The article discusses the growing problem of counterfeiting globally and in India. It notes that a recent government report found that 4 in every 1,000 currency notes in India are counterfeit, amounting to around 3,200 crore rupees in fake currency in 2010. The article advocates using advanced authentication technologies like holograms and microprinting to help curb counterfeiting and protect brands. It also stresses the need for cooperation between government agencies and companies to enforce anti-counterfeiting laws.
Dear Reader,
Welcome to the first issue of the year and wish you a Happy 2016!
We hope this year is filled with joyful learning, abundant opportunity, and success in all that you choose to do.
Coming to The Authentication Times, the current edition focuses on the issue of counterfeit pesticides that are being rampantly used in India. Agriculture industry, which is the backbone of our Indian economy, is facing multiple threats from the growth of these counterfeit pesticides. Though the problem is not a new one and exists since last 35 years, however, the situation has become worse in the last five years. The counterfeit pesticides industry in India is growing at an annual rate of 20 per cent. If not immediately addressed, it
can reach up to 40 per cent (approximately) share by value in the pesticides industry by 2019.
Our cover story highlights this core issue and details on its various types along with the reasons for the increase in counterfeit pesticides.
The story also brings to light the authentication solutions that can be implemented in India to curb this menace to a great extent in the interest of farmers, industry and country.
In this issue, you will also find an interesting interview with Pantec GS Systems and Arkansas Tobacco Control, various industry updates, news bytes, counterfeit seizure report and global patents.
We thank you for your continual support and look forward to receive your feedback.
Sincerely,
Chander S Jeena
Editor
Dear Reader,
Welcome to the first issue of the year and wish you a Happy 2016!
We hope this year is filled with joyful learning, abundant opportunity, and success in all that you choose to do.
Coming to The Authentication Times, the current edition focuses on the issue of counterfeit pesticides that are being rampantly used in India. Agriculture industry, which is the backbone of our Indian economy, is facing multiple threats from the growth of these counterfeit pesticides. Though the problem is not a new one and exists since last 35 years, however, the situation has become worse in the last five years. The counterfeit pesticides industry in India is growing at an annual rate of 20 per cent. If not immediately addressed, it
can reach up to 40 per cent (approximately) share by value in the pesticides industry by 2019.
Our cover story highlights this core issue and details on its various types along with the reasons for the increase in counterfeit pesticides.
The story also brings to light the authentication solutions that can be implemented in India to curb this menace to a great extent in the interest of farmers, industry and country.
In this issue, you will also find an interesting interview with Pantec GS Systems and Arkansas Tobacco Control, various industry updates, news bytes, counterfeit seizure report and global patents.
We thank you for your continual support and look forward to receive your feedback.
Sincerely,
Chander S Jeena
Editor
Dear Reader,
Welcome to the first edition of The Holography Times (THT) in year 2013.
This is our 20th edition and we would like to thank all our readers and members for overwhelming response and support.
We deeply valued the trust you have shown in us and ensure our endeavour to serve you better.
Currently brand owners / government authorities are facing problem in selection of authentication technologies. The International Standard Organisation (ISO) has solve the problem by releasing new standard ISO 12931 which provides the guidelines on how to protect brand and products from counterfeits.
Our current issue highlights on “Steps to identify authentication solutions to curb counterfeiting” along-with an article on ISO 12931. This issue also covers an interview of Mr. Anil Rajput, Chairman, FICCI CASCADE on anti-counterfeiting campaign running across the country.
Lastly on behalf of THT team, we look forward to 2013 with great hopes and wish all our reviewers, members, advertisers, advisers and above all, our readers a very happy and prosperous New Year.
C S Jeena
Editor
Dear Reader,
Welcome to the 21st edition of The Holography Times.
Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies.
Each and every product has an industry trade association formed with an aim to facilitate the business environment for its member companies.
While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile and aircraft parts, music, publishing, software, telecom, cosmetics, personal care, beverages, etc.
To fight this menace, a few of trade associations have come forwarded and have started playing a proactive role. Although, the number is very low, we are hopeful that other industry association will follow up the examples.
Our current issue highlights the Role of Industry Association in Curbing Counterfeiting. Apart from this, the issue also covers, industry updates including news, patents, financial analysis and much more.
Do send us your feedback / critics at info@aspaglobal.com
With Regards,
C S Jeena
Editor
The making of counterfeit electronic parts have become a very big business across the globe. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US $11 billion to US $20 billion annually. In North America
alone, the electrical product counterfeiting is estimated
to be in the US $300 million to US $ 400 million range and
rapidly growing. Research from the Mobile Manufacturers
Forum (MMF) says around 148 million counterfeit or
substandard mobile phones were sold worldwide in 2013,
mostly in developing countries. Our current issue highlights the “Issue of Electrical and Electronic products Counterfeiting” and needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents and events.
Dear Reader,
Welcome to the 22nd edition of The Holography Times.
Identity counterfeiting is an increasing global menace that has turned our identities into highly valuable assets. Since being developed over 60 years ago holograms have been the most successful anti-counterfeiting measure in this battle against ID counterfeiting. While the first DOVID appeared on a credit card in 1982 and on a banknote in 1988, in 1985 the first metallized hologram appeared on the passport of Iraq.
Our current issue highlights the “Identity Theft and Counterfeiting” and “Role of Hologram in Document Protection”. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 25th edition of our newsletter with a new name “The Authentication Times” (formerly known as The Holography Times).
Recently, HoMAI had completed its re-branding and now will be known as Authentication Solution Providers’ Association (ASPA).
With this it is becoming inevitable for us to change the name of “The Holography Times” as “The Authentication Times” and will focus on providing information, industry trends and news on authentication solutions from across the globe.
In the last few months, one of the two biggest economies of paper banknotes has shown their interest in polymer banknotes. Our current cover story is focus on “Evolution of polymer banknotes: pros and cons”. Apart from this we are starting a series of article on authentication with name “All about authentication”. The first article of his series will give you an overview of authentication technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, event review, appointment and global patents.
We are thankful to our readers for their support in last 7 years and hope that they will like the changes we are going for.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 26th edition of our newsletter “The Authentication Times”.
Various Government authorities across the globe consider drug counterfeiting to be a major issue and coming with various policy measures in order to fight against this menace. The Indian Government has also mandated for all pharmaceutical firms to build track and trace capability for exports using barcode technology at three levels of packaging: primary, secondary and tertiary. Although the Government is doing work at the policy level, there is a clear need to involve all stakeholders in the efforts in fighting this menace.
The mandates to serialize all pharmaceutical products is a challenge for pharmaceutical manufacturers. Keeping in view, we decided to cover a story highlighting “Overview on Pharmaceutical Serialisation”. The issue also covers our series of article on “Authentication Technologies”. The current article will give an overview of key available anti-counterfeiting technologies to be followed by anti-tamper technology and track and trace technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, appointment, global patents and upcoming events.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 23rd edition of The Holography Times.
Counterfeiting continues to be a major growing issue in the automotive component industry. According to Motor Equipment Manufacturers Association (MEMA), USA the global automotive industry loses US $ 12 billion to counterfeiting. In a 2007 study issued by the US Chamber of Commerce, Ford concluded that counterfeit auto parts cost it roughly US $ 1 billion annually. The Indian scenario is not a different story. According to FICCI – CASCADE latest study (Grey market the invisible enemy) released in 2012, the Auto component industry loses 29.6% of its sales due to grey market, worth US $ (INR 9198 crores out of estimated size of INR 31,046) affecting the growth of economy, loss of jobs, brand owner goodwill as well as to public safety.
The parts that tend to be counterfeited the most are frequent replaced parts such as brake pads, spark plugs, and various types of filters. Now, imagine servicing a vehicle with what you think are high-quality brake pads. But instead of friction material, the pads are made from compressed grass or sawdust. Or imagine installing an oil filter that contains crunched up newspapers or rags and no filter element.
To combat this menace all Stakeholders need to fight at their level. Governments have a particularly critical role to play in this effort. All over world, they are doing their best creating the necessary legal infrastructure, educating police force, developing suitable laws to deter fraudulent behaviour. Businesses, however, must also do their part to prevent the production and sale of counterfeit products.
Our current issue highlights the “Issue of Auto Counterfeiting” and Needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
TAX Stamps have always been an important authentication solutions used by Government authorities to curb the illicit trade, protect consumer and to increase the excise revenue. It was only 20 years ago; due to the globalization many countries started using tax stamps for the first time, especially in the Eastern Europe and Former Soviet Union. Today across the globe, 81 countries are using approximately 130 billion cigarette tax stamps and 14 billion alcohol tax
stamps.
In India also, the revolution of first tax stamp was introduced by Tamilnadu State Excise Department in early eighties. Today, 22 States (including Union territories) are using approximately 11 billion tax stamps per annum. In contrast to globally, all these tax stamps are for alcohol, excluding cigarettes industry. The tax stamps were introduced in India
to prevent and minimizing the hooch tragedies, curbing the menace of duplication, as well as in increasing the excise revenue collection.
Our current cover story is on “Tax Stamp in India – An overview”. It also cover global expert view on “Product security solutions currently implemented in Turkey”. Apart from these, the issue also covers industry updates, ASPA and
member news, counterfeit seizure report and global patents.
Dear Reader,
Welcome to the 29th edition of The Authentication Times.
The current edition focus on the issue of FMCG counterfeit
products in India.
FMCG being one of the largest sector in Indian economy is
currently facing the heat of counterfeit products. The grey
market percentage in the FMCG-personal goods industry
has increased from 25.9 per cent in 2010 to 31.6 per cent in
2012. Parallelly, the loss to the industry has also increased to
approximately Rs.19,243 crores in 2014 to Rs.15,035 crores from 2012, attributable to the increase in the industry size as well as grey market percentage.
Our cover story highlights this core issue and details on the
kinds of counterfeiting prevalent and its impact along with the
factors involved for the increase in counterfeit FMCG products.
The story also highlights the usage of various authentication
solutions adopted by FMCG companies to counter this menace.
We are please to inform that we had join hands with FICCI
CASCADE (Committee Against Smuggling and Counterfeiting
Activities Destroying the Economy) for content sharing,
highlighting their efforts against counterfeiting.
In this issue, you will also find a Q & A with our new member
SPROXIL and various other industry updates.
We thank you for your continual support and look forward to
receive your feedback.
Sincerely,
Chander S Jeena
Editor
Dear Readers,
Welcome to the 30th edition of The Authentication Times.
In The Authentication Times, we continue to raise the issue of counterfeiting, which impacts the consumers and society by large. Our current edition focusses on the issue of milk adulteration in India. Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken to ensure safe and secure shipping,
and distribution of food products that end up in consumer's hands. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting.
According to a survey conducted by the Food Safety and Standards Authority of India (FSSAI) in 2011, 68.4 of per cent milk served throughout the country was found adulterated, which itself defines the grim situation and calls for strict rules over fake and adulterated milk.
The cover story highlights this challenging issue in detail covering aspects such as its impact, consequences and how this menace can be tackled with the help of technology – adopting authentication, and track and trace solutions.
In this issue, you will also find a new section “Questions raised in the Indian Parliament related to counterfeiting and Answers by the Members of Parliament against these.” Other than this, you will also find our regular sections such as reports from FICCI CASCADE, News Bytes, Counterfeit Seizure Report and Events in this issue.
We thank you for your continual support and look forward to receive your feedback.
Regards,
Editor - The Authentication Times
Would like to extend my warmest greetings to the readers, supporters and editorial team of The Authentication Times (TAT), on its 10th anniversary year.
Launched in 2007, TAT (then The Holography Times) marks this year as an important milestone for us.
Over the last decade, we have written extensively about counterfeiting problem in various sectors and the solutions which can be implemented in eradicating this problem. At this special celebration of the 10th anniversary of TAT, we at TAT are highly motivated and confident that TAT will move up to another level of excellence in the coming years.
In honor of our 10th anniversary, we will be presenting a collection of articles from international experts on recent trends and developments in currency, identity documents & tax stamps. In addition, the issue will also cover an article by editorial team on “Need of Anti-Counterfeit Secured Packaging - Tamper evidence and Serialization Solutions”, news about our association recent activities and industry news.
Once again thank the members of the Authentication community, our readers, contributors & advertisers for their ongoing support and guidance, and acknowledge that The Authentication Times would not be what it is without them.
Looking forward for your feedback.
Chander S Jeena
Editor, The Authentication Times
Authentication Solutions are a must to curb spurious medicines
There are a variety of solutions available, as per requirement, through member companies of ASPA. The Government of India has already taken steps to protect medicines that are exported. Now it is time to protect medicines that are being distributed and consumed within India.
Zero brand attack is an utopia. Brand owner can only take action in reducing the overall impact of brand attack.
Better management and use of effective brand protection solutions can result in brand owners getting better sales and market share; consumer getting the right products at the right price, government getting better revenues and a satisfied and loyal channel. Brand are under attack in various forms however main four are tampering, replication, diversion and recirculation. There is a need of authentication + tracking solutions to be used with proper communication to consumers.
Dear Reader,
Welcome to the 24th edition of The Holography Times.
As you know our previous edition focused on Auto Counterfeiting and we received overwhelming response from majority of you. We would like to thanks you all for your valuable inputs and time.
Our current edition will focus on “The making of counterfeit electronic parts” which has become a very big business across the globe. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US$11 billion to $20 billion annually. In North America alone, the electrical product counterfeiting is estimated to be in the $300 million to $400 million range and rapidly growing3. Research from the Mobile Manufacturers Forum (MMF) says around 148 million counterfeit or substandard mobile phones were sold worldwide in 2013, mostly in developing countries4.
Although not much has been done in India to assess the impact of counterfeit electrical components, there is a study by FICCI CASCADE that focused on computer hardware and mobile phones. According to this study counterfeit computer hardware constitute 26.4%, or INR 47 billion by value, of the total market size estimated at INR 179 billion for 2012. Similarly, the Grey market for Mobile Phone constitute 20.8%, or INR 90 billion by value, out of total market size estimated at INR 434 billion in 2012
The counterfeit electronic parts are available everywhere from sophisticated semi-conductors and chips used in commercial and military electronics as well as the normal day to day used electronics items, and they represent a serious hazard if used in critical systems such as aircraft navigation, life support, military equipment, or space vehicles.
Our current issue highlights the “Issue of Electronic & Electronics Counterfeiting” and Needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the first edition of The Holography Times (THT) in year 2013.
This is our 20th edition and we would like to thank all our readers and members for overwhelming response and support.
We deeply valued the trust you have shown in us and ensure our endeavour to serve you better.
Currently brand owners / government authorities are facing problem in selection of authentication technologies. The International Standard Organisation (ISO) has solve the problem by releasing new standard ISO 12931 which provides the guidelines on how to protect brand and products from counterfeits.
Our current issue highlights on “Steps to identify authentication solutions to curb counterfeiting” along-with an article on ISO 12931. This issue also covers an interview of Mr. Anil Rajput, Chairman, FICCI CASCADE on anti-counterfeiting campaign running across the country.
Lastly on behalf of THT team, we look forward to 2013 with great hopes and wish all our reviewers, members, advertisers, advisers and above all, our readers a very happy and prosperous New Year.
C S Jeena
Editor
Dear Reader,
Welcome to the 21st edition of The Holography Times.
Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies.
Each and every product has an industry trade association formed with an aim to facilitate the business environment for its member companies.
While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile and aircraft parts, music, publishing, software, telecom, cosmetics, personal care, beverages, etc.
To fight this menace, a few of trade associations have come forwarded and have started playing a proactive role. Although, the number is very low, we are hopeful that other industry association will follow up the examples.
Our current issue highlights the Role of Industry Association in Curbing Counterfeiting. Apart from this, the issue also covers, industry updates including news, patents, financial analysis and much more.
Do send us your feedback / critics at info@aspaglobal.com
With Regards,
C S Jeena
Editor
The making of counterfeit electronic parts have become a very big business across the globe. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US $11 billion to US $20 billion annually. In North America
alone, the electrical product counterfeiting is estimated
to be in the US $300 million to US $ 400 million range and
rapidly growing. Research from the Mobile Manufacturers
Forum (MMF) says around 148 million counterfeit or
substandard mobile phones were sold worldwide in 2013,
mostly in developing countries. Our current issue highlights the “Issue of Electrical and Electronic products Counterfeiting” and needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents and events.
Dear Reader,
Welcome to the 22nd edition of The Holography Times.
Identity counterfeiting is an increasing global menace that has turned our identities into highly valuable assets. Since being developed over 60 years ago holograms have been the most successful anti-counterfeiting measure in this battle against ID counterfeiting. While the first DOVID appeared on a credit card in 1982 and on a banknote in 1988, in 1985 the first metallized hologram appeared on the passport of Iraq.
Our current issue highlights the “Identity Theft and Counterfeiting” and “Role of Hologram in Document Protection”. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 25th edition of our newsletter with a new name “The Authentication Times” (formerly known as The Holography Times).
Recently, HoMAI had completed its re-branding and now will be known as Authentication Solution Providers’ Association (ASPA).
With this it is becoming inevitable for us to change the name of “The Holography Times” as “The Authentication Times” and will focus on providing information, industry trends and news on authentication solutions from across the globe.
In the last few months, one of the two biggest economies of paper banknotes has shown their interest in polymer banknotes. Our current cover story is focus on “Evolution of polymer banknotes: pros and cons”. Apart from this we are starting a series of article on authentication with name “All about authentication”. The first article of his series will give you an overview of authentication technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, event review, appointment and global patents.
We are thankful to our readers for their support in last 7 years and hope that they will like the changes we are going for.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 26th edition of our newsletter “The Authentication Times”.
Various Government authorities across the globe consider drug counterfeiting to be a major issue and coming with various policy measures in order to fight against this menace. The Indian Government has also mandated for all pharmaceutical firms to build track and trace capability for exports using barcode technology at three levels of packaging: primary, secondary and tertiary. Although the Government is doing work at the policy level, there is a clear need to involve all stakeholders in the efforts in fighting this menace.
The mandates to serialize all pharmaceutical products is a challenge for pharmaceutical manufacturers. Keeping in view, we decided to cover a story highlighting “Overview on Pharmaceutical Serialisation”. The issue also covers our series of article on “Authentication Technologies”. The current article will give an overview of key available anti-counterfeiting technologies to be followed by anti-tamper technology and track and trace technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, appointment, global patents and upcoming events.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 23rd edition of The Holography Times.
Counterfeiting continues to be a major growing issue in the automotive component industry. According to Motor Equipment Manufacturers Association (MEMA), USA the global automotive industry loses US $ 12 billion to counterfeiting. In a 2007 study issued by the US Chamber of Commerce, Ford concluded that counterfeit auto parts cost it roughly US $ 1 billion annually. The Indian scenario is not a different story. According to FICCI – CASCADE latest study (Grey market the invisible enemy) released in 2012, the Auto component industry loses 29.6% of its sales due to grey market, worth US $ (INR 9198 crores out of estimated size of INR 31,046) affecting the growth of economy, loss of jobs, brand owner goodwill as well as to public safety.
The parts that tend to be counterfeited the most are frequent replaced parts such as brake pads, spark plugs, and various types of filters. Now, imagine servicing a vehicle with what you think are high-quality brake pads. But instead of friction material, the pads are made from compressed grass or sawdust. Or imagine installing an oil filter that contains crunched up newspapers or rags and no filter element.
To combat this menace all Stakeholders need to fight at their level. Governments have a particularly critical role to play in this effort. All over world, they are doing their best creating the necessary legal infrastructure, educating police force, developing suitable laws to deter fraudulent behaviour. Businesses, however, must also do their part to prevent the production and sale of counterfeit products.
Our current issue highlights the “Issue of Auto Counterfeiting” and Needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
TAX Stamps have always been an important authentication solutions used by Government authorities to curb the illicit trade, protect consumer and to increase the excise revenue. It was only 20 years ago; due to the globalization many countries started using tax stamps for the first time, especially in the Eastern Europe and Former Soviet Union. Today across the globe, 81 countries are using approximately 130 billion cigarette tax stamps and 14 billion alcohol tax
stamps.
In India also, the revolution of first tax stamp was introduced by Tamilnadu State Excise Department in early eighties. Today, 22 States (including Union territories) are using approximately 11 billion tax stamps per annum. In contrast to globally, all these tax stamps are for alcohol, excluding cigarettes industry. The tax stamps were introduced in India
to prevent and minimizing the hooch tragedies, curbing the menace of duplication, as well as in increasing the excise revenue collection.
Our current cover story is on “Tax Stamp in India – An overview”. It also cover global expert view on “Product security solutions currently implemented in Turkey”. Apart from these, the issue also covers industry updates, ASPA and
member news, counterfeit seizure report and global patents.
Dear Reader,
Welcome to the 29th edition of The Authentication Times.
The current edition focus on the issue of FMCG counterfeit
products in India.
FMCG being one of the largest sector in Indian economy is
currently facing the heat of counterfeit products. The grey
market percentage in the FMCG-personal goods industry
has increased from 25.9 per cent in 2010 to 31.6 per cent in
2012. Parallelly, the loss to the industry has also increased to
approximately Rs.19,243 crores in 2014 to Rs.15,035 crores from 2012, attributable to the increase in the industry size as well as grey market percentage.
Our cover story highlights this core issue and details on the
kinds of counterfeiting prevalent and its impact along with the
factors involved for the increase in counterfeit FMCG products.
The story also highlights the usage of various authentication
solutions adopted by FMCG companies to counter this menace.
We are please to inform that we had join hands with FICCI
CASCADE (Committee Against Smuggling and Counterfeiting
Activities Destroying the Economy) for content sharing,
highlighting their efforts against counterfeiting.
In this issue, you will also find a Q & A with our new member
SPROXIL and various other industry updates.
We thank you for your continual support and look forward to
receive your feedback.
Sincerely,
Chander S Jeena
Editor
Dear Readers,
Welcome to the 30th edition of The Authentication Times.
In The Authentication Times, we continue to raise the issue of counterfeiting, which impacts the consumers and society by large. Our current edition focusses on the issue of milk adulteration in India. Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken to ensure safe and secure shipping,
and distribution of food products that end up in consumer's hands. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting.
According to a survey conducted by the Food Safety and Standards Authority of India (FSSAI) in 2011, 68.4 of per cent milk served throughout the country was found adulterated, which itself defines the grim situation and calls for strict rules over fake and adulterated milk.
The cover story highlights this challenging issue in detail covering aspects such as its impact, consequences and how this menace can be tackled with the help of technology – adopting authentication, and track and trace solutions.
In this issue, you will also find a new section “Questions raised in the Indian Parliament related to counterfeiting and Answers by the Members of Parliament against these.” Other than this, you will also find our regular sections such as reports from FICCI CASCADE, News Bytes, Counterfeit Seizure Report and Events in this issue.
We thank you for your continual support and look forward to receive your feedback.
Regards,
Editor - The Authentication Times
Would like to extend my warmest greetings to the readers, supporters and editorial team of The Authentication Times (TAT), on its 10th anniversary year.
Launched in 2007, TAT (then The Holography Times) marks this year as an important milestone for us.
Over the last decade, we have written extensively about counterfeiting problem in various sectors and the solutions which can be implemented in eradicating this problem. At this special celebration of the 10th anniversary of TAT, we at TAT are highly motivated and confident that TAT will move up to another level of excellence in the coming years.
In honor of our 10th anniversary, we will be presenting a collection of articles from international experts on recent trends and developments in currency, identity documents & tax stamps. In addition, the issue will also cover an article by editorial team on “Need of Anti-Counterfeit Secured Packaging - Tamper evidence and Serialization Solutions”, news about our association recent activities and industry news.
Once again thank the members of the Authentication community, our readers, contributors & advertisers for their ongoing support and guidance, and acknowledge that The Authentication Times would not be what it is without them.
Looking forward for your feedback.
Chander S Jeena
Editor, The Authentication Times
Authentication Solutions are a must to curb spurious medicines
There are a variety of solutions available, as per requirement, through member companies of ASPA. The Government of India has already taken steps to protect medicines that are exported. Now it is time to protect medicines that are being distributed and consumed within India.
Zero brand attack is an utopia. Brand owner can only take action in reducing the overall impact of brand attack.
Better management and use of effective brand protection solutions can result in brand owners getting better sales and market share; consumer getting the right products at the right price, government getting better revenues and a satisfied and loyal channel. Brand are under attack in various forms however main four are tampering, replication, diversion and recirculation. There is a need of authentication + tracking solutions to be used with proper communication to consumers.
Dear Reader,
Welcome to the 24th edition of The Holography Times.
As you know our previous edition focused on Auto Counterfeiting and we received overwhelming response from majority of you. We would like to thanks you all for your valuable inputs and time.
Our current edition will focus on “The making of counterfeit electronic parts” which has become a very big business across the globe. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US$11 billion to $20 billion annually. In North America alone, the electrical product counterfeiting is estimated to be in the $300 million to $400 million range and rapidly growing3. Research from the Mobile Manufacturers Forum (MMF) says around 148 million counterfeit or substandard mobile phones were sold worldwide in 2013, mostly in developing countries4.
Although not much has been done in India to assess the impact of counterfeit electrical components, there is a study by FICCI CASCADE that focused on computer hardware and mobile phones. According to this study counterfeit computer hardware constitute 26.4%, or INR 47 billion by value, of the total market size estimated at INR 179 billion for 2012. Similarly, the Grey market for Mobile Phone constitute 20.8%, or INR 90 billion by value, out of total market size estimated at INR 434 billion in 2012
The counterfeit electronic parts are available everywhere from sophisticated semi-conductors and chips used in commercial and military electronics as well as the normal day to day used electronics items, and they represent a serious hazard if used in critical systems such as aircraft navigation, life support, military equipment, or space vehicles.
Our current issue highlights the “Issue of Electronic & Electronics Counterfeiting” and Needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Identity theft and ID counterfeiting are among the fastest growing types of crime, especially in highly industrialized
countries. According to FBI statistics, it is the fastest
growing crime in USA. The Federal Trade Commission
estimates that as many as 9 million Americans have
their identities stolen each year. The article highlight the issues related to document counterfeiting and the
importance of hologram in document protection.
Illicit tobacco trade and tobacco tax evasion are problems that costs governments and manufacturers dearly in terms of lost revenue and damage to brand reputation. Further, the high tax policies on tobacco products make them a lucrative target for counterfeiters. In this article, we
will find out how hologram, an anti-counterfeiting technology, could prove to be an important tool
in tackling this problem.
Counterfeiting is not a new term for electronic industry as counterfeit electrical and electronic products now occupy second place after pharmaceuticals estimated to range anywhere between US$11 billion to $20 billion worldwide
every year. However, counterfeit electronic parts have been much in the public eye in recent weeks. On March 28, 2014 one of Indian Air Force Aircraft (C-130J Super
Hercules) crashed near Gwalior city killing five crew members. There were controversial news reported
in media about the counterfeit electronics being the reason for C-130J air crash. Over the past several years the electronics industry has seen a marked increase in the
availability of counterfeit electronic components. Counterfeiters have attacked every commodity of electronics, from simple components such as capacitors,
to complex integrated circuits such as microprocessors. In expensive commercial devices, as well as high cost military components, have seen counterfeiting on the rise. This article highlights the serious risk, its impact and the possible proactive steps that can be taken to curb this menace.
Everyone involved in the goods supply chain - manufacturers, distributors, consumers, taxation and
government authorities- has learnt the value of security holograms and will be reassured by their presence
on products and/or the packaging, recognising the benefits they provide. However, as coding and serialisation becomes mandated in various countries for products such
as medicines and tobacco products, the ability to incorporate QR, data matrix and other types of code in to
holograms further enhances the role they can play in supply chain control. Ian Lancaster, general secretary
of the International Hologram Manufacturers Association, highlights the latest developments.
Counterfeiting is menace for brand owners and Government authorities. In over a decade the problem has expanded rapidly and is now not limited to luxury goods and developed economies. There are any numbers of reports available on internet discussing the loss to industry and people due to counterfeiting.
Over the years, in order to prevent counterfeiting from plaguing their business, brand owners started using authentication solutions. With the availability of various authentication solutions, companies and Government authorities are facing problem in selection of a specific authentication solution as the adoption of any given solution is a complex question involving issues, amongst others, of cost, compatibility, feasibility and reliability, and there are divergent views on which technologies should be adopted and the timing for their adoption. While these solutions can sometimes add to the problem, the right selection, usage & implementation of authentication solutions helps companies and authorities to keep them one step ahead of counterfeiting. The selection of an authentication1 solutions2 that protects a document or product is a complex process and necessitates review of a number of factors regarding the role and implementation of the technology. Not all authentication solutions and security features are appropriate for all applications. It is important to understand the strengths and limitations inherent to different technologies, as well as between similar features supplied by different manufacturers.The article explain, “Steps to identify authentication solutions to curb counterfeiting”.
Holograms have been used in India as an anti-counterfeit technology since 1990. The introduction of security holograms on India’s National Identity Voter Card provided recognition of the use of a hologram as a secure authentication device by both the authorities and by large numbers of consumers.
In authentication, the usage of holograms as excise seals is the biggest market in India. To date, around 22 of India states excise departments are using holograms to combat the illicit liquor trade and subsequently increasing the revenue of their departments. In India security holograms are gaining popularity as key element of authentication and used by almost every sector facing the menace of counterfeiting.
The industry is going strong on year to year basis, and is moving forward by combining security holograms with digital technologies. Recently, holographic features have been introduced for Financial Cards in India re-strengthening its position as one of the key visual authentication features.
Innovate Israel 2013 - Conference ReportDaniel Seal
Innovate Israel Conference - 4 December 2013, Central London
Chaired by Yossi Vardi & Marc Worth
Organised by AcreWhite in partnership with UK Israel Business
Counterfeiting – a major threat to the brandsNEW Momentum
Wikipedia refers to counterfeit products as “fake replicas of the real product and describes the forgeries of currency and documents, as well as the imitations of works of art, toys, clothing, software, pharmaceuticals, watches, electronics, handbags and shoes”.
FICCI CASCADE and BASCAP have prepared this report to raise awareness of the serious consequences of the increase in counterfeiting, piracy & smuggling in India, and the need for more Government attention to the issues, at the Central, Regional and State levels. This paper briefly reviews the economic and consumer consequences of trademark and copyright infringement; provides specific sector evidence of the scope of the problem in India; and finally, based on interviews with Indian rights holders and multinationals, provides specific recommendations to improve enforcement of IP protection laws and regulations in India.
LHBS Insight & Inspiration Snapshot
This presentation includes some of the most interesting insights about emerging & shifting consumer behavior and inspiration in the area of marketing, product and service innovation.
All signs come straight out of our Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized insights and inspiration to your organization.
LHBS is an unconventional strategy firm that helps clients better understand today and successfully shape tomorrow. LHBS has extensive experience & expertise in business development, brand building and customer experience. The firm works across all major industries for clients from the FT Global 500, German Mittelstand and fast growing startups.
What’s trending in 2015 for wearables, virtual reality, consumer technology adoption? Find out (and more!) in GSW’s third report of their 4-part annual trends series: Digital Trends. With a unique perspective on behavioral trends at the cross section of digital + health, the report outlines the top eight trends expected to change the landscape in 2015.
Latest edition of GfK's TechTalk Magazine with a focus on disruptive techologies in the automotive, photography and gaming industries.
Download here: http://www.gfktechtalk.com/gfk-techtalk-magazine/
In this edition, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry. Within these categories and beyond, preparation for the future is certainly more critical than ever which means being smarter about how we collect, manipulate and interpret our growing sources of data and insight. As such, we explore how Big Data, when used smartly, gives brands a real chance to prepare. For example, we work with our sales data which provides a unique opportunity to not only measure the market but to start to draw out the future implications of the trends we see as discussed in our analysis of the smartphone market. In addition, our article on technology piracy highlights how sometimes pointers to the future come from unusual places.
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
The purpose of this paper is to examine the motivational factors of Turkish consumers‟
attitudes towards counterfeits of luxury goods and their purchase intentions in the context of non-deceptive
counterfeiting. Research is particularly
The current cover story focuses on this issue and summarizes the importance of securing vaccines and other personal protection equipment from fakes. From this edition, we are also starting a dedicated section providing the financial health of companies in the industry to understand industry pulse.
Apart from it, readers will also find an update on anti-counterfeiting policy measures taken by authorities across the globe, counterfeit seizure reports, industry trends, and analysis. It also covers a case study on How 3M fighting counterfeits and a special report on merger and acquisition happened in the
authentication industry in 2020.
Hope you will find this issue informative and interesting and as always, look forward to receiving your feedback. If you have any news, contributions, or comments for the editorial team, please email us at info@aspaglobal.com
Welcome to the 38th edition of The Authentication Times.
We hope you are doing well, staying healthy, and, most importantly, taking care of
your loved ones. The pandemic COVID-19 is affecting all of us and we can only face it all together. Let’s all work together to remain calm, be positive and fight this outbreak.
Firstly, we request all stakeholders to #Stayhome and practice social distancing. While there are various myths and rumors are spreading, we would suggest adhering to some practices while forwarding these messages at social media. Various other concerns are increasing among the public including the news of getting fake personal protection equipment’s, including sanitizers & masks. Witnessing a scarcity of sanitizers and
face masks since the COVID-19 outbreak, Counterfeiters and profiteers have offered the bogus public treatments and unfounded advice. These are ideal conditions for
criminals to capitalize on people’s fears by advertising falsified therapies and vaccines and spreading rumors of potential cures. In this challenging situation, being vigilant is the most important thing (Please refer our special page on COVID-19 & counterfeiting).
Secondly, referring to current issue, we are highlighting the issue of “Food & Beverages Safety & Quality – An overview on recent regulation, product recall, authentication & traceability”. Apart from it, you will also find various authentication & traceability initiative various countries are adopting in combating illicit trade, smuggling and counterfeiting. This is a positive step and we hope more and more countries will come together in fighting illicit trade.
We hope you will find this issue informative and interesting and as always, we look
forward to receiving your feedback. If you have any news, contributions or comments for the editorial team, please feel free to email us at info@aspaglobal.com
Illicit liquor trade poses a serious threat to government, socially
as well economically. Excise duty which is an important source
of revenue is continually under threat from the practice of illicit
trade. Considerable amount of money which could be used to
benefit the government services of a country are being diverted
to the pockets of criminals participating in illegal trading. In
addition, the illicit trade in liquor poses a serious threat to
consumer health.
To counteract it, some State governments have implemented
Tax Stamps as part of their anti-counterfeiting strategy. This
has not only minimized the hooch tragedies and duplication but
has also substantially increased the excise revenue collection in
States.
This issue brings our cover story on “TAX STAMPS
ROLE IN IMPLEMENTING IDEAL STATE EXCISE
POLICY”. Apart from this, the issue also covers interviews,
industry updates & news.
We hope you will find this issue informative and interesting and
as always, we look forward to receiving your feedback.
If you have any news, contributions or comments for the
editorial team, please feel free to email us at info@aspaglobal.
com
Welcome to the 36th edition of The Authentication Times.
Last month, two unfortunate hooch tragedy in Assam, Uttar Pradesh & Uttarakhand in India claimed over 250 lives. These unfortunate incidents raise serious concerns over policy and review of correct implementation of technologies in fighting illicit trade.
The current edition is focused on this issue. Experts have shared their opinion on issue of counterfeiting in detailed such as when it started, why it is increasing, who are involved in this, where it takes place and what can be done to counter it. The issue highlights the correct usage of Anti-Counterfeiting technologies and need of combination of physical Authentication with traceability.
The advancement in technology must be used with purpose. If we do not integrate both digital and non-digital (physical and sensory) authentication methods into our approach, then we risk wasting the major investments that are made in track and trace.
We must address illicit trade as an integral part of tax reform and overall tobacco & liquor control, and this is the right time for Government to change their approach towards it. The same is recommended by World Bank in its latest guidance report, title “Confronting Tobacco Illicit Trade: A Global Review of Country Experiences”.
The edition also addressed article on Making your Serialization Program Successful, short report on Cannabis, industry, member and association recent activity news.
We hope you will found this edition informative and interesting and as always, we look forward to receiving your feedback.
Welcome to the 35th edition of The Authentication Times.
This issue of THE AUTHENTICATION TIMES is dedicated to importance of design in authentication industry.
Designing a consumer product, with a specific set of functions (authentication) to perform is very challenging, especially when it comes to banknotes, product authentication and brand protection, the consumer experience is everything.
In an era of consumer empowerment, the importance of design have increase manifold. The brand protection community (brand owners, packaging convertors, security feature developers and security printers, distributors and supply chain security professionals) must step out of their comfort zones and interface with the user, consult the user, open a dialogue with the user and listen.
While designing any banknote, selection of security features also play an important role. The issue also addressed the usage of Holograms, optically variable devices (OVDs), diffractive optically variable devices (DOVDs), diffractive foil features (DFF) or diffractive optically variable image devices (DOVIDs) as important security features on banknotes.
We hope you will found this issue informative and interesting and as always, we look forward to receiving your feedback.
Dear Readers,
Welcome to the 34th edition of The Authentication Times.
In, The Authentication Times, we continue to raise the issue of
counterfeiting, which impacts the consumers and society by large.
After a grand and successful 2nd Authentication Forum, our current edition highlights the recent development and initiative by the Indian government on pharma, tobacco, land management, high security registration plate and others. The cover highlights the issue of combating illicit tobacco trade, India policy & collaborative solutions in fighting this menace.
We would like to express our gratitude to Shri. Suresh Prabhu, Hon’ble Union Minister of Ministry of Commerce & Industry & Civil Aviation Government of India for taking his precious time and gracing the 2nd Authentication Forum.
We are very hopeful that the recent announcements will make a very modern Intellectual Property Rights (IPR) era in India.
Special thanks to Ministry of Agriculture, Central Board of Excise & Customs and all industry association and partners for supporting this important event.
We are also thankful to eminent dignities from Government, Media, Industry Association and member companies.
We hope you will found this issue informative and interesting and as always, we look forward to receiving your feedback.
Chander S Jeena
Editor, The Authentication Times
Dear Readers,
Welcome to the 33rd edition of The Authentication Times.
In, The Authentication Times, we continue to raise the issue of
counterfeiting, which impacts the consumers and society by large.
Our current edition focuses on the follow up story on issue of rising incidents of fake baby infant milk products. We are proud to say that The Authentication Times covered this story in its 30th edition as well.
Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken to ensure safe and secure shipping, and distribution of food products that end up in consumer's hands. In a recent development, Food Safety and Standards Authority of India
(FSSAI) have announced notification for organic food traceability. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting. The Authentication Times urges, FSSAI to take similar steps for all food items especially baby food products.
The cover story again highlights this issue of fake baby milk, challenging issue in detail covering aspects such as its impact, consequences and why the importance of secured packaging is becoming need of an hour.
In this issue, you will also find interesting developments happening in traceability via block chain technology, GS1 view on food traceability along with latest news from industry.
We hope you will found this issue informative and interesting and as always, we look forward to receiving your feedback.
Chander S Jeena
Editor, The Authentication Times
Dear Reader,
Welcome to the 31th edition of The Authentication Times.
Empowerment of Industry, Government and Consumers is the key against counterfeiting. With this theme, in a strong move against counterfeiting and enabling the “Make-Sure-India” movement in the country, India's first two-day authentication conference cum exhibition – The Authentication Forum 2017, opened on February 8, 2017 at The Taj Mahal Hotel, Man Singh Road, New Delhi.
This forum was organised by Authentication Solutions Providers Association (ASPA) and Messe Frankfurt India (MFI) jointly. The event was well attended by more than 230 delegates and eminent experts,along with many other industry veterans who came together to participate and encourage us in our fight against counterfeiting. It also received an
overwhelming support from prominent industry associations such as Automotive Component Manufacturers Association, FICCI CASCADE, Indian Beverage Association, Organisation of Pharmaceutical Producers of India (OPPI), Indian Cellular Association, and International Hologram Manufacturers Association in our fight against counterfeiting. (For a
detailed story, do read our special report on (Authentication Forum 2017.)
In addition to this, the current issue also covers stories on How FMCG brands are gearing up against counterfeiting and the need of authentication solutions for SME sectors, interview of our new members along with regular columns such as reports from FICCI CASCADE, news bytes and upcoming events.
We thank you for your continual support and look forward to receive your feedback.
Sincerely,
Chander S Jeena
Editor, The Authentication Times
2. VISIONFOIL 104 H
The Holography Times News Bytes
The real thing
The VISIONFOIL 104 Hologram from BOBST gives you and your customers
the strategic advantage needed to win the war against product and
brand piracy, delivering ultra precise application of every size and
type of hologram currently in the market, plus many that are not yet
commonplace. From banknotes to visas, and from tickets to packaging,
the VISIONFOIL 104 H handles them all effortlessly.
After all, it’s the real thing.
2 www.homai.org
B O B S T G R O U P . C O M
3. The Holography Times
Viewpoint
Dear Readers,
Welcome to the 15th issue of The Holography Times.
Counterfeiting is not a new phenomenon for Indian
industry. It is increasing with an alarming rate in India
threatening brand integrity in almost all industries.
But when it’s about currency and product related to life
and health of consumers it is a matter of concern. The
recent news published in a leading newspaper stated
that “four in every 1,000 notes are fake in India”.
Curbing counterfeiting seems like a pipe dream, but,
it can be diminished to a certain extent with proper
approach and strategy. Our cover story along with
global view will help you in revaluating your approach
against counterfeiting.
Further, from this issue onwards we are starting a new
section “Counterfeit seizure report” which will update
the reader on quarterly counterfeit seizure happened
in India.
As always we look forward to receive your feedback /
critics. Please email us at info@homai.org.
With Regards,
C S Jeena
In this issue
4-6
News Bytes
8
Fighting Fakes
Global View 14
Counterfeit Pharmaceuticals and Brand
Authentication Solutions
Counterfeit Seizure Report 16
Tender Updates 17
Global Patents 18
Upcoming Events 19
www.homai.org 3
4. The Holography Times News Bytes
Canadian journey with hologram
Ottawa, Canada: The Bank of
Canada (BOC) unveiled its
new series of “secure” polymer
banknotes on June 20, 2011.
The bills have a new look and
enhanced security features
including more sophisticated
holograms and raised ink on the
Prime Ministers’ shoulders, on
the biggest number and on the
words “Bank of Canada.”
The Bank of Canada has been
issuing Bank notes since 1935
and has issued seven different
series of bank notes and two
commemorative bills. The BOC
periodically upgrades its notes by
releasing a new series with an aim
to stay ahead of counterfeiting
and to improve the security of
notes in circulation.
Year Name of Series
2011 Polymer Series
2001-2006 Canadian Journey Series
1986 Birds of Canada
1969-1979 Scenes of Canada
1954 -
1937 -
1935 -
The BOC started using
holographic features in 2004
to reduce counterfeiting. Since
then with the introduction of new
features the rate of counterfeit
bank notes has been fallen to
35 bills per million compare to
470 per million before the 2004
redesign.
In the new series the irst one
to be available as legal tender
will be the $100 note, starting
in November 2011. It depicts
Canadian innovations in the
ield of medicine. The bill will
feature an updated portrait of
former Canadian Prime Minister
Robert Borden. That release will
be followed by a new $50 bill in
March, then versions of the $20,
$10 and $5 by the end of 2013. ■
Source: www.bankofcanada.ca/banknote
Do you know?
Today Holographic / OVDs are used by more than 90 issuing authorities on nearly 250 bank notes denominations
worldwide. The list of countries using this technology is as follows;
SN. Country SN. Country SN. Country
1. Andorra
2. Austria
3. Bahamas
4. Bahrain
5. Belgium
6. Belize
7. Bulgaria
8. Canada
9. Comoros
10. Croatia
11. Cyprus
12. Denmark
13. Egypt
14. Estonia
15. Finland
16. Former Yugoslavia
17. Republic of Macedonia
18. France
19. Germany
20. Ghana
21. Greece
22. Guatemala
23. Hong Kong
24. Hungary
25. Iraq
26. Ireland
27. Italy
28. Japan
29. Korea (Republic)
30. Luxembourg E
31. Malaysia
32. Malta
33. Mauritius
34. Monaco
35. Netherlands
36. Peru
37. Philippines
38. Portugal
39. Saudi Arabia
40. Slovakia
41. Slovenia
42. Spain
43. Sudan
44. Switzerland
45. Sweden
46. Taiwan
47. Thailand
48. Trinidad Tobago
49. Tunisia
50. Turkey
51. Turkmenistan
52. Uganda
53. United Kingdom
54. Venezuala
55. Yemen
4 www.homai.org
5. The Holography Times News Bytes
4 in every 1,000 notes are
fake in India
New Delhi, India: Four in
every 1,000 currency notes
in circulation in India are fake,
amounting to as much as ` 3,200
crore in 2010, a conidential
government report has found in a
irst-ever attempt to estimate the
quantum of counterfeit notes in
the country.
The white paper on the status
of fake currency notes is jointly
prepared by the Intelligence
Bureau, Research and Analysis
Wing, Directorate of Revenue
Intelligence and Central Bureau
of Investigation.However, the
Reserve Bank of India (RBI)
does not have an estimate of fake
currency notes and opines that
Indian bank notes are secured.
“The fake currency notes lowed
in 2010 from abroad were
between ` 1,500-1,700 crore”, the
white paper said.
Experts said the circulation of
fake notes, in such a big number, is
a cause of concern. Mr. D. K. Joshi,
Principal Economist at rating
agency Crisil Ltd., said, “From a
monetary policy perspective, if a
growth in fake currency becomes
too rampant, it will reduce the
control of monetary policy over
inlation, making the monetary
actions less effective.”
This number, as revealed in
the report, is much higher as
compared to other nations. In
Australia, counterfeit notes were
detected at nearly seven per
million notes in circulation in
2008-09; whereas in Canada, the
number was 76 per million in
2008, according to RBI’s data. ■
Source: www.livemint.com
3S launched multi-layer security label
Deutschland, Germany:
3S Simons Security
Systems, a manufacturer of anti-counterfeiting
technologies
for a variety of industries, has
launched a multi-layered security
label which protects products and
packaging against counterfeiting.
A hologram made of Void or
PET foil, optimized by 3S with
regards to its anti-counterfeiting
characteristics, forms the basis
of the product. A Secutagmicro
color-code is included in the
hologram label. This code is
microscopically small, consists
of different color layers and is
manufactured in different sizes
beginning at 8 micrometers.
Each customer receives an
individual color-code which
unambiguously identiies the
labels and products as originals.
The Secutagmicro color-code has
been forgery-proof for over 15
years and is accepted as evidence
by international courts. Secutag
offers users worldwide an easy
and legally binding identiication
of their original products by
use of a simple microscope. The
protection is invisible to the
naked eye.
Apart from hologram and micro
color-code, the label can be
provided with additional security
features. These are, for example,
tilting and kinegram effects, and
serial numbering. Special security
stamping further protects against
unauthorized removing of the
label. In the PET version, recesses
for the company logo can be
integrated into the upper foil.
Furthermore, the label allows for
the inclusion of variable customer
data as well as a special UV or
infrared marking. The traceability
of products and their packaging
is also taken into account: track
trace codes like data matrix
can also be implemented into the
label.
The permanently adhesive labels
can be applied in all industries,
either as closure seals, security
stamps or stickers. They are
suited for the application on
different products, materials
and packaging. The labels are
delivered as neutral security
labels or they are individually
manufactured and equipped with
the requested security features in
the 3S pro duction facilities. ■
Source: www.3sgmbh.com
www.homai.org 5
6. The Holography Times News Bytes
Glaxo new sensodyne pack bubbles
with tactile feel
Chesapeake Pharmaceutical
and Healthcare Packaging
has helped to develop a range of
striking packs for Glaxo smith
Kline (GSK) global launch of
its new sensodyne repair
protect oral care product. The
packs, which are the result of
close collaboration between
Chesapeake, GSK’s internal
packaging design team and API,
incorporate 3D bubbles designed
to be so intriguing you feel
compelled to touch the carton.
The 3D feature simulates the effect
of looking at a life-like model of a
tooth as well as close-up images
that help to describe the beneits
of using the product. The effect
is achieved by the incorporation
of a series of Fresnel lenses into
the cartonboard. The lens area is
then overprinted. The resulting
life-like perspective produces
the impression of depth that
provides the pack with a tactile
quality that is further enhanced
by the carton’s bevelled edge.
Bobby O’Connor, Chesapeake’s
divisional sales and key account
director, said, “GSK’s intention
was to create a pack that was
eye-catching but reinforced the
brand’s qualities. 3D techniques
have been used on packaging
before but we believe this is the
irst time they have used it to
support a high-volume brand.”
The new cartons have been
launched in various global
markets, including Europe,
Middle East, and Asia.The carton,
produced at Chesapeake’s
Nottingham and Leicester
facilities, is printed in ive colors
plus both matte and gloss inish
to provide differentiation and
brand enhancement through
tactile feeling. ■
Source: www.packworld.com
See Glaxo strategy against
counterfeiting on page no 11.
Idvac developed yellow gold vacuum
metallization process for packaging
Manchester, UK: Idvac Ltd
has developed a vacuum
metallization process to convert
standard silvery coloured
metallized ilms into yellow gold
colour without using any wet
chemical Dyes. In this process,
standard aluminium metallized
ilms, which are silvery in colour,
are converted in vacuum into
yellow gold colour with different
shades. Golden colour can be
applied on top side, back side or
both sides of standard aluminium
metallized ilms or papers.
Golden colour is one of the most
popular relected colours used
for decorative packaging, being
regarded as indicative of richness
and wealth.
The present processes to achieve
golden colour on standard
metallized ilms are to use wet
chemical dyes, which turn into
golden colour once it is coated
with aluminium, or when
aluminium is lacquered by the
chemical dyes. The application of
chemical dyes onto ilms or papers
requires the use of wet coating
machine and chemicals. This new
process is dry, vacuum based,
environmentally friendly and cut
the cost of using wet chemical
dyes. The vacuum colouration of
standard metallised substrates
is carried out inside a standard
vacuum web metalliser at
average line speed of 200/300m/
min depending on the gold colour
shade required. Metallized ilms
such as OPP, BOPP and PET as
well as metallised paper can be
golden coloured in this process.
■
Source: www.idvac.co.uk
6 www.homai.org
7. The Holography Times News Bytes10th Asian High Security
Printing Conference
7-9 December 2011
New Delhi, India
FROM THE INDUSTRY - FOR THE INDUSTRY
The Definitive Forum for High Security Documents
Register online at www.cross-conferences.com/asia
GOLD SPONSOR SILVER SPONSORS
WHO SHOULD ATTEND?
• Central banks and issuing authorities
• Government issuers of passport, ID and travel documents
• Law enforcement agencies
• State printing works and commercial high security printers
• Suppliers of substrates, security features, biometrics
• Suppliers and integrators of passport and ID systems
• Pre-press, printing, finishing and inspection equipment
manufacturers
• Suppliers of specialist services for the security printing and
FUTURE CONFERENCES
9th Pan European High Security Printing Conference
27-29 March 2012
St Petersburg, Russia
1st Latin American High Security Printing Conference
12-14 June 2012
Rio de Janeiro, Brazil
www.homai.org 7
www.cross-conferences.com
ID market
TOPICS TO BE COVERED
• Regional developments in document security
• Travel documentation technologies and features
• Printing and production technologies
• New developments in ID cards
• Fiscal stamps, breeder documents and licences
• Currency features and substrates
• Anti-counterfeiting, document verification and enforcement
8. The Holography Times
Cover Story
Fighting Fakes
by Pradip Shroff
Author is the President of Hologram Manufacturers Association
of India (HOMAI), Board member of International Hologram
Manufacturers Association (IHMA), and Vice-Chairman of PRS
Permacel Pvt Ltd. He is a B.Tech from IIT Mumbai;
M.S. from Case Western Reserve University, USA,
and accredited by Coaching Foundation India Ltd
as a CEO Coach. He has worked with Johnson
Johnson India for almost 25 years and has
been involved in developing solutions for brand
protection for over 35 years. He can be contacted
at pshroff@prs-permacel.com
Brand counterfeiting has long
plagued manufacturers in
many industries, and from all
accounts, the problem is growing
worse. In the era of globalization,
outsourcing, and increasing
online sales, it is not restricted
to a particular sector or country.
Counterfeiting is rampant in
countries like China. In fact, 80
percent of the seized counterfeit
products originate in China1.
Counterfeiting in India
In India, the scale of counterfeiting
today is unprecedented. Here
too, the markets are looded
with illegal replicas of branded
products, causing loss of revenue
for the government and the brand
owner. The question remains
“why are successful brands
counterfeited”.
The reasons for this are many:
• Sheer size of the domestic
market and ease of
availability;
• High price sensitivity;
• Improper coordination
among enforcement
agencies;
• Lack of knowledge among
customers;
• Lack of usage of anti-counterfeiting
measures/
technologies or product
packaging;
• Rising brand consciousness
among the youth; this is
contributing to the growth
of counterfeited products in
India;
• Cheaper than original.
How Serious is the Problem
Product related crime losses,
including counterfeiting
and grey market diversions,
amounted to nearly $700 billion
in 2008, or about 7 percent
of world trade, according to
various organisations3. This
igure is more than the annual
revenue of Wal-Mart, which,
for the inancial year 2010,
had sales revenue of just under
$405 billion4. In India, various
industry associations have also
estimated the similar cost in
billions of dollars. However,
the black market by its nature
cannot be measured precisely.
Industry Yearly Loss
(` cr)
FMCG 7,000*
AUTO 4,500*
CURRENCY 3,200 ***
PHARMA 3,000 **
FILM 2,500*
Table 1: Counterfeiting affect on
industry economy2
* Industry Estimates
** Economic Value Loss
*** Amount of fake currency in circulation
2010
8 www.homai.org
9. Cover Story The Holography Times
Side bar 1:
Interpol comment on Role of Organized Crime Terrorism5
It’s no secret that organized crime is involved in the counterfeit trade. Interpol Secretary General Ronald
K. Noble detailed a number of links between counterfeiting and terrorism to a U.S. congressional
committee in 2003. He cited specifi c examples of intellectual property crime and terrorist fi nancing in
Northern Ireland, Kosovo, North Africa, and the Middle East. Noble commented, “Law enforcement
agencies have to recognize that intellectual property crime is not a victimless crime. Because of the
growing evidence that terrorist groups sometimes fund their activities using the proceeds, it must be
seen as a very serious crime with important implications for public safety and security.”
The problem is much serious
than just a number.
For example:
• Studies by Interpol
conirmed that there is a clear
link between counterfeiting
and terrorist inancing. It
can be through either direct
or indirect involvement of
terrorist groups or militants
involved in counterfeiting
(see side bar 1).
• Counterfeit pharmaceutical
and cosmetics products
raised the risk of health and
safety issues.
• Fake automotive parts were
responsible for 66,330
accidents even, according to
a study, conducted at the time
by Automotive Components
Manufacturers’ Association
in the past. These accidents
caused 13,180 deaths and
injured 65,550 people6.
Effects on the Industry
As the Indian industries are
expanding exponentially, so is
counterfeiting, so much that it
has almost become an industry in
itself. Brands, in such cases, have
to suffer a lot:
• Brand value declines when
fakes are easy to ind and are
offered for low price;
• There is a fall in demand
of branded product, as
retailers and afiliates
may get discouraged due
to numerous fakes in the
market;
• There is pressure on the
brand to lower the price of
its product;
• Counterfeiting drives up the
brand marketing cost.
Government Legislation
Though Indian Intellectual
Property Rights (IPR) laws are
strong, enforcement continues
to remain weak. In the recent
annual report issued by the
ofice of the United States Trade
Representative (USTR) on IPR
violations, India was placed
seventh on the Priority Watch
list in 2010. The report cites that
IPR protection and enforcement
remain a serious concern in India.
India’s criminal IPR enforcement
regime remains weak, therefore,
improvement is needed in terms
of taking police action against
counterfeiters, expeditious
Figure 1: Approximate number of
counterfeit seizure happen in India
for period April 2011- July 2011
1
3
1 1
2
1
2
3
23
4
2
25
20
15
10
5
0
Bangalore
Bihar
Gujarat
Haryana
Jammu Kashmir
Kerala
Madhya Pradesh
Mumbai
New Delhi
Uttar Pradesh
West Bengal
* for detail, please see the page no. 16
www.homai.org 9
10. The Holography Times
judicial disposition for copyright
and trademark infringement
and additionally, imposition of
deterrentlevel sentences for
IPR infringements, and stronger
border enforcement against
counterfeit and pirated goods (See
igure 2: The US special 301 report).
Steps Taken by the Indian
Government in 2010 - 11
The government planned to
revamp the existing intellectual
property implementation
mechanism to address the
concerns of international players
in the pharmaceutical, food
and information technology
industries. In order to create
awareness, the government has
associated with independent
bod-ies such as World Intellectual
Property Organization (WIP),
chambers of commerce and
universities, and initiated a
number of seminars, workshops
and roundtables throughout
the country. The Department of
Industrial Policy and Promotion
(DIPP), the nodal department
that handles IPR related matters
under the commerce ministry
is launching an ambitious
`300 crore project to sensitise
all stakeholders, including
law enforcement agencies,
scientists, companies, ministries
and the general public on IPR
Cover Story
issues. The department is also
planning to set up a National
Institute of Intellectual Property
Management at Nagpur.
Initiatives by Enforcement
Agencies
The custom department is
collating data through its newly
developed web-based tracking
system known as the Automatic
Recordation and Targeting for
IPR protection (ARTS). Through
ARTS, irms can submit online IPR
notice; upload images of genuine
goods and trademarks signs,
images of infringing goods etc.
The department is also working
towards further scrutinizing the
trafic along the borders.
New Rules and Amendments
In an effort to stem the import of
cheap and at times counterfeit
cosmetic products looding the
local market, India is making
import registration mandatory
for such products. The new
law, introduced through a key
amendment in the country’s Drug
and Cosmetics Act (Rule 129),
will take effect from July 2011.
This means that no cosmetics
can be imported into India unless
the product is registered by the
licensing authority, the Central
Drugs Control Organisation
(CDSCO).
Figure 2
The US Special 301 Report
2010 issued by the United
States Trade Representative
(USTR) on IPR violations; India
was placed seventh on the
Priority Watch list in 2010
■ Priority Watch List
■ Watch List
■ Section 306 Monitoring
■ Status Pending
10 www.homai.org
11. The Holography Times
Cover Story
Side bar 2:
Abstract from the GlaxoSmithKline 2010 corporate responsibility report
Importance of CSR is well know to everyone. Companies do come out with their CSR reports once in
a while. Quite often these CSR reports are a refl ection of “ charity” done by the companies. Rarely do
companies talk about CSR that is relevant to their customers. Today when brands are under attack in form
of counterfeiting, tampering, pilfering etc. The Glaxo case is an excellent example for companies to take
responsibility to protect their most valuable assets which are brands.
2010 Corporate Responsibility Report
GSK’s global anti-counterfeiting strategy
involves investigating suspected incidents of
counterfeiting, collaborating with authorities to
take legal action and seize counterfeit goods,
and forensic analysis of counterfeit products
to provide evidence for legal proceedings. Our
Corporate Security, Legal, Packaging Design
and Technology Security teams are all heavily
involved in these activities.
GSK use the fi ndings of its investigations to build
a picture of where counterfeiting is taking place
and the distribution routes used by counterfeiters.
This enables GSK to target its efforts on the most
problematic regions, and GSK also provide this
information to relevant authorities to support their
work.
GSK country managers are required to identify
products that are most likely to be counterfeited
and to develop training for sales representatives.
Our sales representatives worldwide play an
important role in helping to discover counterfeit
products, as they have constant contact and
detailed knowledge of the markets and outlets
where counterfeit products are likely to be sold.
GSK add anti-counterfeiting features to product
packaging. Which include holograms, security
seals and complex background patterns that are
diffi cult to photocopy or scan, as well as a wide
variety of covert identifi ers which are added using
print technologies and sophisticated markers.
These help us to identify counterfeits and gather
evidenceagainst offenders.
GSK works very closely with the wider
pharmaceutical industry to investigate cases
of counterfeiting and also raise awareness with
governments internationally, pressing for stricter
laws and more severe penalties.
Solutions:
The following are some solutions
that brand owners and the
government can offer for checking
counterfeiting:
By Brand Owners
As brands are under attack,
right from manufacturing plant
to customers’ place of purchase
in form of tamper, theft or
replacement that results in bad
image and loss of proit, there is a
need for integrated approach from
the owners of the brands.
A) CEO to take charge/
Responsibilty
As a irst step, every CEO or
brand owner should take the
responsibility for brand attack and
make Brand Risk Management
(BRM) a part of his business
planning, reviewing and reporting
(see side bar 2 an excellent example by
Glaxo). The team can comprise of
the CEO/brand owner, members/
representatives from marketing/
product development, marketing
research, sales, logistics, packaging,
manufacturing, regulatory and/or
legal, inance or outside consultants
with accountability to brand. The
team can periodically review the
BRM by analysing various issues
and aspects such as product
categories and markets, buyer
proiles, supply chain management
and SWOT analysis of duplication/
counterfeiter.
www.homai.org 11
12. The Holography Times
Cover Story
Level Nature of Security Available technologies
1. Overt Security Hologram, Color changing ink, latent images, watermarks and
(visible with eyes) security thread
2. Covert Security Holographic OVDs, UV fl uorescent inks, Micro-printing,
(visible with hand held readers) Bar Code, Laser Coding, substrates
3. Forensic security Holographic OVDs, Chemical taggants,
(can be checked at forensic lab) Biological taggants, DNA taggants, Isotope ratios,
Micro-taggants etc
Table 2: Overt and covert authentication technologies
B) Building an Integrated
Solution
The team should make a
customised, totally integrated
solution by increasing the
participation of co-opting
consumers, channel partners and
conducting veriication, raids or
strong law enforcement.
Use Technology
Brand owners should use
anti-counterfeiting devices
comprising of overt, covert
and forensic security features.
Examples of such tools are
security hologram seal and labels,
tamper evident security ilm,
low cost transponder tags, and
lightsensitive ink designs. While
there are many technologies
a brand manager can use, it is
better if he chooses his tools at
an early stage with some basic
guidelines such as:
• Finding a vendor who can
provide overt as well as
covert technologies, as how
the technology is used is
more important than the
technology itself;
• Getting help from trade
association in selecting
ethical vendor, best practices
and resources for ighting
counterfeiting;
• Select the technology in
terms of parameters such
as dificulty in copying/
tampering (preferably
patented), uniqueness, ease
of identiication and simple
imple-mentation, without any
extra changes to the product
for 1998. (see table 2);
• Availability of suppliers must
also be considered;
• Combining low and high
security elements to enhance
protection. For example,
printing a sequential number
over a hologram;
• Using different types of
security technologies to
maximize counterfeit
protection, such as use of
hologram with bar code or
holographic bar code label
for authentication as well as
for track and trace solution.
By Government
Amendment in Company Law -
Brand Risk Management
should be treated as part
of risk management under
Corporate Social responsibility
‘Brand Risk Management’
should be treated as part of
risk management under the
direct responsibility of board
of directors/brand owners. The
vision and mission statement
should be communicated to all
Brand owners should use
anti-counterfeiting devices
comprising of overt, covert
and forensic security
features.
12 www.homai.org
13. The Holography Times Cover Story
Side Bar 3:
The International Anti-Counterfeiting Coalition (IACC) College Outreach Program
In 2006, IACC started a program targeting college students across the united states, raising
awareness about the dangers of counterfeit goods by providing teachers and students with
background material and case studies from brands like Rolex and American Apparel. The students
were engaged to conduct their own anti-counterfeiting campaigns, using the fi ll arsenal of fi le-sharing
devices and social networking services—blogs, MySpace and Facebook.
the stakeholders and customers
to ensure the protection of brand
and product and that the same
message is received by all. This
can be done by stating it on the
com-pany corporate governance,
annual report and intranet in
text and video. For example,
companies like HP / Microsoft
have a section on their website
that deines their steps towards
product protection.
As an initial step, the government
can make it mandatory for every
company to incorporate BRM
as part of their annual report in
welfare of stakeholders.
Consumer education on ill
effects of counterfeiting
The Government should start
educating consumer on ill effects
of counterfeiting. Educating
consumers can play off. For
example the success of IACC
college outreach campaign in
which students at US universities
were educated about the issues
associated with counterfeiting
(see side bar 3).
Similarly in India Govt can start
such program at management
institutes and Universities
educating the youth, marketing
students, consumers and
Brand manager the ill effects of
counterfeiting and importance of
Brand Protection.
Conclusion
Fighting counterfeiting is a brand
issue, which, when managed well,
will result in the following:
• Consumers getting good
products at value price;
• Higher market share for
manufac-turers, increase in
brand value and proits;
• Increased revenue for
government which can
further be used for
betterment of society ;
• Drying up of one channel for
terrorism funding.
The negative impact of
counterfeiting can be diminished
to a great extent if it becomes a
part of every brand’s planning
and reviewing process.
References
1. Counterfeits, Business treat, Knock-offs
catch on, March 4, 2010, The
Economist
2. The Economy’s Black Hole, March 22,
2010, The Times of India and Govt
reports says 4 in every 1000 notes are
fake, August 9, 2011, Mint
3. Vandagraf International,
www.vandagraf.com
4. Walmart Annual report 2010
5. Organized Crime in the United States:
Trends and Issues for Congress; www.
fas.org/sgp/crs/misc/R40525.pdf
6. Live Mint, December 6,
2007, http://www.livemint.
com/2007/12/06220337/Fake-auto-parts-
take-toll-of-l.html
www.homai.org 13
14. The Holography Times
Global View
Counterfeit Pharmaceuticals and
Brand Authentication Solutions
Adam Scheer is the senior director, strategic marketing and
business development, of JDSU’s Advanced Optical Technologies
business. Prior to his current role in JDSU’s Advanced Optical
Technologies business, which he assumed in May 2010, Scheer
was Marketing Director for the JDSU Authentication Solutions
Group, a position he took on following JDSU’s purchase of
American Bank Note Holographics, Inc.
(“ABNH”) in February 2008. Before joining
ABNH, Scheer served as a senior executive
in the technology and chemical industries.
Scheer holds a B.A. in history, cum laude,
from Williams College and an M.B.A. in
management, earned with distinction, from
New York University’s Stern School of Business
where he was named a Stern Scholar.
Illegal pharmaceutical sales
are increasing at more
than 12 percent annually
worldwide—nearly twice
the pace of legitimate
pharmaceuticals—and
could be on pace to become
a $75 billion industry.
Supply drivers include
the advent of inexpensive
and sophisticated imaging
technologies and the growing
range of distribution channels
facilitated by the Internet.
Undermining the proitability
and brand integrity of major
pharmaceutical irms, these
threats endanger millions
of people who rely on the
authenticity of prescription
and over-the-counter drugs.
Government actions to
slow the proliferation of
fraudulent pharmaceuticals
through regulation and
law enforcement can only
address the supply drivers;
counterfeiting is also driven
by powerful demand drivers
and government alone
cannot control substances
for which there is a high
domestic demand fulilled
by enterprising criminal
organizations. To adequately
address the root cause of
counterfeiting, the consumer
needs to be part of the solution.
Indeed, consumers consciously
or not are often complicit
counterfeiting. Very often, if
they think they are getting
something close to the real
thing for a substantially lower
cost, they will look the other
way. With pharmaceuticals,
they may not understand
why purchasing product
through authorized channels
is important or why certain
products are dificult to
obtain without a doctor’s
prescription. They may also
be willing to take chances
with something cheaper as
long as a big-name brand logo
is afixed to the front of the
item and printed on the box.
So, with all these factors
working against them,
how can drug companies
protect their brands without
alienating consumers? There
are, in fact, quite powerful
solutions.
by Adam Scheer
“To adequately address the
root cause of counterfeiting,
the consumer needs to be
part of the solution”
14 www.homai.org
15. The Holography Times
Engaging Consumers in
Brand Authentication
Consumers often greet
authentication with a groan.
Authenticating identity can
mean long lines at airports.
Authenticating a credit card can
mean pulling out a driver’s license
as backup. Proving that “you’re
you” online means remembering
any number of usernames and
passwords. Consumers are
willing to do it, but there’s rarely
any joy in it.
The key for drug manufacturers
trying to engage consumers in
effective authentication is to create
a positive experience: entertain
the user in some fashion and
show that they’re getting value.
The simplest way to entertain is
to offer visually pleasing graphics.
For example, holograms can be
constructed that show elaborate
motion. Labels can integrate
these holograms with pigments
that shift colors as viewing angles
change.
These visually pleasing, overt
features work because the
expertise and materials needed
to create and manufacture
sophisticated, pigmented
holograms and labels are hard to
obtain. Counterfeiters can’t create
holograms with lip images and
microtext in a garage, nor can they
buy sophisticated pigments on
the open market. Consumers can
immediately tell the difference
between a highly designed,
expensive-looking label and a
cheap knockoff. And it’s a pleasing
experience: the consumer sees
the quality and relishes the value.
Digital tools can complement
overt visual effects to both
enhance the robustness of an
authentication program and
to engage the consumer in a
different way. One example is
where a product’s ID is tracked
throughout the distribution cycle
and the customer purchase. With
this technique, the customer’s
involvement in the process
generates a stronger brand and
greater customer loyalty. Here’s
how it can work:
• The manufacturer generates
an ID code for a particular
product.
• A specialized printer integrates
the code onto a sophisticated,
overt-authentication label.
• The manufacturer afixes the
label to the product and/or its
packaging.
• Tracking data for the code is
managed by a data center:
when and where it was
shipped, customs information,
when it was sold and by whom,
etc.
• The end-consumer can go
online and register the code
in exchange for a warranty,
special offer, or other incentive.
The customer experience
reinforces the exclusivity of
the brand and opens a line of
communication between the
customer and the manufacturer.
This increases brand loyalty and
offers greater sales opportunities
for the manufacturer. It is a
win-win solution that can
reduce losses to counterfeiting
signiicantly.
The counterfeiting of
pharmaceuticals is a serious,
expensive problem. The
technologies and techniques are in
place to stop a large proportion of
it. Fortunately for manufacturers,
stopping this kind of fraud can
improve the customer experience,
increase margins, and generate
even stronger brand loyalty.
Global View
“The key for drug
manufacturers trying to
engage consumers in
effective authentication is to
create a positive experience”
www.homai.org 15
16. The Holography Times
Industry Updates
Counterfeit Seizure Report
The report displays the counterfeiting seizures reported in Indian newspaper for period April 2011- July 2011.
D/M/Y News Reported Category
2-Apr-11 One more arrested in fake pilot licence case ID Documents
2-Apr-11 Fake ticket holders to be arrested Tickets Passes
2-Apr-11 Fake permanent residents certifi cates ID Documents
5-Apr-11 6 held with fake travel papers ID Documents
5-Apr-11 LeT forged IDs, passes for Wankhede Entry ID Documents Tickets
18-Apr-11 Fake mineral water in Rajdhani FMCG
18-Apr-11 Mumbai ambulances carry fake number Vehicle Registration Plate
21-Apr-11 Scrap dealer held with fake notes Currency
21-Apr-11 1 more pilot held in fake licence racket ID Documents
22-Apr-11 Octogenarian held for making fake bottle caps Liquor
23-Apr-11 Two held with fake visas ID Documents
25-Apr-11 5 held with Rs 9.5 lakh fake currency notes Currency
2-May-11 4 held for trying to get VISA on fake documents ID Documents
6-May-11 Fake stamp paper used in Bihar Revenue Stamp/Paper
12-May-11 Printing press found in Noida making fake DTC bus tickets Tickets Passes
31-May-11 Six arrested, fake currency notes and equipments seized Currency
31-May-11 Crime branch bust fake liquor scam, 6 held Liquor
7-Jun-11 DRI seizes fake Indian currency notes of over Rs 1.5 crore Currency
8-Jun-11 Factory seized making adulterated diesel Oil
11-Jun-11 Fake permits seized from bus operator Permits
11-Jun-11 MP cops recover fake UID card from SIMI activist ID Documents
13-Jun-11 Counterfeit currency found at Bank currency Chest Currency
13-Jun-11 Mantra in Patna, you make it we fake it FMCG
14-Jun-11 Fake fans in name of branded one Electronics
15-Jun-11 Drug racket busted Pharmaceuticals
15-Jun-11 Man arrested for issuing bogus board certifi cates Certifi cate/Degree
23-Jun-11 Fake visa racket found ID Documents
25-Jun-11 Racket in fake degree busted Certifi cates/Degree
28-Jun-11 Nearly 40 students identifi ed in fake caste certifi cate case Certifi cate/Degre
28-Jun-11 3 arrested with counterfeit currency worth Rs 60,000 Currency
28-Jun-11 2 held for selling fake stamp papers Revenue Stamp/Paper
29-Jun-11 Factory seized making duplicate paint Paint
1-Jul-11 Factory seized making duplicate ghee FMCG
8-Jul-11 3 arrested in fake passport case ID Documents
8-Jul-11 Fake currency seized, one arrested Currency
15-Jul-11 Two men arrested with fake visa ID Documents
15-Jul-11 Factory seized making counterfeit medicines Zentel, Pantocid (worth Rs 1 crore ) Pharmaceuticals
22-Jul-11 Five arrested for issuing fake UIDs ID Documents
25-Jul-11 Fake mark sheet racket busted Degree/Certifi cates
27-Jul-11 Another fake certifi cate scam unearthed in Delhi Degree/Certifi cate
29-Jul-11 Fake perfumes unit busted, 4 nabbed FMCG
30-Jul-11 Fake currency found worth Rs 55000 Currency
31-Jul-11 Bihar becoming the new hub of counterfeit medicine Pharmaceuticals
For detailed, subscribe to HoMAI press monitor or e-mail at info@homai.org
16 www.homai.org
17. The Holography Times
Industry Updates
Tender updates
Domestic
Organisation M/Year State Details
Directorate of Electronic Delivery of May 2011 Karnataka Security Hologram
Citizen Services
Punjab State E-governance Society May 2011 Punjab Security Hologram
Andhra Bank May 2011 Hyderabad Security Hologram
National Highway Authority of India May 2011 New Delhi Security Hologram
Department of Printing Stationery and May 2011 Orissa Security Hologram
Publication
DakshinanchalVidyutVitran June 2011 Uttar Pradesh 2D / 3D Hologram Seals
Nigam Limited
Central Railway June 2011 Maharashtra Hologram
Government of Karnataka, July 2011 Karnataka Security Hologram
Revenue Department
International
Organisation Date State Details
Ministerio De RelacionesExteriores May 2011 Peru Security Hologram
Inst. Nacional De Semillas May 2011 Argentina Hologram stickers
Asamblea Nacional De Rectores June 2011 Peru Security Hologram
National Library Board July 2011 Singapore Hologram Stickers
Ofice of the Director of July 2011 USA Synthetic Holographic Observation
National Intelligence
KulturVeTurizmBakanligiTelifHaklarive July 2011 Turkey Holographic Banderol
SinemaGenelMÜDÜRLÜGÜ
Ministerio Da Educacao July 2011 Brazil Identity Card with Hologram
To get the latest tender, subscription and information email at info@homai.org
www.homai.org 17
18. The Holography Times Industry Updates
Global Patents
Publication Title Int. Application Applicant
DD.MM.YYYY Class Number
28.07.2011 (WO 2011/090030) G03H 1/18 PCT/JP2011/050765 Dai Nippon Printing
Volume hologram sheet to be Co., Ltd
embedded, forgery prevention
paper, and card
28.07.2011 (WO 2011/089820) G03H 1/04 PCT/JP2010/073185 Hyogo Prefectural
Generation method for complex Government
amplitude in-linehologram and image
recording device using said method
21.07.2011 (WO 2011/086275) G07D 7/00 PCT/FR2010/052822 Hologram Industries
Method for securing an object and
corresponding object
14.07.2011 (WO 2011/085233) G11B 7/00 PCT/US2011/020559 Holotouch, Inc
compact holographic human-machine
interface
14.07.2011 (WO 2011/083364) G03H 1/00 PCT/IB2010/003398 BAUTISTA, Rafael,
Process for obtaining a variable high Artasanchez
securityhologram and its applications
23.06.2011 (WO 2011/074030) G03H 1/02 PCT/JP2009/006904 Kabushiki Kaisha
Hologram recodring medium Toshiba
23.06.2011 (WO 2011/073885) B42D 15/00 PCT/IB2010/055779 Arjowiggins Security
Security element including an
optical structure
03.06.2011 (WO 2011/064162) C09D 5/29 PCT/EP2010/067898 BASF SE
Coating compositions for security
elements and holograms
26.05.2011 (WO 2011/062036) G02B 5/32 PCT/JP2010/069067 NEC Corporation
Optical element, light source device, and
projection display device
26.05.2011 (WO 2011/061442) G07D 7/20 PCT/FR2010/052439 Hologram Industries
Method and system for automatically
checking the authenticity of
an identity document
For more information, visit www.wipo.int - Gateway to Patent Scope – Database Search – PCT Applications
International Applications (PCT)
This search tool allows you to search around published International Patent Applications and to view the latest information
and documents available to the International Bureau. This facility features: full-text search in Descriptions and Claims;
search using unlimited keywords; bibliographic search; Boolean operators; and graphical results
18 www.homai.org
19. The Holography Times
Industry Updates
Upcoming Events
The 3rd Tax Stamp Forum
Sep 12-14, 2011, Washington DC, USA
For more details contact: Tel: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790
Email: info@reconnaissance-intl.com; Web: www.taxstampforum.com
Label Expo Europe 2011
Sep 28 - Oct 01, 2011, Brussels, Belgium
Web: www.labelexpo-europe.com
Holo-pack. Holo-print 2011
Nov 9-11, 2011, Las Vegas, USA
For more details contact: Tel.: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790
E-mail: info@reconnaissance-intl.com , Web: www.holopack-holoprint.com
IMI’s 8th Annual Security Printing Conference
Nov 16-18, 2011, Florida, USA
Web: www.imiconf.com
Label Expo Asia 2011
Nov 29 - Dec 02, 2011, Shanghai / PRC
For more details contact: Web: www.labelexpo-asia.com
IQPC’s Brand Protection and Anti-Counterfeiting Summit 2011
Nov 29 - Dec 1, 2011, Amsterdam, Netherlands
Web: www.brandprotectionevent.com
10th Asian High Security Printing Conference
Dec 07-09, 2011, New Delhi, India
For complete detail, please see the advertising at page no 8.
India Packaging Show 2011
Dec 7-10, 2011, New Delhi, India
Web: www.packplus.in
About HoMAI
The Hologram Manufacturers
Association of India (HOMAI) is a
non-proit organization established in
1998 to represents and promotes the
interest of hologram industry in India
as well as to ight against counterfeiting.
Published by:
Hologram Manufacturer Association of India
(HoMAI)
Issue Editor:
C S Jeena
The Holography Times is a quarterly newsletter
published by HOMAI with an aim to provide
latest developments, research, articles, patents
and industry news to a wide audience related to
Holography in Indian and World.
The editorial team welcomes your news,
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