Dear Reader,
Welcome to the 29th edition of The Authentication Times.
The current edition focus on the issue of FMCG counterfeit
products in India.
FMCG being one of the largest sector in Indian economy is
currently facing the heat of counterfeit products. The grey
market percentage in the FMCG-personal goods industry
has increased from 25.9 per cent in 2010 to 31.6 per cent in
2012. Parallelly, the loss to the industry has also increased to
approximately Rs.19,243 crores in 2014 to Rs.15,035 crores from 2012, attributable to the increase in the industry size as well as grey market percentage.
Our cover story highlights this core issue and details on the
kinds of counterfeiting prevalent and its impact along with the
factors involved for the increase in counterfeit FMCG products.
The story also highlights the usage of various authentication
solutions adopted by FMCG companies to counter this menace.
We are please to inform that we had join hands with FICCI
CASCADE (Committee Against Smuggling and Counterfeiting
Activities Destroying the Economy) for content sharing,
highlighting their efforts against counterfeiting.
In this issue, you will also find a Q & A with our new member
SPROXIL and various other industry updates.
We thank you for your continual support and look forward to
receive your feedback.
Sincerely,
Chander S Jeena
Editor
VIP Call Girls Service Shamshabad Hyderabad Call +91-8250192130
The Authentication Times Issue 29
1. www.aspaglobal.com
1
The Authentication Times
Issue 29
TheAuthenticationTimesMay 2016 | Volume 10 | Issue 29
www.aspaglobal.com
The official newsletter of Authentication Solution Providers’ Association (ASPA)
Empower
consumer to
seek end to
illicit trade
-Paswan
Also covers:
Combating FMCG counterfeiting in India
Jharkhand introduced tax stamps
2. www.aspaglobal.com
2
The Authentication Times
Issue 29
Dear Reader,
Welcome to the 29th edition of The Authentication Times.
The current edition focus on the issue of FMCG counterfeit
products in India.
FMCG being one of the largest sector in Indian economy is
currently facing the heat of counterfeit products. The grey
market percentage in the FMCG-personal goods industry
has increased from 25.9 per cent in 2010 to 31.6 per cent in
2012. Parallelly, the loss to the industry has also increased to
approximately ` 19,243 crores in 2014 to ` 15,035 crores from
2012, attributable to the increase in the industry size as well as
grey market percentage.
Our cover story highlights this core issue and details on the
kinds of counterfeiting prevalent and its impact along with the
factors involved for the increase in counterfeit FMCG products.
The story also highlights the usage of various authentication
solutions adopted by FMCG companies to counter this menace.
We are please to inform that we had join hands with FICCI
CASCADE (Committee Against Smuggling and Counterfeiting
Activities Destroying the Economy) for content sharing,
highlighting their efforts against counterfeiting.
In this issue, you will also find a Q & A with our new member
SPROXIL and various other industry updates.
We thank you for your continual support and look forward to
receive your feedback.
Sincerely,
Chander S Jeena
Editor
In this issue
Viewpoint
Policy initiatives 3
News Bytes 6
Empower
consumer to
seek end to
illicit trade:
Paswan
IHMA News 16
Member Interview 18
Market report 22
Industry updates 23
Combating
in India
Counterfeiting
FMCG
8
12
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The Authentication Times
Issue 29
Policy initiatives
F
rom February 1, 2016 all
liquor bottles in Jharkhand
are carrying tax stamps for
liquor revenue and consumer
protection. With this, Jharkhand
became the 23rd State in country
to adopt tax stamps by State
Excise Departments. In India,
approximately 11 billion tax
stamp are used per annum for
liquor revenue protection.
According to the officials this
move would curb manufacture
and sale of spurious liquor and
black marketing that together
give a body blow to the state’s
exchequer. According to media
sources, Assistant Excise
Commissioner Dr. Rakesh Kumar
confirmed the department’s
move, adding that they were
floating a communiqué in
this regard for widespread
awareness. The labels will have
specific colours based on the
drink and an inscription of JH
followed by a 10-digit special
alphanumerical code, much like
the vehicle chassis number,” he
said, adding that given the spate
of illegal liquor business rampant
in Jharkhand despite raids, this
move was necessary.
The decision to stick the special
adhesive label was taken three
months ago, he added. “India
Security Press, Nashik was
selected to provide us with
labels of our specifications.
As far as distribution of labels
is concerned, it is being done
through Jharkhand State
Beverage Corporation. So, now
onwards, the bottles given will
bear special stamp indicating its
authenticity,” he said.
Each label 75mm long and 15mm
wide will be of different colours
for different variants. “It’s blue
for Indian made foreign liquor
(IMFL), red for beer, yellow for
country made liquor, green for
spicy country liquor, and pink
for imported foreign liquor,” an
excise official said.
With the naked eye, the colour
of the label, the inscription JH
and the numbers would be seen.
But, to verify the authenticity
of the label on the bottle on
sale, each label will also boast
a computerised signature of
the excise commissioner, the
authorised signatory, which can
only have been seen in ultraviolet
light.
Source: www.telegraphindia.com
Jharkhand introduced tax stamps
for liquor revenue protection
Photo courtesy: Authentication Solution Providers’ Association (ASPA)
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The Authentication Times
Issue 29
10
Jammu & Kashmir
Uttarakhand
Delhi
Uttar Pradesh
Sikkim
Arunachal Pradesh
Assam
Chhattisgarh
Goa
Karnataka
Kerala
Madhya Pradesh
Manipur
Meghalaya
Mizoram
Nagaland
Orissa
Rajasthan
Tamil Nadu
Tripura
Puducherry
Telangana
Andhra
Pradesh
Lakshadweep
Maharashtra
Gujarat
Daman and
Diu
Haryana
Punjab
Chandigarh
Himachal
Pradesh
Bihar
Jharkhand
West Bengal
Andaman and
Nicobar
Sources: ASPA and State excise tender documents.
15 States using full polyester based security hologram
7 States using paper based excise label
1 State using BOPP label
Only state in India which stopped using tax stamps
Tax Stamps in India (2016-17)
Fact file
Population 1.27 Billion (2014)
GDP $ 2.067 trillion (2014)
GDP rank 7th (Nominal) / 3rd (PPP)
GDP growth 7.3% (2014-15)
GDP per capita $ 1627 (2014)
Annual tax stamps consumption: 11 billion
Policy initiatives
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The Authentication Times
Issue 29
Russia introduced
mandatory fur
product marking
S
tarting from April 1, 2016
to December 31, 2016, EEC
countries and Russia are
conducting an experiment to
mark fur products with ID tags.
Termed as fur controlling
identification mark (hereinafter
- Keys), these secure tags will be
marked on each product to help
authorities to curb counterfeit
and tracking of the particular
product.
According to the expert
community, 80 per cent of
this market is in grey area:
from 1 million imported from
abroad products, only 200
thousand declared and with
them, respectively, shall be paid
10per cent customs duties and
18per cent VAT. In Russia in this
business there are about 2.5
thousand companies.
These keys are produced by
Federal State Unitary Enterprise
“goznak”. These are intended
for labeling the form of strict
accountability to the members
(means) to protect against
counterfeiting (security printing)
and contains a built-in RFID tag.
Member of the experiment can be
orderedKeysinsixversions,which
differ from each other in size and
application method. These Keys
are available in two sizes: 53h80
mm (wide version) and 25h160
mm (narrow version).
Further, it is possible to produce
three variants Keys each of two
sizes - depending on the intended
method of application to the
product sewn, glued and hinged.
Source: http://www.goznak.ru
Home-made savouries to
sport holograms soon
S
elect savouries available at
bakeries and food outlets
across Kerala will soon
take a new avatar, sporting a
hologram that assures quality.
It is part of ‘Bake in Kerala’, an
initiative being launched by the
Bakers Association Kerala (Bake),
an organisation of about 20,000
bakers in the State.
A host of indigenous food items
will carry the hologram, after
having gone through a lengthy
process of quality checks,
according to P.M. Sankaran,
president of the organisation.
The programme aims at imbibing
hygienic practices among
manufacturers, who cater to the
need of bakers. Many of the food
items sold at bakeries originate in
small households. Taste apart, the
hygiene at kitchens is unknown
to the consumer. Nor is there a
mechanism to ensure it now. The
system will get overhauled once
the new initiative takes roots, Mr.
Sankaran says. The food items to
be included in the initial phase
include plum cake, cup cake, tea
cake, bread, bun, rusk, bakery
biscuit, mixture, chips, halwa,
unniyappam, kuzhalappam, chikki
and vatteppam. The Statewide
launch of the programme
was carried out in Ernakulam
recently. The districtwise
extension is under way. About
25,000 manufacturers are being
targeted in the first phase. They
will be given training to ensure
quality and hygiene. Of course,
there will be a premium on the
items that carry the hologram,
because much effort goes behind
it, he explains. Earlier, Bake
had launched ‘Bakefit,’ a similar
exercise to ensure hygienic
practices in ‘bormas,’ the kitchens
of bakeries. The Bake certification
is given to those kitchens that
follow the laid-down standards.
A Bake team visits the kitchens
with prior intimation initially, but
would conduct surprise checks
later.
The programme has brought
awareness on quality and
ushered in the highest standards.
The makers of indigenous
savouries may continue to remain
anonymous, but the quality
assurance system will keep their
heads high. Perhaps, the net
result of the initiative could be a
considerable reduction in food-
induced health hazards.
Souce: http://www.thehindu.com
Policy initiatives
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The Authentication Times
Issue 29
News Bytes
T
he National Bank of Ukraine issued an updated
500 UAH banknote. The National Bank of
Ukraine’s Director of Circulation of Money
Viktor Zayvenko emphasized that this bill continues
to update the nation’s banknotes, on which work
began in 2012 as part of the Strategic Programme
to improve the organization of cash circulation in
Ukraine between 2013 and 2018.
Victor Zayvenko noted that the revised bill has
enhanced security features, including optically-
variable effects that are checked when tilting the
banknote.“This includes a window tape, partially
embedded in the thick paper with a strong kinematic
effect(achangeindirectionofthebackgroundimage),
and a SPARK element (an image that has some areas
with a gradual transition from one color to another),”
Zayvenko said.
Source: http://www.coinweek.com
N
ew Zealand had unveiled
new new $20, $50 and
$100 banknotes which
will be released in May 2016.
These banknotes are from its
banknote circulation series 7
called as Brighter Money. Series
7 $5 and $10 banknotes were
released earlier in October 2015.
Thesenewbanknotesareupgrade
to its series 6 with several new
features and enhanced existing
features including;
• A larger window features
a more detailed metallic
element
• The native bird icon changes
colour as the note is tilted,
and a bar can be seen moving
through the space
• A small ‘puzzle number’ lines
up when the note is held up to
the light
• Raised ink is still used on the
large denomination number.
The cost of purchasing and
redesigning the new notes
is estimated to have cost the
Reserve Bank $40 million
over five years. New Zealand’s
current polymer banknotes were
produced by Note Print Australia
Limited in Melbourne. New
Zealand’s new banknotes will be
printed by Canadian Banknote
Company in Ottawa.
Source: http://www.rbnz.govt.nz
Newzealand unveils new banknotes $20,
$50 and $100 banknotes
Bank of Ukraine issues new 500 Hryvnia
banknote
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The Authentication Times
Issue 29
Australia reveal new $5 banknote
design
Holostik
eyes 20%
growth in
FY’16, plans
expansion
T
he Bank of Australia
unveiled new $5 banknote
that will be issued into
circulation from 1 September
2016. The images show the basic
design artwork of each side of
the banknote. As previously
announced, key aspects of the
existing design – colour, size
and people portrayed – are
retained for ease of recognition
and to minimise the disruption
to businesses. There is a new
‘tactile’ feature to help the vision-
impaired community distinguish
between different denominations
of banknotes.
Holostik India Ltd, one of the
oldest and globally recognised
hologram manufacturers is
eyeing 20 percent growth in this
financial year.
Mr. Satyadeep Ray, Director,
Holostik India said, Our year end
figure stands for FY 2015-16
stands at Rs 1.63 billion which
is 14% increase over last year
figure. For current year we are
expecting a growth of 20 percent
for FY 2016-17 to achieve sales
target of Rs 2 billion. This will
be on the back of our continuous
addition to product portfolio.
Our Export sales has increased
by ~ 25% in FY 15-16. Currently
we are exporting to more than
50 countries across the globe.
We have devised aggressive
growth plans for FY 16-17 and
are expanding our foothold in
potentially untapped countries.
The company is focussed on
aggressively increasing its
customer and product portfolio
in India and abroad. With “Make
in India” movement gaining
momentum and increasing
awareness amongst customers
about counterfeited products-
HIL is seeing immense growth
potential in the coming years and
path ahead definitely looks very
promising.
Source: www.taxstampnews.com
Uflex holography division
registered robust growth of ` 3.35
Billion in fy 2015-16
U
flex Holography a division
of Uflex Limited, had
registered a robust
growth of Rs. 3.35 billion in
financial year 2015-16 against
the growth of Rs. 3.12 billion in
FY 2014-15.
Mr. G.P. Pathak, V.P. (R&D &
Operation), Uflex Ltd. said, “The
current year growth is good in
spite of 25 percent decreases
in rate of polyester material
compare to previous year. Uflex
Holography division turnover was
increased by Rs 230 million from
Rs. 3.12 billion in F.Y. 2014-15 to
Rs. 3.35 billion in FY.2015-16”
The turnover constitutes 75
percent of revenue from Security
Products while remaining
from packaging and decoration
sectors.
Uflex produces its products from
its plants in Jammu and Noida.
Whilst, the Jammu plant is set-
up for the wide web industry, the
Noida plant is focused on security
including security holograms and
labels.
New leader and future
products
Recently Pankaj Bhasin also
joined the organisation as
Executive Vice-President of the
holography business and will
have overall responsibility for the
management of the business.
For the future Uflex is also
looking to develop new
holographic products for tobacco,
fast moving consumer goods,
pharmaceuticals, the carton
industry and the development of
a holographic thermal film.
Source: www.theholographynews.com
Mr. G.P. Pathak,
V.P. (R&D & Operation), Uflex Ltd.
contd. on page 16
News Bytes
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The Authentication Times
Issue 29
Cover Story
FMCG Industry in India:
The fast moving consumer goods
(FMCG) segment is the fourth
largest sector in the Indian
economy and is estimated to
grow from US$ 30 billion in 2011
to US$ 74 billion in 2018.
Broadly classified into three
categories- Packaged Food or
Food &Beverages, Personal
Goods and House Care Products,
food products are the leading
segment, accounting for 43
per cent of the overall market.
Personal Care (22 per cent) and
Fabric Care (12 per cent) come
next in terms of market share1
.
Size of Counterfeit FMCG
Market in India
Measuring the exact size of
counterfeiting in FMCG industry
is methodologically challenging
for various reasons. Firstly, the
packaged food sector consists of
a large unorganised sector, which
is particularly vulnerable to
counterfeiting. Secondly, it is an
illegal activity and illicit traders
attempt to remain invisible
and are unlikely to record their
activities. Thirdly, due to the
nature of industry, most of the
times various cases remain
unreported in evidence of used
products.
by Chander S Jeena
1. India Brand Equity Foundation
FMCG being one of the largest
sector in Indian economy is
currently facing the heat of
counterfeit products. The
grey market percentage in the
FMCG-personal goods industry
has increased from 25.9 per
cent in 2010 to 31.6 per cent in
2012. Parallelly, the loss to the
industry has also increased to
approximately ` 19,243 crores
in 2014 to ` 15,035 crores
from 2012, attributable to the
increase in the industry size as
well as grey market percentage.
This story highlights this core
issue and details on the kinds
of counterfeiting prevalent
and its impact along with
the factors involved for the
increase in counterfeit FMCG
products and the usage of
various authentication solutions
adopted by FMCG companies to
counter this menace.
Combating
in India
Counterfeiting
FMCG
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The Authentication Times
Issue 29
Cover Story
However, according to various
media reports it is estimated that
FMCG sector loss 30 per cent
of its business to fake products
and 80 per cent of consumers
who purchased these products
believed that they had bought
originals. Further, according
to a study by FICCI CASCADE
in 2013-14 the estimated loss
of sale to FMCG industry was
approximately (INR 21957+INR
19,243 crores)2
.
Factors responsible for
increase of illicit trade in
FMCG products
In FMCG sector, counterfeiters
take advantage of and use
advanced technology to imitate
original products and replace
them with inferior substitutes.
These could be contrabands or
look-alikes passed off as original
products.
There could be various factors
driving the illicit trade in FMCG
sector, however, the key reasons
seem to be as follows;
• A large unorganised sector in
the packaged food industry;
• Weak regulatory and
implementation mechanism;
• High price of branded and
premium products;
• Huge income disparities
creating a market for cheap
alternatives to the branded
andpremiumproductsamong
the low income population.
Impact of counterfeiting
in FMCG sector
Counterfeit goods can be
dangerous and potentially
harm or even kill unsuspecting
consumers. These products may
contain hazardous and untested
ingredients and provide no
assurance of safety or efficacy.
Apart from the health and safety
issues, counterfeit products in
the market mean low satisfaction
or benefits to the consumers and
poor value for their money.
Impact on Consumers
A recent study by the Delhi
Institute of Pharmaceutical
Sciences and Research (DIPSAR)
found that many of the toothpaste
manufacturers are adulterating
toothpastes and toothpowders
with high quantity of nicotine.
Out of 24 well-known brands
of toothpastes examined, which
were produced and marketed by
leading FMCG companies, seven
were found to contain nicotine,
which is expressly banned as the
Cigarettes and Other Tobacco
Products Act, 2003, prohibits use
of tobacco in any non-tobacco
product. Similarly, out of 10
well-known 23 toothpowders,
six contained nicotine. The most
remarkable aspect of these
findings was that the companies
involved were leading national
and international brands of the
FMCG world. Similar cases have
been reported from Mumbai
and Ahmedabad in which nearly
half of all cosmetic and beauty
care products sold over the
counter (OTC) were found to
be fake or spurious and more
than half contained harmful
ingredients. Ayurvedic products
manufactured by some FMCG
giants were also found to have
misleading information about the
ingredients.
This is a scenario when 62 out
of the top 100 brands are owned
by MNCs, and the balance by
Indian companies. Out of these
62 brands, 27 are owned by
Hindustan Unilever and the rest
by other fifteen companies.
Impact on Government
Any counterfeiting activity,
whenever it takes place, is bound
toimpacttheGovernmentheavily.
Globally, government loses
billions of dollars in tax revenue
due to counterfeit and smuggled
Industry
Sector
Direct Tax Loss Change Indirect Tax Change
2014 2012 INR crore % age 2014 2012 INR crore % age
Personal
Goods
1,111 867 244 28% 4,842 3,779 1,063 28%
Packaged
Goods
594 552 42 8% 5,502 5,108 394 8%
Table 1: Loss of taxes to Government (in INR crore)
Source: FICCI CASCADE
Industry Sector 2014 2012 Increase/Decrease
FMCG-Personal Goods 19,243 15,035 + 4,208
FMCG-Packaged Food 21,957 20,378 + 1,579
Table 2: Loss of Sales to Industry (in INR crores)
2. FICCI CASCADE
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The Authentication Times
Issue 29
products. Coupled with the costs
incurred in judicial proceedings
and various associated law
enforcement agencies, the effort
and cost entailed by the various
governmentsbodiestoseizethese
goods in gruelling. In totality,
Government lose tax, incur higher
expenditure on public welfare,
insurance and health services as
well as consumer distrust, loss of
country image and reputation.
Impact on Industry
Manufacturers are hit badly by
illicit trade. In addition to revenue
losses, many other things at stake
due to counterfeiting. Some of
these include:
a) Loss of trust, goodwill &
brand image:
Consumers lose their trust in
themanufacturerafterbuying
a fake product unknowingly.
Forabrand,yearsofhardwork
spent in brand-building is
lost due to a single incident of
fake or counterfeit activity.
b) Curtail Innovation:
Increasing magnitude
of counterfeited and
smuggled goods discourages
companies to invest and
deploy resources in product
innovation. According to the
FICCI study, FMCG sector
is spending very little on
innovation. The lack of new
copyrights, trademarks or
patents in this industry, could
be attributed to the fear of
lower returns on investments
by legitimate manufacturers
due to counterfeiting and the
growing illicit markets.
c) Loss of Sales:
The grey market percentage
in the FMCG-personal goods
industry increased from
25.9 per cent in 2010 to 31.6
per cent in 2012. Loss to
the industry also increased
to 19,243 crores in 2014
from 15,035 crores in 2012,
attributable to the increase
in the industry size as well as
grey market percentage.
Solutions adopted by
FMCG companies
Counterfeiters today are tech
savvy and can easily produce
packaging material similar or
better than that of genuine
products. But, if there is a
problem, there are solutions. In
India, consumers do not have
any tool/medium to differentiate
genuine products from their
fake counterparts at the time
of purchase. Due to lack of
awareness and illiteracy, they
rely on the visual appeal and
can only check the quality of
products with the marking of
ISI/AGMARK or FSSAI number.
However, with the advancement
in digital technology, it has
become easy for unethical
manufacturers to produce fake
ISI/AGMARK/packing products
as well. Therefore, there remains
a constant need to spread
awareness on ‘How to identify
genuine products from the fake
ones?’
Technology-based solutions
could be one of the strategies to
counter the problem. The proven
adoption of these technologies
by various brand like Patanjali,
Mother Dairy and Amul can be
treated as case studies. These
authentication solutions have
multiple benefit as they provide
Cover Story
Proven adoption
of authentication
technologies by various
brand like Patanjali,
Mother Dairy and Amul
can be treated as case
studies
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The Authentication Times
Issue 29
Cover Story
a) Tamper proof packaging;
b) Product authentication and
c) Tracking and tracing of product
Some of the technological
solutions that seem to have
worked for the industry are listed
below:
i. Visible Features:
These are prominently
visible features put on a
pack or carton to verify or
authenticate a product and
difficult to replicate. These
also include features that
cannot be removed without
damaging or defacing the
pack. Examples:
• Transparent film wrappers
with distinctive designs
around a product
• Use of inherently tamper
proof packaging like tin
cans, tetra packs sealed
hermetically
• Breakable caps like those in
drinking water and soft drink
• Holograms
ii. Hidden Features:
These features enable the
brand owner or grocers
to identify and verify a
product that may require
image scanning devices and
may not be detected by the
consumers, such as encrypted
texts or marks on the product
or package.
iii. Trace and Track
Technologies:
These involve assigning
unique identity to each stock
unit during manufacturing,
which remains through the
supply chain. The identity
includes name of the product,
the lot number and expiry
date. Examples: bar codes,
watermarks, taggants (multi-
optical layers) unique pack
serialisation, nano printing
or microscopic application of
UV inks which allow invisible
printing, etc.
Apart from technology solutions,
manufacturers also use other
measures like consistent brand
packaging to ensure better brand
recall value. Frequent changes
in packaging can create barriers
to identification of products
and make a brand vulnerable to
counterfeiting.
Conclusion
These efforts seem to have
produced results as our estimates
show that counterfeiting in
packaged foods has come
down. Adopting authentication
solutions is a win-win situation
for all stakeholders as the brand
owner and authorities enjoy
the revenues and tax/duties
respectively and the consumer
gets access to the original
product. These authentication
solutions also help the end
consumer to identify the genuine
product, in turn winning his
loyalty and boosting brand value.
Figure: Example of FMCG brands using authentication security solutions.
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The Authentication Times
Issue 29
Empower consumer to seek
end to illicit trade: Paswan
Anil Rajput, Chairman, FICCI CASECADE
welcoming Ram Vilas Paswan, Minister
of Consumer Affairs, Food and Public
Distribution with a green certificate
F
ICCI CASCADE organized its
International Conference
on Illicit Trade – Threat to
National Security and Economy
on January 15, 2016 in New
Delhi. The objective was to
facilitate a dialogue between the
stakeholders on the alarming
magnitude of unfair and practices
such as smuggling and other illicit
trade practices, and to spread
awareness about its adverse
socio-economic impact.
The conference was inaugurated
by Mr Ram Vilas Paswan, Minister
of Consumer Affairs, Food and
Public Distribution. TheMinister,
in his inaugural address, said “We
have, over the years, initiated
several mechanisms to ensure
consumer safety and check
unfair trade practices; we must
therefore empower consumers
to seek discontinuance of such
practices. We have to check and
substantially reduce the illicit
market operations to create
a conducive environment for
growth and development”. He
further stated that India’s role as
a global economic powerhouse
was increasingly linked to its
ability to ensure that rights of
legitimate business owners
were protected through strong
enforcement of laws and
regulations. As India continues to
take its place as a major economic
power globally, its views on
According to the United
Nations millions of dollars
from the trade of illicit
tobacco reach terror
outfits such as the Taliban
and the Al-Qaeda.
From FICCI CASCADE
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The Authentication Times
Issue 29
Release of FICCI CASECADE and Grant Thornton study on ‘Emerging Challenges to Legitimate Business in the Borderless World, L to
R Arun Chawla, Assistant Secretary General FICCI; Anil Rajput, Chairman, FICCI CASCADE; Ram Vilas Paswan, Minister of Consusmer
Affairs, Food and Public Distribution: Najib Shah, chairman Central Board of Excise and Customs and Dipankar Barkakati, Head FICCI
CASCADE.
protection and enforcement of
rights domestically will become
increasingly important to its
international trading partners
and to prospective business
investors.
The inaugural session was also
addressed by Mr. Najib Shah,
Chairman,Central BoardofExcise
and Customs. Mr. Shah observed
that there was an urgent need for
a structured dialogue between
businesses and enforcement
agencies to counter the menace
of illicit trade. Customs is facing
newer challenges with respect to
trade in illicit goods. Smuggling
and counterfeiting activities that
are done at the cost of the honest
tax payers is a matter of concern
to the Government.
Mr. Anil Rajput, Chairman
FICCI CASCADE, stated that
Government’s ambitious
campaigns such as ‘Make in India’
and ‘Digital India’ could be used
to aggressively spread consumer
awareness on the importance
of promoting the manufacture
and sale of genuine products in
the country and about cyber-
crimes, misuse of e-commerce by
unscrupulouselements.However,
the focus has to be equally on the
legal and policy measures that
need to be incorporated.
Mr. Rajput drew attention to the
long established link between
illicit trade and terrorism. He said
that the activities of the terror
group Islamic state, making
headlines on all the major news
channels, clearly established
that the major sources of their
funding was the illicit trade in oil,
antiquities, cigarettes and a host
of other products that the terror
group carried out. Some of the
extremists involved in the recent
Paris attacks by ISIS are known
to have been involved in the
cigarette trade in the city’s huge
open-air markets. He emphasized
that the need of the hour was a
stern and resolute counterstrike
force. “This has many elements
starting with greater vigil at
the borders, and since we are
talking about illicit trade being
a worldwide phenomenon,
bilateral and multilateral
engagements between nations
will ensure greater difficulty if
not immobility of illicit products
from one nation to another,” he
added.
The second stage is to strengthen
the enforcement agencies and
to work towards removing
ambiguities in the law related to
illicit products. Punitive action
coupled with the right policy
framework that disincentivizes
this activity wouldsignificantly
dissuade smugglers and their
likes from making repeated
attempts. The third stage is the
one where the consumers are
made aware of the detrimental
impact of illicit products.
Consumer awareness campaigns
that explain how to differentiate
a fake from a genuine product to
demanding a copy of the bill from
Counterfeit and smuggled goods in categories such as
alcohol, packaged & personal care products, tobacco,
mobiles, autombile and computer hardware rose from
Rs. 72,969 crore in 2012 to Rs. 1.05 trillion in 2014.
From FICCI CASCADE
14. www.aspaglobal.com
14
The Authentication Times
Issue 29
the seller along with the harmful
consequences of buying illegal
products vis-a-vis a genuine one
need to explicitly conveyed.
Dr. A Didar Singh, Secretary
General, FICCI,while welcoming
the international speakers and
delegates to the conference,
reiterated the importance
oftangible actions to strengthen
our laws and to increase
enforcement against illicit
trade practices to facilitate
industry’sgrowth.Dr.Singhstated
that we neededan orchestrated
strategy with participation from
policy makers, industry, civil
societyandorganizations,towork
together and comprehensively
address this complex challenge.
The international conference
highlighted and deliberated on
issues such as: Countering illicit
market operations – synergies
to secure our future; Challenges
in the E-commerce Market Place;
Border Protection: International
Cooperation in Enforcement; and
Understanding the value of legal
trade practices – Building global
competitiveness through Buy
‘Make in India’.
The conference saw a host of
notable international speakers
from World Intellectual Property
Organization, (WIPO), U.S
Patent and Trademark Office
(USPTO), Japan External Trade
Organization (JETRO), Delegation
of the European Union to
India, Beiersdorf, Sweetyet
Development Ltd, Department
of Homeland Security-Homeland
Security Investigations, USA
etc. It was also addressed by
notable dignitaries including Mr.
Rajiv Aggarwal, Joint Secretary,
Department of Industrial
Policy & Promotion, Ministry
of Commerce and Industry,
Government of India; Mr. P. C.
Jha, Advisor, FICCI CASCADE &
Former Chairman, CBEC, Mr.
Deep Chand, Advisor, FICCI
CASCADE and former Special
commissioner of Police, New
Delhi, Mr. AramaneSaiManohar,
DIG, Interpol, CBI-India; Dr. A
P Maheshwari, ADG Logistics,
Border Security Force and
Mr. MangeshKashyap, Deputy
Commissioner, Economic
Offences Wing, Delhi Police.
On the occasion, FICCI CASCADE
released a joint publication with
Grant Thornton on ‘Emerging
ChallengestoLegitimateBusiness
in the Borderless World’.
This report draws attention to the
growing complexities associated
with illicit trade, making it a
cancerous threat to the global
economy. It urges stakeholders to
look at the drivers of illicit trade;
understand both the domestic
and international perspectives
that require cooperation
LtoR:DenisDambois,Head,Research&Innovation,DelegationoftheEuropeanUniontoIndia:UdaykiranDevineni,ICERepresentative,
Department of Homeland Security. Homeland Security Investigations, US Embassy: Dorian Mazurkevich, Senior Counsel, U.S Patent
and Trademark, Office, Foreign Commercial Service, US Embassy; Anil Rajpur, chairman, FICCI CASCADE; Louise Van Greunen, Director,
Building Respect for IP Division. global Issues Sector, World Intellectual Property Organization and Shilpi Jha, Senior Legal Counsel for
Intellectual Property - South Asia, US Embassy.
There is an urgent need for a structured dialogue
between businesses and enforcement agencies to
counter the menace of illicit trade. Customs is facing
newer challenges with respect to trade in illicit goods,
Smugglint and counterfeiting activities that are done at
the cost of the honest tax payers is a matter of concern
to the government.
From FICCI CASCADE
15. www.aspaglobal.com
15
The Authentication Times
Issue 29
between regional, national and
international entities. The report
recommends that efforts such as
increasing consumer awareness,
strengthening of the legal
system and investing in research
and development can help in
combating this menace. It also
suggests setting up of a nodal
governance agency which can
help coordinate national efforts
and intelligence against illicit
trade.
The discussions at the conference
contributed to an integrated
vision of national security and
public safety, providing an
interdisciplinary dialogue which
wouldattractindustryregulators,
customs authorities, law
enforcement, major producers
of consumer goods, consumer
associations and NGOs. With an
underlying objective to deepen
understanding of illicit trading
activities such as smuggling etc.,
effective strategies to dismantle
illegal business practices by the
public and private sectors were
also sought.
The international conference
ended with the adoption
of a declaration by FICCI
CASCADE,WIPO, USPTO and EU
Delegation to India which stated
that:
We shall continue to collectively
work and make sustained
efforts to eradicate the menace
of smuggling and counterfeiting
in order to safeguard financial,
social and overall wellbeing.
And resolve to:
• Build sensitivity that illicit
trade is a major threat
to national security and
economy
• Deepen the understanding
of illicit market for smuggled
and counterfeit goods and
how criminal organisations
are using illicit trade to fund
their activities
• Strengthen strategic
cooperation with industry,
government agencies,
international and consumer
organisations
• Continue to build awareness
that high tax arbitrage and
regulationsfuels smuggling
and counterfeiting
• Continue capacity building
for enforcement agencies
and consumer awareness
to protect the long term
interest of legal industry and
sustainable development
• Share intelligence base
amongst stakeholders
• Facilitate seamless
integration and coordination
between inter-governmental
agencies and private sector
to combat illicit trade
To ensure consumer safety and
economic development.
The International conference was
attended by over 150 participants
from industry, government and
academia, legal consultants,
technical experts and voluntary
consumer organizations, and was
well covered by media.
Efforts such as increasing consumer awareness, strengthening of the leagal system and
investing in research and development can help in
combating the menace.
Activities of the terror group islamic state, making headlines on all the major news
channels, clearly established that the major sources of the funding is illicit trade.
From FICCI CASCADE
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16
The Authentication Times
Issue 29
IHMA News
Holography trade body welcomes
new UN anti-counterfeiting report
THE trade body for the global
hologram industry has welcomed
a new United Nations report
that reaffirms the technology’s
important role in anti-
counterfeiting.
The UN Interregional Crime
and Justice Research Institute
(UNICRI) research report
‘Ensuring Supply Chain Security:
The Role of Anti-Counterfeiting
Technologies’* reflects the
agency’s ‘first effort’ in analysing
the impact of anti-counterfeiting
technologies on government
initiatives to secure legitimate
product supply chains.
It clearly acknowledges how
technologies such as holograms
remain important weapons
in tackling counterfeiting and
securing product authentication
in global supply chains.
The International Hologram
Manufacturers Association
(IHMA) says the report is a
sobering reminder that the war
on counterfeiting remains far
from won and is another ‘timely’
wake-up call for those desperate
to protect brands and profits
around the world.
Welcoming the report, IHMA
general secretary Dr Mark
Deakes, said: “This is important
and timely insight, which throws
the spotlight on the massive issue
of counterfeiting.
“It reminds us of the need
for continued investment in
technologies and added value
track and trace solutions if
counterfeiting in global hotspots
such as China, India, and Eastern
Europe are ever to be checked, let
alone stopped.
“Brand owners and those
authorities responsible for
legislation will also welcome this
report.
“More needs to be done - and
quickly - to begin to deal with
the problem and this might
include increased integration
of holograms as part of brand
protection strategies.”
Increasing adoption of
holography reinforces the
technology’s position as a pre-
eminent security feature in the
global anti-counterfeiting fight.
Security holograms on items like
liquor bottles, tobacco and luxury
merchandise will confirm quality
and lead to illicit items being
seized and destroyed.
“Holography has a key role as a
highly effective, highly flexible
weapon in the ongoing battle
to thwart counterfeiters and
fraudsters,” Deakes said.
“All involved in the supply chain
- manufacturers, distributors,
consumers, tax authorities - will
be reassured by the presence
of holograms on products and
recognise the benefits they
provide.”
The use of well-designed and
properly deployed authentication
solutions, as advocated in
ISO’s 12931 standard, on
authentication solutions,
enables examiners to verify
the authenticity of a legitimate
product, differentiating it from
the counterfeits coming out of
China. Even those that carry a
‘fake’ authentication feature
can be distinguished from
the genuine item if that item
carries a carefully thought-out
authentication solution.
*The UN report is available
at http://www.unicri.it/
topics/counterfeiting/
anticounterfeiting_technologies/
Ensuring_supply_chain_security_
report.pdf
The IHMA’s Dr Mark Deakes welcomes
UN report reaffirm important roles
holograms play in tackling counterfeiting
Holography has a key
role as a highly effective,
highly flexible weapon
in the ongoing battle to
thwart counterfeiters
and fraudsters
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17
The Authentication Times
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IHMA News
Upgraded Hologram Image Register
delivers improved benefits
Move supports ISO 14298
FASTER online registration
and copyright checking of
hologram designs is provided
with the International Hologram
Manufacturers Association’s
(IHMA) newly updated Hologram
Image Register (HIR).
The HIR is a centrally held
database operated under the
strictest confidence and security.
Manufacturers and producers are
able to register their holograms,
enabling them to check that
production designs do not
inadvertently copy existing ones
and infringe copyright.
In a move to improve efficiency,
HIR registration is now a fully
online process where artwork
can be submitted electronically
providing quicker design checks.
The registration process is also
faster as no hard copy forms are
required while internet access
via a secure portal provides
improved ease-of-use.
IHMA general secretary, Dr Mark
Deakes, said: “The enhanced
systemisabeneficialstepforward,
representing a major update and
redesign of the HIR requirements
to reflect more accurately the way
today’s holograms are designed
and used.
“Furthermore, as manufacturers
become ISO 14298* accredited,
we are pressing for wider
hologram registration. Pre-
origination checks on a hologram
register and registration of
holograms onto a register are
required by Intergraf and NASPO,
the two leading global bodies for
accreditation of the standard.”
Administration of the HIR is by
the Counterfeiting Intelligence
Bureau while the IHMA is made
up of more than 90 of the world’s
leading hologram companies.
Source: www.ihma.org
contd. from page 7
The Governor, Glenn Stevens,
said:‘Innovative new security
features have been incorporated
to help keep Australia’s
banknotes secure from
counterfeiting into the future.
As can be seen in the images,
these include a distinctive top-to-
bottom window. Each banknote
in the new series will depict a
different species of Australian
wattle and a native bird within
a number of the elements. On
the $5 banknote, these are the
Prickly Moses wattle and the
Eastern Spinebill.’
The designs are the culmination
of a process of extensive
consultation with subject-matter
experts and the cash-handling
industry, as well as qualitative
research involving focus groups.
Images of the design artwork
for the new $5 banknote
have been revealed today to
facilitate preparations for the
smooth introduction of the new
banknotes.
Source: http://www.rba.gov.au/
media-releases/2016/mr-16-09.html
18. www.aspaglobal.com
18
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Issue 29
Please brief us about SPROXIL
Established in 2009, Sproxil
invented an anti-counterfeiting
technology for brands that
empowers their consumers to
avoid fake products simply by
using their mobile phone and
scratch cards. Sproxil is the
worldwide leader in terms of
actual verifications.
Sproxil is an ISO 27001 and ISO
9001 certified social enterprise
that uses mobile technology
to combat counterfeiting and
increase brand equity with
innovative, consumer-focused
product protection and targeted
marketing solutions. Its award-
winning Defender solution helps
ensure goods are not counterfeit
or compromised, empowering
consumers to verify product
genuineness by SMS, mobile app,
weborvoice.Compatiblewithany
tangible item, Defender is widely
used by leading pharmaceutical
companies to curb the multi-
billion dollar counterfeit drug
industry. Defender protects
products across multiple
industries, including personal
care, agro-chemicals, automotive
aftermarket parts and electrical
cables. Sproxil’s mobile
marketing and consumer loyalty
services help brand owners
increase consumer loyalty and
differentiate themselves from
competitors. The company has
been recognized globally for its
efforts against counterfeiting
and is endorsed by regulatory
bodies in Nigeria and Kenya.
Sproxil received the U.S. Patent
and Trademark Office 2013
Patents for Humanity Award
defender to curb
counterfeiting
Anand C. Mehta heads Sproxil’s
Indian operation. Mehta is
responsible for managing the staff
and leading the development
and execution of Sproxil India’s
expansion plans. He directs the
management of the Company’s
corporate relationships with
customers, vendors, regulators
and shareholders. Sproxil India
delivers the Company’s award-
winning Defender technology
to the country, specializing in
marketing communications,
loyalty program development
and anti-counterfeiting. The
local operation currently serves
multiple industries including
Pharmaceuticals, Agrochemicals,
FMCG and automotive parts.
Mehta has over 19 years of
experience in operations
management, strategic marketing
and business development.
Prior to joining Sproxil, he was
the Chief Marketing Officer at
Motoring Ahead & at Think as
Consumer, a growth acceleration
and outsourced marketing
firm focused on startups and
SMBs. Prior to that, Mehta held
leadership and management
positions including Vice President
of Marketing for Schneider
Electric India, Vice President of
Marketing & BPO for SNSL Ltd.
and Associate VP at D-Link India
Ltd. In an email interaction with
The Authentication Times, he
share his views about SPROXIL
and its future activities for
authentication in India.
Face to face
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The Authentication Times
Issue 29
Face to face
in Information Technology, the
2010 IBM SmartCamp Boston
Award and the 2009 Clinton
Global Initiative Outstanding
Commitment Award. In 2013,
Sproxil was named the most
innovative company in health
care and in 2015 recognized by
Frost and Sullivan for Enabling
Technology Leadership.
Headquartered in Cambridge,
Massachusetts, United States,
Sproxil has operations in India,
Ghana, Kenya, Nigeria, and
Pakistan, with the ability to
execute projects on six major
continents.
What solutions SPROXIL offered
for authentication sector?
Sproxil provides 3 key solutions:
a. Sproxil Defender - Protection
for Brands & Consumers
from Counterfeit, Diverted &
Stolen Products
b. Sproxil Informer –
Authentication via Global
Secure Supply Chain
Oversight
c. Sproxil Champion –
Authentication via Consumer
Loyalty Rewards with Fraud
Protection for Brands &
Consumers
How are SPROXIL solutions
different or unique from other
player in the market?
a. Sproxil has developed
solutions that extend to brand
&customerswhoarereluctant
to adopt the authentication
path. It has pioneered
champion Loyalty, Rewards
& Engagement solution to
counter counterfeiting.
b. Sproxil provides a 360 degree
feedback mechanism to tackle
the problem of counterfeiting
tough its third party
investigator (TPI) solution.
c. Sproxil’s innovative solutions
prevent ensure brands do
not face any negative sales
impact due to authentication
awareness campaigns.
d. Sproxil has mechanisms to
guarantee a ROI for adopting
authentication solutions.
What are the key factors which
makes your company enter into
Indian Market and how do you
see this market?
Sproxil entered the Indian market
in 2011 after launching globally
in 2009. India faces tremendous
issues of counterfeiting.
We can segment the problem
into two categories: developed
markets and emerging markets.
Developed markets like the
United States and other western
countries have been impacted
the least, although they are not
entirely immune. These countries
are equipped with resources and
infrastructures that can better
combat counterfeiting.
Emerging markets like India
can be considered among those
nations moderately, but still
significantly affected. Various
media reports estimate that
between 3% to well beyond 25%
of drugs are counterfeit. India’s
diversity makes estimating the
extent of counterfeiting difficult:
it can be very high in some areas
and marginal in other regions.
Additionally, reports are not
always reliable: differences in
sample sizes, specific locations
targeted, and how the studies
are conducted make it difficult to
further validate data.
Demographics are a key factor
in deciding the most vulnerable
populations, both globally and
locally. Taking the example of
Pharmaceuticals typically, a
pharmacy that caters primarily
to the educated and SEC A
consumers is less likely to stock
and sell spurious medicines.
However, this can only be a
guiding aid directing us towards
the kind of pharmacies and
general locations where spurious
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The Authentication Times
Issue 29
medicinesarelikelytoproliferate.
At times, well-meaning
pharmacies may unknowingly
provide fake medicine to their
patients. This is why it is critical
for consumers to have the ability
to verify that their medicines
come from a legitimate and legal
manufacturer.
From an industry perspective,
what current measures have
companies adopted to protect
consumers? Is enough being
done?
Globally, companies have
been very active in protecting
consumers in many developed
markets. For example, in the
United States, strict laws and
speedy justice with regulation
and enforcement by both the
regulators and policing bodies
have produced successful
results. This has helped to limit
counterfeit medications in the
U.S.; counterfeiters are more
likely to target less well-equipped
markets.
Conversely, in emerging markets
across Africa, Asia and Latin
America, the problem is rampant.
However, some countries have
undertaken significant efforts to
mediate the issue. Nigeria, for
example, has made considerable
progress combating the problem
by mandating and enforcing anti-
counterfeiting measures.
Unfortunately, in countries such
as India, the absence of enforced
mandates from the government
and lack of initiative from the
industry have derailed any
positive impacts. While Indian
companies do follow effective
anti-counterfeiting measures
when exporting to countries
where mandates exist, they
generally fail to follow the same
practice at home.
In India, the typical measures
include change in packaging
designs on a biannual basis
at best, or raids on suspect
locations. These measures by
themselves are not sufficient by
any standard.
What types of solutions and
technologies exist to combat
fake products?
A variety of solutions have
been introduced to combat fake
products. Solutions for anti-
counterfeiting generally fall into
one of the following categories:
overt technologies, covert
technologies, forensic techniques
and serialization.
It is important to select the
technique that best suites a
particular product. Additionally,
use of multiple techniques
and technologies is generally
recommended. Consideration
of what techniques should be
used must include the products’
application, marketplace,
level of consumer awareness
and the consumer’s ability to
distinguish genuine versus fake.
Also important is the ability to
have two-way communication
between the consumer and
manufacturer to report fakes
and provide product feedback.
Finally, the cost element is also
a critical factor. The cost of the
solution per unit and the cost of
the product must not be similar.
We can’t in practice implement a
Rs. 5 solution for a Rs. 10 product,
can we?
Face to face
In India, the typical
measures include
change in packaging
designs on a biannual
basis at best, or raids on
suspect locations. These
measures by themselves
are not sufficient by any
standard.
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Face to face
According to you which anti-
counterfeiting solution works
the best?
First let’s determine the criteria
for an ideal anti-counterfeiting
solution. In my opinion, the
criteria should be: the solution
should have the capability to
protect the products throughout
the supply chain; the end-user
must be able to identify fake
products; consumers’ ability
to determine if their products
are genuine cannot be limited
by socio-economic factors or
education level; and lastly, a
communication channel must
be present to allow consumers
to provide information that can
help reduce counterfeiting in the
market.
Sproxil developed Defender
to meet such criteria. We
partner directly with legitimate
manufacturers and distributors
to append special security
labels on their products. Before
purchase, consumers scratch the
label, revealing a one-time use
code, and then text the code to a
secure phone number provided
on the package. Within seconds,
the consumer is notified, via
text, if the product is genuine or
suspicious. The code is a pseudo-
random number generated by
a software algorithm with the
probability of being guessed at
less than 1 per billion. In addition,
the Defender system immediately
reports fake products to the
manufacturing company to
enable fast reaction.
Consumers can also call a 24/7
hotline, use a free mobile app, or
visit a website to verify products
instantly. It also works with the
most basic numeric keypad, so it
is accessible for consumers just
getting accustomed to mobile
phones in developing countries
such as India.
In India, some companies have
tried using “open codes” on
medicine strips & automotive
products but that has been met
with very limited success since
consumers typically don’t read
the ‘fine print’ in detail. The
scratch label draws greater
attention and provides a much
greater level of adoption.
The service can be supplemented
with our track and trace solution,
which provides increased
oversight and product protection
throughout the supply chain.
The solution also allows for two-
way communication between the
company and the consumer. The
company can use fake product
responses and consumer-
sourced information to track
down the seller of the medicines
and initiate action against them.
It allows for identification of
counterfeiting hotspots for action
by the policing authorities.
The Defender solution is not only
highly cost-efficient, companies
who have been using the service
have seen a high return on
investment and increase in sales.
However, consumer education
on counterfeiting and awareness
on tools they can use to
protect themselves is critical.
Without such education, anti-
counterfeiting measures are
limited. These awareness efforts
cannot be replaced by any
technology.
consumer education
on counterfeiting and
awareness on tools
they can use to protect
themselves is critical.
Without such education,
anti-counterfeiting
measures are limited.
22. www.aspaglobal.com
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The Authentication Times
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OECD Published new report on
counterfeiting
Global trade in fake goods crossed half a trillion dollars’ mark
Imports of counterfeit and pirated goods are worth
nearly half a trillion dollars a year, or around 2.5%
of global imports, with US, Italian and French brands
the hardest hit and many of the proceeds going to
organised crime, according to a new report by the
OECD and the EU’s Intellectual Property Office.
“Trade in Counterfeit and Pirated Goods: Mapping
the Economic Impact” puts the value of imported
fake goods worldwide at USD 461 billion in 2013,
compared with total imports in world trade of USD
17.9 trillion. Up to 5% of goods imported into the
European Union are fakes. Most originate in middle
income or emerging countries, with China the top
producer.
The report analyses nearly half a million customs
seizures around the world over 2011-13 to produce
the most rigorous estimate to date of the scale of
counterfeit trade. It points to a larger volume than
a 2008 OECD study which estimated fake goods
accounted for up to 1.9% of global imports, though the
2008 study used more limited data and methodology.
“The findings of this new report contradict the image
thatcounterfeitersonlyhurtbigcompaniesandluxury
goods manufacturers. They take advantage of our
trust in trademarks and brand names to undermine
economies and endanger lives,” said OECD Deputy
Secretary-General Doug Frantz, launching the report
with EUIPO Executive Director AntónioCampinos as
part of OECD Integrity Week.
The top countries whose companies had their
intellectual property rights infringed in the 2011-13
seizures were the United States, whose brands or
patents were affected by 20% of the knock-offs, then
Italy with 15%, and France and Switzerland with 12%
each. Japan and Germany stood at 8% each followed
by the UK and Luxembourg.
Postal parcels are the top method of shipping bogus
goods, accounting for 62% of seizures over 2011-
13, reflecting the growing importance of online
commerce in international trade. The traffic goes
through complex routes via major trade hubs like
Hong Kong and Singapore and free trade zones such
as those in the United Arab Emirates. Other transit
points include countries with weak governance and
widespread organised crime such as Afghanistan and
Syria. The report shows trade routes change greatly
from year to year as counterfeit gangs spot new weak
points.
Source: http://www.oecd.org
Market Report
Figure 1. Seizures of counterfeit and pirated goods: Top
provenance economies (2011, 2012 and 2013)
Figure 2. Seizures of counterfeit and pirated goods: Top
economies of origin of right holders whose IP rights are
infringed (pooled dataset)
China
Hong Kong (China)
Turkey
Thailand
Singapore
India
United Arab Emirates
Morocco
Suriname
Greece
Total
0 100 00080 00020 000 40 000 60 000 120 000 140 000 160 000
2011
China
Hong Kong (China)
Turkey
Thailand
Singapore
India
United Arab Emirates
Morocco
Suriname
Greece
Total
0 100 00080 00020 000 40 000 60 000 120 000 140 000 160 000
2012
China
Hong Kong (China)
Turkey
Thailand
Singapore
India
United Arab Emirates
Morocco
Suriname
Greece
Total
0 100 00080 00020 000 40 000 60 000 120 000 140 000 160 000
2013
U
nited
States
Italy
France
Sw
itzerland
Japan
G
erm
any
M
ultiple
Luxem
ourg
Finland
Spain
Belgium
C
hina
U
nited
Kingeom
% of total seizures’ values
25%
20%
15%
10%
5%
0%
23. www.aspaglobal.com
23
The Authentication Times
Issue 29
Upcoming events Published by
Authentication Solution Providers’ Assciation
(ASPA)
Editorial Team
Issue Editor : C S Jeena
Designed & : EYEDEA Advertising
Printed by 1250/13, Govindpuri,
Kalkaji, New Delhi-19
(India)
eyedeaadvertising@gmail.com
www.artworxindia.in
The Authentication Times is a quarterly
newsletter published by ASPA with an aim
to provide latest developments, research,
articles, patents and industry news to a
wide audience related to Authenticatoni in
India and World.
The editorial team welcomes your news,
contributions and comments. Please send
your product updates, press releases,
conference announcements or other
contributions to ASPA:
21-Ground Floor, Devika Tower 6
Nehru Place, New Delhi 110019, India
Telfax: +91 (11) 41617369
Email: info@aspaglobal.com
Website: www.aspaglobal.com
Disclaimer:
The data used here are from various
published and electronically available
primary and secondary sources. Despite
due diligence the source data may contain
occasional errors. In such instances, ASPA
would not be responsible for such errors.
ASPA is the Authentication Solution
Providers’ Association formerly
known as Hologram Manufacturers
Association of India (HoMAI).
Founded in 1998 as HoMAI it has
now been re-launched in 2014 as
ASPA with a mission to provide
a platform where authentication
solution providers can converge and
collaborate to develop customised
cutting edge authentication solutions
for their customers. For more details,
please visit: www.aspaglobal.com
Diverse technologies, common goal.
* ASPA participating events. Meet us at these event’s to know more about us.
Industry updates
C
A
R
T
O
O
N
C
O
R
N
E
R
Date Event Name / Place / Website
24-26 May, 2016 The Annual Forum and Expo on Electronic Identity in Africa
Kigali, Rwanda, www.id4africaforum.com
1-3 June 2016 World Custom Organization (WCO) IT Conference &
Exhibition
Dakar, Senegal, www.wcoomd.org
20-22 June 2016 High Security Printing Latin America
Mexico City, Mexico, www.reconnaissance.net
19-21 October, 2016 Smart Card Expo
New Delhi, India, www.smartcardsexpo.com
17-20 November, 2016* Label Expo
New Delhi, India, www.labelexpo-india.com
30 Nov–2 Dec 2016* The Holography Conference
Warsaw, Poland
15-17 December, 2016* International Pack Tech India
Mumbai, India, www.packtech-india.com
28-31 December, 2016* Wine and Spirit Show 2016
Hotel Taj Bengal, Kolkatta.
Email: knowledgeunbiased@gmail.com