This document discusses luxury brand marketing in India and focuses on Louis Vuitton. It notes that while India's growing middle and wealthy classes increase demand for luxury goods, many "closet consumers" seek value and affordability. The document considers whether LV should lower prices or create a new brand, but concludes this could dilute the core brand. Instead, LV should focus on exclusive pricing, boosting foot traffic through selective partnerships and locations, and appealing to young wealthy Indians to drive growth in India's luxury market.