Hkd2 energy total - the elgin spill_brendan hodgson_h+k

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Hkd2 energy total - the elgin spill_brendan hodgson_h+k

  1. 1. LESSONS FROM #ELGINBrendan Hodgson, Strategy DirectorH+K Strategies, Brussels@brendanhodgsonBrendan.hodgson@hkstrategies.com 31-March 2012
  2. 2. FOR THE NEXT 10 MINUTES– RESPONSE HIGHLIGHTS– ISSUES & CHALLENGES– LESSONS FROM MACONDO– CLOSING CONSIDERATIONS
  3. 3. RESPONSE HIGHLIGHTS 3IMMEDIATE &INTEGRATED4/25/2012
  4. 4. RESPONSE HIGHLIGHTS 4DEDICATED &COORDINATED4/25/2012
  5. 5. RESPONSE HIGHLIGHTS 5MULTI-DIMENSIONAL4/25/2012
  6. 6. RESPONSE HIGHLIGHTS 6RISK MANAGED4/25/2012
  7. 7. ISSUES & CHALLENGES 7SINS OF OMISSION?4/25/2012
  8. 8. ISSUES & CHALLENGES 8MEDIA FIRST?4/25/2012
  9. 9. ISSUES & CHALLENGES 9“CRISIS MIGRATION”4/25/2012
  10. 10. LESSONS FROM MACONDO 10 IMMEDIATE ACTIVATION DIGITAL / SOCIAL INTEGRATION RESPONSIVENESS4/25/2012
  11. 11. LESSONS FROM MACONDO 114/25/2012
  12. 12. LESSONS FROM MACONDO 124/25/2012
  13. 13. LESSONS FROM MACONDO 13 DARK SITE4/25/2012
  14. 14. CLOSING CONSIDERATIONS 14 Web as primary point of contact4/25/2012
  15. 15. CLOSING CONSIDERATIONS 15 Every Story Potentially Global March 25-26 March 25-294/25/2012
  16. 16. CLOSING CONSIDERATIONS 16 Quotable quotes amplify “Six Months” Message (March 25 – Apr 3) Another Deepwater Horizon (March 25 – Apr 3)4/25/2012
  17. 17. March 28 – 19h00 17 Flare response – highly integrated across platforms Links to key media interviews / message amplifiers4/25/2012
  18. 18. CLOSING CONSIDERATIONS 18 Coordinated protocols for multi-platform communications is essential given need to manage web and satellite platforms (Twitter, Facebook, YouTube, Flickr etc.) Decision should be taken early to leverage #hashtags related to incident, or to avoid Mainstream media served as primary catalysts of content given lack of first-person stories (e.g. affected citizens) Distributed global corporations must have a plan in place to efficiently and seamlessly transition issue sites/content from local to Corporate/global as need requires and if issue escalates Use of multiple media formats (visuals and video + text) essential For a global firm, determining which language in which to communicate via social will be important4/25/2012

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