The Holography Times, January 2013, Volume 7, Issue no 20

The Holography Times
Vol. 7, Issue 20
www.homai.org 1

Vol. 7, Issue 20 News Bytes
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Vol. 7, Issue 20
Viewpoint
Dear Reader,
Welcome to the fi rst edition of The Holography Times
(THT) in year 2013.
This is our 20th edition and we would like to thank all
our readers and members for overwhelming response
and support.
We deeply valued the trust you have shown in us and
ensure our endeavor to serve you better.
Currently brand owners / government authorities
are facing problem in selection of authentication
technologies. The International Standard Organisation
(ISO) has solve the problem by releasing new standard
ISO 12931 which provides the guidelines on how to
protect brand and products from counterfeits.
Our current issue highlights on “Steps to identify
authentication solutions to curb counterfeiting” along-with
an article on ISO 12931. This issue also covers an
interview of Mr. Anil Rajput, Chairman, FICCI CASCADE
on anti-counterfeiting campaign running across the
country.
Lastly on behalf of THT team, we look forward to 2013
with great hopes and wish all our reviewers, members,
advertisers, advisers and above all, our readers a very
happy and prosperous New Year.
C S Jeena
Editor
In this issue
Steps to identify authentication
solutions to curb counterfeiting
By C S Jeena
6
ISO 12931: Raising the
standards for
authentication solutions
10
12
Interview:
Anil Rajput,
Chair CASCADE
Senior Vice President
Corporate Affairs, ITC Ltd.
News Bytes 4
Industry Updates
Notable Transaction 14
Hologram Innovation 15
Market Report 16
Global Patents 18
Upcoming Events 19
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Vol. 7, Issue 20
News Bytes
Hologram industry set for growth
United Kingdom: The
International Hologram
Manufacturers Association
(IHMA) says there will be
signiicant developments in 2013
as producers get to grips with
ISO 12931, the irst international
standard to provide guidance
on protecting products from
counterfeits.
Ian Lancaster, general secretary of
the IHMA says that brand owners
will be looking closely at the new
standard, which ISO published
in June 2012, as they develop
strategies to take advantage of it.
ISO 12931 covers ‘Performance
criteria for authentication
solutions used to combat
counterfeiting of material
goods’ and provides guidance
on protecting products from
counterfeiters using security
devices such as holograms.
“ISO 12931 is a massive step
forward, bringing welcome
beneits to the hologram
industry in the coming years,”
says Lancaster. “It promotes the
use of authentication solutions,
particularly encouraging the use
of overt and covert solutions –
functional categories which can
be combined in one hologram.
“I foresee brand owners moving
ahead in the coming months,
using the guide as a road-map to
growth and encouraging more
and more brand owners to take
counterfeiting seriously and
implement effective strategies to
protect against it.
“We will see more adopting
holograms to protect brands
and market share against the
continuing threat of global
counterfeiting and I expect to see
many in 2013 building ISO 12931
compliance into their product
development programmes and
market protection strategies.”
The IHMA also predicts some
sales growth in the mature
European and North America
hologram industries as end-users
return to the market with
cautious optimism amid several
acquisitions and take-overs
within the sector.
However, Lancaster believes it
is in the burgeoning economic
powerhouses of India and
China, where counterfeiting
is a widespread problem, that
the land of opportunity lies
for holography. “China and
India, where there’s already
strong demand and growth is
abundant, offer huge scope for
the holography industry in 2013
and beyond,” he says.
“Anti-counterfeiting enforcement
is either lax or non-existent in
many parts, which has led to a
lot of counterfeit items on the
market.
“This makes the security
features holography offers
extremely important for all
product segments as companies,
government authorities and anti-counterfeiting
agencies look to
clamp down.
Source: www.ihma.org
Rajasthan excise feels effects of
scrapping hologram
Jaipur, Rajasthan: When it comes
to the adoption of alcohol
tax labels in India, the state of
Rajasthan is somewhatof an
oddity. Over the last 13 years,
17 States and Union Territories
have adopted eitherfull- face
holographic labels, or paper labels
with a holographic element. And
another two states are due to
adopt them in the next few months
(Goa and Jharkhand), bringing
the tally to 19. But the only state
to havescrapped alcohol labels a
few years after adopting them is
Rajasthan; this was as a result of
new excisepolicy.
Rajasthan State excise had stopped
using these Holographic excise
adhesive labels in November
2010. However, it now seems as if
the decision was taken too hastily,
given that the absence of labels
is beingblamed for the rising
incidents of smuggled liquor in
the state, and the subsequent loss
of excise revenues.
Excise oficials claim that since
there are no labels to help them
distinguish between genuine
and smuggledproduct, they will
be obliged to conduct raids at all
distilleries suspected of illegal
practices, both within andbeyond
the state.
Source: www.taxstampnews.com
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Vol. 7, Issue 20
News Bytes
New KRA unit sets
sights on higher taxes
Kenya Revenue Authority (KRA) seeking to raise more
revenue from tax stamps on products likes water and
juices.
Kenya: The taxman is
setting up a unit with 300
oficers to eventually police
water and juice products
for tax compliance as it
introduces new-generation
tax stamps.In a sweeping
measure aimed at raising
an extra Sh6 billion, which
could particularly hit non-compliant
vendors of non-alcoholic
drinks, the Kenya
Revenue Authority (KRA) has
competitively procured the
services of a Swiss security
print irm, SICPA, for the ive-year
programme.
Bottled water and ready-to-drink
juice vendors — targeted
after cigarettes, wines and
spirits and beer — have prolife
rated in the country but without
necessarily contributing to
tax revenue growth.They have
squeezed soda sales, according
to large players like Coca-Cola,
due to limited policing by
previously resource-starved
KRA.
Counterfeits will also ind
survival in the market a tough
call as the taxman moves to
add customs excisable goods
to the tax bracket.In a brieing
note, KRA said retailers will
be criminally liable if they
“accept into their premises
any products on which tax
has not been paid”, which
makes counterfeiting a high-risk
business in the retail and
wholesale markets.
Source: www.businessdailyafrica.com
ABnote™
offers 100%
recycled
security
paper
New Jersey, USA – American
Banknote Corporation
(“ABnote”), a leading global provider
of identiication solutions and
services since 1795, expands its
secure paper selection with the
addition of a 100% post-consumer
recycled security paper, speciically
for use in manufacturing secure
documents such as vital records. This
innovative recycled paper combines
the requirements for ensuring the
highest document security with
environmental responsibility.
ABnote’s new recycled paper expands
its GreenLine™ products from plastic
cards to include security paper.
The paper is:
• Made from 100% post-consumer
content
• Certiied as chlorine-free processed
• Forest Stewardship Council and
ECOLOGO certiied
• Manufactured using biogas which
is a sustainable and local energy
• Resistant against aging for more
than 100 years as per ANSI
Jack Barnett, ABnote’s Sr. Vice
President of Sales stated “The
paper is UV dull and available with
traditional paper security features
such as invisible and visible security
ibers, watermarks, and is reactive to
chemicals such as oxidants, polar and
non-polar solvents, acids and alkalines.
By integrating the security features
of this environmentally responsible
paper with our printed and applied
security features results in a highly
tamper-resistant document, for which
our customers have come to trust
ABnote.”
Source: www.abnotena.com
GET Group selected for
NATO project
Global Enterprise Technologies
(GET Group) has announced
that its CP500 ID card printer
has been selected as the
exclusive photo ID printer for
Phase 1 of the NATO TACTIC
Program. The programme will
take advantage of the CP500’s
combination of 600dpi
printing capabilities and
pigment ink for highly secure
ID personalisation.
Working with Creative
Information Technology, Inc
(CITI), GET Group is supplying
CP500 printers with built-in
contact, contactless, and
magnetic stripe encoding for
the personalisation of identity
cards to be issued in Phase 1
of the NATO TACTIC program.
TACTIC will leverage CITI’s
manageID and complementary
professional services to ensure
that key in-theatre mission-critical
requirements are met.
Source: www.getgroup.com
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Vol. 7, Issue 20
Cover Story
Steps to identify
to curb counterfeiting
By C S Jeena
Counterfeiting is menace for brand owners and Government authorities. In
over a decade the problem has expanded rapidly and is now not limited to
luxury goods and developed economies. There are any numbers of reports
available on internet discussing the loss to industry and people due to
counterfeiting.
Over the years, in order to prevent counterfeiting from plaguing their
business, brand owners started using authentication solutions. With
the availability of various authentication solutions, companies and
Government authorities are facing problem in selection of a specifi c
authentication solution as the adoption of any given solution is a complex
question involving issues, amongst others, of cost, compatibility, feasibility
and reliability, and there are divergent views on which technologies
should be adopted and the timing for their adoption. While these
solutions can sometimes add to the problem, the right selection, usage
implementation of authentication solutions helps companies and
authorities to keep them one step ahead of counterfeiting.
In this article, we try to explain, “Steps to identify authentication solutions
to curb counterfeiting”.
Introduction:
The selection of an authentication1
solutions that protects a document
or product is a complex process
and necessitates review of a
number of factors regarding the
role and implementation of the
technology. Not all authentication
solutions and security features are
appropriate for all applications.
It is important to understand the
strengths and limitations inherent
to different technologies, as well as
between similar features supplied
by different manufacturers.
For example: Use of a security
watermark2 in a liquor tax stamp3
which is afixed to bottles. The
goal is to introduce a security
watermark as a new overt feature.
The liquor tax stamp has a far
smaller user population (mostly
inspectors) than currency, and
this smaller population is better
trained and equipped to examine
tax stamps than the general human
being. This could allow for the
use of a covert (or even forensic)
feature, but it has been determined
by authorities that in this case the
risk of counterfeiting is not great
enough to invest in equipment or
tools and that an overt feature is
preferred for the sake of simplicity.
The authentication of a watermark
is performed by holding the
document up to alight. But in this
case the document is a tax stamp
secured to a glass bottle and it will
only be possible to authenticate
the feature if the bottle and its
contents are transparent (or at
least translucent). Many liquor
bottles and liquors are opaque and
would not allow suficient light
transmission for authentication. It
is determined that even though the
user population would otherwise
be capable of authenticating this
feature, the wide range of the
environment–from transparent
to opaque–makes the use of a
Footnotes:
1. Authentication - Authentication is the
process of conirming that a product,
document or even person is authentic. This
is usually achieved by looking for speciic
attributes such as product and document
features and security additions such as
holograms, optically variable devices, optical
variable inks etc.
2. Watermark: A design, symbol or pattern
imparted in paper by a raised wire design
on a roll (a dandy roll) as the wet paper is
being formed on a mesh as it passes through
the wet-end drainage process on a paper-making
machine.
3. Tax stamp – A revenue stamp, tax stamp
or iscal stamp is a (usually) adhesive label
used to collect taxes or fees on documents,
tobacco, alcoholic drinks, drugs and and
many other things. Used by governments
as duty and excise stamps. These are high
security documents which contained security
features such as hologram.
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Vol. 7, Issue 20 Cover Story
Authentication
Security Technologies
Solutions Serialisation
Logical Physical
Printed
Inks / Taggants OVDs and
security watermark in a liquor tax
stamp unusable. This situation is
an example of how a widely used
and popular feature is rendered
ineffective by environmental
circumstances. In order to avoid
such circumstances, Organisation
can follow basic guidelines such
as;
1. Purpose of using
The organisation needs to
understand the purpose of using
authentication solutions. As a irst
step most organisations should
assess the risk to their brand such
as
i) Does the product have chances
of being counterfeited or is it
already being counterfeited;
ii) If it is being counterfeited, then
is it in form of tampering, pilfering,
duplication or, by misleading the
consumer by adopting a look-a-like
form of identiication;
iii) Is the risk of counterfeiting in
the form of digital or non-digital?
iv) What the impact such
solutions may have on the brand?
Once the purpose is clear, the
organisation can evaluate the
authentication solutions or
Identiication
Track and
Trace
Hologram
security feature based on various
parameters.
2. Selection of
In today’s fast changing
technological world, scores of
different authentication solutions
are available in the market. These
days, two families of authentication
solutions are in use, physical4 and
logical security5 features to secure
packaging materials and products,
(see igure 1). In selecting them
various trade-offs are necessary
between security and usability. To
evaluate whether a given solution
will address a given security
problem, the security problem
must irst be clearly deined.
2.1 Basic property
The solutions should be
extremely dificult to copy and
tamper evident6;
2.2 Audience
The solutions should provide
easy identiication to user,
and facilitate product
authentication. Security features
of authentication solutions must
be tailored to the intended user
population, the group of people
responsible for authenticating
the feature. The user population
could include the entire public-
Cryptographic
Structure
Analysis
Figure 1: Overview of security technologies
4. Physical Security: Physical security features
are substances or products which are
introduced into, or attached to packaging
materials and / or products. The presence
of these security substances is veriied to
authenticate the protected item. As the
manufacturing process of security products
is conidential and highly secure and its
availability is strictly limited, it is very
dificult to counterfeit products secured in
this way.
5. Logical Security: Features are based
on encryption technologies, allowing
the integration of hidden data into
images / artworks (steganography /
digital watermarks) and supporting the
authentication of the product. It is also
possible to register the surface structure of
packaging material which is unique. With
this data, an individual “ingerprint” of each
individual packaging item can be made.
6. Tamper evident - Tamper-evident describes
a device or process that makes unauthorized
access to the protected object easily detected.
Seals, markings or other techniques may be
tamper indicating.
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Vol. 7, Issue 20
Cover Story
for example, if the product being
secured is currency, or if it is a
bottle of a widely sold over-the-counter
medication. The user
population might be a smaller
group in the case of a more
specialized product. If the user
population is large or has limited
interest in authenticating the
feature, it may be impractical
to supply complicated security
features, whereas if the user
population is small and
specialized, security features of
any complexity can be selected.
For example, in a survey by Dutch
National Bank to measure the
public understanding of security
features, it was revealed that out
of seven selected features, the
Hologram came out second with
55 per cent public recognition.
2.3 Authentication layers
The solutions should provide
multiple levels of authentication.
Generally most of the
authentication solutions provide
one or two level of authentication
layers. However, solutions such
as high security hologram can
provide three authentication
layers for different users. The
each level of security hologram is
designed for a speciic purpose.
Level one feature can be overt
(veriication by human eye) and
can be used for identiication and
veriication by consumer. Level
two, covert (veriication by a
predetermined device or a tool)
can be used by manufacturer
or their channel partner for an
advanced level of authentication
and veriication. The third level
is highly sophisticated and can be
used by forensic experts and can
be useful to law enforcement and
for evidence in case of litigation.
2.4 Environment factors
The solution should work well
in different environmental
situations (heat, cold, humidity,
water, ire, chemical exposure,
etc). For example, polyester
based security holographic excise
adhesive label (HEAL) are used
by excise authorities in India as
they does not wear during transit,
handling or in contact with water
because of its property and work
well in various environmental
and climatic conditions. The
security features incorporated
in HEAL does not varnish when
it comes in contact with water,
dust, heat, moisture, etc because
of non-usage of ink.
2.5 Easy integration
Authentication solutions should
have feasibility to be integrated
with the automated production/
packaging line if required, especially
wherever the volumes are large.
While selecting authentication
solutions it is always
recommended to adopt a layered
approach combining use of overt,
semi-covert, and / or covert
technologies to provide a solution
that is more dificult to copy.
3. Selection of vendor7
providing authentication
solutions
Once you have identiied the
solution, you can proceed to the
selection of an ethical vendor. The
selection of vendor is as important
as selection of authentication
solution. The ethical vendor will
work as your authentication
partner, will understand and
identify your problem areas
and concerns and will suggest
the optimised solution. The
brand owners can evaluate
authentication solutions provider
(vendor) on following parameters;
3.1 Good corporate practices
Evaluate the vendor on its
corporate practices. Ideally, the
vendor should have adopted
good corporate practices, behave
in ethical manner and should
be following the prescribed
Code of Conduct of its industry
association.
3.2 Innovative
Being a step ahead is the mantra in
anti-counterfeiting industry. Most
7. Vendor – Here it means the manufacturer
provider of authentication technology,
systems or solutions
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Vol. 7, Issue 20 Cover Story
of the ethical vendors upgrade
their facilities and solutions to
keep themselves their customer
one step ahead of counterfeiters.
They can suggest provide
various solutions according to
brand protection objectives and
the changing times.
3.3 Secure environment
The vendor should have an
in-house facility to produce
these solutions under a secure
environment. The vendor must
take all possible measures and
precautions for maintaining
adequate security and secrecy.
3.4 Reference and experience
Vendor should have good
experience of providing
authentication solutions. A
vendor reference should always
be taken from his existing
customers, or you can get
the help from trade industry
association.
In case your vendor is security
hologram manufacturers, you can
add two more steps such as;
3.5 Member of HoMAI / IHMA
He should be a member of
trade bodies such as Hologram
Manufacturers Association of
India (HoMAI) or International
Hologram Manufacturer
Association (IHMA).
3.6 Registered hologram under
HIR8
The Hologram manufacturers
association of India has the
arrangement with Counterfeit
Intelligence Bureau (CIB)9,
London so that each HOMAI
member can register their
security hologram with CIB.
The selection usage of
solutions can be a complex
and time consuming process,
however, the selection and
proper implementation of the
right technologies will invariably
lead to long term beneits to the
brand owner.
As a further step, the Brand
Owner / Authorities can also
adopt a new ISO Standard ISO:
12931 titled “Performance
criteria for authentication tools
used in anti-counterfeiting or
material goods”. This is a very
useful document for a brand
owner wishing to adopt globally
accepted standards and approach
to ighting against the counterfeit.
This can be seen at http://
www.iso.org/iso/catalogue_
detail?csnumber=52210.
All effective solutions, broadly
speaking, help in identifying
and authenticating the original
from counterfeit. They deepen
the divide between genuine
products and their counterfeits
by making a genuine product
distinguishable in some manner
that is dificult to replicate
using commercially available
manufacturing processes.
However, it is very important that
a planned surveillance program
be in place to constantly monitor
that there is no infringement is
seen, an immediate action must
be taken so that the guilty is
punished.
Reference:
1. Brand protection challenges and solutions
by Pradip H Shroff, irst published in the
holography times, February 2011, volume 4
issue 11.
2. ISO Standards 12931 “Performance criteria for
authentication tools used in anti-counterfeiting
or material goods” http://www.iso.org/iso/
catalogue_detail?csnumber=52210
3. How to select a security feature, published by
The Document Security Alliance and The North
American Security Products Organisation. www.
documentsecurityalliance.com; www.naspo.org
4. Authentication Technologies for Brand
Protection report published by National
Electrical Manufacturer Association (NEMA),
USA. www.nema.org
5. Hologram Manufacturers Association of India
(HoMAI), www.homai.org
6. International Hologram Manufacturers
Association (IHMA), www.ihma.org
7. Hologram Image Register, http://www.
i ccwbo.org/Products-and-Ser v i ces/
Fighting-Commercial-Crime/Counterfeiting-
Intelligence-Bureau/Hologram-Image-
Register/
8. HIR –A unique and only image register in
security industry, where hologram producers
register their hologram.
9. Counterfeit Intelligence Bureau (CIB)- CIB
is one of the world’s leading organisations
dedicated to combating the counterfeiting
of products and documents, protecting the
integrity of intellectual property and brands,
and preventing copyright abuse. CIB has
a dedicated team of internet investigators
to combat this trade. CIB also hosts the
International Hologram Image Register.
C S Jeena is Secretary Hologram
Manufacturers Association of India,
Editor The Holography Times, member of
Association of Certifi ed Fraud Examiner
(ACFE) Global Association of Risk
Professionals (GARP). Comments are
welcome at cjhomai@gmail.com.
www.homai.org 9

Vol. 7, Issue 20
ISO 12931:
Raising the standards for
Guest Column
AUTHENTICATA ION
ISISOSOO 12931O 122912929393931131
by Ian M Lancaster
General Secretary, the International Hologram Manufacturers Association
With no fanfare or publicity,
the International Standards
Organisation (ISO) has
adopted a new standard
which should bring signiicant
beneits to the hologram
industry. ISO12931 covers
Performance criteria for
authentication solutions used
to combat counterfeiting of
material goods, and is – as far as we are aware – the
irst international standard to provide guidance to
rights holders on how to protect their products from
counterfeits.
The introduction to the Standard explains the growing
problem of counterfeit products (or ‘material goods’,
which includes manufactured inished goods, original
equipment components and goods from nature), and
states that ‘The authentication element provides a
speciic and more reliable method of determining if
the item is genuine or a counterfeit good’. It goes on:
‘This International Standard sets out the performance
criteria for purpose- built authentication solutions.
These authentication solutions are designed to
provide reliable evidence making it easier to assess
whether material goods are authentic or counterfeit.’
The Scope of the standard is also described carefully
as: ‘intended to guide…organisations in the
determination of the categories of authentication
elements they need to combat those risks, and the
criteria for selection of authentication elements
that provide those categories, having undertaken a
counterfeiting risk analysis.’
Deinitions
For the security holography industry, a crucial part
of 12931 is the deinitions (a required part of any
ISO standard). ‘Hologram’ or ‘holography’ is not
speciically used in the standard, which carefully does
not promote any particular technology or features.
However, the standard identiies the use of only
two types of authentication solutions, overt and
covert. An overt authentication element and a covert
authentication element are deined respectively as:
(an) authentication element which is detectable and
veriiable by one or more of the human senses without
resource to a tool (other than everyday tools which
correct imperfect human senses, such as spectacles or
hearing aids);
(an) authentication element which is hidden from the
human senses until the use of a tool by an informed
person reveals it to their senses or else allows automated
interpretation of the element.
The Standard dispenses with the idea of a ‘forensic
solution’, a phrase that is often heard in discussion of
authentication solutions. Instead, it describes forensic
analysis, deining this as a “scientiic methodology
for authenticating material goods by conirming
an authentication element or an intrinsic attribute
through the use of specialised equipment by a skilled
expert with special knowledge”.
Thus a hologram, for example, meets the definition
of an overt authentication element and, depending
on the optical design, may also contain parts that
meet the definition of a covert authentication
element. Forensic analysis can also be applied
to a hologram by microscopically examining the
diffraction pattern to ascertain that it matches that
of a genuine hologram.
This concept of overt and covert authentication
elements is carried through in to a discussion of the
‘audience’ for information about the elements adopted
on a material good. The general audience will receive
knowledge through public media – advertisements,
websites, marketing materials – whereas the restricted
audience comprises people that need to know about
the speciics of the authentication solution and how
to examine it.
An authentication tool will be required to examine a
covert solution, and thus information about what to
look for with this tool will be made available only to
the restricted audience.
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Vol. 7, Issue 20
Guest Column
For clariication, this is shown in a simple table of
the characterisation of categories for authentication
solutions (above).
In describing how an overt solution is examined, ISO
12931 states that ‘Ideally the inspector will have
a genuine authentication element as a reference
comparison,’ going on to say ‘Overt authentication
elements must be dificult to copy accurately so
that their absence or their imperfections will alert
examiners to the fact that a material good may not be
genuine.
The Standard also discusses the relationship
between authentication solutions and track and
trace solutions. It states simply that ‘Track and Trace
technology when used alone is not considered to be
an authentication solution.’ Covert authentication
elements, it points out, require a tool for examination,
and that tool may be standalone and reveal something
in the authentication element to human senses, or
may require a network connection.
Risk analysis the key
These discussions of the categories of authentication
solutions are important, but they are a preamble
to the key section of ISO 12931, which explains to
authentication users how to assess the performance
criteria they require of their authentication solutions.
It recommends that a user undertake a risk analysis
before assessing which category or categories of
authentication solution provide the functionality to
meet the risks thus deined.
The characteristics to be considered are not
only those related to the obvious authentication
functionality, but also physical characteristics such
as size and thickness, environmental durability and
so on – issues which are often overlooked by users
(and which can prove awkward for suppliers, as the
US Bureau of Engraving and Printing’s crumple test
has shown, in which holograms did not pass this test
when irst proposed for use on US dollar bills).
Authentication aspects that should be considered
include tamper resistance and attack resistance,
points which may seem obvious to suppliers but which
users often need reminding they need to consider.
Having carried out a risk analysis, then selected
and implemented authentication solutions, ISO
12931 then guides users through an effectiveness
assessment. The Standard takes a lifecycle approach to
authentication, recognising that it may be important
to authenticate a material good long after its irst sale,
but also proposing that users need to remain active in
assessing the effectiveness of the solution they have
adopted.
Users can’t sit back, complacent in the knowledge that
they have an authentication solution, but need to carry
out regular effectiveness assessments. ‘Effectiveness
assessment is a means to evaluate that a solution is
complying with the established standards and if the
solution is providing a measurable result,’ according
to the Standard.
The Standard follows through on its recommendations
to users, in that it shows a risk analysis and
authentication solution selection process, as well as
including selection criteria tables in Annexes to the
main standard.
Beneits for the holography industry
Before the publication of this Standard, brand
owners and other rights holders were dependent
on authentication solutions providers to guide them
through their requirements for the protection of
their material goods, or, in some few cases, they
have been provided with guidance from their trade
association. Dependence on suppliers for guidance
has been, understandably, uncomfortable for many
rights holders so they have preferred to do nothing
and turn a blind eye to their losses to counterfeits. For
the irst time they now have an objective guide to how
to proceed.
This in itself should encourage more rights holders to
take seriously the counterfeit problem and how they
can protect against it. The success of management
practice standards such as ISO 9000 shows how
beneicial an international standard can be in
providing common principles and practices.
Thus ISO 12931 should encourage the use of
authentication solutions. More particularly, it
encourages the use of overt and covert solutions,
functional categories that can be combined in one
hologram. It is now up to secure hologram suppliers
to build compliance with 12931 in to their marketing
materials and training.
ISO 12931 is available to download from www.iso.
org/iso/home/store and will also be available from
national standards agencies.
Ian M Lancaster is the General Secretary of International Hologram Manufacturers Association (IHMA), Director of Reconnaissance International
Ltd and was a member of the ISO committee that produced ISO 12931 while the IHMA was involved from an early stage in developing the
standard. Comments are welcome at Ian.lancaster@reconnaissance-intl.com
www.homai.org 11

Vol. 7, Issue 20
Face to Face
Anti counterfeiting efforts in India
THT: When was FICCI CASCADE
formed, who are its members
what does CASCADE means?
AR: Federation of Indian
Chambers of Commerce and
Industry (FICCI) dedicated
a forum by establishing the
Committee Against Smuggling
and Counterfeiting Activities
Destroying the Economy - C A S
C A D E in January, 2011 at FICCI
Federation House, New Delhi.
CASCADE was formed to ight the
hazardous impact of smuggled,
contraband and counterfeit
products. These activities are
threatening brands across the
globe so various organisation
like ITC Ltd, Hindustan Unilever
Limited, Microsoft Corp. India
Pvt. Ltd., Maruti Suzuki, Coca-Cola
India Pvt. Ltd, Toyota Kirloskar
Motor Pvt Ltd, Hewlett- Packard
India Sales Pvt Ltd, etc join hands
to curb this growing menace.
THT: What were the reasons
behind the formation of
CASCADE?
AR: Counterfeiting and smuggling
are increasingly becoming a
hugely lucrative business causing
not only a great loss of revenue
to the industry but also posing
a serious threat to the security
of the nation. As a result huge
amount of investments goes in
dealing with anti- social elements
that is neither good for legitimate
industry, nor for government nor
for consumers. Efforts to counter
this menace needs highest
priority and calls for robust
actions from all stakeholders.
Therefore CASCADE was formed
to ight this menace.
THT: How it is different
from various other industry
committee formed to curb
counterfeiting?
AR: Problem of counterfeiting and
smuggling is wide spread and is
directly affecting the economy of
India. CASCADE aims to generate
continuous awareness among
the masses to sensitise them
and secure their cooperation
to ight this menace together.
CASCADE commissioned a irst
ever research in this area giving
facts and igures on the extend
of the problem. CASCADE also
aims to take active involvement
of the Government for the social
welfare of the country.
THT: How successful you have
been in your objectives after its
formation?
AR: We did a joint publicity
campaign with Ministry of
Consumer Affairs under their
“Jago Grahak Jago” umbrella to
create awareness amongst the
consumers, later we organised
“Hum Kishore Festival 2012” on
the theme of “Fight Smuggling
and Counterfeiting” amongst
youth of NCR, Delhi. CASCADE
is also organising across India
series of sensitization and
awareness seminar to provide
knowledge support to all the
stakeholders across the country
about the growing menace of
counterfeiting and smuggling.
Such seminars have already
been hosted in 5 states i.e. Uttar
Pradesh, Rajasthan, Madhya
Pradesh, Jammu and Kashmir
and Gujarat. Awareness seminars
witnessed huge success and
have helped gather state speciic
problems of counterfeiting and
smuggling. FICCI CASCADE is also
organizing youth festivals across
country to spread awareness
amongst the young minds about
the ill effects of the menace of
counterfeiting and smuggling. We
have released a Research report
titled Socio-Economic Impact
Anil Rajput,
Chair CASCADE
Senior Vice President Corporate Affairs,
ITC Ltd.
12 www.homai.org

Vol. 7, Issue 20
Face to Face
of Counterfeiting, Smuggling
and Tax Evasion in Seven Key
Indian Industry Sectors which
is a milestone achieved in India
as it is the irst ever report to
give igures of the extent of the
problems in the seven sectors.
“According to the study the
estimated annual tax loss to
government is Rs 26,190 crore.
The overall estimate of annual
sales loss to industry is put at Rs
1,00,000 crore. The key sectors
which were included in the
study were auto components,
alcohol, computer hardware,
FMCG (personal goods), FMCG
(packaged goods), mobile phones
and tobacco. “The maximum
tax loss on account of smuggled
and counterfeit products to
government is from the tobacco
sector at Rs 6,240 crore followed
by FMCG (packaged food) at Rs
5,660 crore and FMCG (personal
goods) at Rs 4,646 crore,”. The
highest loss to industry in terms of
revenue is from FMCG (packaged
goods) at Rs 20,378 crore (23.4
per cent), FMCG (personal goods)
at Rs 15,035 crore (25.9 per cent),
auto components at Rs 9,198
crore (29.6 per cent), mobile
phones at Rs 9,042 crore (20.8
per cent) and tobacco at Rs 8,965
crore (15.7 per cent).
THT: What will be the future
activities of CASCADE?
AR: In order to curtail the
consumption of counterfeit and
smuggled goods CASCADE plans
sensitization and awareness
seminar in different states. Also
CASCADE aims to sensitise the
youth towards the increasing
damage to the economy by
holding Youth festivals for
better engagement of the
young generation to restrict the
hazardous impact of counterfeit
and smuggling. Capacity
building programs and training
sessions with our Police and
Customs oficials to emphasize
on the importance of continued
awareness and seriousness of the
impact of counterfeit goods.
To know more about FICCI
Cascade activities, contact Meenu
Chandra, Head FICCI CASCADE at
meenu.chandra@icci.com or visit
www.icci-cascade.com.
About the author
Mr. Anil Rajput, an MBA from FMS, Delhi University, joined ITC Limited in
1976. During the course of the last 36 years, he has held various positions
in the Organization. Starting his career in the fi nance function, he was
seconded to Travel House in 1983 as part of the start-up team. During
his tenure with Travel House, he assumed the charge of General Manager-
Travel at the age of 27 years and laid the strong foundation for its domestic
networking across India. Upon completion of his secondment in Travel
House in 1989, he was assigned the responsibility in ITC’s Hotels Division
as Divisional Project Controller. During his tenure with Hotels Division, in a
capacity of Vice President, he was looking after the Finance, Projects and
Development. He was associated with various hotel projects - to name a
few, ITC Grand Maratha, Mumbai, and ITC Sonar Bangla at Kolkata. In the
year 2003, he moved to ITC’s Corporate Affairs function as Vice President
Corporate Affairs. He assumed overall charge of Corporate Affairs function
of ITC Limited as Sr. Vice President – Corporate Affairs effective June
2007. Mr. Anil Rajput is also on the Board of International Travel House, a
Subsidiary of ITC Ltd, engaged in the Travel Tourism Business. He is also
on the Executive Committee of PHD Chamber of Commerce Industry. In
addition, he is the Chairman of FICCI CASCADE.
www.homai.org 13

Vol. 7, Issue 20
Industry Updates
Notable transactions in 2012
Acquisition
Date / Month Acquirer Acquired Company Transaction Value Target market
March Skanem Group Inter Labels NA Indian label market .
April Op Sec Security Delta Labeling Ltd GBP 13.7 million Enhance technology
Group PLC portfolio.
July Mondi Group Nordenia Euro 240 million To create a leading consumer
International packaging business, build on
long term customer
relationships across both
businesses and establish a
platform to expand further
in high-growth emerging
markets.
October Op Sec Security Holographic GBP 9.5 million NA
Group PLC Security Division
of JDSU
October Positive SGRE Labels, The acquisition follows the
Packaging India NA recent integration of ICM
Industries Packaging and
equips the company with
‘state-of-the-art label
packaging equipment and
infrastructure’.
November HuhtamäkiOyj’s Webtech Labels Euro 7 million To complement the existing
subsidiary in Private Limited product portfolio of
India HuhtamäkiOyj’s Flexible
Packaging segment in India.
Investment
Date / Month Investment By Invested In Fund Value Target market
March Aureos South Sai Security US $ 7 million Use the fund to build on its strong
Printer production and Asia Fund Pvt Ltd, India
License Agreement / Joint venture
technology capabilities and adding new
markets providing end to end packaging
and printing solutions.
Date / Month Company A Company B Nature Target market
February Bayer Material Chi Lin Joint To develop application for Bayfol HX
Science, Technology, Agreement Holographic photopolymer in its ield of
Germany Taiwan opto-electronics.
December API Czech Republic- Joint venture The new business brings together the
Holographics based IQ business, specialist capabilities and resources of
Structures API Optix API and IQS to form a joint technology
(IQS) center. The venture will further
enhance API’s offering of holographic
originations for specialist security
applications.
NA: Not available
14 www.homai.org

Vol. 7, Issue 20
Industry Updates
Market reports 2012
Title of Report / Study Report Content Key Findings
Pharmaceutical The report spans • Expects modest anti-counterfeiting sales of $28m in
Anti-counterfeiting technologies such as 2011 to grow at nearly 15 per cent a year to reach
Technologies: Market hologram, security $147m in 2022.
analysis report from printing, RFID, taggants • Growth of the market will be stimulated by the
Visiongain and discusses trends introduction of industry-wide standards.
for the US, Japan, the top • OVDs, Hologram, RFID and 2D barcoding have a key
ive EU countries, Brazil, role to play in ighting drug counterfeiting.
Russia, India and China.
World Food Safety The report forecasts • World demand for food safety products will rise by
Products, study from market and factors over eight percent per year to 18 billion USD in 2016.
Cleveland-based which will contribute • US will remain the world’s largest national user of food
industry research irm growth in world safety products, accounting for one-quarter of the
The Freedonia Group. demand for food safety world market through the forecast period.
products • In the coming years, China will surpass Japan to
become the world’s second largest food safety product
market. On a smaller scale, India, Brazil, Russia, and
Mexico will also see rapid increases in food safety
product demand through 2016.
Tax Stamps: A Technical The report covers the • According to the report, 150 billion cigarette and
Study and Market factors behind tax stamp spirits stamps were used in 2010 (compared to 49.3
Report – has been deployment for billion in 1990), and 170 billion are forecast for 2015.
published by cigarettes and alcohol, • By 2015, the report projects 6 percent
Reconnaissance how stamps work, the higher volumes than 2010, or 134.7 billion stamps.
International impact of international • Stamps for spirits will grow by 55 percent to 35.4
regulation, technologies billion in 2015, in line with increasing consumption,
for production, and new country adopters. Growth will be in Africa
application and (115 percent) and Asia (107 percent).
authentication, and the
need for enforcement.
Holography for Industrial The Report includes The global market for holography for industrial
Applications - A Global detailed analysis and applications will be worth $ 16.7 billion by 2017.
Strategic Business market projections for
Report, by Global the USA (the largest
Industry Analysts (GIA), market and industry in
USA the world), Canada,
Japan, Europe (with
details on France,
Germany, Italy and the
UK), Asia-Paciic (with
details on China and
India), Latin America
and the Rest of the World.
FICCI CASCADE - FICCI CASCADE as part of According to the study the estimated annual tax loss
Report on the Socio- its efforts to create to government is Rs. 26, 190 crores. The overall
Economic Impact of awareness, commissioned estimate of annual sales loss to industry is put at Rs.
Counterfeiting, a special study on the 1,00,000crores per the report. The key sectors which
Smuggling and Tax impact of smuggling and were included in the study were Auto Components,
Evasion on seven key counterfeiting on seven Alcohol, Computer Hardware, FMCG (Personal Goods),
Indian industry sectors key sectors of the FMCG Packaged Goods), Mobile Phones and Tobacco.
economy.
www.homai.org 15

Vol. 7, Issue 20
Industry Updates
Hologram Innovation 2012
Month Product
March 2012 ISCENT Holo Like optical material
ISCENT a new inish company, introduced a printable holographic like ilm
technology for plastic based and ibre based packages developed by the
Technical Research Centre of Finland.
April 2012 Scriba nano technologies introduced Nu-Code
Scriba developed NU-CODE™: a complete system that uses ultra-miniaturized
digital tags for: Identiication, Traceability, Anticounterfeit, Security, Quality
Control. Nu-CODE is based on a new technology that allows direct optical
writing of digital information on holographic substrates (ENTAG labels).
May 2012 DNP Unveils Full Color Lippmann Holograms
Dai Nippon Printing Co. Ltd (DNP) developed a full-color Lippmann hologram
featuring improved brightness and mass productivity capabilities. Developed
using improved materials and production systems, the new full-color Lippmann
hologram boasts twice the peak brightness of earlier holograms.
The full-color Lippmann hologram can create more realistic three-dimensional
(3D) images for stronger security against counterfeiting. As the manufacture of
Lippmann holograms requires special materials and manufacturing processes,
only a handful of companies anywhere in the world - DNP among them - are
capable of mass-producing these holograms - making counterfeiting
extremely dificult.
May 2012 Changfeng ‘s Water based Demetallisation
Changfeng Chemicals of China developed a water wash process for demetalising
hologram.
June 2012 Unnivacco Expands Holo Range
Taiwanese metallised ilm producer Univacco launched a new range of bubble
effect embossed metallised ilms which it called Convex Films. There are two
varieitis of the Convex ilm, one called general convex lamination ilm and the
other registered convex lamination ilm.
June 2012 Holographic Metal Cans
Guagndong Dongnan Film Technology Co Ltd located in Shantou China
developed two processes for the production of metal holographic packaging.
Dongman developed a special laminate which can be bonded to surface of the
metal sheet before it is formed into a cylinder. Kurz enhances TrustSeal with
codes and covert features
July 2012 Geola offers 3D achromatic masters for security
Anglo-Lithuanian company Geola devised a method to produce high resolution
hogel-based 3D achromatic holograms.
For detailed, subscribe to HoMAI press monitor or e-mail at info@homai.org
16 www.homai.org

Vol. 7, Issue 20
Industry Updates
August 2012 High Quality Lenticulars Hit The Mass Market
September 2012 Wide view high res Hologram made with carbon nanotubes
Dr Haider Butt, YunuenMontelongo and a team of researchers at Cambridge
University ‘s centre of Molecular Materials for Photonics and Electronics
(CMMPE), with input from researchers at the University of Melbourne and the
Sri Lanka Institute of nanotechnology generated pixelated holograms using
carbon nanotubes (CNTs) as the pixels. The size of CNTs means that these pixels
are the smallest yet generated for holograms, making for extremely high
resolution holograms which in turn provides for a wide angle of view.
September 2012 Pioneer’s Compact Holo Printer
Pioneer Corporation developed a compact printer for the creation of full-colour
Lippmann holograms. The printer contains blue, green and red lasers to create
75.6 x 50.4 mm (3” x 2”) Lippmann holograms with 23 degree.
October 2012 Serialisable photopolymer hologram from Dublin Institute
October 2012 Tesa Joins Smartphone Authenticators And Works With
HG Image in China
www.homai.org 17

Vol. 7, Issue 20
Industry Updates
Global Patents - Authentication
Publication Title Int. Application Applicant / Inventor
DD.MM.YYYY Class Number
04.10.2012 WO/2012/131704 - B32B 15/08 PCT/IN2012/000180 SHAH,
Anticounterfeit packaging foil RuchirYagneshkumar
Brief Abstract: An anticounterfeit packaging foil to prevent the sale of counterfeit products and to provide non-invasive
detection of the authenticity of the goods by providing covert measures which are not applied but are inbuilt, in a manner
that the reproduction of same foil is dificult or impossible. The present foil is prepared by forming cathode and anode from
an aluminum foil followed by subjecting the anode to etching and exposing it to get anodized in acidic bath of sulphuric acid
to form a thin porous layer of aluminum oxide having nanopores over the foil, which is then immersed in solution A which is
further subjected to sealing in order to seal the nanopores and form a thin coat over the foil. The authentication of goods can be
ensured upon detection of presence of luorescence and selenium in the proposed anticounterfeit foil.
06.12.2012 WO/2012/164011 - B32B 3712 PCT/EP2012/060233 HOLOGRAM
Multi-layer body, method for producing it, INDUSTRIES
and production of forgery-proof RESEARCH GMBH
documents using said multi-layer body MENZ, Irina
Brief Abstract: A multi-layer body (1, 21) is described, having a carrier
ilm (7), a release layer (8), an embossed hologram layer (9) and a vapour-deposited
relection layer (10), a UV-activatable adhesive layer (4) with
at least one partially activated UV adhesive-layer zone (5, 6) and a lower
layer, wherein the cured adhesive regions (5) connect the lower layer and
parts of the embossed hologram layer to one another inseparably, the
lower layer being a transparent polycarbonate ilm (2), while the cured
adhesive region (5) is arranged on the periphery of the uncured adhesive
region (6) of the respective adhesive-layer zone (4) and surrounds it
in a frame-like manner. In addition, the production of forgery-proof
documents using the multi-layer body (1, 21) is described, in which the
uncured adhesive-layer region (6) of said multi-layer body (1, 21) is partially cured with light through an information-carrying
optical mask (13) at the user’s premises, after which the carrier ilm is pulled off together with the release layer and the
non-bonded embossed hologram layer regions (11), an upper protective ilm (18) is applied to the individualized embossed
hologram layer (9), and said ilm composite is hot-pressed together with further ilms (19).
05.12.2012 2530498 - Identiication medium and G02B 5/30 10844676 NHK SPRING CO LTD
method for identiication thereof IDA TOHRU
Brief Abstract: An identiication medium, in which a pattern is clearly altered in observation through a right-handed circularly
polarizing ilter and observation through a left-handed circularly polarizing ilter, is provided. The identiication medium is
formed by laminating a cholesteric liquid crystal layer 101, a »/4 plate 102, and a linearly polarizing ilter layer 103, in that
order, from an observing side. The cholesteric liquid crystal layer 101 is formed with a hologram and selectively relects light. In
an observation through a circularly polarizing ilter that transmits the light relected at the cholesteric liquid crystal layer 101,
light relected at a pattern printed layer 105 is not perceived due to the function of a circularly polarizing layer 104. Images are
clearly altered by switching a right-handed and a left-handed circularly polarizing ilter.
For more visit at www.wipo.int/patentscope/search
18 www.homai.org

Vol. 7, Issue 20
Industry Updates
Upcoming Events
Date Event Name / Place / Website
28-30 Jan, 2013 Anti-Counterfeiting and Brand Protection West Coast
The Hotel Nikko, San Francisco (CA), USA
www.anticounterfeitingsummitwest.com
04-06 Feb, 2013 The Packaging Conference
The Ritz Carlton, Buckhead, Atlanta, USA
www.thepackagingconference.com
12-14 Feb, 2013 10th Pan European High Security Printing Conference
Corinthia Hotel, Prague, Czech Republic
www.cross-conferences.com
13-14 Feb, 2013 Pharmapack Europe 2013
Grande halle De La Villette, Paris, France
www.pharmapack.fr
26-27 Mar 2013 American Packaging Summit 2013
The Westin Chicago North Shore, USA
www.packaging-event.com
27-28 Mar 2013 Cartes Asia 2013
Hong Kong
www.cartes-asia.com
17-19 April 2013 7th Global Congress to Combat Counterfeiting Piracy
Istanbul, Turkey
www.ccapcongress.net
23-25 April 2013 Cartes America
The Mirage, Las Vega, Nevada, USA
www.cartes-america.com
07-08 May 2013 Asian Packaging Summit
Singapore
www.asiapackagingsummit.com
21-23 May 2013 Security Document World (SDW) 2013
Queen Elizabeth II Conference Centre, London, UK,
www.sdw2012.com
03-05 June 2013 4th Tax Stamp Forum
Austria Trend Hotel Savoyen, Vienna, Austria,
www.taxstampforum.com
04-06 June 2013 Total Processing Packaging Exhibition
NEC, Birmingham, UK
www.totalexhibition.com
21-23 June 2013 Print Expo 2013
Chennai Trade Centre, Chennai, India
www.intelexpo.com
05-08 July 2013 Pack Plus South 2012
Hitex International Exhibition Centre, Hyderabad, India,
www.packplussouth.in
08-10 July 2013 2nd Latin American High Security Printing Conference
Bogota, Colombia
www.cross-conferences.com
28-30 August 2013 Pack Print International 2013
Bangkok International Trade Exhibition Centre, Bangkok,
Thailand, www.pack-print.de
About HoMAI
The Hologram Manufacturers
Association of India (HoMAI) is
the world’s 2nd and Asia only
association representing hologram
industry.
PUBLISHED BY
Hologram Manufacturer Association of India
(HoMAI)
EDITORIAL TEAM
Issue Editor : C S Jeena
Advisor : Mr. Pradip H Shroff
Mr. Manoj Kochar
Consultant : Mr. Sanjiv Singh
PR Mantra
sanjiv@prmantra.com
Designed by : EYEDEA Advertising
1250/13, Govindpuri,
Kalkaji, New Delhi-19
(India)
eyedeaadvertising@gmail.com
Printed by : Om Offset
T-19,
Okhla Industrial Area
Phase-II, New Delhi-20
(India)
The Holography Times is a quarterly
newsletter published by HOMAI with an aim
to provide latest developments, research,
articles, patents and industry news to a wide
audience related to Holography in Indian
and World.
The editorial team welcomes your news,
contributions and comments. Please send
your product updates, press releases,
conference announcements or other
contributions to HoMAI:
21-Ground Floor, Devika Tower 6
Nehru Place, New Delhi 110019, India
Telfax: +91 (11) 41617369
Email: info@homai.org,
Website: www.homai.org
Disclaimer:
The data used here are from various
published and electronically available
primary and secondary sources. Despite
due diligence the source data may contain
occasional errors. In such instances, HoMAI
would not be responsible for such errors.
Cover: Cover graphics shows the latest
standard published by ISO12931 along
with steps to identify authentication
solutions to curb counterfeiting.
www.homai.org 19

Vol. 7, Issue 20
20 www.homai.org

The Holography Times, January 2013, Volume 7, Issue no 20

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