Hofstede’s framework outlines five cultural dimensions that impact cross-cultural communication: power distance, individualism vs collectivism, masculinity vs femininity, uncertainty avoidance, and short-term vs long-term orientation. It highlights how these dimensions influence societal values and organizational structures, differentiating between cultures like the USA and China in individualism, and Japan and Spain in masculinity and femininity. The framework further addresses risk preferences and cultural attitudes towards tradition and progress.

1. Hofstede’s Framework
Presents

2. Framework for cross-cultural communication
The five cultural dimensions of Hofstede’s framework-
Power distance
Individualism vs collectivism
Masculinity vs femininity
Uncertainty avoidance and
Short term orientation vs long term orientation
Portrays the impact of the culture in society on the values of the
members living in that society.

4. HIGH
Centralized Power
Less accountability
Hierarchy Based
Organization
LOW
More Accountability
Decentralized power
Platform Based Organization

6. Individualistic Collectivistic
Individual Focused Group Focused
Motivates Self Promotion Motivates Group Goals
USA China

8. Masculinity is the practice
that legitimates powerful
men’s dominant position in a
society or nation
Femininity is a national
culture attribute that
indicates little differentiation
between men and female role
Japan has masculinity
culture
Spain, Norway, Denmark
Encourages femininity

10. Risk Averse
Risk Free Investment
Threatened by Risk
Loves to Play Safe

12. Looks at the Big Picture Looks at the Details
Persistent Stable Minded
Realistic Oriented Respect for Tradition
Long Term Orientation Short Term Orientation