The document discusses high-net-worth individuals (HNIs) and the Rolls-Royce luxury car brand. It defines HNIs as those with over $1 million in financial assets excluding primary residences. In 2008, the number and wealth of HNIs declined significantly from the previous year. The document also provides details on Rolls-Royce's history and marketing approach in India, which focuses on exclusivity and repeat customers through personalized service.

1. HNI selling The Rolls Royce case

2. What is HNI According to World’s Wealth Report 2009 : HNIs are those who hold at least US$1 million in financial assets with both excluding collectibles, consumables, consumer durables and primary residences.

4. Segments... Category Name Income Population Ultra-HNW in excess of US$30 million 10500 Households Super HNW between US$10 and $30 million 42000 households HNI between US$1 million and $10 million 320000 households Super affluent between US$125,000 and $1 million 350000 household Mass affluent between US$25,000 and $125,000 1.8 mn households Mass market between US$5,000 and $25,000 39 mn households

5. Growth in segments

7. The Past and The Gift

12. Customer loyalty rate “ nearly a third of business comes from repeat customers”

14. Thank you