Hkd2 energy twitter_candace kuss_h+k

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Hkd2 energy twitter_candace kuss_h+k

  1. 1. Demystifying Twitter Candace Kuss, ECD H+K Interactive Lab D2 Energy@CandaceKuss / #HKD2 April 25, 2012
  2. 2. #HKD2
  3. 3. “Twitter is an information network” 45%+ percent of tweets originate from mobile devices 09.2011 source: Twitter via allthingsd.com06.2012 source: Twitter
  4. 4. Twitter for BusinessJune 2009 / source: Biz Stone, Co-Founder at Hill + Knowlton Cannes Lions Seminar
  5. 5. @Omega2012Clock
  6. 6. Launched more as a response tool,than engagement device
  7. 7. At #1YearToGo, the account is able tocorrect inaccurate tweets in real time
  8. 8. It’s not always about being popular
  9. 9. News seeks the fastest technology available
  10. 10. Tweets + Retweets speed news distribution
  11. 11. GE Launch: 91.2% of mentions via Twitter 04.2012 / source: H+K via Radian6
  12. 12. What kind of people use Twitter?
  13. 13. Twitter says:06.2011 source: Twitter UK GM Tony Wang at #HKD2 London
  14. 14. People and Brands
  15. 15. and Governments
  16. 16. and journalists (and of course bloggers)
  17. 17. Twitter Ads
  18. 18. Where ad agencies are looking to buy ads 89% of agencies saying they are planning on spending ad dollars with Facebook, while only 39% plan on using Twitter, and 18% plan on using Google+. YouTube beat out Google+ with 36% saying they plan on spending ad dollars there and 21% said they would use LinkedIn Feb 2012 / source: STRATA report via Marketingland.com
  19. 19. Feb 2012 / source: STRATA report via Marketingland.comWhere might you buy ads?
  20. 20. Ads = Promoted Accounts, Trends, Tweets
  21. 21. Getting your message to the top
  22. 22. #Thanks Please follow us:@CandaceKuss / @HK_London / @HK_Energy #HKD2 April 25, 2012

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