This document summarizes Samantha Goldberg's digital strategy presentation for H&M. It discusses H&M's background as a global fast fashion retailer and competitors. The new campaign will focus on listing the total cost of outfits compared to single items. The target audience is teens, young adults, and professionals looking to stay on-trend affordably. Key performance indicators include increasing sales and items per purchase. The digital strategy will utilize social media, blogging, photos and contests while connecting platforms to the website. The estimated 2013 digital budget is $720,000.