The smartphone retail industry in Bangladesh has faced significant challenges due to the COVID-19 pandemic, including supply chain disruptions and a 20% drop in sales. To adapt, retailers are implementing omnichannel marketing strategies to enhance customer experience and retention. Despite the current difficulties, the future looks promising for the industry with opportunities for growth and the emergence of online retail channels.

1. SmartphoneRetailIndustry
AfterCOVID-19
An Analysis of Changes

2. SITUATION ✓ One of the busiest industries across the globe.
✓ Millions of dollars transactions every month.
✓ High growth industry.
❑ Tremendously influenced by the COVID-19.
❑ Suffered a serious blow for this pandemic.
SmartphoneIndustry

3. HOWARETHEBANGLADESHISMARTPHONERETAILERS
HANDLINGTHISSITUATION?
❖ Discontinuation of
Chinese supply.
❖ Empty stores.
❖ Fall of sales by
20%.
Challenges
✓ Opening new Online
sales channel.
✓ Social media marketing.
✓ Home delivery.
✓ Offers and discounts.
Solutionefforts

4. OMNI
CHANNEL
MARKETING
Create an integrated and
seamless channel that delivers
a smoother and more
customized buying experience
from the very beginning to the
end, across online devices and
offline stores.

5. HOWWILLOMNICHANNELMARKETINGBENEFIT
BANGLADESHISMARTPHONERETAILERS?
Customers receive a
more unified and
seamless brand
massage wherever
they go.
Increases customer
satisfaction, resulting
in repeated customers.
Repeated customer
means more sales and
less lost customer
during communication
process.
SEAMLESSEXPERIENCE RETENTION SALES

6. PESTLE
ANALYSIS
A marketing tool used by
marketers to determine the
impact of the macroenvironment
on the organization. PESTLE
stands for all the external factors
of an organization.

7. PESTLEanalysisabouttheimpactofCovid-19in
smartphoneretailindustryofBangladesh
Bangladesh
government has
imposed lockdown
from 26th March of
2020.
a huge blow for the
smartphone market as
it has been flattening
its sales curve for quite
some time.
smartphone use has
shifted significantly,
with users all over the
world spending much
of their time at home.
POLITICAL ECONOMICAL SOCIAL

8. PESTLEanalysisabouttheimpactofCovid-19in
smartphoneretailindustryofBangladesh
Newer applications
have been developed
for various purposes.
The smartphone is a
part of the medical
and health sector.
To prevent the COVID-
19 pandemic
transmission
government has
introduced new laws
on transportation.
During lockdown as
manufacturing plants
responsible for
pollution were shut
down, reducing the
Pollution by a little bit.
TECHNOLOGICAL LEGAL ENVIRONMENTAL

9. WHATDOESTHEFUTURELOOKLIKE?(Postcovid-19)
EXPANSION
AVAILABILITY
COMPETITION
GLOBAL
Retail outlets, EMI facilities, and online sites are making it
easier to purchase a smartphone
A huge opportunity for new companies to launch their
products in Bangladesh.
The business environment is becoming more favorable
for the new entrants in the Bangladesh market
Global brands are now setting up assembling
industries in Bangladesh

10. WHATDOESTHEFUTURELOOKLIKE?(Postcovid-19)
ONLINE
LOCKDOWNS
UNEMPLOYMENT
Bangladesh is enduring lockdowns to handle the COVID-19
pandemic in 2020. Which requires the shutdown of businesses,
institutions, or limited economic productivity in all sectors
Online retail businesses will rise in the future as it requires less
investment, provides great client services and opportunities
to manage the business from anywhere with great flexibility.
The job market may fall, unemployment will rise,
disposable income of people will decrease

11. As smartphone has become a part and
parcel of daily lives, this industry will
definitely make a comeback after this
pandemic is over.
CONCLUSION
The industry has the potential to
recover and thrive in the upcoming
years.