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Bluevibe
                            Proximity Marketing System


                                                        ...
Introduction
              Bluevibe: A Bluetooth Proximity Marketing System.
         


                     Proximity M...
Benefits
              Rich interaction:
         

                     Multimedia content
                 

         ...
Bluevibe System
               Bluevibe Hotspot
          


                 (bluetooth-equipped smart mini-pc)


      ...
Content Push Example
               Incoming
                message
                 from
               Bluevibe




   ...
Bluevibe Hotspot 2.0
                                                                           fast: 21 to 42 simultaneou...
Bluevibe Hotspot 2.0:
                                          Online mode
                                              ...
Bluevibe Hotspot 2.0:
                                         Standalone mode
                                           ...
Bluevibe System
               Bluevibe Hotspot
          


                 (bluetooth-equipped smart mini-pc)


      ...
Bluevibe Manager
               Central management and
          

               administration
                      Ho...
Bluevibe Manager (Cont.)‫‏‬
                  Content management for
              

                  multimedia content...
Bluevibe Manager (Cont.)‫‏‬
               User profiles for permission
          

               marketing campaigns

 ...
Bluevibe System
               Bluevibe Hotspot
          


                 (bluetooth-equipped smart mini-pc)


      ...
Bluevibe Browser
              Java mobile application
          

              (based on Open Source Fire UI Engine)


...
Bluevibe Browser (xHTML)
               Mobile Web (xHTML)
          

               support

                      Stay...
Bluevibe Browser (WWW)
               Access to popular sites
          

                      Flickr
                 ...
Bluevibe Browser (Customization)
            Bluetooth Communication
      

                  alternatively GPRS/3G, for...
Cytech Ltd.

               Science & Technology Park of Crete,
               Heraklion, P.C. 71110
               Crete,...
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Proximity Marketing Platform Bluevibe Presentation

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Bluevibe Proximity Marketing Platform Presentation

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Proximity Marketing Platform Bluevibe Presentation

  1. 1. Bluevibe Proximity Marketing System Cytech Ltd www.cytech.gr ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  2. 2. Introduction Bluevibe: A Bluetooth Proximity Marketing System.  Proximity Marketing: localised (electronic) wireless distribution of promotional content associated with a particular place. Bluevibe: 2 ways to Proximity Marketing   Content-push campaigns: broadcast messages to the public automatically via  Bluetooth Interactive: using a mobile phone application  Web Surfing (facebook, livescores, msn, wikipedia)‫‏‬  polls, trivia, questionnaires, games  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  3. 3. Benefits Rich interaction:  Multimedia content  (video, mp3, images, text, etc.)‫‏‬ Contact consumer directly,  on their most personal device Immersive experience  Bluetooth means free  Central, real-time campaign management  Real-time Live Statistics – Measurable Results  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  4. 4. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  5. 5. Content Push Example Incoming message from Bluevibe User authorisation Message from Bluevibe for content reception received Bluevibe Hotspot Message stored Click to open image at Inbox ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  6. 6. Bluevibe Hotspot 2.0 fast: 21 to 42 simultaneous  Bluetooth connections small: fits anywhere  easy: zero configuration  range: of up to 80 meters  affordable: 2 years free  support & hosting. Compatible with more than  400 Bluetooth devices Two modes of operation   Online  Standalone ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  7. 7. Bluevibe Hotspot 2.0: Online mode Real-time campaign management  Ideal for large deployments  Real-time monitoring & statistics  Smart bandwidth usage ideal for  GPRS/3G networks ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  8. 8. Bluevibe Hotspot 2.0: Standalone mode No permanent Internet connection  required Only needs a power supply  Portability: Simply load the  campaign data & take it with you Combined statistics from all your  Hotspots, on sync ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  9. 9. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  10. 10. Bluevibe Manager Central management and  administration Hotspot configuration  Push and interactive  campaign creation and monitoring Campaign statistics and  reports Full auditing  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  11. 11. Bluevibe Manager (Cont.)‫‏‬ Content management for  multimedia content Images, mp3, videos  Time schedule and  hotspot selection per content Show current nearby  users of each hotspot ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  12. 12. Bluevibe Manager (Cont.)‫‏‬ User profiles for permission  marketing campaigns Helpful tools  Business card creator (vcf)  Manual Push  3gp video converter  Built To Order:   campaign types  mobile applications ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  13. 13. Bluevibe System Bluevibe Hotspot  (bluetooth-equipped smart mini-pc) Bluevibe Manager  (web-based management tool) Bluevibe Browser  (mobile application for interactive services) ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  14. 14. Bluevibe Browser Java mobile application  (based on Open Source Fire UI Engine) More than 200 devices  supported The first and only mobile  browser with Bluetooth Web Access Interactive applications  poll, trivia, games, downloads  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  15. 15. Bluevibe Browser (xHTML) Mobile Web (xHTML)  support Stay connected  Access to thousands of  websites Create your own mobile  website Free Access via Bluetooth  ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  16. 16. Bluevibe Browser (WWW) Access to popular sites  Flickr  Facebook  Wikipedia  Instant Messenger  (MSN, Yahoo, GTalk, etc) Runs across platforms:  Compatible with majority  of mobile phones not only PAN enabled  mobiles ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  17. 17. Bluevibe Browser (Customization) Bluetooth Communication  alternatively GPRS/3G, for  remote access Add your services to  Bluevibe Browser on-the-fly No need to repackage and  redistribute the application Fully Theme-able  Custom-made, branded  application development ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net
  18. 18. Cytech Ltd. Science & Technology Park of Crete, Heraklion, P.C. 71110 Crete, Greece Tel: +30 2810 391940 Fax: +30 2810 391941 Web: http://www.cytech.gr/ - http://www.bluevibe.net/ E-mail: info@bluevibe.net ver. 2.0 Science & Technology Park of Crete Heraklion Greece www.bluevibe.net

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