SlideShare a Scribd company logo

Hkd2 london demystifying digital_candace kuss_h&k

•
•
H&K Demystifying Digital
H&K Demystifying Digital
TechnologyBusiness
1 of 15
DEMYSTIFYING DIGITAL DIGITAL: LONDON Soho Square // 09 June 2011 // @CandaceKuss
WELCOME HKWIRELESS pass: HK4cc3ss #HKD2 by candace kuss
Hosts: H&K EMEA DIGITAL TEAM Candace Kuss Paolo Guadagni LONDON MILAN paolo.guadagni@digital-pr.it candace.kuss@hillandknowlton.com David Ingle DUBAI david.ingle@hillandknowlton.com by tim caynes
Virginie Laurent Vincenzo Cosenza Michael Renssen Simone Boselli FRANCE ITALY NETHERLANDS BELGIUM Marius Myrhvold Irina Haltsonen Peter Andersson Malene Munkebo NORWAY FINLAND SWEDEN DENMARK Jan Sciegienny Walter Scheuer Joana Correia Iñigo Vinos POLAND GERMANY PORTUGAL SPAIN
Matt Muir UK Rob Boella Ryan Levit UK UK Duncan Gallagher Chris Smith UK UK by la_febbra
DEMYSTIFY S de·mys·ti·fy/dē mistə fī/ Verb: Make (a difficult or esoteric subject) clearer and easier to understand Binary Drawing by Jimmy Kuehnle
DIGITAL IS EVERYWHERE At Home Digital Digital Video Gaming Audio Imaging Watch movies and TV Managing money Listen to music PC Broadband iTV Play games Send & receive photos and video On-the-Go Browse the Internet Online shopping Chatting Download songs E-mail with Friends Fantasy sports Digital Imaging Shoot photos Download songs Audio and video Watch videos Play games on-the-go Fantasy Sports Gaming Digital Fantasy Sports Browse the Video Internet E-mail Working Listen to Music E-mail Mobile Talk to friends Managing money Managing money At Work Electronics Collaborating Shopping Sh i PC Broadband Trading Stocks Trading Stocks Digital Stream Wireless Audio Mobile Wireless Electronics
TODAY’S MEDIA LANDSCAPE • advertising • website • store • event PAID OWNED EARNED BORROWED • PR • social platforms Binary Drawing by Jimmy Kuehnle
INTELLIGENCE | LISTEN | ENGAGE | ASSETS | DECISION
LISTEN: USER BEHAVIOR Watch and mirror how people use digital in their daily lives I’m playing Angry Birds
BREAKOUT SOC SOCIAL B2B: 2 Do the rewards of web 2 platforms outweigh the risks for B2B and regulated companies?
BREAKOUT ISSUE TRACKING & ANALYSIS: Does your company need to do more than simple web monitoring? Binary Drawing by Jimmy Kuehnle
BREAKOUT LIKE VS LOVE: S O What s What’s the real measure of your brand’s lasting relationship brand s with consumers?
D2 IS SOCIAL Enjoy the day. Blog, tweet, question, debate. Thanks for coming!

Recommended

hkd2 energy_demystifying digital_candace kuss_h+k
hkd2 energy_demystifying digital_candace kuss_h+khkd2 energy_demystifying digital_candace kuss_h+k
hkd2 energy_demystifying digital_candace kuss_h+kH&K Demystifying Digital
 
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPressCrossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPressJay Collier
 
Web 2.0 Technologies and Information Services
Web 2.0 Technologies and Information ServicesWeb 2.0 Technologies and Information Services
Web 2.0 Technologies and Information ServicesYasar Tonta
 
The Lure Of Ubiquitous Mobile
The Lure Of Ubiquitous MobileThe Lure Of Ubiquitous Mobile
The Lure Of Ubiquitous MobileBrendan Lim
 
Proximity Marketing Platform Bluevibe Presentation
Proximity Marketing Platform Bluevibe PresentationProximity Marketing Platform Bluevibe Presentation
Proximity Marketing Platform Bluevibe PresentationVagelis Antoniadis
 
Digital Natives
Digital NativesDigital Natives
Digital Nativesjmpoole
 
Allan Robinson Portfolio
Allan Robinson PortfolioAllan Robinson Portfolio
Allan Robinson Portfolioallrob2
 
Being In The World
Being In The WorldBeing In The World
Being In The WorldMatt Jones
 

Recommended

hkd2 energy_demystifying digital_candace kuss_h+k
hkd2 energy_demystifying digital_candace kuss_h+khkd2 energy_demystifying digital_candace kuss_h+k
hkd2 energy_demystifying digital_candace kuss_h+kH&K Demystifying Digital
 
Crossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPressCrossing Web Boundaries with WordPress
Crossing Web Boundaries with WordPressJay Collier
 
Web 2.0 Technologies and Information Services
Web 2.0 Technologies and Information ServicesWeb 2.0 Technologies and Information Services
Web 2.0 Technologies and Information ServicesYasar Tonta
 
The Lure Of Ubiquitous Mobile
The Lure Of Ubiquitous MobileThe Lure Of Ubiquitous Mobile
The Lure Of Ubiquitous MobileBrendan Lim
 
Proximity Marketing Platform Bluevibe Presentation
Proximity Marketing Platform Bluevibe PresentationProximity Marketing Platform Bluevibe Presentation
Proximity Marketing Platform Bluevibe PresentationVagelis Antoniadis
 
Digital Natives
Digital NativesDigital Natives
Digital Nativesjmpoole
 
Allan Robinson Portfolio
Allan Robinson PortfolioAllan Robinson Portfolio
Allan Robinson Portfolioallrob2
 
Being In The World
Being In The WorldBeing In The World
Being In The WorldMatt Jones
 
Future Forward: four trends that will change the online world (Béla E. Papp -...
Future Forward: four trends that will change the online world (Béla E. Papp -...Future Forward: four trends that will change the online world (Béla E. Papp -...
Future Forward: four trends that will change the online world (Béla E. Papp -...SEMPL
 
Health 2 0 & ultrabook services
Health 2 0 & ultrabook servicesHealth 2 0 & ultrabook services
Health 2 0 & ultrabook servicesifa2012
 
Saiful hidayat surfing in the digital broadband era thru being creative th...
Saiful hidayat surfing in the digital broadband era thru being creative th...Saiful hidayat surfing in the digital broadband era thru being creative th...
Saiful hidayat surfing in the digital broadband era thru being creative th...Saiful Hidayat
 
Mobile trends, disruptions and facts
Mobile trends, disruptions and factsMobile trends, disruptions and facts
Mobile trends, disruptions and factsIdean
 
Accenture - Innovation at Work
Accenture - Innovation at WorkAccenture - Innovation at Work
Accenture - Innovation at WorkRobert Casselman
 
Mic 2012 tom-eslinger
Mic 2012 tom-eslingerMic 2012 tom-eslinger
Mic 2012 tom-eslingerIAB Netherlands
 
World Newspaper Congress 11: Technology Session, Adam Bird
World Newspaper Congress 11: Technology Session, Adam BirdWorld Newspaper Congress 11: Technology Session, Adam Bird
World Newspaper Congress 11: Technology Session, Adam BirdWAN-IFRA
 
InfoBulletin February 2011
InfoBulletin February 2011InfoBulletin February 2011
InfoBulletin February 2011Co-Operative Systems
 
Presentation cendoo butler short english
Presentation cendoo butler short englishPresentation cendoo butler short english
Presentation cendoo butler short englishCENDOO AG
 
The Future Of Creative Technologies Conference Abridged
The Future Of Creative Technologies Conference AbridgedThe Future Of Creative Technologies Conference Abridged
The Future Of Creative Technologies Conference AbridgedJerry Fishenden
 
Enterprise intelligence apr2012 load - romania - 30 min
Enterprise intelligence apr2012 load - romania - 30 minEnterprise intelligence apr2012 load - romania - 30 min
Enterprise intelligence apr2012 load - romania - 30 minsilviucojocaru
 
Newsletter september ver 1(final edition)
Newsletter september ver 1(final edition)Newsletter september ver 1(final edition)
Newsletter september ver 1(final edition)Sashi Sivam
 
Workshopvin3 Isbo Vin Virtual Individual Networks
Workshopvin3 Isbo Vin Virtual Individual NetworksWorkshopvin3 Isbo Vin Virtual Individual Networks
Workshopvin3 Isbo Vin Virtual Individual Networksimec.archive
 
Digitalnative
DigitalnativeDigitalnative
Digitalnativeguestcc0ecc
 
Georgian eID
Georgian eIDGeorgian eID
Georgian eIDValeri Tkeshelashvili
 
10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / GermanyKyle Lacy
 
Allister Frost - Microsoft, Marketers and the Psychology of the Social Web
Allister Frost - Microsoft, Marketers and the Psychology of the Social WebAllister Frost - Microsoft, Marketers and the Psychology of the Social Web
Allister Frost - Microsoft, Marketers and the Psychology of the Social WebPure360
 
Information Services and Web 2.0: New Challenges and Opportunities.
Information Services and Web 2.0: New Challenges and Opportunities. Information Services and Web 2.0: New Challenges and Opportunities.
Information Services and Web 2.0: New Challenges and Opportunities. Yasar Tonta
 
Presentation of e readiness-for workshop at guatemala
Presentation of e readiness-for workshop at guatemalaPresentation of e readiness-for workshop at guatemala
Presentation of e readiness-for workshop at guatemalaPriMora (Barlianta) Harahap
 
Gage e strategy
Gage e strategyGage e strategy
Gage e strategyChris McLaren
 
Presentation of e readiness
Presentation of e readinessPresentation of e readiness
Presentation of e readinessPriMora (Barlianta) Harahap
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact targetMediaPost
 

More Related Content

What's hot

Future Forward: four trends that will change the online world (Béla E. Papp -...
Future Forward: four trends that will change the online world (Béla E. Papp -...Future Forward: four trends that will change the online world (Béla E. Papp -...
Future Forward: four trends that will change the online world (Béla E. Papp -...SEMPL
 
Health 2 0 & ultrabook services
Health 2 0 & ultrabook servicesHealth 2 0 & ultrabook services
Health 2 0 & ultrabook servicesifa2012
 
Saiful hidayat surfing in the digital broadband era thru being creative th...
Saiful hidayat surfing in the digital broadband era thru being creative th...Saiful hidayat surfing in the digital broadband era thru being creative th...
Saiful hidayat surfing in the digital broadband era thru being creative th...Saiful Hidayat
 
Mobile trends, disruptions and facts
Mobile trends, disruptions and factsMobile trends, disruptions and facts
Mobile trends, disruptions and factsIdean
 
Accenture - Innovation at Work
Accenture - Innovation at WorkAccenture - Innovation at Work
Accenture - Innovation at WorkRobert Casselman
 
World Newspaper Congress 11: Technology Session, Adam Bird
World Newspaper Congress 11: Technology Session, Adam BirdWorld Newspaper Congress 11: Technology Session, Adam Bird
World Newspaper Congress 11: Technology Session, Adam BirdWAN-IFRA
 
Presentation cendoo butler short english
Presentation cendoo butler short englishPresentation cendoo butler short english
Presentation cendoo butler short englishCENDOO AG
 
The Future Of Creative Technologies Conference Abridged
The Future Of Creative Technologies Conference AbridgedThe Future Of Creative Technologies Conference Abridged
The Future Of Creative Technologies Conference AbridgedJerry Fishenden
 
Enterprise intelligence apr2012 load - romania - 30 min
Enterprise intelligence apr2012 load - romania - 30 minEnterprise intelligence apr2012 load - romania - 30 min
Enterprise intelligence apr2012 load - romania - 30 minsilviucojocaru
 
Newsletter september ver 1(final edition)
Newsletter september ver 1(final edition)Newsletter september ver 1(final edition)
Newsletter september ver 1(final edition)Sashi Sivam
 
Workshopvin3 Isbo Vin Virtual Individual Networks
Workshopvin3 Isbo Vin Virtual Individual NetworksWorkshopvin3 Isbo Vin Virtual Individual Networks
Workshopvin3 Isbo Vin Virtual Individual Networksimec.archive
 

What's hot (15)

Future Forward: four trends that will change the online world (Béla E. Papp -...
Future Forward: four trends that will change the online world (Béla E. Papp -...Future Forward: four trends that will change the online world (Béla E. Papp -...
Future Forward: four trends that will change the online world (Béla E. Papp -...
 
Health 2 0 & ultrabook services
Health 2 0 & ultrabook servicesHealth 2 0 & ultrabook services
Health 2 0 & ultrabook services
 
Saiful hidayat surfing in the digital broadband era thru being creative th...
Saiful hidayat surfing in the digital broadband era thru being creative th...Saiful hidayat surfing in the digital broadband era thru being creative th...
Saiful hidayat surfing in the digital broadband era thru being creative th...
 
Mobile trends, disruptions and facts
Mobile trends, disruptions and factsMobile trends, disruptions and facts
Mobile trends, disruptions and facts
 
Accenture - Innovation at Work
Accenture - Innovation at WorkAccenture - Innovation at Work
Accenture - Innovation at Work
 
Mic 2012 tom-eslinger
Mic 2012 tom-eslingerMic 2012 tom-eslinger
Mic 2012 tom-eslinger
 
World Newspaper Congress 11: Technology Session, Adam Bird
World Newspaper Congress 11: Technology Session, Adam BirdWorld Newspaper Congress 11: Technology Session, Adam Bird
World Newspaper Congress 11: Technology Session, Adam Bird
 
InfoBulletin February 2011
InfoBulletin February 2011InfoBulletin February 2011
InfoBulletin February 2011
 
Presentation cendoo butler short english
Presentation cendoo butler short englishPresentation cendoo butler short english
Presentation cendoo butler short english
 
The Future Of Creative Technologies Conference Abridged
The Future Of Creative Technologies Conference AbridgedThe Future Of Creative Technologies Conference Abridged
The Future Of Creative Technologies Conference Abridged
 
Enterprise intelligence apr2012 load - romania - 30 min
Enterprise intelligence apr2012 load - romania - 30 minEnterprise intelligence apr2012 load - romania - 30 min
Enterprise intelligence apr2012 load - romania - 30 min
 
Newsletter september ver 1(final edition)
Newsletter september ver 1(final edition)Newsletter september ver 1(final edition)
Newsletter september ver 1(final edition)
 
Workshopvin3 Isbo Vin Virtual Individual Networks
Workshopvin3 Isbo Vin Virtual Individual NetworksWorkshopvin3 Isbo Vin Virtual Individual Networks
Workshopvin3 Isbo Vin Virtual Individual Networks
 
Digitalnative
DigitalnativeDigitalnative
Digitalnative
 
Georgian eID
Georgian eIDGeorgian eID
Georgian eID
 

Similar to Hkd2 london demystifying digital_candace kuss_h&k

10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / GermanyKyle Lacy
 
Allister Frost - Microsoft, Marketers and the Psychology of the Social Web
Allister Frost - Microsoft, Marketers and the Psychology of the Social WebAllister Frost - Microsoft, Marketers and the Psychology of the Social Web
Allister Frost - Microsoft, Marketers and the Psychology of the Social WebPure360
 
Information Services and Web 2.0: New Challenges and Opportunities.
Information Services and Web 2.0: New Challenges and Opportunities. Information Services and Web 2.0: New Challenges and Opportunities.
Information Services and Web 2.0: New Challenges and Opportunities. Yasar Tonta
 
Presentation of e readiness-for workshop at guatemala
Presentation of e readiness-for workshop at guatemalaPresentation of e readiness-for workshop at guatemala
Presentation of e readiness-for workshop at guatemalaPriMora (Barlianta) Harahap
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact targetMediaPost
 
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...TFM&A
 
072011 Golds Gym Convention Joel Book V2
072011 Golds Gym Convention Joel Book V2072011 Golds Gym Convention Joel Book V2
072011 Golds Gym Convention Joel Book V2Joel Book
 
Rethinking Media Planning and Strategy
Rethinking Media Planning and StrategyRethinking Media Planning and Strategy
Rethinking Media Planning and Strategy22squared
 
Digital Marketing Innovation
Digital Marketing InnovationDigital Marketing Innovation
Digital Marketing InnovationJoel Book
 
Marketing to the Power of ONE!
Marketing to the Power of ONE!Marketing to the Power of ONE!
Marketing to the Power of ONE!Joel Book
 
Widyatama.lecture.applied networking.iv-week-08-multimedia+ims
Widyatama.lecture.applied networking.iv-week-08-multimedia+imsWidyatama.lecture.applied networking.iv-week-08-multimedia+ims
Widyatama.lecture.applied networking.iv-week-08-multimedia+imsDjadja Sardjana
 

Similar to Hkd2 london demystifying digital_candace kuss_h&k (16)

10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany10 Shifts Changing Consumer Behavior / Germany
10 Shifts Changing Consumer Behavior / Germany
 
Allister Frost - Microsoft, Marketers and the Psychology of the Social Web
Allister Frost - Microsoft, Marketers and the Psychology of the Social WebAllister Frost - Microsoft, Marketers and the Psychology of the Social Web
Allister Frost - Microsoft, Marketers and the Psychology of the Social Web
 
Information Services and Web 2.0: New Challenges and Opportunities.
Information Services and Web 2.0: New Challenges and Opportunities. Information Services and Web 2.0: New Challenges and Opportunities.
Information Services and Web 2.0: New Challenges and Opportunities.
 
Presentation of e readiness-for workshop at guatemala
Presentation of e readiness-for workshop at guatemalaPresentation of e readiness-for workshop at guatemala
Presentation of e readiness-for workshop at guatemala
 
Gage e strategy
Gage e strategyGage e strategy
Gage e strategy
 
Presentation of e readiness
Presentation of e readinessPresentation of e readiness
Presentation of e readiness
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target
 
HS&E Social Media training - What is Social Media
HS&E Social Media training - What is Social MediaHS&E Social Media training - What is Social Media
HS&E Social Media training - What is Social Media
 
About Gage Marketing
About Gage MarketingAbout Gage Marketing
About Gage Marketing
 
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
CRM & Multi-Channel Marketing Theatre: Tying It All Together: Multi-channel m...
 
072011 Golds Gym Convention Joel Book V2
072011 Golds Gym Convention Joel Book V2072011 Golds Gym Convention Joel Book V2
072011 Golds Gym Convention Joel Book V2
 
Rethinking Media Planning and Strategy
Rethinking Media Planning and StrategyRethinking Media Planning and Strategy
Rethinking Media Planning and Strategy
 
Digital Marketing Innovation
Digital Marketing InnovationDigital Marketing Innovation
Digital Marketing Innovation
 
Marketing to the Power of ONE!
Marketing to the Power of ONE!Marketing to the Power of ONE!
Marketing to the Power of ONE!
 
The Web Expansion
The Web ExpansionThe Web Expansion
The Web Expansion
 
Widyatama.lecture.applied networking.iv-week-08-multimedia+ims
Widyatama.lecture.applied networking.iv-week-08-multimedia+imsWidyatama.lecture.applied networking.iv-week-08-multimedia+ims
Widyatama.lecture.applied networking.iv-week-08-multimedia+ims
 

More from H&K Demystifying Digital

Hkd2 energy total - the elgin spill_brendan hodgson_h+k
Hkd2 energy total - the elgin spill_brendan hodgson_h+kHkd2 energy total - the elgin spill_brendan hodgson_h+k
Hkd2 energy total - the elgin spill_brendan hodgson_h+kH&K Demystifying Digital
 
Hkd2 energy the power of connecting_james mc_erlean_linkedin
Hkd2 energy the power of connecting_james mc_erlean_linkedinHkd2 energy the power of connecting_james mc_erlean_linkedin
Hkd2 energy the power of connecting_james mc_erlean_linkedinH&K Demystifying Digital
 
Hkd2 energy telling a complicated story_erik haaland_statoil
Hkd2 energy telling a complicated story_erik haaland_statoilHkd2 energy telling a complicated story_erik haaland_statoil
Hkd2 energy telling a complicated story_erik haaland_statoilH&K Demystifying Digital
 
Hkd2 energy statoil using linked_in_chris pratt_h+k
Hkd2 energy statoil using linked_in_chris pratt_h+kHkd2 energy statoil using linked_in_chris pratt_h+k
Hkd2 energy statoil using linked_in_chris pratt_h+kH&K Demystifying Digital
 
Hkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+kHkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+kH&K Demystifying Digital
 
Hkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+kHkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+kH&K Demystifying Digital
 
Hkd2 energy navigating rough seas_brendan hodgson_h+k
Hkd2 energy navigating rough seas_brendan hodgson_h+kHkd2 energy navigating rough seas_brendan hodgson_h+k
Hkd2 energy navigating rough seas_brendan hodgson_h+kH&K Demystifying Digital
 
Hkd2 energy empowering consumers via social media_nikki whiteman_which
Hkd2 energy empowering consumers via social media_nikki whiteman_whichHkd2 energy empowering consumers via social media_nikki whiteman_which
Hkd2 energy empowering consumers via social media_nikki whiteman_whichH&K Demystifying Digital
 
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...H&K Demystifying Digital
 
Hkd2 cph kati_sulin_fazer_taste_sensations
Hkd2 cph kati_sulin_fazer_taste_sensationsHkd2 cph kati_sulin_fazer_taste_sensations
Hkd2 cph kati_sulin_fazer_taste_sensationsH&K Demystifying Digital
 
Hkd2 cph julia_lahme_blogging_as_a_strategy
Hkd2 cph julia_lahme_blogging_as_a_strategyHkd2 cph julia_lahme_blogging_as_a_strategy
Hkd2 cph julia_lahme_blogging_as_a_strategyH&K Demystifying Digital
 
Hkd2 cph berit_puggard_tns_demystifying_consumers
Hkd2 cph berit_puggard_tns_demystifying_consumersHkd2 cph berit_puggard_tns_demystifying_consumers
Hkd2 cph berit_puggard_tns_demystifying_consumersH&K Demystifying Digital
 
Hkd2 cph andrew_bleeker_political_campaigning
Hkd2 cph andrew_bleeker_political_campaigningHkd2 cph andrew_bleeker_political_campaigning
Hkd2 cph andrew_bleeker_political_campaigningH&K Demystifying Digital
 

More from H&K Demystifying Digital (20)

Hkd2 energy twitter_candace kuss_h+k
Hkd2 energy twitter_candace kuss_h+kHkd2 energy twitter_candace kuss_h+k
Hkd2 energy twitter_candace kuss_h+k
 
Hkd2 energy total - the elgin spill_brendan hodgson_h+k
Hkd2 energy total - the elgin spill_brendan hodgson_h+kHkd2 energy total - the elgin spill_brendan hodgson_h+k
Hkd2 energy total - the elgin spill_brendan hodgson_h+k
 
Hkd2 energy the power of connecting_james mc_erlean_linkedin
Hkd2 energy the power of connecting_james mc_erlean_linkedinHkd2 energy the power of connecting_james mc_erlean_linkedin
Hkd2 energy the power of connecting_james mc_erlean_linkedin
 
Hkd2 energy telling a complicated story_erik haaland_statoil
Hkd2 energy telling a complicated story_erik haaland_statoilHkd2 energy telling a complicated story_erik haaland_statoil
Hkd2 energy telling a complicated story_erik haaland_statoil
 
Hkd2 energy statoil using linked_in_chris pratt_h+k
Hkd2 energy statoil using linked_in_chris pratt_h+kHkd2 energy statoil using linked_in_chris pratt_h+k
Hkd2 energy statoil using linked_in_chris pratt_h+k
 
Hkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+kHkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+k
 
Hkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+kHkd2 energy reputation management through social media_arve overland_h+k
Hkd2 energy reputation management through social media_arve overland_h+k
 
Hkd2 energy navigating rough seas_brendan hodgson_h+k
Hkd2 energy navigating rough seas_brendan hodgson_h+kHkd2 energy navigating rough seas_brendan hodgson_h+k
Hkd2 energy navigating rough seas_brendan hodgson_h+k
 
Hkd2 energy empowering consumers via social media_nikki whiteman_which
Hkd2 energy empowering consumers via social media_nikki whiteman_whichHkd2 energy empowering consumers via social media_nikki whiteman_which
Hkd2 energy empowering consumers via social media_nikki whiteman_which
 
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
Hkd2 energy digital and crisis - lessons from the macondo spill response_tim ...
 
Hkd2 cph nina_hareide-larsen_dn_b nor
Hkd2 cph nina_hareide-larsen_dn_b norHkd2 cph nina_hareide-larsen_dn_b nor
Hkd2 cph nina_hareide-larsen_dn_b nor
 
Hkd2 cph kati_sulin_fazer_taste_sensations
Hkd2 cph kati_sulin_fazer_taste_sensationsHkd2 cph kati_sulin_fazer_taste_sensations
Hkd2 cph kati_sulin_fazer_taste_sensations
 
Hkd2 cph julia_lahme_blogging_as_a_strategy
Hkd2 cph julia_lahme_blogging_as_a_strategyHkd2 cph julia_lahme_blogging_as_a_strategy
Hkd2 cph julia_lahme_blogging_as_a_strategy
 
Hkd2 cph hanne.danielsen_welcome
Hkd2 cph hanne.danielsen_welcomeHkd2 cph hanne.danielsen_welcome
Hkd2 cph hanne.danielsen_welcome
 
Hkd2 cph berit_puggard_tns_demystifying_consumers
Hkd2 cph berit_puggard_tns_demystifying_consumersHkd2 cph berit_puggard_tns_demystifying_consumers
Hkd2 cph berit_puggard_tns_demystifying_consumers
 
Hkd2 cph andrew_bleeker_political_campaigning
Hkd2 cph andrew_bleeker_political_campaigningHkd2 cph andrew_bleeker_political_campaigning
Hkd2 cph andrew_bleeker_political_campaigning
 
Hkd2 cph wikipedia
Hkd2 cph wikipediaHkd2 cph wikipedia
Hkd2 cph wikipedia
 
Hkd2 cph malene_munkebo
Hkd2 cph malene_munkeboHkd2 cph malene_munkebo
Hkd2 cph malene_munkebo
 
15. d2 global andrew bleeker h&k
15. d2 global andrew bleeker h&k15. d2 global andrew bleeker h&k
15. d2 global andrew bleeker h&k
 
14. d2 case air baltic karlis smiltens
14. d2 case air baltic karlis smiltens14. d2 case air baltic karlis smiltens
14. d2 case air baltic karlis smiltens
 

Recently uploaded

Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machinePadma Pradeep
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024Rafal Los
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 

Recently uploaded (20)

Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
Maximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptxMaximizing Board Effectiveness 2024 Webinar.pptx
Maximizing Board Effectiveness 2024 Webinar.pptx
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Install Stable Diffusion in windows machine
Install Stable Diffusion in windows machineInstall Stable Diffusion in windows machine
Install Stable Diffusion in windows machine
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024The 7 Things I Know About Cyber Security After 25 Years | April 2024
The 7 Things I Know About Cyber Security After 25 Years | April 2024
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 

Hkd2 london demystifying digital_candace kuss_h&k

  • 1. DEMYSTIFYING DIGITAL DIGITAL: LONDON Soho Square // 09 June 2011 // @CandaceKuss
  • 2. WELCOME HKWIRELESS pass: HK4cc3ss #HKD2 by candace kuss
  • 3. Hosts: H&K EMEA DIGITAL TEAM Candace Kuss Paolo Guadagni LONDON MILAN paolo.guadagni@digital-pr.it candace.kuss@hillandknowlton.com David Ingle DUBAI david.ingle@hillandknowlton.com by tim caynes
  • 4. Virginie Laurent Vincenzo Cosenza Michael Renssen Simone Boselli FRANCE ITALY NETHERLANDS BELGIUM Marius Myrhvold Irina Haltsonen Peter Andersson Malene Munkebo NORWAY FINLAND SWEDEN DENMARK Jan Sciegienny Walter Scheuer Joana Correia Iñigo Vinos POLAND GERMANY PORTUGAL SPAIN
  • 5. Matt Muir UK Rob Boella Ryan Levit UK UK Duncan Gallagher Chris Smith UK UK by la_febbra
  • 6. DEMYSTIFY S de·mys·ti·fy/dē mistə fī/ Verb: Make (a difficult or esoteric subject) clearer and easier to understand Binary Drawing by Jimmy Kuehnle
  • 7. DIGITAL IS EVERYWHERE At Home Digital Digital Video Gaming Audio Imaging Watch movies and TV Managing money Listen to music PC Broadband iTV Play games Send & receive photos and video On-the-Go Browse the Internet Online shopping Chatting Download songs E-mail with Friends Fantasy sports Digital Imaging Shoot photos Download songs Audio and video Watch videos Play games on-the-go Fantasy Sports Gaming Digital Fantasy Sports Browse the Video Internet E-mail Working Listen to Music E-mail Mobile Talk to friends Managing money Managing money At Work Electronics Collaborating Shopping Sh i PC Broadband Trading Stocks Trading Stocks Digital Stream Wireless Audio Mobile Wireless Electronics
  • 8. TODAY’S MEDIA LANDSCAPE • advertising • website • store • event PAID OWNED EARNED BORROWED • PR • social platforms Binary Drawing by Jimmy Kuehnle
  • 9. INTELLIGENCE | LISTEN | ENGAGE | ASSETS | DECISION
  • 10. LISTEN: USER BEHAVIOR Watch and mirror how people use digital in their daily lives I’m playing Angry Birds
  • 11.
  • 12. BREAKOUT SOC SOCIAL B2B: 2 Do the rewards of web 2 platforms outweigh the risks for B2B and regulated companies?
  • 13. BREAKOUT ISSUE TRACKING & ANALYSIS: Does your company need to do more than simple web monitoring? Binary Drawing by Jimmy Kuehnle
  • 14. BREAKOUT LIKE VS LOVE: S O What s What’s the real measure of your brand’s lasting relationship brand s with consumers?
  • 15. D2 IS SOCIAL Enjoy the day. Blog, tweet, question, debate. Thanks for coming!