H&M is a value-driven, customer-focused fashion company founded in 1947 that aims to provide fashion for conscious customers through responsible and sustainable practices. They are located mostly in malls and target all ages and sexes with low prices and high fashion. H&M uses magazines, television, social media and other advertisements to market their variety of clothing designs at competitive prices while focusing on emerging markets for continued growth.

1. -Fashion And Quality At The Best Price-
Done by: Mostafa Hmadeh

2. Who Are They?
They are a value-driven, customer-
focused,creative and responsible fashion
company.H&M was found in 1947.

3. Their Mission:
“They aim to be run in a way that is
economically, socially and environmentally
sustainable”.

4. Store Design And Layout:
Retail Store
• Store front
 Shows some outfits and designs in store
 Informs about big season sales

5. Online Store
• Web Front
 Show big season sales
 Show different categories

6. Location Strategy:
They are located mostly in malls which is the
best place to attract families and people
especially on occasions.

7. Their Target Customers:
They don’t have a specific target,they produce
for every age and sex.

8. What Values Do They Offer?
Provide fashion for conscious customers.
Choose and reward responsible partners.
Be ethical.
Reduce, reuse, and recycle.
Use natural resources responsibly.
Strengthen communities.

9. How They Are Differentiated?
H&M have the same product as their
competitors in market, However, the products
are slightly differentiated in the sense that they
have different styles, designs, or colors.

10. Their Pricing Strategy:
It is based on their customer’s need which is low
prices and high fashion.

11. Which Marketing Technique
They Adopt?
magazines, leaflets, television commercials, and
public advertisements.

12. Social Media Presence:
They are found on most major social network
such as Facebook , Instagram and twitter. Which
helps in spreading their products and designs
faster.

13. Their Refund Policy:
Unwashed, unworn or defective merchandise
may be returned within 30 days of purchase
date for a full refund.

14. Their Competitors:
They have a lot of competitors such as:

15. SWOT Analysis:
Wide geographical
market presence
High costs of
advertising
Development of
online sales opens
new source of revenues
High competition
and choppy global
economic conditions

16. Recommendations:
H&M should keep an eye on their growth and
strategy because they have competitive
brands.
Focus on some emerging markets such as
china and Malaysia.
Keep an eye on their competitor’s prices.
Make more sales.

17. Most Impressing Thing:
I liked most the variety of clothes they have,
many designs for most types of people.