The document discusses strategies for combating counterfeit drugs in the pharmaceutical industry. It mentions that the global sale of counterfeit drugs was estimated at $75 billion in 2010, a 92% increase over 5 years. Various government and industry initiatives to tackle the problem are discussed, such as using holographic labels, mobile authentication services, and barcodes. However, the document argues that more still needs to be done, and that combating counterfeits should be a key part of brand strategy and planning for pharmaceutical companies.
The document is the December 2011 issue of The Holography Times newsletter, which provides news and information on trends in the holography industry. The issue's cover story discusses how holographic packaging can enhance brand appeal and protect brand equity. In addition, the newsletter includes articles on new hologram technologies, industry awards, partnerships, and upcoming events.
The article discusses the growing problem of counterfeiting globally and in India. It notes that a recent government report found that 4 in every 1,000 currency notes in India are counterfeit, amounting to around 3,200 crore rupees in fake currency in 2010. The article advocates using advanced authentication technologies like holograms and microprinting to help curb counterfeiting and protect brands. It also stresses the need for cooperation between government agencies and companies to enforce anti-counterfeiting laws.
This document is the February 2011 issue of The Holography Times, a quarterly newsletter published by the Hologram Manufacturers Association of India. The issue includes news about new holographic security features being used on IDs and liquor stamps to prevent counterfeiting. It also discusses the growing security printing market in Central and Eastern Europe. The main article examines challenges and solutions for brand protection against counterfeiting.
The document discusses the rising issue of counterfeit auto parts in India and globally. It states that according to industry surveys, counterfeit parts account for around 35% of the Indian replacement auto parts market, valued at over $1 billion. Counterfeit parts threaten automaker profits but also endanger lives by failing to meet safety and performance standards. Common counterfeited parts include oil filters, brake pads, and windshields. The use of counterfeits can result in engine failure, fatal accidents from poor braking, and injury from non-shatterproof glass. Holograms and other authentication technologies are seen as ways to help distinguish genuine parts and protect brands and customers.
The document is a newsletter from HoMAI (Holography Manufacturers Association of India) that discusses various topics related to holography technology. The main stories discussed include:
- Zebra Imaging developing a new high-speed printing process for 3D holograms to replace physical models in industries like automotive and architecture.
- Habanos S.A. modifying the Cuban cigar warranty seal to include new security features like a hologram and personalized barcode to deter counterfeiting.
- The State Bank of India launching its first "cash factory" or Currency Administration Branch in Lucknow to better distribute notes and fight counterfeiting.
This article discusses the problem of tobacco counterfeiting and tax evasion, which costs governments and manufacturers significant lost revenue and damages brand reputation. Tobacco products are a lucrative target for counterfeiters due to high tax policies. The article proposes that holograms, as an anti-counterfeiting technology, could help tackle this problem. Holograms have been used globally for 15 years as an important authentication device on government tax stamps.
Dear Reader,
Welcome to the first issue of the year and wish you a Happy 2016!
We hope this year is filled with joyful learning, abundant opportunity, and success in all that you choose to do.
Coming to The Authentication Times, the current edition focuses on the issue of counterfeit pesticides that are being rampantly used in India. Agriculture industry, which is the backbone of our Indian economy, is facing multiple threats from the growth of these counterfeit pesticides. Though the problem is not a new one and exists since last 35 years, however, the situation has become worse in the last five years. The counterfeit pesticides industry in India is growing at an annual rate of 20 per cent. If not immediately addressed, it
can reach up to 40 per cent (approximately) share by value in the pesticides industry by 2019.
Our cover story highlights this core issue and details on its various types along with the reasons for the increase in counterfeit pesticides.
The story also brings to light the authentication solutions that can be implemented in India to curb this menace to a great extent in the interest of farmers, industry and country.
In this issue, you will also find an interesting interview with Pantec GS Systems and Arkansas Tobacco Control, various industry updates, news bytes, counterfeit seizure report and global patents.
We thank you for your continual support and look forward to receive your feedback.
Sincerely,
Chander S Jeena
Editor
The document is the December 2011 issue of The Holography Times newsletter, which provides news and information on trends in the holography industry. The issue's cover story discusses how holographic packaging can enhance brand appeal and protect brand equity. In addition, the newsletter includes articles on new hologram technologies, industry awards, partnerships, and upcoming events.
The article discusses the growing problem of counterfeiting globally and in India. It notes that a recent government report found that 4 in every 1,000 currency notes in India are counterfeit, amounting to around 3,200 crore rupees in fake currency in 2010. The article advocates using advanced authentication technologies like holograms and microprinting to help curb counterfeiting and protect brands. It also stresses the need for cooperation between government agencies and companies to enforce anti-counterfeiting laws.
This document is the February 2011 issue of The Holography Times, a quarterly newsletter published by the Hologram Manufacturers Association of India. The issue includes news about new holographic security features being used on IDs and liquor stamps to prevent counterfeiting. It also discusses the growing security printing market in Central and Eastern Europe. The main article examines challenges and solutions for brand protection against counterfeiting.
The document discusses the rising issue of counterfeit auto parts in India and globally. It states that according to industry surveys, counterfeit parts account for around 35% of the Indian replacement auto parts market, valued at over $1 billion. Counterfeit parts threaten automaker profits but also endanger lives by failing to meet safety and performance standards. Common counterfeited parts include oil filters, brake pads, and windshields. The use of counterfeits can result in engine failure, fatal accidents from poor braking, and injury from non-shatterproof glass. Holograms and other authentication technologies are seen as ways to help distinguish genuine parts and protect brands and customers.
The document is a newsletter from HoMAI (Holography Manufacturers Association of India) that discusses various topics related to holography technology. The main stories discussed include:
- Zebra Imaging developing a new high-speed printing process for 3D holograms to replace physical models in industries like automotive and architecture.
- Habanos S.A. modifying the Cuban cigar warranty seal to include new security features like a hologram and personalized barcode to deter counterfeiting.
- The State Bank of India launching its first "cash factory" or Currency Administration Branch in Lucknow to better distribute notes and fight counterfeiting.
This article discusses the problem of tobacco counterfeiting and tax evasion, which costs governments and manufacturers significant lost revenue and damages brand reputation. Tobacco products are a lucrative target for counterfeiters due to high tax policies. The article proposes that holograms, as an anti-counterfeiting technology, could help tackle this problem. Holograms have been used globally for 15 years as an important authentication device on government tax stamps.
Dear Reader,
Welcome to the first issue of the year and wish you a Happy 2016!
We hope this year is filled with joyful learning, abundant opportunity, and success in all that you choose to do.
Coming to The Authentication Times, the current edition focuses on the issue of counterfeit pesticides that are being rampantly used in India. Agriculture industry, which is the backbone of our Indian economy, is facing multiple threats from the growth of these counterfeit pesticides. Though the problem is not a new one and exists since last 35 years, however, the situation has become worse in the last five years. The counterfeit pesticides industry in India is growing at an annual rate of 20 per cent. If not immediately addressed, it
can reach up to 40 per cent (approximately) share by value in the pesticides industry by 2019.
Our cover story highlights this core issue and details on its various types along with the reasons for the increase in counterfeit pesticides.
The story also brings to light the authentication solutions that can be implemented in India to curb this menace to a great extent in the interest of farmers, industry and country.
In this issue, you will also find an interesting interview with Pantec GS Systems and Arkansas Tobacco Control, various industry updates, news bytes, counterfeit seizure report and global patents.
We thank you for your continual support and look forward to receive your feedback.
Sincerely,
Chander S Jeena
Editor
Dear Reader,
Welcome to the 21st edition of The Holography Times.
Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies.
Each and every product has an industry trade association formed with an aim to facilitate the business environment for its member companies.
While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile and aircraft parts, music, publishing, software, telecom, cosmetics, personal care, beverages, etc.
To fight this menace, a few of trade associations have come forwarded and have started playing a proactive role. Although, the number is very low, we are hopeful that other industry association will follow up the examples.
Our current issue highlights the Role of Industry Association in Curbing Counterfeiting. Apart from this, the issue also covers, industry updates including news, patents, financial analysis and much more.
Do send us your feedback / critics at info@aspaglobal.com
With Regards,
C S Jeena
Editor
This article discusses counterfeiting as the world's fastest growing industry, representing up to 10% of global trade. Some key points:
- Counterfeiting affects nearly all economies and sectors, costing an estimated $600 billion annually.
- The top 20 counterfeiting markets are led by the US at $225 billion, with other large markets including Mexico, Japan, China, and Germany.
- Brand owners can fight counterfeiting by implementing holistic brand protection strategies, analyzing risks, using integrated security solutions, adopting new ISO standards, and engaging consumers and partners. Technology also plays an important role in protection.
Dear Reader,
Welcome to the first edition of The Holography Times (THT) in year 2013.
This is our 20th edition and we would like to thank all our readers and members for overwhelming response and support.
We deeply valued the trust you have shown in us and ensure our endeavour to serve you better.
Currently brand owners / government authorities are facing problem in selection of authentication technologies. The International Standard Organisation (ISO) has solve the problem by releasing new standard ISO 12931 which provides the guidelines on how to protect brand and products from counterfeits.
Our current issue highlights on “Steps to identify authentication solutions to curb counterfeiting” along-with an article on ISO 12931. This issue also covers an interview of Mr. Anil Rajput, Chairman, FICCI CASCADE on anti-counterfeiting campaign running across the country.
Lastly on behalf of THT team, we look forward to 2013 with great hopes and wish all our reviewers, members, advertisers, advisers and above all, our readers a very happy and prosperous New Year.
C S Jeena
Editor
The document discusses the continued dominance of security holograms in authentication in India. It describes how security holograms were introduced in India in the 1990s to combat share certificate fraud and how they have since been widely adopted, with over 10,000 brands now using them. Key applications include voter identification cards, document protection more broadly, and excise revenue protection through holographic labels on liquor bottles in 17 Indian states. The hologram industry in India has grown through innovation to overcome initial challenges around technology and materials. Security holograms remain the preeminent authentication technique in India.
The document is a newsletter from The Holography Times that discusses various news and developments related to the holography industry. It includes articles about anti-counterfeiting solutions using holograms for events like the 2010 FIFA World Cup and targeting the pharmaceutical industry in India. It also discusses using holograms to celebrate successes, new hologram technologies, and interviews the managing director of Holoflex about the company's experience in the hologram industry. The newsletter aims to share information and create a forum for exchanging knowledge about all aspects of holography.
The document is the June 2008 issue of The Holography Times newsletter published by HoMAI. It includes the following key points:
1) The president of HoMAI welcomes readers to the third edition and discusses HoMAI's goal of further developing the holographic industry and promoting innovation.
2) News bytes highlight projects like the world's first holographic RFID tag, BMW's use of holograms for a vehicle tour, and an order for holographic tax stamps.
3) Corporate news items announce name changes for companies like Shriram Holographics and sales growth at Holostik.
The document discusses the continued use of holograms on banknotes globally. It notes that a survey by the Dutch National Bank found over half of respondents recognized holograms as an effective security feature on banknotes. The trade group for the hologram industry welcomed these findings as evidence that holograms remain effective against counterfeiting. The document also provides statistics on the size of the banknote market and projections that it will be worth $205 million for holograms in 2010, up from $136 million in 2007.
Dear Reader,
Welcome to the 23rd edition of The Holography Times.
Counterfeiting continues to be a major growing issue in the automotive component industry. According to Motor Equipment Manufacturers Association (MEMA), USA the global automotive industry loses US $ 12 billion to counterfeiting. In a 2007 study issued by the US Chamber of Commerce, Ford concluded that counterfeit auto parts cost it roughly US $ 1 billion annually. The Indian scenario is not a different story. According to FICCI – CASCADE latest study (Grey market the invisible enemy) released in 2012, the Auto component industry loses 29.6% of its sales due to grey market, worth US $ (INR 9198 crores out of estimated size of INR 31,046) affecting the growth of economy, loss of jobs, brand owner goodwill as well as to public safety.
The parts that tend to be counterfeited the most are frequent replaced parts such as brake pads, spark plugs, and various types of filters. Now, imagine servicing a vehicle with what you think are high-quality brake pads. But instead of friction material, the pads are made from compressed grass or sawdust. Or imagine installing an oil filter that contains crunched up newspapers or rags and no filter element.
To combat this menace all Stakeholders need to fight at their level. Governments have a particularly critical role to play in this effort. All over world, they are doing their best creating the necessary legal infrastructure, educating police force, developing suitable laws to deter fraudulent behaviour. Businesses, however, must also do their part to prevent the production and sale of counterfeit products.
Our current issue highlights the “Issue of Auto Counterfeiting” and Needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 29th edition of The Authentication Times.
The current edition focus on the issue of FMCG counterfeit
products in India.
FMCG being one of the largest sector in Indian economy is
currently facing the heat of counterfeit products. The grey
market percentage in the FMCG-personal goods industry
has increased from 25.9 per cent in 2010 to 31.6 per cent in
2012. Parallelly, the loss to the industry has also increased to
approximately Rs.19,243 crores in 2014 to Rs.15,035 crores from 2012, attributable to the increase in the industry size as well as grey market percentage.
Our cover story highlights this core issue and details on the
kinds of counterfeiting prevalent and its impact along with the
factors involved for the increase in counterfeit FMCG products.
The story also highlights the usage of various authentication
solutions adopted by FMCG companies to counter this menace.
We are please to inform that we had join hands with FICCI
CASCADE (Committee Against Smuggling and Counterfeiting
Activities Destroying the Economy) for content sharing,
highlighting their efforts against counterfeiting.
In this issue, you will also find a Q & A with our new member
SPROXIL and various other industry updates.
We thank you for your continual support and look forward to
receive your feedback.
Sincerely,
Chander S Jeena
Editor
The article discusses how hologram packaging could be considered the sixth "P" of marketing. It explores how holography has evolved from primarily being used for security purposes to now being utilized for product packaging and branding. The use of holograms in packaging allows products to stand out on store shelves and helps protect brands from counterfeiting. While hologram technology was first applied to product packaging over 20 years ago, its use is growing as companies look for new ways to attract customers and as holography continues to advance through innovation.
Dear Reader,
Welcome to the 25th edition of our newsletter with a new name “The Authentication Times” (formerly known as The Holography Times).
Recently, HoMAI had completed its re-branding and now will be known as Authentication Solution Providers’ Association (ASPA).
With this it is becoming inevitable for us to change the name of “The Holography Times” as “The Authentication Times” and will focus on providing information, industry trends and news on authentication solutions from across the globe.
In the last few months, one of the two biggest economies of paper banknotes has shown their interest in polymer banknotes. Our current cover story is focus on “Evolution of polymer banknotes: pros and cons”. Apart from this we are starting a series of article on authentication with name “All about authentication”. The first article of his series will give you an overview of authentication technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, event review, appointment and global patents.
We are thankful to our readers for their support in last 7 years and hope that they will like the changes we are going for.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 22nd edition of The Holography Times.
Identity counterfeiting is an increasing global menace that has turned our identities into highly valuable assets. Since being developed over 60 years ago holograms have been the most successful anti-counterfeiting measure in this battle against ID counterfeiting. While the first DOVID appeared on a credit card in 1982 and on a banknote in 1988, in 1985 the first metallized hologram appeared on the passport of Iraq.
Our current issue highlights the “Identity Theft and Counterfeiting” and “Role of Hologram in Document Protection”. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
TAX Stamps have always been an important authentication solutions used by Government authorities to curb the illicit trade, protect consumer and to increase the excise revenue. It was only 20 years ago; due to the globalization many countries started using tax stamps for the first time, especially in the Eastern Europe and Former Soviet Union. Today across the globe, 81 countries are using approximately 130 billion cigarette tax stamps and 14 billion alcohol tax
stamps.
In India also, the revolution of first tax stamp was introduced by Tamilnadu State Excise Department in early eighties. Today, 22 States (including Union territories) are using approximately 11 billion tax stamps per annum. In contrast to globally, all these tax stamps are for alcohol, excluding cigarettes industry. The tax stamps were introduced in India
to prevent and minimizing the hooch tragedies, curbing the menace of duplication, as well as in increasing the excise revenue collection.
Our current cover story is on “Tax Stamp in India – An overview”. It also cover global expert view on “Product security solutions currently implemented in Turkey”. Apart from these, the issue also covers industry updates, ASPA and
member news, counterfeit seizure report and global patents.
Dear Reader,
Welcome to the 26th edition of our newsletter “The Authentication Times”.
Various Government authorities across the globe consider drug counterfeiting to be a major issue and coming with various policy measures in order to fight against this menace. The Indian Government has also mandated for all pharmaceutical firms to build track and trace capability for exports using barcode technology at three levels of packaging: primary, secondary and tertiary. Although the Government is doing work at the policy level, there is a clear need to involve all stakeholders in the efforts in fighting this menace.
The mandates to serialize all pharmaceutical products is a challenge for pharmaceutical manufacturers. Keeping in view, we decided to cover a story highlighting “Overview on Pharmaceutical Serialisation”. The issue also covers our series of article on “Authentication Technologies”. The current article will give an overview of key available anti-counterfeiting technologies to be followed by anti-tamper technology and track and trace technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, appointment, global patents and upcoming events.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Readers,
Welcome to the 30th edition of The Authentication Times.
In The Authentication Times, we continue to raise the issue of counterfeiting, which impacts the consumers and society by large. Our current edition focusses on the issue of milk adulteration in India. Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken to ensure safe and secure shipping,
and distribution of food products that end up in consumer's hands. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting.
According to a survey conducted by the Food Safety and Standards Authority of India (FSSAI) in 2011, 68.4 of per cent milk served throughout the country was found adulterated, which itself defines the grim situation and calls for strict rules over fake and adulterated milk.
The cover story highlights this challenging issue in detail covering aspects such as its impact, consequences and how this menace can be tackled with the help of technology – adopting authentication, and track and trace solutions.
In this issue, you will also find a new section “Questions raised in the Indian Parliament related to counterfeiting and Answers by the Members of Parliament against these.” Other than this, you will also find our regular sections such as reports from FICCI CASCADE, News Bytes, Counterfeit Seizure Report and Events in this issue.
We thank you for your continual support and look forward to receive your feedback.
Regards,
Editor - The Authentication Times
The document discusses counterfeiting issues affecting various industries globally and steps being taken to address them. It reports that:
1) Fake liquor labels are taking a toll on Indian liquor companies as states like West Bengal and Assam see rising sales of counterfeits due to high taxes, and implementing anti-counterfeiting solutions like holographic labels could help curb this.
2) Kenya is looking to generate more revenue from bottled water by implementing tamper-proof tax stamps with enhanced security features to seal loopholes in tax evasion.
3) The Amarnath Shrine Board in India will issue registration forms for the annual pilgrimage with advanced security features like those found on currency to prevent
The document discusses counterfeiting as a major global problem, providing statistics on the scale of counterfeiting in India and its impact. It outlines various forms of counterfeited goods in India, including medicines, liquor, and documents. The document proposes authentication solutions that combine physical and digital security features as the most effective way to combat counterfeiting and protect consumers, industries, and government tax revenue.
Would like to extend my warmest greetings to the readers, supporters and editorial team of The Authentication Times (TAT), on its 10th anniversary year.
Launched in 2007, TAT (then The Holography Times) marks this year as an important milestone for us.
Over the last decade, we have written extensively about counterfeiting problem in various sectors and the solutions which can be implemented in eradicating this problem. At this special celebration of the 10th anniversary of TAT, we at TAT are highly motivated and confident that TAT will move up to another level of excellence in the coming years.
In honor of our 10th anniversary, we will be presenting a collection of articles from international experts on recent trends and developments in currency, identity documents & tax stamps. In addition, the issue will also cover an article by editorial team on “Need of Anti-Counterfeit Secured Packaging - Tamper evidence and Serialization Solutions”, news about our association recent activities and industry news.
Once again thank the members of the Authentication community, our readers, contributors & advertisers for their ongoing support and guidance, and acknowledge that The Authentication Times would not be what it is without them.
Looking forward for your feedback.
Chander S Jeena
Editor, The Authentication Times
In India, security holograms are extremely relevant device for authentication and revenue protection. Almost, 22 billion tax stamps are used per annum in India protecting tax revenue worth approximate INR 600 billion. The presentation will give you an overview of holographic tax stamps trends and developments in India. Most of the tax stamps used in India fall into three categories: full polyester-based security holograms; paper labels with a holographic portion; and plain paper or BOPP-based labels.The vast majority of stamps used, however, are full polyester-based security holograms, which are quite unlike the paper-based variety mainly preferred in the rest of the world.
The document discusses combating illicit tobacco trade in India through collaborative solutions. It notes that illicit tobacco trade accounts for about 1/4 of India's total cigarette market, resulting in losses of over 13 billion rupees annually to the government in lost tax revenue. The Indian government's recent approval to accede to the WHO Framework Convention on Tobacco Control Protocol aims to eliminate illicit tobacco trade. Implementing tax stamps and tracking/tracing measures as required by the FCTC can help reduce illicit trade. Neighboring countries that have implemented tax stamps have seen reductions in illicit trade and increases in tax revenue.
The document provides a portfolio of work by graphic designer Denise McGill. It includes summaries and images of poster, print layout, book illustration, painting, and children's book illustration projects completed between 2008-2012. The projects cover a wide range of media including watercolor, photoshop, illustrator, and indesign. They demonstrate McGill's skills in graphic design, illustration, and fine art across advertising, editorial, book, and fine art projects.
Sustainable agriculture under climate change in the Aral Sea Basin. Maryse Bo...Joanna Hicks
The document summarizes challenges facing sustainable agriculture in the Aral Sea Basin under climate change. The disappearance of the Aral Sea has caused a humanitarian crisis through water pollution and dust storms. Expected increases in temperature and heavy precipitation will exacerbate issues. Agriculture in Uzbekistan is constrained by low investment, state control of farms, and quotas for cotton and wheat. Possible solutions include adopting regulated deficit irrigation, alternate furrow irrigation, surge-flow irrigation, introducing legumes and crop diversification to increase resilience to lower water availability.
Dear Reader,
Welcome to the 21st edition of The Holography Times.
Today, in India more than 300 State level industry-trade association exist representing more than 7,00,000* companies.
Each and every product has an industry trade association formed with an aim to facilitate the business environment for its member companies.
While they are playing an important role in modern and global economies, there are various hindrances which affect their industry / sector growth. Product counterfeiting is one of them. It is affecting all categories of products, but the impact is very high in sectors / product categories like fast moving consumer goods (FMCG), pharmaceuticals, electronics, automobile and aircraft parts, music, publishing, software, telecom, cosmetics, personal care, beverages, etc.
To fight this menace, a few of trade associations have come forwarded and have started playing a proactive role. Although, the number is very low, we are hopeful that other industry association will follow up the examples.
Our current issue highlights the Role of Industry Association in Curbing Counterfeiting. Apart from this, the issue also covers, industry updates including news, patents, financial analysis and much more.
Do send us your feedback / critics at info@aspaglobal.com
With Regards,
C S Jeena
Editor
This article discusses counterfeiting as the world's fastest growing industry, representing up to 10% of global trade. Some key points:
- Counterfeiting affects nearly all economies and sectors, costing an estimated $600 billion annually.
- The top 20 counterfeiting markets are led by the US at $225 billion, with other large markets including Mexico, Japan, China, and Germany.
- Brand owners can fight counterfeiting by implementing holistic brand protection strategies, analyzing risks, using integrated security solutions, adopting new ISO standards, and engaging consumers and partners. Technology also plays an important role in protection.
Dear Reader,
Welcome to the first edition of The Holography Times (THT) in year 2013.
This is our 20th edition and we would like to thank all our readers and members for overwhelming response and support.
We deeply valued the trust you have shown in us and ensure our endeavour to serve you better.
Currently brand owners / government authorities are facing problem in selection of authentication technologies. The International Standard Organisation (ISO) has solve the problem by releasing new standard ISO 12931 which provides the guidelines on how to protect brand and products from counterfeits.
Our current issue highlights on “Steps to identify authentication solutions to curb counterfeiting” along-with an article on ISO 12931. This issue also covers an interview of Mr. Anil Rajput, Chairman, FICCI CASCADE on anti-counterfeiting campaign running across the country.
Lastly on behalf of THT team, we look forward to 2013 with great hopes and wish all our reviewers, members, advertisers, advisers and above all, our readers a very happy and prosperous New Year.
C S Jeena
Editor
The document discusses the continued dominance of security holograms in authentication in India. It describes how security holograms were introduced in India in the 1990s to combat share certificate fraud and how they have since been widely adopted, with over 10,000 brands now using them. Key applications include voter identification cards, document protection more broadly, and excise revenue protection through holographic labels on liquor bottles in 17 Indian states. The hologram industry in India has grown through innovation to overcome initial challenges around technology and materials. Security holograms remain the preeminent authentication technique in India.
The document is a newsletter from The Holography Times that discusses various news and developments related to the holography industry. It includes articles about anti-counterfeiting solutions using holograms for events like the 2010 FIFA World Cup and targeting the pharmaceutical industry in India. It also discusses using holograms to celebrate successes, new hologram technologies, and interviews the managing director of Holoflex about the company's experience in the hologram industry. The newsletter aims to share information and create a forum for exchanging knowledge about all aspects of holography.
The document is the June 2008 issue of The Holography Times newsletter published by HoMAI. It includes the following key points:
1) The president of HoMAI welcomes readers to the third edition and discusses HoMAI's goal of further developing the holographic industry and promoting innovation.
2) News bytes highlight projects like the world's first holographic RFID tag, BMW's use of holograms for a vehicle tour, and an order for holographic tax stamps.
3) Corporate news items announce name changes for companies like Shriram Holographics and sales growth at Holostik.
The document discusses the continued use of holograms on banknotes globally. It notes that a survey by the Dutch National Bank found over half of respondents recognized holograms as an effective security feature on banknotes. The trade group for the hologram industry welcomed these findings as evidence that holograms remain effective against counterfeiting. The document also provides statistics on the size of the banknote market and projections that it will be worth $205 million for holograms in 2010, up from $136 million in 2007.
Dear Reader,
Welcome to the 23rd edition of The Holography Times.
Counterfeiting continues to be a major growing issue in the automotive component industry. According to Motor Equipment Manufacturers Association (MEMA), USA the global automotive industry loses US $ 12 billion to counterfeiting. In a 2007 study issued by the US Chamber of Commerce, Ford concluded that counterfeit auto parts cost it roughly US $ 1 billion annually. The Indian scenario is not a different story. According to FICCI – CASCADE latest study (Grey market the invisible enemy) released in 2012, the Auto component industry loses 29.6% of its sales due to grey market, worth US $ (INR 9198 crores out of estimated size of INR 31,046) affecting the growth of economy, loss of jobs, brand owner goodwill as well as to public safety.
The parts that tend to be counterfeited the most are frequent replaced parts such as brake pads, spark plugs, and various types of filters. Now, imagine servicing a vehicle with what you think are high-quality brake pads. But instead of friction material, the pads are made from compressed grass or sawdust. Or imagine installing an oil filter that contains crunched up newspapers or rags and no filter element.
To combat this menace all Stakeholders need to fight at their level. Governments have a particularly critical role to play in this effort. All over world, they are doing their best creating the necessary legal infrastructure, educating police force, developing suitable laws to deter fraudulent behaviour. Businesses, however, must also do their part to prevent the production and sale of counterfeit products.
Our current issue highlights the “Issue of Auto Counterfeiting” and Needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 29th edition of The Authentication Times.
The current edition focus on the issue of FMCG counterfeit
products in India.
FMCG being one of the largest sector in Indian economy is
currently facing the heat of counterfeit products. The grey
market percentage in the FMCG-personal goods industry
has increased from 25.9 per cent in 2010 to 31.6 per cent in
2012. Parallelly, the loss to the industry has also increased to
approximately Rs.19,243 crores in 2014 to Rs.15,035 crores from 2012, attributable to the increase in the industry size as well as grey market percentage.
Our cover story highlights this core issue and details on the
kinds of counterfeiting prevalent and its impact along with the
factors involved for the increase in counterfeit FMCG products.
The story also highlights the usage of various authentication
solutions adopted by FMCG companies to counter this menace.
We are please to inform that we had join hands with FICCI
CASCADE (Committee Against Smuggling and Counterfeiting
Activities Destroying the Economy) for content sharing,
highlighting their efforts against counterfeiting.
In this issue, you will also find a Q & A with our new member
SPROXIL and various other industry updates.
We thank you for your continual support and look forward to
receive your feedback.
Sincerely,
Chander S Jeena
Editor
The article discusses how hologram packaging could be considered the sixth "P" of marketing. It explores how holography has evolved from primarily being used for security purposes to now being utilized for product packaging and branding. The use of holograms in packaging allows products to stand out on store shelves and helps protect brands from counterfeiting. While hologram technology was first applied to product packaging over 20 years ago, its use is growing as companies look for new ways to attract customers and as holography continues to advance through innovation.
Dear Reader,
Welcome to the 25th edition of our newsletter with a new name “The Authentication Times” (formerly known as The Holography Times).
Recently, HoMAI had completed its re-branding and now will be known as Authentication Solution Providers’ Association (ASPA).
With this it is becoming inevitable for us to change the name of “The Holography Times” as “The Authentication Times” and will focus on providing information, industry trends and news on authentication solutions from across the globe.
In the last few months, one of the two biggest economies of paper banknotes has shown their interest in polymer banknotes. Our current cover story is focus on “Evolution of polymer banknotes: pros and cons”. Apart from this we are starting a series of article on authentication with name “All about authentication”. The first article of his series will give you an overview of authentication technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, event review, appointment and global patents.
We are thankful to our readers for their support in last 7 years and hope that they will like the changes we are going for.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Reader,
Welcome to the 22nd edition of The Holography Times.
Identity counterfeiting is an increasing global menace that has turned our identities into highly valuable assets. Since being developed over 60 years ago holograms have been the most successful anti-counterfeiting measure in this battle against ID counterfeiting. While the first DOVID appeared on a credit card in 1982 and on a banknote in 1988, in 1985 the first metallized hologram appeared on the passport of Iraq.
Our current issue highlights the “Identity Theft and Counterfeiting” and “Role of Hologram in Document Protection”. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
TAX Stamps have always been an important authentication solutions used by Government authorities to curb the illicit trade, protect consumer and to increase the excise revenue. It was only 20 years ago; due to the globalization many countries started using tax stamps for the first time, especially in the Eastern Europe and Former Soviet Union. Today across the globe, 81 countries are using approximately 130 billion cigarette tax stamps and 14 billion alcohol tax
stamps.
In India also, the revolution of first tax stamp was introduced by Tamilnadu State Excise Department in early eighties. Today, 22 States (including Union territories) are using approximately 11 billion tax stamps per annum. In contrast to globally, all these tax stamps are for alcohol, excluding cigarettes industry. The tax stamps were introduced in India
to prevent and minimizing the hooch tragedies, curbing the menace of duplication, as well as in increasing the excise revenue collection.
Our current cover story is on “Tax Stamp in India – An overview”. It also cover global expert view on “Product security solutions currently implemented in Turkey”. Apart from these, the issue also covers industry updates, ASPA and
member news, counterfeit seizure report and global patents.
Dear Reader,
Welcome to the 26th edition of our newsletter “The Authentication Times”.
Various Government authorities across the globe consider drug counterfeiting to be a major issue and coming with various policy measures in order to fight against this menace. The Indian Government has also mandated for all pharmaceutical firms to build track and trace capability for exports using barcode technology at three levels of packaging: primary, secondary and tertiary. Although the Government is doing work at the policy level, there is a clear need to involve all stakeholders in the efforts in fighting this menace.
The mandates to serialize all pharmaceutical products is a challenge for pharmaceutical manufacturers. Keeping in view, we decided to cover a story highlighting “Overview on Pharmaceutical Serialisation”. The issue also covers our series of article on “Authentication Technologies”. The current article will give an overview of key available anti-counterfeiting technologies to be followed by anti-tamper technology and track and trace technologies. Apart from this the issue also covers the industry updates including news, counterfeit seizure report, appointment, global patents and upcoming events.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
Dear Readers,
Welcome to the 30th edition of The Authentication Times.
In The Authentication Times, we continue to raise the issue of counterfeiting, which impacts the consumers and society by large. Our current edition focusses on the issue of milk adulteration in India. Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken to ensure safe and secure shipping,
and distribution of food products that end up in consumer's hands. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting.
According to a survey conducted by the Food Safety and Standards Authority of India (FSSAI) in 2011, 68.4 of per cent milk served throughout the country was found adulterated, which itself defines the grim situation and calls for strict rules over fake and adulterated milk.
The cover story highlights this challenging issue in detail covering aspects such as its impact, consequences and how this menace can be tackled with the help of technology – adopting authentication, and track and trace solutions.
In this issue, you will also find a new section “Questions raised in the Indian Parliament related to counterfeiting and Answers by the Members of Parliament against these.” Other than this, you will also find our regular sections such as reports from FICCI CASCADE, News Bytes, Counterfeit Seizure Report and Events in this issue.
We thank you for your continual support and look forward to receive your feedback.
Regards,
Editor - The Authentication Times
The document discusses counterfeiting issues affecting various industries globally and steps being taken to address them. It reports that:
1) Fake liquor labels are taking a toll on Indian liquor companies as states like West Bengal and Assam see rising sales of counterfeits due to high taxes, and implementing anti-counterfeiting solutions like holographic labels could help curb this.
2) Kenya is looking to generate more revenue from bottled water by implementing tamper-proof tax stamps with enhanced security features to seal loopholes in tax evasion.
3) The Amarnath Shrine Board in India will issue registration forms for the annual pilgrimage with advanced security features like those found on currency to prevent
The document discusses counterfeiting as a major global problem, providing statistics on the scale of counterfeiting in India and its impact. It outlines various forms of counterfeited goods in India, including medicines, liquor, and documents. The document proposes authentication solutions that combine physical and digital security features as the most effective way to combat counterfeiting and protect consumers, industries, and government tax revenue.
Would like to extend my warmest greetings to the readers, supporters and editorial team of The Authentication Times (TAT), on its 10th anniversary year.
Launched in 2007, TAT (then The Holography Times) marks this year as an important milestone for us.
Over the last decade, we have written extensively about counterfeiting problem in various sectors and the solutions which can be implemented in eradicating this problem. At this special celebration of the 10th anniversary of TAT, we at TAT are highly motivated and confident that TAT will move up to another level of excellence in the coming years.
In honor of our 10th anniversary, we will be presenting a collection of articles from international experts on recent trends and developments in currency, identity documents & tax stamps. In addition, the issue will also cover an article by editorial team on “Need of Anti-Counterfeit Secured Packaging - Tamper evidence and Serialization Solutions”, news about our association recent activities and industry news.
Once again thank the members of the Authentication community, our readers, contributors & advertisers for their ongoing support and guidance, and acknowledge that The Authentication Times would not be what it is without them.
Looking forward for your feedback.
Chander S Jeena
Editor, The Authentication Times
In India, security holograms are extremely relevant device for authentication and revenue protection. Almost, 22 billion tax stamps are used per annum in India protecting tax revenue worth approximate INR 600 billion. The presentation will give you an overview of holographic tax stamps trends and developments in India. Most of the tax stamps used in India fall into three categories: full polyester-based security holograms; paper labels with a holographic portion; and plain paper or BOPP-based labels.The vast majority of stamps used, however, are full polyester-based security holograms, which are quite unlike the paper-based variety mainly preferred in the rest of the world.
The document discusses combating illicit tobacco trade in India through collaborative solutions. It notes that illicit tobacco trade accounts for about 1/4 of India's total cigarette market, resulting in losses of over 13 billion rupees annually to the government in lost tax revenue. The Indian government's recent approval to accede to the WHO Framework Convention on Tobacco Control Protocol aims to eliminate illicit tobacco trade. Implementing tax stamps and tracking/tracing measures as required by the FCTC can help reduce illicit trade. Neighboring countries that have implemented tax stamps have seen reductions in illicit trade and increases in tax revenue.
The document provides a portfolio of work by graphic designer Denise McGill. It includes summaries and images of poster, print layout, book illustration, painting, and children's book illustration projects completed between 2008-2012. The projects cover a wide range of media including watercolor, photoshop, illustrator, and indesign. They demonstrate McGill's skills in graphic design, illustration, and fine art across advertising, editorial, book, and fine art projects.
Sustainable agriculture under climate change in the Aral Sea Basin. Maryse Bo...Joanna Hicks
The document summarizes challenges facing sustainable agriculture in the Aral Sea Basin under climate change. The disappearance of the Aral Sea has caused a humanitarian crisis through water pollution and dust storms. Expected increases in temperature and heavy precipitation will exacerbate issues. Agriculture in Uzbekistan is constrained by low investment, state control of farms, and quotas for cotton and wheat. Possible solutions include adopting regulated deficit irrigation, alternate furrow irrigation, surge-flow irrigation, introducing legumes and crop diversification to increase resilience to lower water availability.
Like so many areas of today’s animal feed sector, packaging has evolved enormously. Thanks to the development of new technology and the efforts of the industry’s forward thinking suppliers, users now have access to a whole range of next generation solutions that can deliver new and innovative benefits. One business in particular that has been a leading name in the evolution of animal feed packaging is British-based bpi.visqueen.
Active Strokes: Coherent Line Stylization for Animated 3D ModelsPierre Bénard
These slides presents a method for creating coherently animated line drawings that include strong abstraction and stylization effects. These effects are achieved with active strokes: 2D contours that approximate and track the lines of an animated 3D scene. Active strokes perform two functions: they connect and smooth unorganized line samples, and they carry coherent parameterization to support stylized rendering. Line samples are approximated and tracked using active contours ("snakes") that automatically update their arrangment and topology to match the animation. Parameterization is maintained by brush paths that follow the snakes but are independent, permitting substantial shape abstraction without compromising fidelity in tracking. This approach renders complex models in a wide range of styles at interactive rates, making it suitable for applications like games and interactive illustrations.
Extension strategies for popularizing milletStella Mariem
This document discusses strategies for popularizing millet cultivation in India. It notes that millets are well-suited to growing in marginal lands and provide food and fodder. However, millet production faces constraints like low adoption of improved varieties and lack of irrigation. Solutions proposed include growing drought-resistant hybrids, intercropping, and weed management. The document also discusses value addition through processing millet into products like biscuits and developing ethnic foods to increase markets and farmer returns. This could encourage more millet cultivation.
This document provides information about minor millets including their importance, nutritional composition, names, area and production, botany, cultivation practices, varieties, processing, and diseases. It notes that minor millets are an important source of nutrition for millions in dryland and hilly regions of India. The top minor millets by area are finger millet (1201 thousand hectares) and other small millets (585 thousand hectares). Their production levels are 1996 thousand tonnes for finger millet and 374 thousand tonnes for other small millets. The document describes the botanical features and cultivation requirements of various minor millets such as finger millet, foxtail millet, proso millet
U.S. Organic Millet Market. Analysis and Forecast To 2025IndexBox Marketing
This report provides an in-depth analysis of the U.S. organic millet market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. The forecast reveals market prospects to 2025.
This document discusses Ragi (finger millet) cultivation in India. It provides information on the potential and cost of Ragi production, processing methods, value and supply chains, constraints to cultivation, and a SWOT analysis. Specifically, it notes that the per acre yield of Ragi is 10-12 quintals, the total cost of cultivation for one acre is Rs. 1300, and that processing involves cleaning, washing, and milling the grains. It also outlines the different players in the Ragi value chain and discusses gender roles and challenges in Ragi cultivation. Key constraints mentioned are the traditional methods used, lack of improved varieties, and absence of mechanical processing. The SWOT analysis highlights Ragi's nutritional value but also
The document provides an overview of integrated pest management (IPM) strategies for controlling pests in stored grain. It discusses sanitation, monitoring, non-toxic treatments like diatomaceous earth and cooling/heating, biological controls using beneficial insects, and other alternatives to pesticides. Traps, identification of pests, and decision support software can aid in monitoring. The strategies described aim to effectively control pests with minimal pesticide use.
Development of composite idly powder using indegenous milletsDr. Rajiny Chanolian
This document describes the development of composite idly podi powders that are more nutritious and economical than traditional versions. Four formulations were created with varying amounts of indigenous ingredients like millets, pulses, and herbs. A sensory evaluation found that tasters preferred the powder made with 8g of ingredients (T4). This version used the most indigenous ingredients like barnyard millet, pearl millet, horse gram, and herbs. It was also found to be the most cost effective at Rs. 13.76 per serving. The conclusion is that T4 is the best composite idly podi powder developed.
Millets For Food And Nutritional SecurityFSTnortheast
Finger millet and foxtail millet are the most important small millets grown in the northeastern region of India. Finger millet is nutritionally superior to rice and wheat, providing proteins, minerals and vitamins to rural tribes. Varietal trials found the local Muskey 5 variety had the highest yields. Foxtail millet is also important for tribes and the PRK 1 variety yielded best in trials. Both millets are highly nutritious compared to rice and wheat.
Millets, An Old Concept To Adapt To New ChangeFSTnortheast
The document discusses different agricultural systems practiced in Northeast India, including various types of wet rice cultivation, shifting cultivation, home gardens, plantation crops, and livestock systems. It also summarizes the major crops grown within different agricultural systems like jhum, valley cultivation, double cropping, and home gardens. These include crops like rice, millets, maize, vegetables, and fruits. The document highlights the high agrobiodiversity of the region and threats to traditional farming systems from fast changes in landscapes, farming practices, and lifestyles.
Counterfeiting is menace for brand owners and Government authorities. In over a decade the problem has expanded rapidly and is now not limited to luxury goods and developed economies. There are any numbers of reports available on internet discussing the loss to industry and people due to counterfeiting.
Over the years, in order to prevent counterfeiting from plaguing their business, brand owners started using authentication solutions. With the availability of various authentication solutions, companies and Government authorities are facing problem in selection of a specific authentication solution as the adoption of any given solution is a complex question involving issues, amongst others, of cost, compatibility, feasibility and reliability, and there are divergent views on which technologies should be adopted and the timing for their adoption. While these solutions can sometimes add to the problem, the right selection, usage & implementation of authentication solutions helps companies and authorities to keep them one step ahead of counterfeiting. The selection of an authentication1 solutions2 that protects a document or product is a complex process and necessitates review of a number of factors regarding the role and implementation of the technology. Not all authentication solutions and security features are appropriate for all applications. It is important to understand the strengths and limitations inherent to different technologies, as well as between similar features supplied by different manufacturers.The article explain, “Steps to identify authentication solutions to curb counterfeiting”.
Identity theft and ID counterfeiting are among the fastest growing types of crime, especially in highly industrialized
countries. According to FBI statistics, it is the fastest
growing crime in USA. The Federal Trade Commission
estimates that as many as 9 million Americans have
their identities stolen each year. The article highlight the issues related to document counterfeiting and the
importance of hologram in document protection.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Everyone involved in the goods supply chain - manufacturers, distributors, consumers, taxation and
government authorities- has learnt the value of security holograms and will be reassured by their presence
on products and/or the packaging, recognising the benefits they provide. However, as coding and serialisation becomes mandated in various countries for products such
as medicines and tobacco products, the ability to incorporate QR, data matrix and other types of code in to
holograms further enhances the role they can play in supply chain control. Ian Lancaster, general secretary
of the International Hologram Manufacturers Association, highlights the latest developments.
Dear Reader,
Welcome to the 24th edition of The Holography Times.
As you know our previous edition focused on Auto Counterfeiting and we received overwhelming response from majority of you. We would like to thanks you all for your valuable inputs and time.
Our current edition will focus on “The making of counterfeit electronic parts” which has become a very big business across the globe. In fact, counterfeit electrical and electronic products now occupy second place after pharmaceuticals. Worldwide counterfeiting of electrical products is estimated to range anywhere between US$11 billion to $20 billion annually. In North America alone, the electrical product counterfeiting is estimated to be in the $300 million to $400 million range and rapidly growing3. Research from the Mobile Manufacturers Forum (MMF) says around 148 million counterfeit or substandard mobile phones were sold worldwide in 2013, mostly in developing countries4.
Although not much has been done in India to assess the impact of counterfeit electrical components, there is a study by FICCI CASCADE that focused on computer hardware and mobile phones. According to this study counterfeit computer hardware constitute 26.4%, or INR 47 billion by value, of the total market size estimated at INR 179 billion for 2012. Similarly, the Grey market for Mobile Phone constitute 20.8%, or INR 90 billion by value, out of total market size estimated at INR 434 billion in 2012
The counterfeit electronic parts are available everywhere from sophisticated semi-conductors and chips used in commercial and military electronics as well as the normal day to day used electronics items, and they represent a serious hazard if used in critical systems such as aircraft navigation, life support, military equipment, or space vehicles.
Our current issue highlights the “Issue of Electronic & Electronics Counterfeiting” and Needs of an effective anti-counterfeiting strategy to combat this problem. Apart from this the issue also covers industry updates including news, patents.
Do send us your feedback/critics at info@aspaglobal.com.
With Best Regards,
C S Jeena
Editor
FICCI Report on combating counterfeiting & grey market challenge for indian c...Neetu Bhatia
As Indian corporates today scale to new achieve heights
globally, the issue of counterfeit and pirated products sourced from India remains a threat not only to Made in India brand but revenue losses for the companies too.
This detailed report by FICCI in partnership with KPMG highlights the challenges faced by Indian corporates owing to counterfeiting and recommends measures.
The presentation highlight the work of HOMAI doing to promote holography industry in India and to protect consumers from ill effects of counterfeiting.
Zero brand attack is an utopia. Brand owner can only take action in reducing the overall impact of brand attack.
Better management and use of effective brand protection solutions can result in brand owners getting better sales and market share; consumer getting the right products at the right price, government getting better revenues and a satisfied and loyal channel. Brand are under attack in various forms however main four are tampering, replication, diversion and recirculation. There is a need of authentication + tracking solutions to be used with proper communication to consumers.
The document provides guidance for small and medium enterprises (SMEs) looking to establish an anticounterfeiting program in China. It discusses the high levels of trademark counterfeiting in China and the challenges this poses for SMEs. The document then provides an overview of China's trademark registration system and the legal framework relevant for enforcement. It emphasizes the importance of registering trademarks in China to combat counterfeiting and provides guidance on the registration process and timeline. Primary enforcement options and best practices for crafting an effective anticounterfeiting program are also summarized.
Holoflex: scanning the hologram market - Study by FPSFame Per Second
Holoflex, one of the leading houses in the hologram industry, asked us for a brief study regarding the current hologram industry.
Presenting the study.
The document discusses various news items related to the holography industry. It begins with an announcement of Giesecke & Devrient's new Laser Personalized Patch technology, which integrates multiple security features including optically variable devices and personalized details to enhance protection of identity documents against counterfeiting. It also mentions Kurz's new Blackline Magnetic foil solutions and reports on new generation hologram ID cards being introduced in Poland and the UK in 2009. The document further provides updates on various companies and events related to the holography industry.
Sproxil provides a mobile authentication solution to combat counterfeiting in emerging markets. Their solution uses cell phones to authenticate products and gather market data. Sproxil was founded in 2009 after researching affordable serialization technologies leveraging growing cell phone access globally. Their greatest accomplishment was a 100-day pilot where they coded over 735,000 drug packs, six times larger than a European pilot of the same kind.
This document describes the Medical Device Gateway (MDG) program, a Chinese-Finnish network aimed at commercializing medical device technologies. The program seeks to bring Chinese medical device innovations to European markets through Finnish companies, and to open Chinese markets to Finnish medical ventures. It identifies opportunities in the large and growing Chinese IVD market and regulatory changes making it more accessible. The document outlines the program's operations of establishing strategic partnerships between Finnish and Chinese organizations to more quickly develop and place new products on global markets.
Counterfeiting activities are increasing menace both in terms of value and magnitude. The Government must look into
the issue of counterfeit and pirated products’ trade and treat it on a national priority which will help in eliminating this threat.
“For the larger interest of the nation and to ensure that this issue gets the desired attention.
Counterfeiting – a major threat to the brandsNEW Momentum
Wikipedia refers to counterfeit products as “fake replicas of the real product and describes the forgeries of currency and documents, as well as the imitations of works of art, toys, clothing, software, pharmaceuticals, watches, electronics, handbags and shoes”.
Holograms have been used in India as an anti-counterfeit technology since 1990. The introduction of security holograms on India’s National Identity Voter Card provided recognition of the use of a hologram as a secure authentication device by both the authorities and by large numbers of consumers.
In authentication, the usage of holograms as excise seals is the biggest market in India. To date, around 22 of India states excise departments are using holograms to combat the illicit liquor trade and subsequently increasing the revenue of their departments. In India security holograms are gaining popularity as key element of authentication and used by almost every sector facing the menace of counterfeiting.
The industry is going strong on year to year basis, and is moving forward by combining security holograms with digital technologies. Recently, holographic features have been introduced for Financial Cards in India re-strengthening its position as one of the key visual authentication features.
Over the past three years Euromonitor International has worked with a custom research client to complete an intensive investigation of the illegal alcoholic beverages market in six Latin American countries to gauge the size of the illegal market and its impact on legal trade. The country and regional level insights in this research provide the foundation necessary to build a strategic plan and to increase consumer and government awareness of the issues.
This document provides a toolkit for businesses and SMEs to strengthen their supply chains and protect against counterfeit goods. It includes guidance on registering intellectual property rights, creating systems to identify and record IP assets, working with partners through licensing agreements, using secure packaging and product designs, and appointing an IP champion to raise awareness within the organization. The toolkit aims to help businesses avoid problems by taking a step-by-step approach to supply chain security and IP protection.
The document discusses India's intellectual property (IP) crime and its rising threats. Some key points:
- IP crime in India includes production of fake watches, cigarettes, etc. resulting in losses for companies and tax evasion.
- IP crime has socio-economic impacts like heavy losses for industries, loss of taxes, consumers getting poor quality goods.
- Studies show FMCG sector loses 15% of revenue to counterfeits, with some brands losing up to 30%.
- India's judiciary is not equipped to deal with large number of IP crime cases in a timely manner.
The document announces an upcoming anti-counterfeiting conference titled "Pharma Security World 2018". It lists several prominent speakers from pharmaceutical companies and organizations that will be joining the conference to discuss challenges in combating counterfeit medicines. The conference will focus on strategies to protect brands and build genuine supply chains, and will provide opportunities for partnerships to encourage collaboration against counterfeiting. Key areas to be covered include tackling counterfeiting through public-private initiatives, securing supply chain integrity, and developing sustainable serialization strategies.
Leveraging Generative AI: Opportunities, Risks and Best Practices Social Samosa
Generative AI has the potential to revolutionize content creation and customer engagement for advertisers. However, there are also significant legal risks and challenges to consider when using generative AI, such as issues around copyright ownership of AI-generated content and potential infringement. Advertisers must familiarize themselves with applicable regulations in India like the Copyright Act, Trademarks Act, and Information Technology Act to ensure compliance and avoid legal issues. Establishing best practices for areas like data security, transparency and accountability is crucial for ethical use of generative AI in advertising.
Philadelphia Dropping The Gavel On Counterfeit DrugsChris Miller
The document discusses issues around counterfeit drugs and strategies for addressing them through product serialization and codification. It notes the large and growing problem of counterfeit drugs, outlines regulatory pressures in Europe and the US to implement serialization, and discusses benefits serialization can provide to businesses including improved supply chain management, authentication of products, and protection of brand integrity.
The current cover story focuses on this issue and summarizes the importance of securing vaccines and other personal protection equipment from fakes. From this edition, we are also starting a dedicated section providing the financial health of companies in the industry to understand industry pulse.
Apart from it, readers will also find an update on anti-counterfeiting policy measures taken by authorities across the globe, counterfeit seizure reports, industry trends, and analysis. It also covers a case study on How 3M fighting counterfeits and a special report on merger and acquisition happened in the
authentication industry in 2020.
Hope you will find this issue informative and interesting and as always, look forward to receiving your feedback. If you have any news, contributions, or comments for the editorial team, please email us at info@aspaglobal.com
Welcome to the 38th edition of The Authentication Times.
We hope you are doing well, staying healthy, and, most importantly, taking care of
your loved ones. The pandemic COVID-19 is affecting all of us and we can only face it all together. Let’s all work together to remain calm, be positive and fight this outbreak.
Firstly, we request all stakeholders to #Stayhome and practice social distancing. While there are various myths and rumors are spreading, we would suggest adhering to some practices while forwarding these messages at social media. Various other concerns are increasing among the public including the news of getting fake personal protection equipment’s, including sanitizers & masks. Witnessing a scarcity of sanitizers and
face masks since the COVID-19 outbreak, Counterfeiters and profiteers have offered the bogus public treatments and unfounded advice. These are ideal conditions for
criminals to capitalize on people’s fears by advertising falsified therapies and vaccines and spreading rumors of potential cures. In this challenging situation, being vigilant is the most important thing (Please refer our special page on COVID-19 & counterfeiting).
Secondly, referring to current issue, we are highlighting the issue of “Food & Beverages Safety & Quality – An overview on recent regulation, product recall, authentication & traceability”. Apart from it, you will also find various authentication & traceability initiative various countries are adopting in combating illicit trade, smuggling and counterfeiting. This is a positive step and we hope more and more countries will come together in fighting illicit trade.
We hope you will find this issue informative and interesting and as always, we look
forward to receiving your feedback. If you have any news, contributions or comments for the editorial team, please feel free to email us at info@aspaglobal.com
The article discusses Uganda taking steps to better regulate alcohol consumption through a new National Alcohol Control Policy. Key points of the policy include addressing public intoxication, availability of alcohol, and health impacts of abuse. Uganda also aims to ban small plastic alcohol sachets that are inexpensive and popular among children and low-income groups due to health risks. Additionally, Uganda plans to implement digital tax stamps on alcoholic and other products to help enforce regulations and curb illicit trade, taking inspiration from similar successful programs in neighboring Kenya. The moves are part of broader efforts in Uganda to reduce widespread binge drinking and alcohol abuse.
Welcome to the 36th edition of The Authentication Times.
Last month, two unfortunate hooch tragedy in Assam, Uttar Pradesh & Uttarakhand in India claimed over 250 lives. These unfortunate incidents raise serious concerns over policy and review of correct implementation of technologies in fighting illicit trade.
The current edition is focused on this issue. Experts have shared their opinion on issue of counterfeiting in detailed such as when it started, why it is increasing, who are involved in this, where it takes place and what can be done to counter it. The issue highlights the correct usage of Anti-Counterfeiting technologies and need of combination of physical Authentication with traceability.
The advancement in technology must be used with purpose. If we do not integrate both digital and non-digital (physical and sensory) authentication methods into our approach, then we risk wasting the major investments that are made in track and trace.
We must address illicit trade as an integral part of tax reform and overall tobacco & liquor control, and this is the right time for Government to change their approach towards it. The same is recommended by World Bank in its latest guidance report, title “Confronting Tobacco Illicit Trade: A Global Review of Country Experiences”.
The edition also addressed article on Making your Serialization Program Successful, short report on Cannabis, industry, member and association recent activity news.
We hope you will found this edition informative and interesting and as always, we look forward to receiving your feedback.
Welcome to the 35th edition of The Authentication Times.
This issue of THE AUTHENTICATION TIMES is dedicated to importance of design in authentication industry.
Designing a consumer product, with a specific set of functions (authentication) to perform is very challenging, especially when it comes to banknotes, product authentication and brand protection, the consumer experience is everything.
In an era of consumer empowerment, the importance of design have increase manifold. The brand protection community (brand owners, packaging convertors, security feature developers and security printers, distributors and supply chain security professionals) must step out of their comfort zones and interface with the user, consult the user, open a dialogue with the user and listen.
While designing any banknote, selection of security features also play an important role. The issue also addressed the usage of Holograms, optically variable devices (OVDs), diffractive optically variable devices (DOVDs), diffractive foil features (DFF) or diffractive optically variable image devices (DOVIDs) as important security features on banknotes.
We hope you will found this issue informative and interesting and as always, we look forward to receiving your feedback.
Dear Readers,
Welcome to the 33rd edition of The Authentication Times.
In, The Authentication Times, we continue to raise the issue of
counterfeiting, which impacts the consumers and society by large.
Our current edition focuses on the follow up story on issue of rising incidents of fake baby infant milk products. We are proud to say that The Authentication Times covered this story in its 30th edition as well.
Managing food safety standards across a global supply chain is complex and challenging. However, steps must be taken to ensure safe and secure shipping, and distribution of food products that end up in consumer's hands. In a recent development, Food Safety and Standards Authority of India
(FSSAI) have announced notification for organic food traceability. To protect the 25 million babies born every year in India, it is essential to protect baby milk powders and other nutritional products from the scourge of counterfeiting. The Authentication Times urges, FSSAI to take similar steps for all food items especially baby food products.
The cover story again highlights this issue of fake baby milk, challenging issue in detail covering aspects such as its impact, consequences and why the importance of secured packaging is becoming need of an hour.
In this issue, you will also find interesting developments happening in traceability via block chain technology, GS1 view on food traceability along with latest news from industry.
We hope you will found this issue informative and interesting and as always, we look forward to receiving your feedback.
Chander S Jeena
Editor, The Authentication Times
Dear Reader,
Welcome to the 31th edition of The Authentication Times.
Empowerment of Industry, Government and Consumers is the key against counterfeiting. With this theme, in a strong move against counterfeiting and enabling the “Make-Sure-India” movement in the country, India's first two-day authentication conference cum exhibition – The Authentication Forum 2017, opened on February 8, 2017 at The Taj Mahal Hotel, Man Singh Road, New Delhi.
This forum was organised by Authentication Solutions Providers Association (ASPA) and Messe Frankfurt India (MFI) jointly. The event was well attended by more than 230 delegates and eminent experts,along with many other industry veterans who came together to participate and encourage us in our fight against counterfeiting. It also received an
overwhelming support from prominent industry associations such as Automotive Component Manufacturers Association, FICCI CASCADE, Indian Beverage Association, Organisation of Pharmaceutical Producers of India (OPPI), Indian Cellular Association, and International Hologram Manufacturers Association in our fight against counterfeiting. (For a
detailed story, do read our special report on (Authentication Forum 2017.)
In addition to this, the current issue also covers stories on How FMCG brands are gearing up against counterfeiting and the need of authentication solutions for SME sectors, interview of our new members along with regular columns such as reports from FICCI CASCADE, news bytes and upcoming events.
We thank you for your continual support and look forward to receive your feedback.
Sincerely,
Chander S Jeena
Editor, The Authentication Times
The document is the February 2010 issue of The Holography Times, a quarterly newsletter published by the Hologram Manufacturers Association of India. It discusses several stories related to holography technology, including scientists using holograms to create knots of light, new secure holographic materials being developed for ID cards, and a Scottish bank adopting new holographic security features on its banknotes. It also provides an editorial welcoming readers and highlighting articles in the issue.
The Holography Times, February 2010, Volume 3, Issue No 9
Ht issue 14 201106
1. June 2011 | Volume 5 | Issue 14 www.homai.org
The Holography Times
An endeavour to protect products and people
Regulatory
control
The Holography Times is a quarterly newsletter published by
Hologram Manufacturers Association of India (HoMAI)
Pharmaceutical industry
needs an effective strategy to
combat counterfeiting
Pharma company
initiative
Anti-counterfeiting
strategy
Usage of anti-counterfeiting
technology
Consumer
education &
retailer recognition
www.homai.org 1
2. VISIONFOIL 104 H
The Holography Times News Bytes
The real thing
The VISIONFOIL 104 Hologram from BOBST gives you and your customers
the strategic advantage needed to win the war against product and
brand piracy, delivering ultra precise application of every size and
type of hologram currently in the market, plus many that are not yet
commonplace. From banknotes to visas, and from tickets to packaging,
the VISIONFOIL 104 H handles them all effortlessly.
After all, it’s the real thing.
2 www.homai.org
B O B S T G R O U P . C O M
3. The Holography Times
Viewpoint
Pharmaceutical industry needs
an effective strategy to combat
counterfeiting
In 2010, the global sale of counterfeit drugs was estimated
US $75 billion*. That’s a 92 percent increase in just fi ve years,
according to estimates from the Centre for Medicines in the
Public Interest (CMPI). This is a major issue for drug companies
and an even bigger problem for patients those live may depend
on these medications.
Globally, governments and drug companies are implementing
various efforts to tackle this problem for example;
- in 2005, Malaysian government started usage of
holographic label on all its registered medicines;
- in 2009, the EFPIA announced the pilot of its coding and
identifi cation solution in Sweden;
- in July 2010, the National Agency for Food and Drug
Administration and Control (NAFDAC) started using Mobile
Authentication Services (MAS) and an RFID system;
- and recently the Drug Controller General of India (DCGI) is
going to implement bar-codes for pharma exports in India
from July 2011.
Although these initiative are welcome, still there is a need to do
lot more.
The negative impact of counterfeiting can be diminished to a
great level if it becomes a part of every brand strategy – plan
and review process with the accountability of the brand owners
towards its most valuable assets- for example Brand.
C S Jeena
Editor
1US $ = ` 45 (3 month average)
In this issue
4-7
News Bytes
8
Pharmaceutical
Industry
Needs an effective strategy to
combat counterfeiting
Global Trends 11
Hologram providing effective
combination of authentication features
Expert Insight 13
Enterprise risk assessment &
management
Tender Updates 15
Industry Trends 16
Global Patents 17
Industry Updates 18
Upcoming Event, 2011 19
www.homai.org 3
4. The Holography Times News Bytes
Holograms may be included in trademark law
It follows news from Taiwan
where government authorities
have introduced a bill to expand the
types of representation protected
by trademark law by including
holograms, 3D shapes and
movements for the fi rst time.
The idea is that anything that serves
to ‘identify’ something, whether
in the form of words, patterns,
graphics, colors, holograms or
sounds, could be submitted for
trademark protection in Taiwan.
The International Hologram
Manufacturers Association
(IHMA) says that this will boost
the protection of the intellectual
property rights of holograms and
will be a boon for brand owners
looking to protect their products
and market share.
Holograms have to date been deemed
to be covered by copyright law (as
covered in the Berne Conventions)
and the European Community
Design Rights, but they have not
been specifi cally mentioned in any
national legislation on trademark
or copyright. The Taiwanese move
is therefore a step forward for the
‘normalisation’ of holograms as a
protected item.
Wang Mei-Hua, Director-General
of Taiwan’s Ministry of Economic
Affairs’ Intellectual Property Offi ce
(IPO), said that if the revised law is
passed, animation and holograms
that appear on mobile phones could
also receive trademark protection.
She said the Nokia Corp image
that appears when its cell phones
are turned on has already been
registered as a trademark in several
countries and the fi rm could also
apply for protection in Taiwan if the
draft bill is passed.
The Trademark Act amendment
approved by the Legislative
Economic Committee will add
animations (movement), laser
logo (hologram) and three-dimensional
shapes to the current
legal recognition of a trademark
as a word, fi gure, symbol, color,
sound, three-dimensional shape or a
combination thereof’.
Glenn Wood, US media
representative for the IHMA,
welcomed the news, adding: “This
has got to be seen as a step in the right
direction as holograms play a vital
part in the battle to stem the fl ood of
counterfeit goods emanating from
Taiwan and other parts of the world.
It should help all involved in anti-counterfeiting
and brand protection
and could pave the way for similar
moves around the world, which has
to come eventually.” ■
Source: www.ihma.org
“The International
Hologram
Manufacturers
Association (IHMA)
has welcomed a move
which could lead
to holograms being
specifi cally covered
under a national
trademark law for the
fi rst time”
Alpha Lasertek installed Optodigital KINEMAX
Alpha Lasertek India
one of the most
trusted anti-counterfeit
hologram manufacturers
in India has installed an optodigital
KINEMAX hologram mastering
system from Polish Holographic
System, Poland. The system
comprises HiSec type of origination
and litho type origination with a
resolution of 120,000 dpi*. The
company has already commissioned
this system and is pleased with its
performance.
Founded in 1991, Alpha Lasertek
is focusing on to develop the most
effective overt technology to help
Indian consumer in identifi cation
of fake products. According to
Urvinder Singh, Director Alpha
Lasertek “The system will help in
providing cutting-edge technology
to our esteemed customer’s, as with
this we can provide highly secured
hologram including ‘Grey color’
hologram”. The quality and features
of this system are very close to
e-beam master but available at 10%
of the price of e-beam master”. ■
For more information contact at
+91.9717499005 or
e-mail urvinder@alt.co.in
* DPI stand for dots per inch, a measure of printing resolution
4 www.homai.org
5. The Holography Times News Bytes
Contraband cigarette
market estimated at
` 1,700 cr (USD 425 million)
Hologram
seals to
prevent
spurious
N EW DELHI: ‘Extremely high’
liquor excise duty on cigarettes in
India has increased the incentives
for contraband trade in the country,
estimated at ` 1,700 crore (USD 425
million), according to a Euromonitor
International Study.
The illicit cigarette market in terms of
volumes has grown by 57.7 per cent
during 2004 to 2009 in India, as per the
study commissioned by industry body
ASSOCHAM.
Commenting on the fi ndings, Tobacco
Institute of India Director Udayan
Lal said, “The extremely high excise
duty rates on cigarettes provide a very
lucrative opportunity for evasion.”
According to him, the clandestine
activity has gained momentum, after
the central government cummulatively
increased the excise duty on cigarettes
by 42 per cent. The forecast is that
illicit consumption will continue to rise
over the next fi ve years.
Illicit cigarettes consist of not only
smuggled international brands, but also
duty-evaded cigarettes manufactured
domestically by small, unscrupulous
manufacturing units. “The Institute
seeks tax stability on cigarettes,
coupled with a widening of the tax
base through reduction in the large
tax differential between cigarettes and
other tobacco products,” Lal said.
In the list of top 15 countries with high
consumption of illicit cigarettes, India
is at the fi fth position in terms of growth
rate between 2004-2009 in volumes,
followed by Malasiya, Romania,
Pakistan and France, respectively.
“In 2008, the per pack price gap
between tax paid and contraband
widened across all price segments.
For example, a premium brand pack
of 20 sticks of India Kings retailed at
` 100, while its smuggled competitors
such as Marlboro and Rothmans were
available at a steep discount, selling for
` 80-85,” according to the report.
Globally, the world’s top 15 countries
account for some 79 per cent of
global illicit cigarette consumption
with China the largest (36.2 per cent),
despite a 19.4 per cent fall in illicit
cigarette consumption over 2004-09.
“The BRIC countries accounted for
around 50 per cent of all illicit trade in
2009,” it added. ■
Source: Euromonitor
Hyderabad, Andhra
Pradesh, India: The state
government of Andhra Pradesh
in India is contemplating
introduction of hologram seal
with bar coding to check sale
of spurious liquor and also to
improve the revenue generation.
The excise department has fi xed
a target of ` 9000 crore (USD 2
billion) as revenue from excise
for 2011-12.
According to offi cial sources,
the paper seals being put on
the liquor bottles are easily
tampered with. Hologram seal
with bar coding would help in
preventing the sale of spurious
liquor as well as identifying the
distillery where the liquor has
been manufactured and the date
of manufacture and other such
details.
The sources said the government
proposes to introduce holograms
of three different colours. Two
different colours for exports and
imports and another for those
manufactured and sold within
the state. ■
Source: www. articles.timesofi ndia.
indiatimes.com
Table 1: The 10 biggest market for illicit trade in 2007
Ranking Country Illicit trade (bns of cigarettes)
1 China 214
2 Russian Federation 76
3 United States 62
4 EU 58
5 Brazil 38
6 Phillippines 19
7 India 18
8 Indonesia 14
9 Pakistan 13
10 Turkey 12
www.homai.org 5
6. The Holography Times News Bytes
` 500 crore
(USD 125 million) for
high-security
number plates
Gujarat, India: The state government has initiated the
process to implement the ` 500-crore (USD 125
million) High Security Registration Plates (HSRP) project
for all types of vehicles across Gujarat. The project is
aimed at preventing duplication of the registration plates,
thereby preventing crimes. The city has about 17.69 lakh
(1.7 million) vehicles, including two, three and four-wheelers.
The system has security features to prevent counterfeiting
and duplication of such registration number plates. The
specifi cations of plates on different type of vehicles have
already been laid down in order to ensure uniformity in
size, colour and specifi cations of the registration plates
across the country.
As per the guidelines of the Union Ministry of Road
Transport, the State Transport Department has started the
work of establishing technical network for the project.
The government has recently invited tenders for the
project, which will be implemented on the build, own
and operate (BOO) basis.
According to the State Transport Commissioner, J P
Gupta, “After the implementation of this project, all new
vehicles will use HSRP, while the older vehicles will
have to replace their old number plates with HSRP. The
government will appoint authorised vendors at all the
Regional Transport Offi ces (RTOs) from where vehicle
owners can get HSRPs.”
The plates will be highly secure with “lock, hologram
and unique numbers”. “At present, there is no standard
number plate system in the state,” he said, adding that
the project will cover the entire state within a year. The
department is also working on digitisation of all the
vehicle data and is likely to introduce chip-based driving
license and vehicle registration book, said Gupta. ■
Source: www.articles.timesofi ndia.indiatimes.com
6 www.homai.org
7. The Holography Times News Bytes
Schreiner
MediPharm
unveils
specialty
labels for
autoinjectors
Schreiner MediPharm, a
Germany-based provider of
specialty pharmaceutical labelling
products, has launched a new multi-functional
label for self-medicating
autoinjectors and pens.
The new label is equipped with
a tamper-evident feature in the
form of a perforation that provides
assurance the autoinjector or pen
was not previously opened and
that it contains the correct drug.
The position of the perforation
also ensures that once it has been
opened, the cap cannot be closed
again undetected. Additionally,
there is a transparent window in
the label that enables the user to
visually check the fi ll level of the
contents within.
Holograms to
safeguard handicraft
products
To prevent the user’s hand from
slipping during the injection, the
label has a non-slip texture for
improved grip and safe handling.
Due to the special material
properties the label snugly fi ts
the shape of the autoinjector and
reliably adheres to the plastic
surface.
‘With a focus on safety and
comfort, we have created a unique
solution that can be customized to
suit various injection systems,’ said
Gene Dul, President of Schreiner
MediPharm. ‘The self-medication
market is growing rapidly and this
product will help improve patient
safety on several levels.’ ■
Source:www.schreiner-medipharm.
com
Ufl ex to set up US
polyester-fi lm plant
Raipur, Chhattisgarh, India: In an attempt to
preserve the traditional art of Chhattisgarh, the
government has decided to use holograms on every
handicraft produced in the state. The Chhattisgarh
Handicraft Development Board is developing hologram
for the purpose.
Now, the buyers will get guarantee cards with every
handicraft item that they purchase. The authorities
believe this step will curb the duplication and theft of
the traditional art and craft of the region. Till now, the
authorities have managed to get only bimetal patented.
This has encouraged the fraudsters to duplicate other
items or steal these items and sell them at higher prices
in the international market. ■
Source: www.cghandicraft.com
India-based substrate provider Ufl ex Ltd. will set
up a polyester-fi lms plant in the US. The project
represents a USD 80-85 million investment, which will
be made through a 100% subsidiary of the company,
reports Equity Bulls.
Ufl ex has expanded its plastic-fi lms production
operations across the globe over the past few years. It
recently opened a new site in Egypt and added capacity
to its Mexico plant. The US site will be the company’s
sixth facility. In February, Ufl ex announced a USD80
million investment to construct a new plant in Wrzesnia,
Poland. That facility is said to begin operations in June
2012. ■
Source: www. ufl exltd.com
www.homai.org 7
8. The Holography Times
Indian pharmaceutical industry
Needs an effective strategy to combat counterfeiting
Counterfeit pharmaceuticals
are an ongoing problem
worldwide and the labelling
industry has been heavily
regulated as a result. Different
geographies can sometimes
be at a higher risk than others,
and in recent months, India
has been cited as a source of
counterfeits. The recent decision
of Government of India of
fi nalization of implementing bar
code attract the attention of the
industry. This comes on the heels
of a discovery of “Made in India”
labels on fake pharmaceutical
products produced in China.
To combat this, all Indian
pharmaceutical exports will
carry a barcode as of July 1,
2011 on primary, secondary and
tertiary packaging.
Missing Element - No
protection from fakes or
tampering
The better-late-than-never rule
will allow medicine to be traced
and tracked to its source of origin.
Bar code is a good solution for
tracking and tracing of goods, but
a problem will always remain if
the product is counterfeit during
the supply chain. As when the
code is simply printed onto the
packaging, it does not protect
Cover Story
the pack against counterfeiting
or tampering.
i. Traceability features are not
immune against foregery
and require additional anti-counterfeiting
feature to
ensure their own authenticity
as well as the authenticity of
the product they are attached
to.
ii. The codes can simply be
copied and printed on to
illegal produced packaging,
or the original product can
be removed from the original
pack and replaced by fake.
iii. The consumer is obvious to
this if the produce pack itself
is not properly protected.
One needs to understand
that product identifi cation
technologies such as barcode and
DMS1 tracking should be used to
facilitate the overt, covert and
other forensic technology, not
to compete with these proven
technologies.
Example: EFPIA2 product and
verifi cation project (Figure 1)
In May 2009, the EFPIA
announced the pilot of its
coding and identifi cation
solution in Sweden. The EFPIA
“One needs to understand
that product identifi cation
technologies such as
barcode and DMS tracking
should be used to facilitate
the overt, covert and other
forensic technology, not to
compete with these proven
technologies”
8 www.homai.org
9. The Holography Times
Cover Story
Table1 : Overview of some security options
Manufacturer Distribution Regional Pharmacist / End User
Holograms Minimal cost Easy to check Easy to check Easy to check Easily
Micro-printing Minimal cost Easy to check Easy to check Easy to check Education is
Taggants Moderate to Special reader Special reader Special reader Manufacturer
high cost required required required would need to
Color shifting Moderate to Easy visual Easy visual Easy to see / would need to
inks / Digital high cost inspection / inspection / manufacturer Brand
watermarks reader required reader required authenticate differentiation
Frangible and Minimal to Easy to detect Easy to detect Easy to detect Easy visual to
other security moderate cost tampering / tampering / tampering / detect
stocks reader required reader required reader required tampering
Serialisation Moderate to Special equipment Special equipment Special equipment Possible human
high cost needed, track- needed, track- needed, track- code available
RFID Moderate to Special equipment Special equipment Special equipment Manufacturer
high cost needed, track- needed, track- needed, track- would need to
solution does not provide for
verifi cation by the patient, as it is
the Pharmacists who will check
a unique identifi cation code on
each individual pack when it is
dispensed to patient.
These codes are generated and
applied by manufacturers using a
simple 2D Data Matrix Barcode,
which contain a unique serial
number. The scan revealed any
duplication of data on packs and
triggers the system to immediately
alert the pharmacist to the
possibility of a counterfeit product.
This solution presumes that all data
collected in a central location in a
timely fashion and can be queries
against at anytime from almost
anywhere. This opens up a list of
question;
i. Who is going to be responsible
for storing and managing this
data?
ii. Who will pay for it?
Cycle Distribution Hospitals
Centre
with proper with proper with proper important
equipment equipment equipment
and-trace and-trace and-trace
and-trace and-trace and-trace authenticate
iii. Are pharmaceuticals fi rms
willing to share their data with
everyone else in the supply
chain?
iv. Most pharmaceutical products
pass through many hands along
the supply chain before they
reach their fi nial destination,
which increases the chances
of product counterfeiting,
especially in European
market, where distribution
involves many countries and
languages. The long supply
chain increases the risk of
products being repackaged or
exchanged at the temporary
storage facilities.
With this solution, a pharmaceutical
company still loses, because you
cannot tell which product is the
counterfeit, so if the fake product
was dispensed fi rst, then you are
going to end up holding back the
genuine product when you get a
duplicate hit.
recognized
security
authenticate
EFPIA had himself acknowledges
that the system check the code,
not the product, so it does not
necessarily authenticate that the
medicines is genuine, but it will
identify that the code is genuine.
(see, Pharma Anti-counterfeiting
news, Issue no1, August 2009).
Anti-Counterfeiting is a multi-layered
approach
Counterfeiters can quickly
identifi ed and duplicate many drugs
and drug safety measures. This is
why a multi-layered approach to
counterfeiting is essential for opting
drug security. Printers should
provide both overt and covert anti-counterfeiting
solution.
EFPIA and OPPI3 (India) both
have specifi ed various safety
elements for every drug unit. As
per EFPIA, fi rst, products should
have a tamper-evident container
closure system with overt and or
covert authentication features,
second, packaging should contain
www.homai.org 9
10. The Holography Times
An effective strategy
Malaysia Meditag
Introduction:
The Malaysian Government
considers healthcare a priority
and has introduced a number of
schemes in past to help boost the
sector. The most notable, and
benefi cial to OTC, was been the
launch of “Meditag” holographic
authentication sticker. It was
introduced in 2005 by Malaysian
Ministry of Health to confi rm the
authenticity of medicines registered
with the Ministry.
a randomized 2D barcode on each
unit, and lastly, the supply chain
should be transparent.
Further, the choice of technique
should be depends on how the drug
manufacturer intends to use security
features, for example, a mandatory
in favor of an individual technology,
can backfi re, once it fails.
Need of multi-layered security
In selecting a security feature,
various tradeoffs are necessary
between security and usability. It
is possible to secure a document
or product almost absolutely
by applying layer after layer of
complex security features, but to
fully authenticate would require far
What is Meditag?
The self-adhesive holographic
Meditag measures 8mm x16mm
and contains three levels of security.
For unaided visual security, the
label employs Hologram Industries
(HI) proprietary diagram technique.
A second level of security can be
established through the use of a
handheld instrument, and a third
level for machine readability is also
provided for forensics testing.
more equipment and resources that
is really feasable or necessary.
The most effective brand protection
is a multi-layered solution, with
suffi cient barriers to deter criminal
activity, ideally combing both
overt and covert approaches. This
strategy will go a long way towards,
protecting patient safety, as well as
country reputation and revenues of
pharma companies.
References
i. HoMAI report on pharma counterfeiting
and hologram
ii. How to select a security feature “ The
Document Security Alliance (DSA) and
The North American Security Products
Organisation (NASPO)” www.
documentsecurityalliance.org / www.
naspo.org
Cover Story
Result: Since the Ministry of
health introduced meditag in
2005 instances of un-registered
medicines (which are often
counterfeit) on the market has
fallen by up to one-third.
Source: Paper presented by Ministry
of Health at Global Forum on
Pharmaceutical Anti-Counterfeiting
held in Washington, DC, June 2008 and
by Mediharta at Holopack-Holoprint,
November 2010.
iii. Solutions in the fi ght against drug
counterfeiters “Schreiner MediPharm”
www.schreiner-medipharm.com
iv. Anti-Counterfeiting – A multi layered
approach “Eric Caro of Catalent
Pharma Solutions” www.samedanltd.
com / www.catalent.com
v. DuPont anti-counterfeiting solutions /
www.authentication.dupont.com
vi. European Federations of Pharmceutical
Industries and Association (EFPIA)
white paper “The Anti-Counterfeiting
of Medicines”
Bibliography
1. DMS- Digital Mass Serialization
2. EFPIA- European Federations
of Pharmceutical Industries and
Association
3. OPPI- Organization of Pharmaceuitical
Producers of India
10 www.homai.org
11. The Holography Times Global Trends
Pharmaceutical anti-counterfeiting
Hologram providing effective combination of authentication features
by Ian Lancaster & Glenn Wood, IHMA
“Holograms can now
combine authentication
overt features with
covert elements and
forensic and track
and trace elements
to provide a highly
effective weapon in
the fi ght against illicit
products”
Counterfeit concerns
A joint survey by the International
Pharmaceutical Federation (FIP)
and Pfi zer revealed that pharmacists
are concerned over the global
problem of counterfeit medicines.
The survey, conducted by APCO
Insight, was reported at the FIP
Congress, Lisbon, Portugal.
Consequently, Ian Lancaster,
general secretary of the International
Hologram Manufacturers
Association (IHMA), believes
that the pharmaceutical industry
can do more to combat counterfeit
pharmaceuticals.
Lancaster cites survey results that
almost two thirds (63 per cent) of
2000 community, retail, and hospital
pharmacists surveyed in Europe, the
United States, and Australia believe
current policies and technology are
insuffi cient to deal with counterfeit
medicines. In addition, 61per
cent of those surveyed also said
that the prevalence of counterfeit
medication is a serious issue in
their country.
“Pharmacists feel more has
to be done about tackling the
counterfeiters and ensuring patients
receive safe, effective, and bona
fi de medicines,” says Lancaster.
“So one of the key challenges is
for manufacturers and producers to
stay ahead of the counterfeiters.”
Role of packaging
Packaging-based solutions may
begin to play a more frequent role
in such programs now that the
European Parliament voted for the
“EU Falsifi ed Medicines Directive”
in February 2011. The directive
seeks to develop packaging and
labeling measures that can help
the marketplace distinguish
falsifi ed medicinal products from
other illegal products as well as
from infringements of intellectual
property rights. (For more details
on the legislation, please see “EU
Moves toward Pan-European
Law.”)
Glenn Wood, U.S. media
representative for the IHMA, said
“Any move to tackle the global rise
in pharmaceutical counterfeiting
has to be seen as positive.
This is a critical time for those
involved in tackling counterfeit
pharmaceuticals. Counterfeits are
on the increase with confi scation at
borders or during enforcement raids
on the rise not only in developing
countries but also in the United
States and in other developed
nations.”
Wood calls the EU Falsifi ed
Medicines Directive a welcome
move. “Along with other global
initiatives, the directive will
undoubtedly play a vital part in
the constant battle to stem the
fl ood of counterfeit drugs and help
producers stay one step ahead of
the criminals.”
Hologram authentication as
solution
Lancaster and Wood suggest that
holograms can play a key role
in combating criminal activity.
“Holograms work best where the
packaging remains with the unit
dose—almost everywhere except
the United States—and when they
are regionalized for a specifi c
market,” says Lancaster. “In the
www.homai.org 11
12. The Holography Times
“The evolving
anti-counterfeiting role
of holograms lies in
their ability to combine
authentication with
detection,”
United States, pharmacists don’t
usually have access to the original
unit-dose packaging and the bulk
packs they purchase almost never
have holograms.”
Hologram providing three
layered security
Holograms can now combine
authentication overt features with
covert elements and forensic and
track and trace elements to provide
a highly effective weapon in the
fi ght against illicit products, says
Wood. And they can be used as
seals, labels, or as the foil in a
blister pack.
Lancaster adds that there are
examples of how holograms provide
a successful and vital detection
function in pharmaceutical anti-counterfeiting
strategies. A few
years ago Malaysia introduced
its Meditag serialized hologram
label to be found on all registered
medicines—traditional and
western—which has helped the
Global Trends
Ministry of Health inspectors to
detect unauthorized and counterfeit
product.
“The evolving anti-counterfeiting
role of holograms lies in their ability
to combine authentication with
detection,” says Lancaster. “And
sometimes pack enhancement, as
Rodotex GmbH has shown with its
packaging for Vitamin C+Kollagen
in Indonesia. This is why the
more enlightened pharmaceutical
companies and enforcement
agencies continue to make them
an integral part of modern anti-counterfeiting
strategies.”
Sources:
The International Hologram
Manufacturers Association (IHMA),
which is made up of over 80
leading producers and converters
of holograms for banknote security,
anti-counterfeiting, brand protection,
packaging, graphics and other
commercial applications around the
world. For more information, go to
www.ihma.org.
12 www.homai.org
13. The Holography Times Expert Insight
Enterprise risk assessment & management
Mr. Pradip Shroff is the President of HOMAI, Board Member of IHMA, and
Vice-chairman of PRS Permacel Pvt. Ltd. He is a B.Tech from IIT Mumbai,
M.S. from Case Western Reserve University, USA, and accredited by
Coaching Foundation India Ltd as a CEO coach. He has worked with Johnson
& Johnson India for almost 25 years and has been involved in developing
solutions for brand protection for over 35 years.
Security & Exchange Board
of India (SEBI), to protect
interest of investors, has made risk
assessment and management as
an important aspect for all listed
companies under its Clasue 49 –IV
(c) of listing. Following activities
are mandatory for all listed
companies:
i. Procedures to inform Board
about risk assessment and
minimization;
ii. Periodic review of procedures
to ensure that executive
management;
iii. Controls risk through a
properly defi ned framework;
iv. Risk management report to
be submitted to the Board for
review.
The intent of SEBI is to protect
interest of investors. It is a good
management practice that every
company, listed or unlisted, ‘for
profi t’ or ‘not for profi t’, can benefi t
by practicing in true spirit. The
ERM will help protect long term
sustainability of any organization.
Enterprise Risk Assessment &
Management (ERM) should be
on agenda of every management
meeting and every board meetings.
The simple steps to follow in risk
managements are:
i. Identify the sources of risk.
ii. Assess the likely damage that
can be caused by each risk
identifi ed.
iii. Determine probability of the
risk becoming a reality.
iv. Calculate expected loss due
to each risk = damage x
probability
v. Develop a strategy based
on expected loss and cost of
mitigating the risk.
vi. Implement the strategy
vii. Review the impact of the
strategy and make changes if
required.
viii. Establish an ongoing process
of review and corrections.
Let us now review risk for various
assets of an enterprise. These risks
can be classifi ed as under:
• Risks to physical properties
• Risks to information
• Risks to brands
Risks to physical properties
Physical properties like offi ces,
plant and machinery are subject
to various types of risks such as
Theft, Fire, Earthquake, etc. There
are several established strategies,
“The ERM will help
protect long term
sustainability of any
organization. ERM
should be on agenda
of every management
meeting and every
board meetings.”
www.homai.org 13
14. The Holography Times Cover Story
(Managing Director, Risk Coordinator, Principal Risk Owners (PROs)
Supply chain HR &
Administration
approaches and solutions available
for risk mitigation against theft -
such as providing doors & windows
with locks, video camera etc. The
mitigation strategy against risk
of fi re is also well known. There
are experts available to carry out
a complete risk profi le. The best
way to fi ght fi re is to prevent it
by carefully handling all possible
sources, by providing training at
all levels. In case of a fi re there
are still several well established
tools and technologies available
to fi ght – Smoke detectors, fi re
extinguishers, sprinklers etc. Well
managed companies have a safety
manager, a safety management
plan and review systems.
Risks to information
Information is power and clearly
a company has to have plans
to protect its confi dential and
important information. The need
and awareness has increased in
recent past due to extensive use of
IT technology. There are several
strategies and tools available
to manage this risk. Use of fi re
walls and spam control are very
common. The high tech companies
Board of Directors / Audit Committee
ERM Steering Committee
Risk-coordinator is usually the company secretary
Sub committee with risk operatives
Legal and
Secretariat Production Finance Marketing
Risk Management Organization Structure
involved in sensitive information
adhere to international standards
(ISO 27001).
Risks to brands
It takes many years and consistent
efforts to build a brand. Brand
represents the emotional bond
that the stake holders have. Brand
is intangible but it is the most
valuable asset for a company.
Consumers buy products of a
known brand as she feels confi dent
about the consistency in the
promise delivered by the brand.
Global brand names like Johnson
& Johnson, Coke, and Toyota have
values which run in billions of
dollars. Indian brands like Tata,
TVs, and Bajaj are well known.
An attack on brand can cause a
signifi cant blow and lead to huge
loss of consumer base, loss of
market share and loss of profi t.
The cost of rebuilding a damaged
brand is huge and requires very
intense efforts. The brand attack
can be by pilferage in transit,
by adulteration, infringement of
spurious products etc.
Brand risk management is a new
concept and needs to be on the
agenda of every management team
and every board of directors. There
are various options available to
develop a customize strategy for
Brand risk management. One
can draw inspiration from good
management practices adopted
in known areas like - health,
safety, environment, quality.
Enterprises can form a brand risk
management team with CEO as a
leader and possibly with the help
of an external expert the team can
prepare itself to mitigate risk to a
brand.
Summary
Risk mitigation strategies are a
necessity of the modern times.
Every company listed or unlisted
needs to pay a serious attention
to this important and critical
aspect for long term sustainability.
Among various sources of risks,
brand risk management requires
highest attention. Companies
must develop a risk profi le and
continuously review plan, action
and performance.
14 www.homai.org
15. The Holography Times Industry Updates
Tender Updates
Organisation Date State
(Country) Details
Jaipur Vidyut Vitran Nigam Limited February 2011 Rajasthan, Supply of tamper evident
India polycarbonate seals
Maharashtra State Board of Secondary & February 2011 Maharashtra, Printing of hologram & laminated
Higher Secondary Education India statement of marks sheet and certifi cates
Directorate of Geology and Mining February 2011 Uttar Pradesh, India Supply of multicolored security hologram
Central Tobacco Research Institute February 2011 Andhra Pradesh, Supply of holograms of 24 microns
India thickness with self adhesive and in
sheet form
Government of Tamilnadu, February 2011 Tamilnadu, India Production and supply of polyester
Excise Department hologram excise lables
Government of Goa, Excise Department February 2011 Goa, India Supply of security hologram
stickers
Sukhmani Society for Citizen Services February 2011 Punjab, India Supply of high security holograms.
Centre for Development of March 2011 Kerala, Supply & installation of rack 2U server
Imaging Technology India & high speed hologram hot stamping
machine
Government of Orissa, March 2011 Bhubaneswar Printing, production & supply of
Excise Department Orissa, India polyester hologram excise labels
Government of Uttarakhand March 2011 Uttrakhand, India Supply of EALs (excise adhesive labels)
Excise Department
Dakshinanchal Vidyut April 2011 Uttar Pradesh, India Supply of hologram seal
Vitran Nigam Limited
Izpalnitelna Agentsiya April 2011 Bulgaria Holographic products and designs
“Avtomobilna Administratsiya
Madhya Pradesh Agricultural April 2011 Madhya Pradesh, Work of hologram printing
Marketing Board India
Gulbarga University April 2011 Karnataka, Supply of holograms
India
United Nations Development Programme April 2011 Afghanistan ID card plastic lamination ribbons with
(UNDP) UN hologram best suitable for NISCA PR
5302 laminator
Offi ce Of The Director of April 2011 United States Pre-Qualifi cations are invited for
National Intelligence proposers~ day announcement for the
IARPA synthetic holographic
observation (SHO) program
To get the latest tender, subscription and information email at info@homai.org
www.homai.org 15
16. The Holography Times Industry Updates
Industry Trends
Consolidated 2009 (million) 2010 (million) Change
sales revenue
Hologram Industries, € 28.3 € 31.9
France +13%
Identity Document 14.3 45%
Vehicle Identifi cation 9.1 29%
Brand Protection 3.9 12%
Fiduciary documents 3.2 10%
Other 1.5 4%
Total 32.0 100%
Oberthur technologies, € 904.6 € 978.8 +8.2%
Germany
Card Systems 712.9 72.8%
Security Printing 145.7 14.9%
Identity 101.6 10.4%
Cash Protection 17.8 1.8%
Total 978.8 100.0%
G&D, € 1684 € 1688 +0.2%
Germany
Card & services 705 41.76%
Banknote 753 44.60%
Govt solutions 210 12.44%
New Business 20 1.8%
Total 1688 100.0%
API, £ 93.4 £ 86.4 -9.5%
United Kingdom
Shiner International, China USD 34.5 USD 58.2 +68.5%
Source: www.bloomberg.com
Indian Hologram Industry increasing with 19% growth
New Delhi: Hologram Manufacturers Association of
India (HOMAI), the industry body deal in promotion of
holography in India has released its 2nd Financial Study
of hologram industry in India. According to the report the
hologram market in India is constantly increasing with an
average growth rate of 19 per cent per annum in last fi ve
years.
Indian market overview
The hologram market in India, currently estimated at
` 2.4 billion, is further projected to grow at 15 per cent
CAGR for the next fi ve years as there is a huge demand of
holographic features in sectors such as Identity Documents,
Tobacco and Brand Protection. According to HOMAI, the
increasing need for enhanced security and protection of
consumers from counterfeiting products as well as quality
services, reasonable price, increases in export are the
reason behind this constantly growth.
Research Method
The report has been done on the basis of primary data based
on reported fi gures of 21 HOMAI member companies.
The report consists of 3 sections covering i) Financial
highlights of industry 2005-2010 ii) Analysis of key
rations 2005-2010 and iii) conclusions and trend analysis.
It comprises of fi gures and statistics on capital employed,
net fi xed assets, current assets, current liabilities, sales,
sales to fi xed assets, credit period, inventory, raw material
to sales, profi t etc. The report comprises 20 pages and
costs USD 675.
The report will be useful for industry researchers, hologram
manufacturers, manufacturers of branded and security
sensitive products, advisory fi rms in the sector, global
investors looking at India in terms of future investments in
this industry ■
For more information contact at info@homai.org
16 www.homai.org
17. The Holography Times Industry Updates
Global Patents
Publication Title Int. Application Applicant
Date Class Number
05.05.11 (WO 2011/053087) Solar cell and H01L 31/042 PCT/KR2010/00764 LG Innotek Co., Ltd
manufacturing method thereof
05.05.11 (WO 2011/052405) Optical communication G02F 1/31 PCT/JP2010/068158 National University
system Corporation Hokkaido
University
21.04.11 (WO 2011/046822) Hologram and G03H 1/00 PCT/US2010/051973 E.I. Du Pont de Nemours
associated methods of fabrication and Company
thereof and use in security/authentication
applications
21.04.11 (WO 2011/046420) Forgery-proof vehicle No IPC found PCT/MX2010/000111 DIAZ LOPEZ, Eduardo
identifi cation plate with a stamped/
encapsulated hologram
21.04.11 (WO 2011/045972) Image displaying B42D 15/10 PCT/JP2010/063326 Toppan Printing Co.,
medium, labeled article, and method of Ltd.
manufacture thereof
21.04.11 (WO 2011/045543) Method and device for G07D 7/12 PCT/FR2010/052180 Hologram Industries
checking a secured document
14.04.11 WO 2011/044464) System, method and G03H 1/04 PCT/US2010/051981 Massahussetts Institute
apparatus for wavelength-coded of Technology
multi-focal microscopy
14.04.11 (WO 2011/043525) Method for transposing B29C 45/14 PCT/KR2010/002615 Janghan Inpla Co., Ltd.
hologram into molded material by using
micro unevenness hologram
14.04.11 (WO 2011/043208) Optical element, G02B 5/30 PCT/JP2010/066651 Nec Corporation
light source device, and
projection-type display device
10.03.11 (WO 2011/027514) Authenticity G03H 1/26 PCT/JP2010/005233 Dai Nippon Printing
determination hologram and fabrication Co., Ltd.
method therefor
10.03.11 (WO 2011/027472) Optical information G03H 1/02 PCT/JP2009/065594 Kabushiki Kaisha
recording medium Toshiba
10.03.11 (WO 2011/026794) Vivarium comprising A01K 63/00 PCT/EP2010/062563 GEYER, Daniel
a hologram
03.03.11 (WO 2011/025210) An apparatus and a G03H 1/22 PCT/KR2010/005621 LG Electronics Inc.
method for reconstructing a hologram
20.01.2011 (WO 2011/006929) Method and device for G03H 1/02 PCT/EP2010/060141 MANN+HUMMEL
marking objects, particularly components GMBH
of a motor vehicle, with an embossed
hologram and objects marked in this way
For more information, visit www.wipo.int - Gateway to Patent Scope – Database Search – PCT Applications
International Applications (PCT)
This search tool allows you to search around published International Patent Applications and to view the latest information
and documents available to the International Bureau. This facility features: full-text search in Descriptions and Claims;
search using unlimited keywords; bibliographic search; Boolean operators; and graphical results
www.homai.org 17
18. The Holography Times Industry Updates
Anti-counterfeiting technology
patent round-up
Microsoft has been awarded a US patent (No. 7,878,398) on its techniques to create counterfeit- and tamper-resistant
labels using randomly-occurring features. These may be inherent to the label itself or added to it, for
example by applying fi bre optic strands. “This pattern is unique to each label and may not be exactly duplicated at
a reasonable cost,” says the patent.
AlpVision has been granted patents in India (No. 243454) and Indonesia (ID P0025514B) for its Cryptoglyph
invisible marking technology which can be applied to carton boxes, blister packs, labels and other pharmaceutical
packaging materials. The process prevents counterfeiting through incorporation of a signature in form of an
invisible mark in parts of or over the entire packaging or label. The company said it now has Cryptoglyph patents
in force in all major countries around the world.
US company Axsun Technologies has been granted a US patent (No.7,875,457) for a product authentication
system. It is based on machine-readable taggants that can be detected using Raman spectroscopy. The taggant
information is used to “identify, validate, and distinguish the origin of the source” of an item and after scanning
is rendered unreadable by chemical modifi cation, “thereby controlling the taggants’ lifecycle,” says the patent.
Axsun is best known in pharma circles for its near infrared (NIR) spectrometer range.
AuthentiForm Technologies (now CertiRx Corp) has been awarded a US patent (No. 7,874,489) for its product
authentication technology. The new patent which claims priority over an earlier dossier (No. 692,225), covers
methods, reagents and apparatus for authenticating product using a ‘signature array’ of microparticles, printed
symbols or other entities. “Methods of the invention are easy to implement and can be covert, but are diffi cult to
replicate, simulate, alter, or transpose, and resist tampering and inadvertent or intentional alteration,” it claims.
Swiss fi rm CSEM SA (Centre Suisse d’Electronique et de Microtechnique) has been granted a US patent (No.
7,864,424) covering the use of so-called zero-order diffractive pigments (ZOPs) which can be used to add “very
pronounced” colour effects on products which thanks to their material properties are diffi cult to copy and cost-effective
to mass produce. The iridescent optical effect varies as the image is tilted or rotated, says the patent.
Document Security Systems, Inc. has been awarded seventeen new patents in the last 12 months for technologies
in counterfeit prevention, product authentication and brand protection. The new patents include:
i) AuthentiGuard™ Prism - A covert brand protection and authentication technology where a hidden image is
revealed with a proprietary lens. The hidden image disappears on copies and scans.
ii) AuthentiGuard™ VeriGlow - An invisible image system which can be seen by passport scanners currently
installed around the world. This multi-layered, covert authentication technology is used for high security
documents for government as well as labels and packages for the pharmaceutical industry.
iii) AuthentiGuard™ Pantograph 5000 - The “warning word” overt counterfeit deterrent technology designed to
protect checks, coupons, documents, labels and packaging from today’s sophisticated scanning and copying
systems used by modern counterfeiters.
18 www.homai.org
19. The Holography Times
Industry Updates
Upcoming Events
HOMAI Annual General Meeting 2011
July 9, 2011, The Claridges, Surajkund, Delhi/NCR, Faridabad, India
The 3rd Tax Stamp Forum
Sep 13-14, 2011, Washington DC, USA
For more details contact: Tel: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790
Email: info@reconnaissance-intl.com; Web: www.taxstampforum.com
Label Expo Europe 2011
Sep 28 - Oct 01, 2011, Brussels, Belgium
For more details contact: Web: www.labelexpo-europe.com
Holo-pack. Holo-print 2011
Nov 9-11, 2011, Las Vegas, USA
For more details contact: Tel.: +44 (0)1932 785 680 ; Fax: +44 (0)1932 780 790
E-mail: info@reconnaissance-intl.com , Web: www.holopack-holoprint.com
Label Expo Asia
Nov 29 - Dec 02, 2011, Shanghai / PRC
For more details contact: Web: www.labelexpo-asia.com
Pack Plus 2011
Dec 7-10, 2011, New Delhi, India
For more details contact: Tel.: +91 22 27812093
E-mail: info@packplus.in, Web: www.packplus.in
The Hologram Manufacturers
Association of India (HOMAI) is a
non-profi t organization established in
1998 to represents and promotes the
interest of hologram industry in India as
well as to fi ght against counterfeiting.
Affi liated with International Hologram
Manufacturers Association (IHMA),
UK it is the only second body of its
type in world. It encourage adoption
of current technologies and standards
for high security so as to stay ahead of
the counterfeiters.
For more details please visit us at
www.homai.org
Published by:
Hologram Manufacturer Association of India
(HoMAI)
Issue Editor:
C S Jeena
The Holography Times is a quarterly
newsletter published by Hologram
Manufacturers Association of India (HOMAI)
with an aim to provide latest developments,
research, articles, patents and industry news
to a wide audience related to Holography in
Indian and World.
The editorial team welcomes your news,
contributions and comments. Please send
your product updates, press releases,
conference announcements or other
contributions to HoMAI:
21-Ground Floor, Devika Tower 6
Nehru Place, New Delhi 110019, India
Telfax: +91 (11) 41617369
Email: info@homai.org
Website: www.homai.org
Designed and Printed by
EYEDEA Advertising
E-439/9, SDV, Charmwood Village,
Faridabad, Haryana (INDIA)
E-mail: eyedeaadvertising@gmail.com
on behalf of HoMAI
Disclaimer: The data used here are from various
published and electronically available primary
and secondary sources. Despite due diligence
the source data may contain occasional errors. In
such instances, HoMAI would not be responsible
for such errors.
A
MUST
REQUIRED
2nd
Indian
financial
study 2010
An analysis of Indian
Hologram Industry by HOMAI
You need it; if you are a
Hologram manufacturer
Supplier to industry
Hologram strategist
Anti-counterfeit consultant
Converters of holographic materials
Financial broker and analyst tracking
Anti-counterfeiting solutions providers
E-mail: cjhomai@gmail.com | Web: www.homai.org
www.homai.org 19