Hkd2 energy statoil using linked_in_chris pratt_h+k

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Hkd2 energy statoil using linked_in_chris pratt_h+k

  1. 1. Statoil Using LinkedIn A Conversation with the Informed Elite #IGNITE // #HKD2 // @ChrisPratt April 25, 2012
  2. 2. From Norway to the World 24/25/2012
  3. 3. Low Awareness in New Markets 34/25/2012
  4. 4. Awareness low across Stakeholders 44/25/2012
  5. 5. Outsmart vs. Outspend 5 vs $$$4/25/2012
  6. 6. Outsmart = Target Informed Elite 64/25/2012
  7. 7. Outsmart = Media Partnerships 74/25/2012
  8. 8. Energy Innovation by Statoil 84/25/2012
  9. 9. Open Discussion 94/25/2012
  10. 10. Benefits of Paid for Group: Branding
  11. 11. Strong Growth 114/25/2012
  12. 12. Thought Leadership 124/25/2012
  13. 13. Group Benefits 134/25/2012
  14. 14. Learning 1: Light Touch 144/25/2012
  15. 15. Learning 2: Paid Group has Benefits 154/25/2012
  16. 16. Learning 3: Guidelines 164/25/2012
  17. 17. Learning 4: Relevant Planned Content 174/25/2012
  18. 18. Learning 5: The Professional Persona 184/25/2012
  19. 19. Learning 6: Scalable Community Management 194/25/2012
  20. 20. Learning 7: 3rd Party Content 20 Economist Content 60 comments4/25/2012
  21. 21. Come and Join us 21 http://www.linkedin.com/groups/Energy-innovation-Statoil4/25/2012

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