Rolls Royce Brand Analysis

The document discusses brand insights for Rolls-Royce, including maintaining the brand's British heritage while being owned by BMW, offering exclusive experiences to wealthy customers, protecting the brand's prestige while expanding to new customers, and the brand's popularity as a status symbol among the nouveau riche. It also provides background on the brand's history and ownership, current business performance, target markets, brand positioning, and values regarding reputation, relationships, experiences, and symbols.