Additives Market Report in PPT: Top Companies, Trends and Future De...IMARC Group
According to the latest report by IMARC Group, the global lubricant additives market reached a value of around US$ 15 Billion in 2020.
Lubricant additives refer to organic or inorganic chemical compounds that are suspended or dissolved in engine oils and functional fluids to enhance their overall performance.
This document compares Ford and Honda, two large automobile manufacturers. It analyzes their sales, markets, manufacturing locations, stock shares, employees, revenues, and profit margins from 2005-2010. It then performs SWOT analyses for both companies, identifying strengths like brand value, engines, and product diversity for Honda, and weaknesses like shareholder losses and nationalistic image for Ford. The document concludes by suggesting potential strategies for each company.
With the rising competition, Indian SME sector needs to be connected to global markets, so as to leverage the benefits of technology transfer, remain innovative and sustain in the market.
This document discusses the future of Thailand's automotive industry with next-generation technologies like the Internet of Things (IoT). It notes that IoT implementation can increase productivity, optimize supply chains, and enable connected vehicles. While the IoT poses challenges around data security and skills, it is crucial for automakers to adapt. Thailand has established itself as a major automotive production and export hub, and its strategic investment in next-generation automotive aims to support continued growth and competitiveness under Thailand 4.0.
The document discusses strategies for combating counterfeit drugs in the pharmaceutical industry. It mentions that the global sale of counterfeit drugs was estimated at $75 billion in 2010, a 92% increase over 5 years. Various government and industry initiatives to tackle the problem are discussed, such as using holographic labels, mobile authentication services, and barcodes. However, the document argues that more still needs to be done, and that combating counterfeits should be a key part of brand strategy and planning for pharmaceutical companies.
Dear Reader,
Welcome to the 22nd edition of The Holography Times.
Identity counterfeiting is an increasing global menace that has turned our identities into highly valuable assets. Since being developed over 60 years ago holograms have been the most successful anti-counterfeiting measure in this battle against ID counterfeiting. While the first DOVID appeared on a credit card in 1982 and on a banknote in 1988, in 1985 the first metallized hologram appeared on the passport of Iraq.
Our current issue highlights the “Identity Theft and Counterfeiting” and “Role of Hologram in Document Protection”. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
The document summarizes Holostik, a leading manufacturer of authentication solutions. It provides an overview of Holostik's history since 1978, facilities, products, technologies, awards and certifications. Holostik has five manufacturing plants, serves over 75 countries, and provides brand protection solutions like holograms, labels, and tracks products from factory to customer. The company aims to create trust through innovative authentication technologies.
The document is the December 2011 issue of The Holography Times newsletter, which provides news and information on trends in the holography industry. The issue's cover story discusses how holographic packaging can enhance brand appeal and protect brand equity. In addition, the newsletter includes articles on new hologram technologies, industry awards, partnerships, and upcoming events.
The document discusses the continued dominance of security holograms in authentication in India. It describes how security holograms were introduced in India in the 1990s to combat share certificate fraud and how they have since been widely adopted, with over 10,000 brands now using them. Key applications include voter identification cards, document protection more broadly, and excise revenue protection through holographic labels on liquor bottles in 17 Indian states. The hologram industry in India has grown through innovation to overcome initial challenges around technology and materials. Security holograms remain the preeminent authentication technique in India.
This document provides information about Holostik Group, a company that specializes in brand protection and authentication solutions. It summarizes Holostik's history, facilities, products, services, certifications, and awards. Holostik has over 40 years of experience in the authentication industry and operates five manufacturing facilities. It provides various holographic products and integrated IT solutions to help clients protect their brands and identify counterfeit goods. The document highlights Holostik's leadership in the authentication industry and commitment to innovation, technology, values, and sustainability.
The article discusses how hologram packaging could be considered the sixth "P" of marketing. It explores how holography has evolved from primarily being used for security purposes to now being utilized for product packaging and branding. The use of holograms in packaging allows products to stand out on store shelves and helps protect brands from counterfeiting. While hologram technology was first applied to product packaging over 20 years ago, its use is growing as companies look for new ways to attract customers and as holography continues to advance through innovation.
This article discusses counterfeiting as the world's fastest growing industry, representing up to 10% of global trade. Some key points:
- Counterfeiting affects nearly all economies and sectors, costing an estimated $600 billion annually.
- The top 20 counterfeiting markets are led by the US at $225 billion, with other large markets including Mexico, Japan, China, and Germany.
- Brand owners can fight counterfeiting by implementing holistic brand protection strategies, analyzing risks, using integrated security solutions, adopting new ISO standards, and engaging consumers and partners. Technology also plays an important role in protection.
Holography has evolved from security to packaging, since Glaxo used it in 1989. Again in 1994 Smithkline Beachem launches Aquafresh white toothpaste in USA in a carton covered in holographic laminate, the first time of holographic packaging has been used for branding.
The journey started by these companies is on its road to success with drastic developments in holography. The key is innovation and the approach is to stay one step ahead of counterfeiters. At this time of cut throat competition and global market conditions, companies have turned to new forms of packaging and intelligent labelling to ensure they get the attention of consumers to be successful in moving their product off the shelf and aid in helping consumers check for authenticity . Not every good packaging idea comes with a price tag. A little creative thinking is all that is needed. The article discuss the increasing use
of Holography in packaging and product promotion.
This article discusses the problem of tobacco counterfeiting and tax evasion, which costs governments and manufacturers significant lost revenue and damages brand reputation. Tobacco products are a lucrative target for counterfeiters due to high tax policies. The article proposes that holograms, as an anti-counterfeiting technology, could help tackle this problem. Holograms have been used globally for 15 years as an important authentication device on government tax stamps.
The document is a newsletter from The Holography Times that discusses various news and developments related to the holography industry. It includes articles about anti-counterfeiting solutions using holograms for events like the 2010 FIFA World Cup and targeting the pharmaceutical industry in India. It also discusses using holograms to celebrate successes, new hologram technologies, and interviews the managing director of Holoflex about the company's experience in the hologram industry. The newsletter aims to share information and create a forum for exchanging knowledge about all aspects of holography.
Holograms have been used in India as an anti-counterfeit technology since 1990. The introduction of security holograms on India’s National Identity Voter Card provided recognition of the use of a hologram as a secure authentication device by both the authorities and by large numbers of consumers.
In authentication, the usage of holograms as excise seals is the biggest market in India. To date, around 22 of India states excise departments are using holograms to combat the illicit liquor trade and subsequently increasing the revenue of their departments. In India security holograms are gaining popularity as key element of authentication and used by almost every sector facing the menace of counterfeiting.
The industry is going strong on year to year basis, and is moving forward by combining security holograms with digital technologies. Recently, holographic features have been introduced for Financial Cards in India re-strengthening its position as one of the key visual authentication features.
This document discusses "Born Global" firms, which are companies that seek international business opportunities from their inception. It defines Born Globals and explains why some companies start globally from the beginning. It describes the characteristics, types, success factors, opportunities, threats, and dimensions of internationalization for Born Global firms. Examples of Born Global companies from Pakistan and other countries are provided. The document concludes that while the phenomenon of Born Global firms is increasing, more research is still needed to fully understand it.
This document discusses various group members and modes of entry for international business. It provides examples of companies like Floreal Knitwear, Toyota Australia, Larsen and Toubro, Oracle Corporation, Pizza Hut, BATA, Apollo Hospitals Group, Toyota Mauritius, Indian Oil Corporation, and Oracle that use different modes of entry such as exporting, turnkey projects, licensing, franchising, joint ventures, and wholly owned subsidiaries. The modes of entry discussed provide both advantages and disadvantages for international market expansion.
Hilti India Pvt. Ltd. is a leading company specializing in fastening and demolition systems in the construction industry in India and Bhutan. It prides itself on quality tools and service. Hilti has been operating in India since 1996 and provides products and systems for drilling, fastening, sawing, and other construction needs. It aims to be customers' best partner by focusing on excellence in innovation, quality, customer relationships and marketing.
Dear Reader,
Welcome to the 21st edition of The Holography Times.
Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies.
Each and every product has an industry trade association formed with an aim to facilitate the business environment for its member companies.
While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile and aircraft parts, music, publishing, software, telecom, cosmetics, personal care, beverages, etc.
To fight this menace, a few of trade associations have come forwarded and have started playing a proactive role. Although, the number is very low, we are hopeful that other industry association will follow up the examples.
Our current issue highlights the Role of Industry Association in Curbing Counterfeiting. Apart from this, the issue also covers, industry updates including news, patents, financial analysis and much more.
Do send us your feedback / critics at info@aspaglobal.com
With Regards,
C S Jeena
Editor
Zero brand attack is an utopia. Brand owner can only take action in reducing the overall impact of brand attack.
Better management and use of effective brand protection solutions can result in brand owners getting better sales and market share; consumer getting the right products at the right price, government getting better revenues and a satisfied and loyal channel. Brand are under attack in various forms however main four are tampering, replication, diversion and recirculation. There is a need of authentication + tracking solutions to be used with proper communication to consumers.
Premier Holotech is a leading manufacturer and supplier of holograms and holographic products for security and authentication. They offer a wide range of products including labels, stickers, films, and pouches to help clients prevent fraud and identify authentic products. Premier Holotech aims to become a top provider of anti-counterfeiting solutions through high quality, timely, and cost-effective service.
This document provides an overview of the chemical industry in India and an analysis of Pidilite Industries Ltd., a leading manufacturer and marketer of adhesives, sealants and construction chemicals in India. The document begins with listing group members for a project. It then provides sections on the introduction to the chemical industry, key segments, regulations, government initiatives, top players, and an overview of Pidilite Industries. For Pidilite and Tata Chemicals, it describes their main business segments and brands. The document also includes analyses of Pidilite using PESTEL, Porter's Five Forces, SWOT, IE Matrix, SPACE matrix. It concludes with key points about Pidilite's customer
Similar to Holoflex: scanning the hologram market - Study by FPS (20)
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second is a new-age communication agency. We partner with brands to make them relevant by creating communication strategies. We provide engagement solution to create conversations.
Fame Per Second™ is a new age communication agency.We provide business-focused media agnostic creative solutions.
We help our clients to stay relevant by creating engagement strategies for the ever changing world.
Our core area of expertise includes:
Strategic marketing communication solution
Digital & Social media marketing solution
Design solution
Content solution
This document provides guidance on avoiding confusion in brand messaging. It cautions against joining trends without relevance to the brand, as this can confuse audiences. Examples are given of situations that caused confusion, such as a fashion magazine promoting empowerment in a way audiences couldn't relate to. The document stresses speaking authentically to the brand's audience and avoiding copying others without adding your own perspective. Staying true to the brand's voice and message is advised to avoid confusing audiences.
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3. How it started
•1991: Holography started in India with 2 or 3 companies
•1998: Industry Association HOMAI was formed by 9 members and industry
size of US $ 13 million
•2008: HOMAI President Mr. U K Gupta received the Brian Monaghan Award by
International Association for business innovation in Indian holography
•2010: An industry size of US $ 100 million
•2010: HOMAI Hologram Image Registration was merged with IHMA Hologram
Roster
•2011: HOMAI developed first of its kind hologram security standards with TUV
Rheinland India
4. Indian Holography Industry
•Holographic solution is one of the main weapons used against counterfeiting of
products and documents
•India, where counterfeiting is widespread, the opportunities available for holographic
industry are abundant
•Noida is home to two of the biggest holography players in the industry namely UFlex
Limited and Holostic
•The main reason for growth is the spread of awareness about the role of holograms
•Although holograms are used in almost all sectors, the biggest client for this industry
is still the government
6. Current scenario
•The hologram market in India currently estimated at Rs 4.5 billion is projected to grow at a 15%
CAGR for the next 5 years, driven by the increasing need for enhanced security and protection of
consumers from counterfeit products
•According to UFlex, which started its holography division in 2004, the industry has been growing
comfortably by around 15 to 20 percent
•Players say that there are not many deterrents against counterfeiting in place in India which has
led to huge losses to Indian industries due to duplicate products being sold
•One of the players said that the ban on gutka has dented the holographic films business. "For us,
gutka and khaini players contribute 90 percent to the business of holographic films," said DS Gupta
of Shivam Holopack
7. Problem areas
•For Holographic industry, the main issue is duplicity
•Even in this industry, main threat comes from Chinese manufacturers
•The law enforcement is not very strict in China because of which one can find duplicates of
almost all products
•There are huge imports of duplicate holograms coming to India that has huge impact on the
perception of the people about the effectiveness of holograms
•Another challenge that the companies have to face is the constant up gradation in their products
to stay one step ahead of the people who are copying the hologram
•According to players, although a hologram master can never be copied, a similar hologram can be
created which could be distinguished only by an expert
•Thus, dynamism in the hologram is another way of keeping a tab on illegal usage
10. About Holostick
•Established in the year 1991, Holostik India Ltd. is an ISO 9001: 2008 certified
company engaged in manufacturing and exporting Security Holograms.
•Today, company enjoys more than 50% of the total market share of Security
Holograms by catering specific industry requirements
•Holostik India Ltd. offers an extensive range of Holographic Products keeping the
diversified requirement of the end customer in mind
•Products: Security Holograms, Holographic Strips, Holographic Transparent
Laminates, Holographic Hot Stamping Foils, Tax Stamps, Holographic Wads,
Holographic Scratch Labels, Holographic Shrink Sleeves, Holographic Paper Labels,
Holographic Aluminum Foils, Holographic Tagger Foils, Holographic Wide Web
Films, Holographic Board, Holographic Breakable Vinyls, 3D Promotional Stickers
11. Findings
•Holostik India is the undisputed market leader having the largest number of customers and enjoys
more than 50% of the market share for Security Holograms in India
•Trying to increase their presence in the international market
•Wants to manufacture maximum number of holograms in the world catering to a wider range of
products
•Main focus is to expand their export markets
•Planning to intake various new technological advancements
•They have won 3 awards from the International Hologram Manufacturers Association (IHMA) for their
contribution to the hologram industry
•More than 500 new customers joined them in 2004 – 2005
•First manufacturing company in the world to possess the 12000 DPI (Master Origination
Facility) technology
•Export products to 17 countries, holding more than 50% market share
13. About UFlex
Uflex’s Holography division has a world class setup for manufacturing high class
holography products for three products segments:
•Security
•Textiles
•Packaging
16. About Holofex
•HOLOFLEX LIMITED was incorporated in 1991 and has since then been in the
business of holograms and allied holographic products
•Today Holoflex ranks as one of the frontrunners in the business of providing anti-
counterfeiting solutions including security hologram
•Holoflex Limited with its state of the art facility located at Kolkata ensures stringent
security measures to provide quality products to its customers
•Sustained Research and Development by a qualified team of professionals
supported by well-equipped facilities, helps Holoflex in keeping abreast of the latest
technology and pioneer new products and applications
17. Challenges faced in International
business
COST – The overall cost of the final products seems higher as compare to the competitor’s rate
FREIGHT – The overall freight seems to be much higher as compare to the basic product. The company
mainly concern with air freight with respect to the sea and this is because of the quick delivery of the
products
LOGISTICS – In case of logistics’, the company have international tie – up with some major logistics
company like DHL, Fedex and Blue Dart where the cost of each shipment seems more than higher which
intern increase the final price. Competitors challenge Holoflex by concerning tie upping with the small or
new logistics companies who price same services to them where cost of the final product remain same
with same services
COMPETITIONS– There are more than 200 packaging companies in India and among them 180
companies are in international business and export of their products which acts as basic challenges for
Holoflex limited. Beside these, South-East Asian countries like China, Korea are being considered as a
market master in packaging industries which acts as major threat for Holoflex in International market
INTERNATIONAL RELATION– The company cant export their products to the countries like Russia,
Pakistan where the country to country relation was concerned and according to the government of India
(GOI, 2007), exporting of products with this countries is highly restricted
18. Findings
•Holograms have been slowly yet steadily accepted by marketers in India and abroad
•Indian marketers are largely inclined towards the Hologram price aspect rather than the quality and
secure-proof of the product
•Indeed most of the Indian customers are still unaware of the fact that the holograms are the most
effective fraud preventive technique that they can exercise for securing their products and documents
•In short, it is extremely important to educate the Indian marketers that holograming their products
would not only increase their profits but would also help them evoke trustworthiness and brand image
in the market
•Foreign clients understand the importance of security due to which it is easy to convince them to use
varied kinds of Holograms for protecting their products, etc.
19. Conclusion
•Even though Holoflex considered as one of the giant packaging company in India but still it seems the
company facing lot of challenges in international business as well as in case of export which includes
the challenges in freight, logistics, website development and finally effect the business growth of the
company
•As per various surveys, about 10% of Soft Drinks and FMCG products, 20% of liquor and
pharmaceuticals, 30% of cosmetics and music CDs and Videos, 40% of fans and 45% of automotive
spares sold in India are counterfeit which cause not only revenue loss to the genuine manufacturers but
also have harmful effects on consumers
•Holograms can help in prevention of the same and assure secure and genuine products to the
consumers
•Currently 50% of the hologram market is contributed by liquor excise followed by Pharmaceuticals (
20%), FMCG ( 8%) and Auto components ( 3% )
•This presents an excellent business opportunity for hologram manufacturers
•Hope the business plan or proposal being executed and applied in current year will burst will fruitful
business and the company will show their growth in current year