Hkd2 cph andrew_bleeker_political_campaigning

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Hkd2 cph andrew_bleeker_political_campaigning

  1. 1. The Power of New Media<br />Best Practices for Political Campaigning<br />
  2. 2. Obama By the Numbers:<br />$500+ million dollars raised online<br />3 million+ donors<br />13 million+ email list<br />200,000+ offline events organized<br />
  3. 3. What Was the Secret Sauce?<br />
  4. 4. 5 Top Tips For Success<br />Have a Goal<br />Build a Community<br />Engage and Empower Supporters<br />Capitalize on Moments<br />Test, then Test Again<br />
  5. 5. 1. Have a Goal<br />Digital media is a means not an end<br />Typical goals:<br />Message<br />Money<br />Mobilization<br />
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  8. 8. 2. Build a Community<br />Invest early<br />Integrate staff<br />Understand your value proposition<br />Focus on list building as step 1<br />Don’t assume people will come to you<br />Fish where the fish are<br />Use your allies<br />
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  11. 11. 3. Engage & Empower Supporters<br />Establish a personal connection<br />Create a face<br />Give supporters a voice<br />Customize the experience<br />Make them heroes<br />
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  14. 14. My.BarackObama.com<br />
  15. 15. 4. Capitalize on Moments<br />2 types of actions<br />Organic Moments<br />Artificial Moments<br />
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  18. 18. 5. Test, Then Test Again<br />Maximize conversion<br />Select tactics<br />All about ROI<br />Measuring virality<br />Message Discipline<br />Less can be more<br />
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  22. 22. Any Trends?<br />Identify Metrics<br />Passion<br />Relevancy & Urgency<br />Value Proposition<br />Brand<br />
  23. 23. Questions?<br />Andrew Bleeker<br />Andrew.Bleeker@hillandknowlton.com<br />

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