Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
Engage Shoppers by understanding them, an Eyeota & Skimlinks collaborationJessie De Luca
Online shopping is accelerating at massive speeds as eCommerce retailers amplify their consumer engagement efforts and mobile commerce takes off. Eyeota and Skimlinks deliver insights about online retail shoppers’ behaviour and passion points and how brands can effectively engage them.
Infographics - The UK's Rise of Click and Collect during Covid-19imogenkw
Infographics from a 2,000 UK consumer survey run by retail technology company Qudini shows that more consumers are adopting click and collect as a result of the Coronavirus outbreak and that stores could play a role as contactless fulfilment hubs for the remainder of the Coronavirus era. Retailers are looking at how to offer fast contactless click and collect experience with store entrance or even curbside pickup as a result.
Cart abandonment strategies and how the Irish compareAdrian O'Farrell
With Cart Abandonment rates averaging around 70%, how do e-commerce sites best deal with it? We take you through best practice, look at how many sites are achieving this, and how Irish sites compare to their international competitors.
How does social media create measurable retail sale lift, particularly over the holiday season? Euromonitor and Twitter presented this report at a networking happy hour after IRCE 2016 in Chicago.
10 Things You Need To Know About Women In MENAMohammed Minawi
New Piece by Ipsos MENA: "10 Things You Need To Know About Women In MENA". For anyone interested in understanding this important consumer segment across 9 markets in the region.
Maximizing Profits through Shopper Insights in Convenience (CSFA Presentation)Robin Brown
A presentation given to the Canadian Snack Food Association on Shopper Insights from Convenience Shopper Canada - Canada's only ongoing study of shopper behaviour in convenience channels
Engage Shoppers by understanding them, an Eyeota & Skimlinks collaborationJessie De Luca
Online shopping is accelerating at massive speeds as eCommerce retailers amplify their consumer engagement efforts and mobile commerce takes off. Eyeota and Skimlinks deliver insights about online retail shoppers’ behaviour and passion points and how brands can effectively engage them.
Infographics - The UK's Rise of Click and Collect during Covid-19imogenkw
Infographics from a 2,000 UK consumer survey run by retail technology company Qudini shows that more consumers are adopting click and collect as a result of the Coronavirus outbreak and that stores could play a role as contactless fulfilment hubs for the remainder of the Coronavirus era. Retailers are looking at how to offer fast contactless click and collect experience with store entrance or even curbside pickup as a result.
Cart abandonment strategies and how the Irish compareAdrian O'Farrell
With Cart Abandonment rates averaging around 70%, how do e-commerce sites best deal with it? We take you through best practice, look at how many sites are achieving this, and how Irish sites compare to their international competitors.
How does social media create measurable retail sale lift, particularly over the holiday season? Euromonitor and Twitter presented this report at a networking happy hour after IRCE 2016 in Chicago.
10 Things You Need To Know About Women In MENAMohammed Minawi
New Piece by Ipsos MENA: "10 Things You Need To Know About Women In MENA". For anyone interested in understanding this important consumer segment across 9 markets in the region.
Convenience stores have seen an increase in visits over the last few years due to busier lifestyles and changes in the shopper behavior, bringing new opportunities and challenges to manufacturers.
We have asked our large community of shoppers about their purchasing practices at convenience stores.
What are the main reasons for a quick stop at a convenience store? What are the most sought after products? What is the average shopping frequency and spent?
Retail Promotional Compliance for FMCG and CE during the World CupBeMyEye
Are your brands ready for the World Cup? Millions are spent by FMCG and Consumer Electronic manufacturers on in-store promotional activity, but are they making it to the shop floor? This presentation looks into the missed opportunity that brands are facing by not focusing on the last 2cm of retail execution.
The age of experience: A report by 451 Research and AdyenAdyen
451 Research and Adyen teamed up to better understand how shoppers are reshaping retail. This survey explores new shopping experiences, expectations and retailer reactions.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
Deloitte 2014: Global Powers of Luxury GroupsDigitaluxe
Deloitte presents the first annual Global Powers of Luxury Goods. This report identifies the 75 largest luxury good companies around the world based on publicly available data for the fiscal year 2012.
The journey of a luxury consumer voyage au coeur du luxe1000mercis Group
Les clients des marques de luxe dans le monde : attentes et comportements.
Pour cette étude réalisée par Albatross Global et 1000mercis Group, un panel de 900 consommateurs qui ont fait l’achat d’au moins un produit de luxe dans les 6 derniers mois, sur 5 continents : Etats-Unis, Chine, Japon,
Brésil et Union Européenne a été choisi. Ces participants ont été interrogés sur leurs désirs, choix, expérience, satisfaction et activité en ligne lors de l’achat d’un produit de luxe.
Webinar: Influencing High Net Worth Individuals on Social MediaLinkedIn
A massive shift is underway in how High Net Worth Individual (HNWIs) are informing their investment decisions.
New research reveals that an increasing number of HNWIs are using social media to seek advice and information on their financial decisions – requiring financial advisors and firms to have a strong presence.
Check out this exclusive webcast as we discuss best practices and key insights around how marketers can build trust and nurture HNWI relationships on social media with our panel of industry experts from Kasina and Capgemini.
You'll hear from our panel of experts, including:
- Steven Miyao, CEO, Kasina
- Bill Sullivan, Head of Financial Services Market Intelligence, Capgemini
- Jennifer Openshaw, Executive Director, FWA
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
Convenience stores have seen an increase in visits over the last few years due to busier lifestyles and changes in the shopper behavior, bringing new opportunities and challenges to manufacturers.
We have asked our large community of shoppers about their purchasing practices at convenience stores.
What are the main reasons for a quick stop at a convenience store? What are the most sought after products? What is the average shopping frequency and spent?
Retail Promotional Compliance for FMCG and CE during the World CupBeMyEye
Are your brands ready for the World Cup? Millions are spent by FMCG and Consumer Electronic manufacturers on in-store promotional activity, but are they making it to the shop floor? This presentation looks into the missed opportunity that brands are facing by not focusing on the last 2cm of retail execution.
The age of experience: A report by 451 Research and AdyenAdyen
451 Research and Adyen teamed up to better understand how shoppers are reshaping retail. This survey explores new shopping experiences, expectations and retailer reactions.
Proximity Based Marketing Solution - PamTen InStorePalPamTen Inc
InstorePal - Creating an interesting , interactive shopping experience for shoppers is the key to growing your customer base, their loyalty and increasing sales
Deloitte 2014: Global Powers of Luxury GroupsDigitaluxe
Deloitte presents the first annual Global Powers of Luxury Goods. This report identifies the 75 largest luxury good companies around the world based on publicly available data for the fiscal year 2012.
The journey of a luxury consumer voyage au coeur du luxe1000mercis Group
Les clients des marques de luxe dans le monde : attentes et comportements.
Pour cette étude réalisée par Albatross Global et 1000mercis Group, un panel de 900 consommateurs qui ont fait l’achat d’au moins un produit de luxe dans les 6 derniers mois, sur 5 continents : Etats-Unis, Chine, Japon,
Brésil et Union Européenne a été choisi. Ces participants ont été interrogés sur leurs désirs, choix, expérience, satisfaction et activité en ligne lors de l’achat d’un produit de luxe.
Webinar: Influencing High Net Worth Individuals on Social MediaLinkedIn
A massive shift is underway in how High Net Worth Individual (HNWIs) are informing their investment decisions.
New research reveals that an increasing number of HNWIs are using social media to seek advice and information on their financial decisions – requiring financial advisors and firms to have a strong presence.
Check out this exclusive webcast as we discuss best practices and key insights around how marketers can build trust and nurture HNWI relationships on social media with our panel of industry experts from Kasina and Capgemini.
You'll hear from our panel of experts, including:
- Steven Miyao, CEO, Kasina
- Bill Sullivan, Head of Financial Services Market Intelligence, Capgemini
- Jennifer Openshaw, Executive Director, FWA
Raymark | Guide: Loyalty and the Luxury ConsumerRaymark
The needs, desires and priorities of affluent customers are shifting. No longer limited to “ladies who lunch”, today’s consumers of luxury goods are a diverse mix including
demanding millennials, busy businesspeople and conservative, mature shoppers. These individuals are highly marketed-to and they have plenty of choices. Their time is of utmost value to them. Today’s consumers, especially the younger generation, value experiences over material goods: 72% of millennials would rather spend their money on experiences than on products. (JWT Worldwide)
For more information, visit www.raymark.com.
Luxury customer journey: an overview of the new UHNW audience and how to use ...Diana Sherling
This is the session that I gave at the SuperYacht Luxury Marketing Conference #makeyourmark16. In this presentation I talk about the insights and attitudes of the UHNW luxury audience and how you can use the customer journey McKinsey loop as a tool to plan and refine your marketing. I am passionate about luxury marketing, so read my blog at www.dianasherling.com or have a look at my mini luxury brand that I am creating at www.lilyflojewellery.com
Fashion eCommerce Infographic and Online Shopping and Fashion Spending
As New York Fashion Week comes to an end, and Toronto is gearing up for Toronto Fashion Week it seemed only appropriate to create an eCommerce Fashion Infographic. This infographic looks at how the fashion industry is growing significantly online. Check out the infographic below to learn more about eCommerce fashion trends.
A detailed survey of 5,500 women across Asia’s major urban areas conducted by The Economist Intelligence Unit finds that they are increasingly empowered financially and that they are driving the explosive growth of e-commerce in the region. The survey results are published in a report entitled On the rise and online: Female consumers in Asia. The report was commissioned by VIPSHOP.
Across the eight markets covered, 41% of the women surveyed say they are joint breadwinners in their household and another 8% say they are sole breadwinners. The trend is particularly pronounced in mainland China, where 62% of women describe themselves as joint breadwinners. Women are also showing increasing independence in handling finances—just over two-thirds report having their own bank accounts (76% in mainland China) and 48% hold their own credit cards.
Nearly half of women polled (49%) say they prefer shopping online to doing so in stores. The figure is as high as 69% in mainland China. There are several reasons why women prefer online shopping. Most women point to cost savings (62%) and time savings (60%), but they also feel that online retailers can be relied upon to have the products they want to buy in stock (59%) and that online shopping offers a broader range of choices (56%). Nearly half of women (48%) say they feel pressured and stressed in traditional shops (more than 50% of women in Macau, South Korea, India and mainland China feel this way), and 27% feel store staff talk down to them because they are women (a sentiment that is most pronounced in Macau, India and mainland China).
For many women, online shopping has become a favourite pastime. Among the survey respondents, 63% say they browse the Internet for products and services at least once per day, with nearly 30% doing so twice or more per day. Nearly 90% of the women surveyed buy some clothing and accessories online (39% buy the majority of their clothing this way) and 83% buy some cosmetics (29% buy the majority of their cosmetics online).
Many of the trends uncovered in the research are driven by the younger generation, suggesting that the move toward online shopping in general, the shift to shopping on mobile devices, and a preference for being addressed on a personal level by marketers are likely to intensify. Among 18 to 29-year-olds, 53% prefer shopping online rather than offline, compared to 48% among 30-49-year-olds and 42% for those between 50 and 60 years of age. Similarly, 58% of 18-29-year-old shop on their phones, compared to 38% of 40-49-year-olds.
What is Luxury and how do Luxury brands work?
Key trends in the Luxury marketplace
Know vs. Show – the Luxury consumer
The Recession and the Luxury consumer
Sell to China - Your Complete Category HandbookAzoya
Chinese consumers’ rising needs for overseas products have provided overseas retailers with a wealth of opportunities. However, these opportunities are not evenly distributed among all categories. Some categories are more popular; some are easier to operate; some need to be given extra attention.
This whitepaper takes a deep dive into different categories that are popular among Chinese cross-border online shoppers. Suggestions about marketing, merchandising, logistics and operation will be given based on different categories. You can't miss this all-encompassing handbook!
Retail sales trends through the lens of International shopper spending. Planet data analysis and segmentation across generations, luxury and mainstream brands, outlets and full price stores. Growing demand of mobile payments and considerations on sustainability.
Who are the luxury purchasers?
46 millions US consumers who bought one or more luxury products or services during the past 12 months
23 millions purchased fine or premium alcoholic beverages
20 millions purchased premium beauty products
13 millions for luxury travel
11 millions purchased fine watch/jewelry
11 millions purchased premium home-related items
11 millions purchased designer clothes/accessories
7 millions purchased luxury vehicles
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
This Event is Sponsored by:
Flatfile is the leading data onboarding platform for product teams. Stop spending time wrangling messy and unstructured customer data into your product. With Flatfile, your customers can seamlessly import their own data resulting in faster time to value.
Amaze and Profit in a Billion-Dollar Market by Farfetch Sr PMProduct School
Main Takeaways:
-Fashion Digital Market:
-Digital fashion consumers
-What problems tech could solve?
-Product design for fashion
-Trends for fashion product development:
Japanese apparel brand Uniqlo is seeking a creative agency partner in the U.S. The review comes as the brand looks to increase awareness and amplify marketing efforts in the States.
Uniqlo is a growing global fast-fashion brand, but it takes a different tack. Quality is a selling point, just as much as price (their website currently features shirts made from 100% premium French linen), and their target market is young men.
1. The modern luxury consumer is predominately male and men now dominate the luxury retail segment,
growing 1.5 over women. The year men’s accessories (specifically watches) are forecast to capture
29% of the luxury market and grow 8% - more than apparel and hard luxury (jewelry).
Move Over Ladies!
As interpreted by, Christine Bourgeois Sica
47%
53%
Wholesale was still the dominant selling channel within the
personal luxury goods market, capturing 66% of market share.
Retail and monobrand distribution continued to be the winning
formats.
Luxury consumers are motivated by
superior quality, craftsmanship, design
and aesthetics over brand loyalty.
Department Stores
Specialty Stores
Off-price Stores
Online
Airport
Monobranded Store
25%
23%
10%
7%
6%
29%
-8%
-9%
+10%
+29%
+17%
No Change
Magazine
Shopping
48%
Online
45%
Auth. Dealer
Boutique
36%
36%
Holiday
43% 47%
Self Gift
Purchase Purchase
57%
Airport
The menswear market is growing
1.5 vs. women’s abd forecast to
reach $40 billion by 2019.
19%
29%
Worldwide Luxury Market
The luxury market exceeded $1 trillion in 2015, up
5% year over year.
Boosted by a strong USD, the Americas emerged
as the biggest global region for personal luxury
goods - $79 billion (or more than 90%).
Personal luxury goods ballooned to more than
$250 billion, up 13% over 2014, more than tripling
over the past 20 years.
Accessories reigned supreme, capturing 30% and
growing 3% in 2015, more than apparel and hard
luxury (jewely).
24%
39%
17%
6%
4%
4%
3%
4%
80%
20%
LuxuryCars
Other
LuxuryHospitality
PersonalLuxuryGoods
$223 $351 $150 $1422014
$253 $405 $176 $2112015
+13% +15% +17% +33%
The Luxury Consumer
Personal Luxury Goods
“Impulse”asthe
mainreasonfor
purchasing
s
Fashion
Accessorie
34%
Handbags
Leather Goods
34%
Clothes
39%