Crossing Web Boundaries with WordPress

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A decade ago, the higher education Web experience was segmented into walled gardens -- the public Web site, the course management system, online transactions, alumni communities, events calendars. The legacy of that structure was that our lifelong relationships with the college were interrupted as we students, faculty, staff, parents, and alumni moved from system to system.

The next-generation online ecosystem will let us re-organize these experiences, allowing for deepening engagement throughout our lives: from prospective student to elder alum. How will software like WordPress fit in? How can we evaluate, select, and configure systems to support our users' needs, rather than the other way around?

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Crossing Web Boundaries with WordPress

  1. CROSSING WEB BOUNDARIES With WordPress NERCOMP WordPress University Jay Collier • Bates College April 8, 2010 music: granlab image: oimax
  2. • Where are the boundaries? • Why should we bridge them? • How do we do it? • Who is doing it now? woodleywonderworks
  3. Where are our current Web boundaries?
  4. CURRICULAR NON-CURRICULAR
  5. CLASSROOM FIELD WORK
  6. STUDENTS ALUMNI
  7. DEPARTMENTS OFFICES
  8. SYSTEM A SYSTEM B
  9. SILO 1 SILO 2 design-dog frozenchipmunk tostie14 europedistrict rberteig moriza willi,sidewalkflying
  10. Why should we cross those boundaries?
  11. Digital MEDIA Personal computer Digital networks Electronic World Wide Web MEDIA Telegraph Printed Telephone MEDIA Radio Written Television Movable type Physical MEDIA Printing press EXPERIENCE Cave walls Photograph Bamboo slips Motion pictures Verbal Parchment Visual Paper mashdnart nate mightyboybrian wilhei schizoform mauricedb zest-pk wonderlane
  12. Digital MEDIA Personal computer Digital networks Electronic World Wide Web MEDIA Telegraph Printed Telephone MEDIA Radio Written Television Movable type Physical MEDIA Printing press EXPERIENCE Cave walls Photograph Bamboo slips Motion pictures Verbal Parchment Visual Paper
  13. Web 1.0 was “It” Web 1.0 ~2000 “IT” The first Web was Web media and content hosted locally A WEB SITE Business data Phone Television Email
  14. ~2007 The next Web was “YOURS” and“MINE” Web 2.0 was “Ours” Facebook Delicious Flickr WordPress Google Docs My Wikipedia Pages and LinkedIn profiles YouTube NetVibes Twitter
  15. Web 3.0 “Is” Build connections Share knowledge Online persona Online Online persona persona Use services
  16. Each medium “is an extension of ourselves ... an extension of consciousness” Marshall McLuhan, 1964 Clearly Ambiguous
  17. Intuitive MEANING Vision Symbolic Integrity RESPECT Authenticity Emotional Discourse Presence Reflection Material SECURITY Achievement Awareness Recognition SAFETY Family Esteem Friendship Breath Confidence Intimacy Food, water Power Shelter Reproduction Sleep jenniferboyer ajawin wolfraven krislitman hamed tristanbrand esqenzo hope_gera
  18. How can we do it?
  19. Be dependable – anywhere, any time, any device
  20. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding
  21. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions
  22. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive
  23. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest
  24. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest Be welcoming – online spaces for collaboration
  25. Be dependable – anywhere, any time, any device Be intuitive – simple publishing, searching, finding Be helpful – helpful information and instructions Be interesting – appealing, personal, immersive Be personalizable – up to date feeds by interest Be welcoming – online spaces for collaboration Be meaningful – insight into what matters to you
  26. FROM Powerful, universal ideas Ambivalence to Awareness to Interest to Participation to Commitment TOWARD Personalized interactions
  27. General Public Prospective Prospective Corporations, Faculty & Students Foundations Sta & Families Current Current Philanthropic Faculty & Students, Partners Sta & Families Alumni & Friends
  28. How are we doing it?
  29. How about you?
  30. bit.ly/wphighed
  31. binaryape
  32. EVOLUTION Your turn What boundaries will you cross? Jay Collier — jcollier@bates.edu - www.BatesWeb.net

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